The Leadership Locker

Nothing to see here ... yet. Just testing some things

On this, the final episode of The Leadership Locker, Rich Cardona reflects on his journey and what the future will bring.But don’t worry, we will be launching our new show right here on this feed on very soon.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich and his NFTs for Newbies co-host, Heather Parady, reflect on what they have learned as their podcast approaches 50,000 downloads.-----NFTs for Newbies-----Personal Branding | Rich Cardona Media-----How to connect with Heather Parady:WebsiteFacebookTwitterInstagramYouTubeLinkedIn-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about what may be holding you back from achieving your goals, including tips from former guests Pat Flynn and Brock Johnson.-----The Leadership Locker | Episode 10 | Why Superfans are More Important Than Followers and Likes with Pat FlynnThe Leadership Locker | Episode 182 | Why You Should be Making Instagram Reels with Brock Johnson-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about the difference between desire and ambition, and how to turn your desire into ambition.Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about a system that a former commanding officer of his uses, a not-to-do list, where you focus on preventing the outcomes that you want to avoid.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about how to determine if your presence is bringing down those around you.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

“Most times people are not buying it based on the product. They’re buying the person behind the product.” – Kody GOn this episode of The Leadership Locker, Rich talks with sales coach and Certified Neurolinguistic Programming Trainer, Kody G. Listen in as Rich and Kody discuss using NLP to be a better salesperson, recognizing when you’re getting sold, and Kody’s unique perspective on money.Kody G owns an NLP training school where he trains and certifies people in Neurolinguistic Programming, Life & Success Coaching, Clinical Hypnotherapy and EFT. Formerly running an 8-figure sales team, his main focus was to not just teach sales strategy, but to teach the mindset of what it takes to be a 6- and 7-figure salesperson by dissecting what's happening on a sales call underneath the surface.-----Personal Branding | Rich Cardona Media-----00:09 – Introduction04:02 – About Kody G05:40 – How Kody got into NLP (Neuro-Linguistic Programming)08:01 – How Kody got into sales coaching11:12 – Kody’s framework for sales15:00 – Taking charge in sales calls16:02 – Recognizing when you’re getting sold19:49 – How the mind works when making a purchase27:31 – Listening and know when to close the deal30:15 – The importance of confidence in sales34:07 – Addressing ROI37:25 – Changework40:18 – Making people aware of how you can help with sounding pushy42:41 – Kody’s relationship with money46:23 – Where to find Kody online-----How to connect with Kody:InstagramFacebookLinkedInClubhouse-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich discusses redefining yourself in the second act of your life.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about recognizing opportunity and capitalizing on momentum when we feel it.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem WebsterOn this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask.Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.-----Personal Branding | Rich Cardona Media-----Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem WebsterConversational Case Worksheet-----00:09 – Introduction04:41 – Turning ideas into reality09:36 – Socializing your ideas13:17 – Answering the questions that are actually being asked15:40 – Focusing where you want to focus19:39 – Making big ideas irresistible20:51 – Elevating the idea23:30 – Not being overly critical of yourself26:36 – Differentiating yourself from your competition31:33 – The ideas are already in you35:16 – Closing the gap between potential and reality38:36 – Where to find Tamsen online-----How to connect with Tamsen:WebsiteFacebookLinkedInTwitter-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year.-----The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

“If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.” – Jake KelferOn this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive.Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews.-----Personal Branding | Rich Cardona Media-----Jake’s new book, The Elevated Entrepreneur-----00:09 – Introduction02:49 – About Jake Kelfer06:34 – The pros and cons of business coaches09:32 – Finding the right business coach15:06 – Networking when you are starting a business17:10 – Networking virtually21:56 – What Jake learned while writing his book, The Elevated Entrepreneur26:43 – Defining success29:15 – Enjoying the process34:04 – Asking for help40:25 – Jake’s recent trip to Italy43:10 – “Busy is different than productive.”48:33 – Where to find Jake online-----How to connect with Jake:InstagramTwitterLinkedInWebsite-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookEmail-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookEmail-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important.       Use pattern recognition.Reduce the amount of information you are ingesting.Determine the end-result and word backwards from there.Ask yourself what’s working? And what’s not?Take action.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookEmail-----Sick of doing $10 tasks? It's time for a Virtual AssistantRocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookEmail-----Rocket Stationbrooks@rocketstation.com

On this episode of The Leadership Locker, Rich talks about a bad morning that he had recently, and how he was able to overcome it and turn his day around.-----Personal Branding | Rich Cardona Media-----Connect with Rich:WebsiteLinkedInInstagramFacebookEmail-----Rocket Stationbrooks@rocketstation.com

“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock JohnsonOn this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients.Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses.-----Personal Branding | Rich Cardona Media-----Build Your Tribe PodcastInstaClubHub-----00:09 – Introduction03:07 – About Brock05:10 – Working with family09:42 – How Brock became a social media expert13:33 – Student entrepreneurship16:42 – Why Instagram is important to businesses18:51 – How organic growth is still possible on Instagram22:30 – Instagram Reels24:55 – Repurposing content for Instagram30:55 – More on Instagram Reels37:01 – Creating a call to action38:16 – Going viral40:53 – Cover photos on Instagram Reels41:58 – 30 Days of Reels44:10 – Batching content48:35 – Converting followers into clients51:14 – Where to find Brock online54:22 – Rich’s closing thoughts-----How to connect with Brock:InstagramInstaClubHub-----Connect with Rich:WebsiteLinkedInInstagramFacebookYouTube-----Rocket Stationbrooks@rocketstation.com