Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

Win Better Clients Using Effectiveness Awards Every autumn, Charlotte gets the same question: should you enter the DBA Design Effectiveness Awards, and what do you actually get out of it? The honest truth: if you win and then wait for new clients to appear, very little happens. The real value is in using an effectiveness award as independently verified proof that your work delivered commercial results. In this episode, Charlotte explains why the DBA awards are different (judged against your...

## Nadine Nethery Customer experience and retention strategist Nadine Nethery shares how she evolved from copywriting into connecting the full customer journey, so business owners stop chasing leads and start maximising ROI from the customers they already have. We dig into what a strategic audience survey really uncovers (beyond guesswork), why feedback feels uncomfortable but is essential, and how to use AI for speed without losing the human insight that makes messaging convert. Nadine als...

Why do so many LinkedIn outreach campaigns fail even when the brief sounds “perfect”? This episode breaks down a surprising pattern found after building seven prospect lists for seven very different businesses, and discovering none could be built from the initial description alone. The good news: each was usually fixable in under 10 minutes once the right questions were asked. Key topics covered: - Why job titles can be misleading, and how to use function and seniority instead - When ...

In this episode of the Authority Builder podcast, Charlotte breaks down the two AI prompts inside LinkedIn Lead Liftoff Lite that remove the biggest blockers in LinkedIn outreach: targeting the right people and knowing what to say. You will learn how one prompt creates a Sales Navigator “recipe” so you can build a high-quality prospect list without hours of trial and error. Then Charlotte explains the second prompt, which generates a three-message outreach sequence in your voice, plus a prac...

Over the past six months, Charlotte has been asked the same question again and again: can you teach the LinkedIn Lead Liftoff system, not just build it for people? This episode explains why she is finally saying yes, and what the new DIY option is designed to do. You will hear the thinking behind turning a fast, high-touch campaign build into a step-by-step programme that still captures the logic, targeting depth, and messaging decisions normally made live on a Zoom call. Charlotte also shar...