The Marketing Procurement Podcast

How  “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides.Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/CHRISTINE A. MOORE LINKEDIN - http://linkedin.com/in/kristin-adamsson-mooreFIRMDECISIONS - https://www.linkedin.com/company/firmdecisions-asjpWhy transparency and trust will see us through this crisis -https://www.firmdecisions.com/articles/blog/why-transparency-and-trust-will-see-us-through-this-crisis/Navigating an unchartered path with trusted agency partners -https://www.firmdecisions.com/articles/press/navigating-an-unchartered-path-with-trusted-agency-partners/2021: the year of scrutiny, transparency, and compliance -https://www.firmdecisions.com/articles/blog/2021-the-year-of-scrutiny-transparency-and-compliance/Why auditing in a crisis is essential for better agency relationships -https://www.firmdecisions.com/articles/blog/why-auditing-in-a-crisis-is-essential-for-better-agency-relationships/

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals?This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies. Marketing Procurement can help delivering against business goals “Faster, Smarter, Better, Cheaper” quote Ivan. There’s a need to balance wisely times to play as one team with Marketing and times to leave room for each functional experts to decide. This episode completes the series of Marketing Procurement viewed through the stakeholders eyes. It shares nuggets of wisdom to enhance business goals achieved in collaboration between  Marketing, Procurement and Agencies. The key advices are:- Everyone is accountable to deliver “Faster, Better, Cheaper”; Procurement’s leadership is key.- Balancing between team work and functional expertise is required.- It’s down to People and Culture to create the right environment where collaboration thrives. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/IVAN POLLARD - https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-MillsLinks & references General Mills careers - https://careers.generalmills.com/careers/CMO introduction  Ivan Pollard - https://youtu.be/NTuUVlOARyoWFA https://wfanet.org/knowledge/item/2020/12/18/Meet-the-Global-Marketer-of-the-Year-2020-nominees-Ivan-Pollard-General-MillsWFA project spring - https://wfanet.org/leadership/project-spring

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement. “An Agency is not a factory” quote Maryl. It’s an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etcThere is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.For now, the key advices are:- Your Agency is as good as your internal team allows it to be.- Agencies require a more subtitle/advanced type of relationship management.- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/MARYL ADLER LINKEDIN - http://linkedin.com/in/maryl-adlerLinks & references https://www.mediamonks.com/https://meditations.mediamonks.com/striking-the-balance

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? This episode explores the crucial and complex topic of relationship management between agencies and Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etcThere is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.For now, the key advices are:- Your agency is as good as your internal team allows it to be.- Agencies require a more subtitle/advanced type of relationship management.- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/PAUL WILLIAMS LINKEDIN - https://www.linkedin.com/in/pwilliams

What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? Let’s set the stage in this episode for the crucial and complex topic  of agency relationship management by Marketing Procurement. An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etcThere is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.For now, the key advices are:- Your agency is as good as your internal team allows it to be.- Agencies require a more subtitle/advanced type of relationship management.- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships? Let’s explore which best-practices are worth sustaining. Let’s also have a straight talk about poor practices that ought to stop. This episode explores the topic of effective influence by Marketing Procurement towards key stakeholders. It provides pragmatic tips & advice to define the that everyone can start using immediately. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/OHANES MISSIRILIAN LINKEDIN -http://linkedin.com/in/ohanes-missirilian-8888363References & links:BY-ACTION COACHING - http://www.by-action.com/

How should you train to become an effective Marketing Procurement leader? Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan.We usually discuss weaknesses and areas of opportunities at the end of a business cycle. There’s an opportunity to better use these findings while shaping the type, frequency and intensity of training required. A good approach is to define the way to prioritize trainings; - some people like to close gaps focusing on their ‘weaknesses’ or ‘opportunity areas’- others prefer to disproportionately focus on further developing their strengthsHaving a clear definition of the ‘best version of yourself’ is key to define a training plan that leads you towards becoming who you want to be.This episode explores the topic of training in Marketing Procurement. It provides pragmatic tips & advice to define the that everyone can start using immediately. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.References & links:An insightful training roadmap to look for which core Marketing competencies to acquirehttps://mba.marketingweek.com/A framework to apply JBP - joint business plan between Marketing and Marketing Procurementhttps://www.accenture.com/il-en/%E2%80%8B~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_2/Accenture-Joint-Business-Planning.pdfMAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners? Laura has been shepherding several cross-industries efforts to enhance capabilities of the discipline worldwide. She interacts daily with some of the finest Marketing Procurement leaders worldwide. This episode explores the many opportunities and challenges facing Marketing Procurement. It provides actionable tips & advice to define the that everyone can start using immediately. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.References & links:Learn more about the Global Sourcing Board: https://wfanet.org/sourcingboardLearn more about Project Spring (free download): www.wfanet.org/projectspringSupplier diversity: top tips from the Global Sourcing Board: https://wfanet.org/knowledge/item/2020/11/27/Sourcings-diversity-powerSustainability & procurement: https://wfanet.org/knowledge/item/2020/09/15/Sustainability-and-procurementWFA 10 predictions for 2021: https://wfanet.org/knowledge/item/2020/12/15/10-Predictions-for-2021Contact details: Laura Forcetti, Marketing Sourcing, Global Lead, l.forcetti@wfanet.orgLAURA FORCETTI LINKEDIN - https://www.linkedin.com/in/lauraforcetti MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

What are the skills required to be a successful Marketing Procurement leader? The key challenges are:- Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met?- Marketing is a fast moving discipline so the needs of internal stakeholders are constantly changing.- Agencies and technologies are evolving fast so the need to keep up with trends and innovation adds complexity.This episode explores the skills dilemma in Marketing Procurement. It provides pragmatic tips & advice to define the that everyone can start using immediately. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

2020 has been a challenging year at many level. Many of us realized there are things we take for granted and should rather cherish: Health, Family, Freedom of movement. In this special context, closing this year purposefully is key. This episode offer simple and actionable tips on how to wrap-up the year purposefully.It will help you explore business, people and relationships. Let’s summarize key business achievements, highlight and promote the most important ones. Let’s assess Marketing Procurement organizational health using mutual surveys and giving/receiving feedback. Let’s also reach out to critical stakeholders in the Marketing organization to confirm that the right priorities are addressed with resources sufficiency. It’s a powerful exercise to conduct at year end. It also helps setting intentions for 2021 checking alignment of priorities and plans with Marketing stakeholders.  It also provides some pragmatic ideas and solutions that everyone can start testing in the last 2 weeks of the year. I wish you and your family a Happy holiday season and a Healthy 2021. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel Free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/ 

Do you believe Marketing Procurement is on its way to extinction or revolution? Is there such a thing as one Marketing Procurement definition? I'm must admit having struggled for a long time to reconcile the opposition between the word Marketing and the word Procurement. At times, it felt like they shouldn't be in the same sentence. My experience over time helped me reconciling those two terms. I am now convinced that Marketing Procurement is both Art & Science. It's a discipline that combines savvily the generic Procurement skills and applies them to the unique needs of Marketing.This episode explores the many faces of Marketing Procurement. It provides actionable tips & advice to define the scope and maturity level that everyone can start using immediately. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/

Inclusion is a powerful tool for business growth. It is proven that employees are more engaged and deliver better results when they feel a sense of belonging. Have you ever felt that Marketing Procurement somehow doesn’t fully belonged to Procurement? Have you ever felt that Marketing Procurement was sometimes disconnected from Marketing?The first step to solving a problem is acknowledging it exists. So, let’s start naming the issues that contribute to the Marketing Procurement stigma. There are many solutions worth exploring to strengthen the Inclusion of Marketing Procurement community within Procurement and then within Marketing. This episode starts the conversation on this vast and important topic. It also provides some pragmatic ideas and solutions that everyone can start testing as of next week. Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel Free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/ 

Marketing Procurement is what Magid has a passion for. If he had to do it all over again, there are few things he would like to do differently.  Your story may be similar to his story of a self-made Marketing Procurement leader. But does it have to be for the next generation of professionals? It's a journey of "falling into" Marketing Procurement function by chance. Then "surviving" its complexity using resilience and transferable skills. Finally, "thriving" into the Marketing Procurement world; acquiring behaviors, competencies, and influence that set him up for success as a business leader. It's a journey in which those who enjoy freedom can thrive. It's also a journey that ought to be better structured to benefit the largest number of talents. How good is good when it comes to Marketing Procurement? What does it take to be successful? Which skills need to be trained? What sets Marketing Procurement apart from the rest of Procurement?  This sets the stage by laying out a few questions we'll answer with this podcast.Rate (5 stars), Review & Subscribe on Apple Podcasts & Feel Free to invite others to join our Marketing Procurement Community. Take care of yourself and take care of each other.MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/ 

Welcome to the Marketing Procurement Podcast!Marketing Procurement has gone mainstream but remains unchartered, misunderstood and sometimes undervalued. This podcast aimed at better codifying marketing procurement.I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business.I will alternate weekly episodes sharing my insights and recommendations and other interviewing guests who are subject matter experts. We will discuss hot topics and won't shy away from controversial questions.So if this sounds interesting, please subscribe to the podcast and listen to the first episodes. We'll embark together on this journey to better codify Marketing Procurement.