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The Digital Glue Podcast

Author: Crystal Kordalchuk, CEO of Virtually Untangled

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Welcome to The Digital Glue Podcast! We think big and dream even bigger. And we never underestimate the power of a good idea. If that sounds like a lofty goal … it is. A decade ago, we founded Virtually Untangled with the goal of creating meaningful digital experiences that connect with people. We are now providing small business owners, just like you, to own your story and share it with the world! Every Tuesday morning, we will be dropping a new episode that will help you think big and dream even bigger! #UntanglingForLife #DigitalGlue #VirtuallyUntangled
25 Episodes
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“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.”  – Peter Turla, Time Management Expert and Former NASA Rocket Designer Welcome to Episode 25: How To “Untangle” Your Business  Everything we do here at Virtually Untangled is guided by our manifesto. Alongside a few simple “rules” to keep ourselves -- and those of our client’s -- “untangled” on a regular basis. These “rules” we live by are more than just the business-related daily tasks or things on our to-do lists. . They are things we are mindful of on an everyday basis to keep our sanity in check because happiness Is decluttering … and not always the physical kind.  Here's what we will be untangling in this episode ...What is a manifesto and why you should create one?How to make your stress levels more manageable.How to achieve business minimalism -- and why it’s important.How to starve distraction and feed your focus.What is Shiny Object Syndrome, why it happens and how to avoid it. Are you ready?Pop in your awesome earbuds and let's dive in!
“Resilience is the virtue that enables people to move through hardship and become better” - Anonymous  Welcome to Episode 24: Two Truths And A Lie  People say that entrepreneurs are crazy. And well, maybe they’re a tad right! However, we are the ones who change the world AND get to live our dream doing it ...purpose, change, freedom, and fame. And due to those factors, it seems that more and more people want to become an entrepreneur. And with all that lifestyle greatness that comes along with the title, why not?However, it's not all sunshine and rainbows! This culture is not just a pajama party! And it can’t be solely motivated by money. It is an ongoing passion engagement that demands your full attention, focus, passion and dedication. A commitment to oneself to a dream, a vision, and the willingness to face the challenges that come along with it all. Here's what we will be untangling in this episode ...10 behaviours for entrepreneurial successMisconceptions of the start-up “renaissance” eraThe DNA of a successful entrepreneurTwo truths and one lieAn open-hearted letter from VU to you Are you ready?Pop in your awesome earbuds and let's dive in!
“A logo is the graphic extension of the internal realities of a company.” - Saul Bass  Welcome to Episode 23: 7 Factors That Make Up The Perfect Logo  Creating a logo for your business is a BIG DEAL! It’s not just about the shapes, colours and fonts … those are the face of everything to come. This design element shapes your entire brand, it’s where it is born, and is the very first thing people see and will remember you by for (hopefully) years to come. It might not seem substantial when you’re thinking about the bigger picture.  Now granted, there is no “perfect” formula to answer this, but this process also shouldn’t be mind-boggling rocket science either. There are several fundamental principles to point you in the right direction. Here's what we will be untangling in this episode ...The 3 basic functions of a good logoThe top 4 reasons to not DIY your logoThe 10 commandments of logo designThe principles of a smart logo design Are you ready?Pop in your awesome earbuds and let's dive in!
“Don’t abandon your creativity the moment things stop being easy or rewarding because that’s the moment when interesting begins.”Welcome to Episode 22: 10 Graphic Design Blogs To Inspire You  Ever find yourself in a creative rut and no matter what you’re working on as it just doesn’t look or feel right …? Honestly, who hasn’t been there! What I find to be one of the most effective solutions to that horrid feeling of being unmotivated, uninspired, or disinterested in what I am trying to create is to dive into the digital realm of Google and hunker down into a good chunk of blog posts, podcasts, or quotes from other creatives humans just like me!And with that being said, today’s special episode is for all you creatively talented individuals out there! Whether you already live in the land of graphic design, or are looking to take up this fine digital lifestyle …Here's what we will be untangling in this episode ...Our TOP 10 favourite inspirational blogs (not including our own)A handful of goal digging inspirational resourcesA sneak peek at our own internal creative thought-processThe 10 “commandments” of graphic design Are you ready?Pop in your awesome earbuds and let's dive in!
“Our greatest asset when we design is human diversity.”  Welcome to Episode 21: Design That Embodies DiversityChoosing a career in design is often explained by one’s desire to make a difference in the world. Through the level of our creativity, we want to make an impact on people’s lives. We all know that design is an immensely powerful force which tends to illuminate complex issues in society, so with that comes a calling, a duty even, to make sure that what we create represents every single beautiful human being on this lovely planet we call home. As designers, what we create cannot come from a place of safety and privilege, it must originate from a place of authenticity and inclusion. And in contributing to that movement of positivity (which we here at VU feel ever so strongly about) we must design with a different more inclusive mindset because #AllLivesMatter!Here's what we will be untangling in this episode ...What does diversity in design actually mean?What is inclusive marketing?How can designers move forward with diverse designs? Are you ready?Pop in your awesome earbuds and let's dive in!
“Email has an ability many channels don’t; creating valuable, personal touches -- at scale.”  Welcome to Episode 20: 7 Factors That Make Up The Perfect EmailCreating the perfect email … It sounds like a big ask doesn’t it? Well, good news, it’s not! Any kind of marketing copy, at its fundamental core, is all about reaching, attracting, and helping your ideal client. When you focus on your ideal client’s pain points and position your offering as the solution, you can successfully craft content that will lead directly into sales! And create an email marketing strategy that has your emails read, valued and effective!It’s imperative to also remember, no matter what service you provide or product you make, every single interaction with your audience says something about your brand. From the tone of your voice to the words you use, to the way things look and feel. So, craft every single email with brand consistency in mind.Here's what we will be untangling in this episode ...3 principles to follow when crafting email copy7 factors that make up the “perfect” emailLeveraging these perfect emails to gain customers Are you ready?Pop in your awesome earbuds and let's dive in!
"Personalization – it is not about first and last name. It’s about relevant content." Welcome to Episode 19: What’s the Deal with Email Marketing? An email list is probably one of the most valuable and responsive assets you can have as an entrepreneur. Unlike your social media followers, you own your email marketing list. Now we want to make sure that our emails are not immediately deleted, marked as spam, or ignored altogether. We want to build relationships. We want to provide value and solutions. We want them to pick US!Email marketing is an incredibly powerful tool for getting messages directly to your clients and prospects. It can strengthen those wonderful client relationships and keeps reminding your prospects to reach out to YOU, time and time again. So, let’s discuss how you can improve your efforts, and maximize the impact of the perfect email marketing strategy. Here's what we will be untangling in this episode ...What exactly is email marketing?What can we do to get people to read our emails then become clients?  Then we break down 9 tips and tricks to formulating a killer email marketing strategy that converts to sales and makes your clients love you – more than they already do!Are you ready?Pop in your awesome earbuds and let's dive in!
“Google only loves you when everyone else loves you first.”  Welcome to Episode 18: The Google Secret of Your Keywords The words we use to write our stories are sacred to us. But think about it for a moment … why do we choose the ones that we do? The words that we choose are magical bits of creativity that take our ideas and make them into reality. We are trying to convey a message. So, whether in the form of a book, a guide, a poem, and even an advertisement, where we try to convey a message to a person who may want to grab hold of what we offer! And when we are trying to reach this special unicorn audience, we must choose the best words to use. This way they can find us when they need us. The digital transformation of marketing has made it a must that the very words we choose must be searchable. They must be KEY words.Now, let’s dive in and learn how to find and use the most effective key words! Here's what we will be untangling in this episode ... What exactly is SEO?What can we do to drive people to our site? What tools can we use to find Google friendly keywords?Plus, a handful of tips and tricks for creating powerful SEO for your site. Are you ready?Pop in your awesome earbuds and let's dive in!
“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” Welcome to Episode 17: The Curiosity Gap in Headlines Did you know that many copywriters spend more than 50% of their time on just the headline? This is because in order to get noticed, your words need to be magnetic. To reach someone, to sell something, you need to draw them in and make them stay, and to do that, the headline is the QUEEN! One of the most interesting things about this concept is how it has evolved over time … It used to be that a headline had to catch the eye and create curiosity in the reader – just enough to have them want to keep reading. Now a powerful headline is all about how searchable and clickable it is. Keywords became, well … key!Now, let’s dive in and blow our readers away with headlines that no one could pass up!Here's what we will be untangling in this episode ...Why are captivating headlines so important?What can make a headline Google friendly? What are the 4 U’s of creating a headline?How to craft killer headlines for every written piece. Are you ready?Pop in your awesome earbuds and let's dive in!
“What matters isn’t storytelling. What matters is telling a true story well.” Welcome to Episode 16: Are You Writing SMART Content? The written word is the art and science of strategically delivering messages, emotions, stories, and information -- read or spoken -- to an audience. It’s a powerful form of communication that can be used in every occupation, service, and relationship we have as human beings. In business-land, we call it copywriting. In order to excel in your business’s copywriting, it is imperative to consider what you are trying to say before you say it … To imagine what your message will make people feel, think of, and how they might respond to your words.Copy isn’t just a bunch of words on a page. Copy has the power to persuade, educate and inform your ideal clients about your business and offerings. If you do not have a sound strategy for the copy you are producing; you are missing out on valuable opportunities with your dream clients! Now, let’s dive in and blow our audiences away with content that is unforgettable!Here's what we will be untangling in this episode ...The 3 key concepts of writing quality contentWhat exactly is content and where can I post it?How to find your ideal client and identify their pain points10 tips for flawless writing that stands out and gets the message across Are you ready?Pop in your awesome earbuds and let's dive in!
“It's not what you sell that matters as much as how you sell it!”  Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page What makes a killer landing page?One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action. So, how do we build these magic marketing pages?We need to look at the anatomy of these pages and take it step by step to build an effective marketing tool. Every great landing page is composed of a core group of elements. These building blocks should be used as a guide when creating your content.Now, this may sound counter intuitive. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would we want to limit ourselves to a pre-existing landing page format? Won’t your content end up being … basic? But here is where we find it fitting to use the old adage; “know the rules well, so you can break them effectively” … It turns out that almost all successful landing pages are made up of the same things, they’ve got the fundamentals down. No matter their intended audience, or the price point of what they’re offering. This is largely because the structure of a landing page aligns to persuade and attract our intended audience. Now, let’s dive in and blow our audiences away with a landing page that turns heads!Here's what we will be untangling in this episode ...The TOP 10 factors to know while building a landing pageHow clear and concise copy can make or break your pageHow to build a call to action that creates conversionThe role social media plays in using these critical marketing tools Are you ready?Pop in your awesome earbuds and let's dive in!
“In marketing I’ve seen only one strategy that can’t miss – to market to your best customer first.” Welcome to Episode 14: Landing Pages That Lead Word on the street is that people only need landing pages these days, and that websites are becoming obsolete. Well, we are here to tell you that is SO not the case. Landing pages and websites are both very, VERY important parts of any successful business’s marketing strategy. And while they have the ultimate goal in common, getting the sale, the way they both get there is very different.  While the website has dozens of potential distractions, the landing page is super focused as a standalone digital source, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram and Twitter.  Landing pages are designed with a single focus or goal, known as a “call to action”, an invitation for a user to take some desired action like “Buy Now”. It is this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.  It’s all about creating marketing magic!Here's what we will be untangling in this episode ...The differences between a website and a landing pageHow expert marketers use both in their strategiesWhat exactly is a marketing funnel and a call to actionHow a killer landing page can lead customers back to your website for more! Are you ready?Pop in your awesome earbuds and let's dive in!
“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” Welcome to Episode 13: How to Define Your Brand’s Voice By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differentiated presence in the market that attracts and retains loyal customers.Brands have become a part of every single person’s day-to-day life. As human beings, we are naturally built for connection. We tend to personify things, and a businesses’ brand is something that we look to connect with. We want to trust the people we buy from. And as entrepreneurs it’s our job to create a brand that is consistent, attractive, trustworthy and genuine, in order to attract and keep our dream clients. So, no matter what type of entrepreneur you are -- every single interaction with your audience says something about your brand. From the tone of your voice, to the words you use, to the way things look. And with a little brainstorming, some research and hard work, you can create a brand that tells your audience exactly what you want them to know.Here's what we will be untangling in this episode ...The core elements of a strong and genuine brand5 soul searching questions to ask yourself about your business5 things an effective brand can achieveThe steps to take to find your brand’s voice and tell your unique story Are you ready?Pop in your awesome earbuds and let's dive in!
“Keep a team chatroom open. There is nothing more important in a group remote project than casual communication. Not just official emails and work updates, but the ability to sit back and chat." Welcome to Episode 12: Virtually Alone: Team Building Working from home became a collective “norm” in 2020. And, if you were fortunate enough to stay safe at home during the pandemic, you may have found yourself in the new position of a work-from-home lifestyle. Now some of us have been doing the virtual thing for years, by choice, and there wasn’t much of a difference in our work universe when 2020 turned the world upside down. But whether we were new or old to the work-from-home movement, we all have things in common. We have frustrations and fears, we have less people to talk to, fewer, if any, people to run things by when projects got tough, and we all had to adapt and create processes for ourselves to stay healthy, mentally and physically.Working from home is amazing, it is gratifying to build a business from the ground up. But it’s on us to make sure not to fall victim to the pitfalls of working from home and staying healthy. So, building a team of virtual co-workers can ensure you will never feel alone.Here's what we will be untangling in this episode ...How to maintain your health while working from home7 sources of frustration when working remotelyThe many benefits of building a virtual teamHow to make your work from home space perfect for you! Are you ready?Pop in your awesome earbuds and let's dive in!
“The strength of the team is each individual member. The strength of each member is the team.”Welcome to Episode 11: Simplify Your Life with a Virtual Team Teamwork makes the dream work right?Well to begin with, the dream of every entrepreneur is that they will grow a successful business and create the dream life they’ve always envisioned. And a measure of that success is growth … So, what happens when we grow? We get SUPER busy. The 24 hours in a day now seem almost impossibly insufficient and we realize we certainly cannot do this alone. We need HELP! And fast! We get to this strange and uncomfortable place where we realize that we really NEED to build a virtual team and start taking on talented virtual professionals to bring their own slice of magic to our projects. And by doing so, we gain time, value, and some pretty terrific inspiration. Building a team of like-minded, ambitious, and hard-working virtual professionals will save you time, money, heartache, stress, and again … a bunch of bring fresh ideas and concepts to projects that you could never have dreamed of yourself! Here's what we will be untangling in this episode ...Where to start when you realize you need to build a virtual teamThe top 3 fears entrepreneurs face when outsourcing to a VA10 benefits of working on a teamHow to be a good team memberHow to find your ideal team members Are you ready?Pop in your awesome earbuds and let's dive in!
“Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved.” Welcome to Episode 10: 10 Things You Can Outsource to a VA Are we as entrepreneurs busy? YES!Overscheduled? YES!Are we often overwhelmed with to-do lists and busy work? You know the kind … tasks that you have to do but dread, day in and day out. Writing and sending invoices to clients. Creating, filing and presenting weekly reports on sales, deliverables, hours and tasks. Checking your email, responding to customer inquiries, and managing good ‘ol spam that comes along with living in a virtual world. Yes! Yes! Yes! And YES!We’ve come to realize we need help, which is a good thing. As our businesses grow and thrive, we need people to perpetuate that growth. And now it’s time to take on a team member! But where can we get one?Who can take some of these tasks off our hands and in turn, hand us back our sanity?!… Enter the wonderful and growing industry of virtual assistants. Growing at an unprecedented rate, thanks in part to the pandemic, virtual assistance is at a demand we’ve never quite seen before. Here's what we will be untangling in this episode ...How to recognize when you may need some help (And where you can find it when you’re ready!) The benefits of growing a team and hiring a VA … Or two7 great questions to ask when you interview a VA10 in-demand tasks that a VA can take off of your hands Are you ready?Pop in your awesome earbuds and let's dive in!
“Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!”  Welcome to Episode 9: How to Implement My 2-Week Productivity ProcessWe strongly believe in the magic that happens when we pause to reflect on how things are going on the outside -- with our levels of productivity -- and on the inside with how we feel, and then make a plan of action to make things flow more smoothly. We believe in work-life balance and making our workspaces our own, to promote creativity, productivity and fun! We always want to strive for happiness, no matter what our ambition or activity.So, here's what we will be untangling in this episode ...How to reflect on our levels of productivity and make a plan for changeHow to effectively plan our days, weeks, months, and even yearsHow to create a working space that reflects who we are and what inspires usHow to implement new daily routines to suit how you work bestHow to learn to better delegate and build your #DreamTeam Are you ready?Pop in your awesome earbuds and let's dive in!
“Organizing is what you do before you do something, so that when you do it, it is not all mixed up”.Welcome to Episode 8: Get Organized and Stay Organized You have a task at hand and its staring you in the face. You know it’s there, it’s been there for months. Procrastination has taken over. But why? Because you are afraid of the amount of work you need to do to complete it, you know you will have questions, probably hit a few speed bumps along the way and the idea of tackling it has got you in a chokehold. And it doesn’t help that everything feels out of order and disorganized. Then that guilty feeling sets in because you haven’t done it yet. For any entrepreneur this is a common scenario. We have endless piles of work, client deadlines, and even though we forget about it sometimes … our own personal lives. So, what can we do to get ourselves organized enough to tackle our many responsibilities with efficiency and create a whole lot of happy?Here's what we will be untangling in this episode ...How to find our passion … our WHY!Ways we can discover what kind of work life we want … and go after it!Hacks for organizing our #AllThings and boosting productivity.Tips for setting jumping into rest with purpose and joy.Are you ready?Pop in your awesome earbuds and let's dive in!
“Social media has changed the way we see each other -- literally. And enhanced the way we communicate with the world. Everybody gets a stage to proclaim, "This is not just what I'm doing -- this is who I am and what I love!" Welcome to Episode 7: The Social Media Playbook  Social media is the phenomenon that changed the ways in which our business and social worlds work, forever. Now more than ever we seek connection and success through digital avenues. So as 2020 rolled on by … we found ourselves looking to social media and all of its many platforms more than ever for a chance to connect, to build our businesses and to bridge the gaps to our previously go-go-go busy lifestyles, while we all hunkered down at home.And surprisingly, even with its impressive track record for effectiveness in the business space, there are some who are still skeptical of social and even fearful of using these tools. So, let’s take a look at where this all started and where we are now, and how we can help those who are skeptical to see these platforms for the magic that they can be. Here's what we will be untangling in this episode ...How the land of social arrived on the scene and rocked our worldsWhy some people are still wary of using social for businessHow to stay true to your brand, its story and to yourself10 steps for effective social media use (and etiquette)  Are you ready?Pop in your awesome earbuds and let's dive in!
“Want to be happy? Stop trying to be perfect.”Welcome to Episode 6: All Things Untangled!  When we think of our businesses, these ventures we have put our hearts and souls, and money into, we set high expectations, we dream big, and sometimes that means we strive to be perfect. We want to do it all, we want to be it all, we want to know it all, and sometimes that can create a storm of needless strain and bury our goals and dreams under piles of directionless tasks and to-do lists longer than the eye can see. We get ourselves all … Well, tangled. So, what can we do when we know we have potential to grow, endless potential to love our work, but we just seem to be spinning our wheels? And we have a sneaking suspicion that we can use our time, resources, and energy more efficiently. Well, there is so much we can do.Here's what we will be untangling in this episode ...How to recognize you have become a perfectionist Organization tips and effective goal planningLearn to manage your time and refocus your effortsHow to be ready and willing when opportunity comes knockingHow to integrate self-care into your busy workday Are you ready?Pop in your awesome earbuds and let's dive in!
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