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The Leadership Locker

The Leadership Locker

Author: Rich Cardona

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Starting and growing a business is harder than it was to serve in the United States Marines.

Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community.

If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you.

We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF.

Past Guests:
Gary Vaynerchuk, Kindra Hall, Dan Fleyshman, Brad Lea, Kelsey Murphy, Ryan Deiss, and more..
119 Episodes
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On this episode of The Leadership Locker, Rich talks about the importance of staying in motion and continuingly creating content in order to keep your audience engaged.   Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about how to audit your business, and how it can be a useful tool to expose bottlenecks in your processes and gain an objective perspective. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about tapping into your potential by trusting your instincts, following your curiosity, and putting in the work. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“I think that’s the beauty of being an entrepreneur. When you jump into things, ignorance is bliss.” - Claudia Mata   On this episode of The Leadership Locker, Rich is joined by Vertly founder Claudia Mata. Listen in as they discuss Claudia’s transition from the fashion industry to the CBD industry, living abroad, and how Claudia rediscovered her identity when she founded Vertly. Claudia Mata was born in El Salvador. She then relocated to New York, eventually becoming the Accessories and Jewelry Director for W Magazine. After moving to Northern California, she founded Vertly with her husband Zander Gladish, creating handcrafted skincare products using CBD and other plant extracts. Throughout her herbalism education, Claudia studied how various plants, including cannabis, can help our bodies heal and thrive, specifically focusing on skin wellness. She began collaborating with botanical formulators and chemists, blending CBD with fresh healing plant extracts from the garden—and Vertly skincare was born. 00:09 – Intro 03:14 – About Claudia 03:59 – Growing up in El Salvador 05:12 – How Claudia got started in the fashion industry 06:01 – Living in France 07:05 – Working in the fashion industry 10:50 – Leaving the fashion industry 13:20 – Relocating to Northern California 14:19 – Claudia on rediscovering her identity and starting a new business 19:31 – Getting into the CBD industry 24:54 - Launching a business to solve a problem that you have 29:16 – Claudia on working with her husband 31:28 – How to get in touch with Claudia Here is how to get in touch with Claudia: https://www.vertly.com/ (Vertly) https://www.instagram.com/claudiamariamata/?hl=en (Instagram) https://www.linkedin.com/in/claudia-mata-88a424b2/ (LinkedIn) Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about why the key to being exceptional is being consistent over extended periods of time, rather than having short bursts of activity. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about the importance of leading by example, your do/say ratio, and the power of being consistent. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about making the most of your failures by turning them into learning experiences, and the importance of having clarity with your goals. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“You can’t build a brand around you if you really don’t know what you want to do, why you’re here doing it, and really who you are.” – Talie MIller  On this episode of The Leadership Locker, Rich is joined by personal branding expert Talie Miller. Listen in as Rich and Talie discuss why people struggle with personal branding, why virtual relationships are real relationships, and the difference between personal brand and influence. Talie Miller is the founder of We Are The New, The Talie Miller Experience and Co-Creator of The Untitled Mastermind, and has been an executive and entrepreneur for over two decades and won juicy AF awards for her work. 00:09 – Introduction 03:19 – How Talie got into personal branding 07:12 – Branding vs. Personal Branding 11:18 – Why people struggle with personal branding 15:00 – Why you need a personal brand 16:48 – How to know when to reassess your personal brand 21:24 – Virtual relationships are real relationships 27:00 – Qualitative vs. quantitative ROI 30:16 – Content creation and sharing 37:00 – Knowing your audience 42:07 – The importance of flexing on social media 45:23 – Comparison and being genuine 48:56 – The importance of knowing your goals 52:03 – Does Elon Musk think he has a personal brand? 54:18 – Personal brand vs. influence 59:33 – Rich’s closing remarks Here’s how you can connect with Talie: https://taliemiller.com/ (Website) https://www.instagram.com/taliemiller/?hl=en (Instagram) https://twitter.com/taliemiller?lang=en (Twitter) https://www.pinterest.com/taliemiller/ (Pinterest) Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about consistency and perseverance in social media, how to sell yourself without being salesy, and why the key to effective social media is delayed gratification. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On the episode of The Leadership Locker, Rich talks about how to come to terms with the proportionality of work time vs. family time, and why that is so critical for entrepreneurs. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Ann Cardona returns to talk with Rich about more common mistakes that entrepreneurs make. Listen in as Rich and Ann discuss ideation, consistency, focus, and why “the riches are in the niches”. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich is joined by his wife, Ann Cardona, Regional Executive Director at Bunker Labs, to talk about common mistakes that entrepreneurs make. Listen in as Rich and Ann discuss personal branding, transitioning service members, and the power of LinkedIn. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink   On this episode of The Leadership Locker, we take a look back to Rich's interview with podcaster and Echelon Front CEO Jocko Willink, where they talked about pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business.   Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer.   Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles, he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best-selling Way of the Warrior Kid children’s book series.     Here’s how you can connect with Jocko: https://echelonfront.com/ (Website) https://www.linkedin.com/in/jocko-willink-260b289/ (LinkedIn) https://www.instagram.com/jockowillink/ (Instagram) https://www.facebook.com/jkowillink (Facebook) https://twitter.com/jockowillink (Twitter)   Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, we take a look back to December 2019 to when Rich interviewed Gary Vaynerchuk at his headquarters in New York City, where they discussed judgment and how it can ruin your progress, career, and persona. Listen in as Rich and Gary discuss working for your people, competitiveness vs. judgment, and what war and entrepreneurship have in common. Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX and the CEO of VaynerMedia. Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. Here's how you can connect with Gary: https://www.linkedin.com/in/garyvaynerchuk/ (LinkedIn) https://www.instagram.com/garyvee/ (Instagram) https://twitter.com/garyvee (Twitter) https://www.facebook.com/gary/ (Facebook) https://www.youtube.com/user/GaryVaynerchuk (YouTube) Websites: https://winelibrary.com/ (Wine Library) https://vaynermedia.com/ (VaynerMedia) https://empathywines.com/ (Empathy Wine) Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
106. Be Easy to Help

106. Be Easy to Help

2021-04-2212:031

On this episode of The Leadership Locker, Rich talks about how to make it easier to get help from experts by first taking the time to help yourself. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“We will hurt your feeling before we let you publish a bad book.” - JeVon “JT” McCormick On this episode of The Leadership Locker, guest host Eliza Delgado talks with author and Scribe Media CEO JeVon “JT” McCormick about how to get started as an author. Listen in as Eliza and JT discuss traditional publishing vs. self-publishing, quality and integrity in publishing, and why it’s important what you say “no” to. JeVon “JT” McCormick is an American author, public speaker, and businessman. In 2016, author Tucker Max hired McCormick as CEO of Scribe Media, formerly known as Book in a Box, an Austin-based book writing and publishing company, after working together on McCormick's book, I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream. 00:09 – Introduction 01:11 – Why JeVon chose publishing 04:12 – Knowing what you don’t know 05:20 – Do you have a book in you? 16:32 – Everyone has a story to tell 18:16 – Traditional publishing vs. hybrid publishing vs. self-publishing 20:57 – It’s important what you say “no” to 22:44 – Quality and integrity in publishing 28:55 – Where to learn more about publishing from JeVon 30:06 – Eliza’s closing remarks https://scribemedia.com/ (Scribe Media) https://richcardonamedia.com/ (Rich Cardona Media) Here’s how you can connect with JeVon: https://jevonmccormick.com/ (Website) https://www.linkedin.com/in/jtmccormick/ (LinkedIn) https://twitter.com/realjtmccormick (Twitter) https://www.facebook.com/scribejt (Facebook) https://www.youtube.com/c/ScribeMediaCo (YouTube)   Here’s how you can connect with Eliza: http://www.linkedin.com/in/esdelgado (LinkedIn)
On this episode of The Leadership Locker, Rich talks about the importance of not taking shortcuts in working towards achieving excellence in what really matters to you. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about why your passion is so important to sustaining your business long-term. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
“If you aren’t taking care of your spirit, I just feel like your body is going to wear down.” – Jillian Tedesco On this episode of The Leadership Locker, fit-flavors Founder and CEO Jillian Tedesco joins Rich to discuss her transition from being a personal trainer to a chef and entrepreneur. Listen in as Rich and Jillian talk about nutrition, cheat days, and the importance of changing things up. Jillian Tedesco is a Christian, mom, wife, certified chef, founder & CEO of fit-flavors, becoming author, yogi, and golfer with a vibrant personality. Jillian’s passion for God, her family, and her business shines through to even the most distant stranger. In the past year, Jillian has opened up about the raw truths in her own journey and is in the process of publishing her first book in 2021 called Owning the Wait. She’s also started a Tough Love from Jillian newsletter & blog and is getting ready to launch Season 1 of her new podcast called Owning the Wait. 00:09 – Introduction 03:46 – About Jillian 04:41 – From personal trainer to chef and entrepreneur 11:42 – Transitioning to brick and mortar 14:02 – Giving employees control over what they do 18:02 – Why to-go? 19:05 – Growing the company 20:54 – Managing labor 22:23 – The importance of variety and changing things up 25:26 – Jillian’s book 27:59 – How Jillian’s faith helps her 29:17 – Jillian’s upcoming process 33:11 – Cheat days 37:12 – Nutrition and expectation management 40:27 – How to get in touch with Jillian 42:34 – Rich’s closing remarks Here is how to connect with Jillian: https://fit-flavors.com/ (fit-flavors.com) https://twitter.com/jilliantedesco?lang=en (Twitter) https://www.instagram.com/jilliantedesco/?hl=en (Instagram) https://www.facebook.com/jillian.marchese.18 (Facebook) https://www.linkedin.com/in/jillian-tedesco-7a8aa657 (Linkedin)   Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
On this episode of The Leadership Locker, Rich talks about why proof is your best marketing, and how you can create that proof. Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richardcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/c/RichCardona (YouTube)
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