DiscoverThe Doctor of Digital™ GMick Smith, PhD
The Doctor of Digital™ GMick Smith, PhD

The Doctor of Digital™ GMick Smith, PhD

Author: The Doctor of Digital TM

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Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities.

Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog.

Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details.

This is how I started:

Short on time? Who isn't? There are two short topic episodes (5 minutes) which are the 5-Minute Lunch Lessons the Digital Brownbag covering hot issues briefly. You’ll discover tips, success stories, and best practices from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

Ever wondered what makes a song a hit? The TuneSmith Series is about marketing top songs in the rock, soul, and pop music fields. This unique Marketing Tips with a Musical Twist podcast sheds light on why some songs rocket to the top of the charts.

Like to hear a riveting story? The Burning serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode!

Finally, do you have access to the top digital marketers in the world? If not, I do! The Doctor of Digital has interviewed experts by phone from all over the world from such places as Ireland, Mexico, Ottawa, and Switzerland. Other interviewees in the United States come from Richmond, Virginia, Atlanta, Chicago, Michigan, Rohnert Park, CA, Fallbrook, CA, Santa Clarita Valley, and San Clemente, California.

[email protected] 619.389.3636
Instagram: mick_wsi_world
https://www.linkedin.com/in/gmicksmith/
On Clubhouse: @micksmithwsi

Commercials Voice Talent:
https://www.spreaker.com/user/7768747/track-1-commercials

Narratives Voice Talent:
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Do you want a free competitive analysis? Let me know at:
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Website:
https://www.wsiworld.com/mick-smith

LinkedIn:
https://www.linkedin.com/company/wsi-smith-consulting/

Make an appointment:
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Be sure to subscribe, like, & review The Doctor of Digital™ Podcast:
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Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
673 Episodes
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From Combat Experience to Structural Science: How Justin Brown Turned Adversity Into a Body of ThoughtJustin Brown-Stephens identifies himself as Founder/Architect of Staring Down The Muzzle, Founder/Publisher of Invariant Press, and CEO of the Trauma Routing Architecture™ Structural Pathology Licensing Authority. (ResearchGate) His book Murder Without Madness: A Study of Violent Permission is published by Invariant Press in 2026, and his author biography identifies his military, research, leadership, and academic background. (Google Books).You don’t attract the right publisher by waiting. You do it by showing up as a serious author: prepared, clear, and focused. Whether you go traditional, hybrid, or indie, your journey is valid. What matters most is that the publishing path supports your vision, not the other way around.Let’s move your idea toward the path that’s right for you!G. Mick (The Doctor of Digital) Smith, PhDhttps://www.linkedin.com/in/g-mick-smith-phd-24495127/Subscribe to my LI newsletterhttps://www.linkedin.com/newsletters/the-literary-cpr-playbook-7343709688632381440Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
Bill LennanBill's experience → the 40% turnaround → the environments that shaped his thinking → the mechanism behind his leadership → communication and human performance → methodology → intellectual property → authority → AI-era leadership.About"Good morning Bill, do you have a few minutes?" - the CTO asked me with a very serious look on his face. We walked into his office, he shut the door behind me and asked me, "What have you done to your team?”It was 6 months into my role.The day I started, I got my laptop, paperwork and a surprising pep talk from my manager - "I'm sorry to say that we are giving you the worst performing team in the company. They've been together for almost 10 years and we've tried everything to improve their performance. Good luck". Now 6 months later, the CTO was asking an unusual question. "What do you mean?" I asked the CTO.He replied,"We gave you the worst performing team in the company. We have tried everything to make them better but failed. You show up and in six months, they are the best performing team in the company. How did you do it? Can you teach me?"I replied, "Thank you, I'm glad our work is being noticed. I don't know what to teach you, I just take really good care of my teams". He didn’t like that, but honestly, I had no other answer.Later that day, I asked myself how I did it. It all started with my first experience of leadership.During college, I worked at John Dominis - the fanciest restaurant in Honolulu.My first day, a drunk group walked in, they were loud, catcalling the staff and acting like they own the place.They placed expensive orders, arguably the most expensive single order of the night. As it got unruly, my manager Don walks up and says,"Good evening everyone, your tab for tonight is being covered by the restaurant and I want you all to leave - now." He spoke calmly.It took a moment for his words to sink in. They made the threat of a bad review - Don smiled, and said "we have a lot of very happy customers and a lot of reviews. You need to leave now."That was leadership. That was taking care.That was a role model.I've been running software teams in Silicon Valley for more than 20 years and my people consistently delivered "impossible" results, they had almost zero churn, and they were very engaged.If your employees think your company is a great place to work but the performance is lagging a little bit behind, what do you feel is one point of friction?Send me a DM, share that friction with me.I'll send you back a 2-3 minute long video with the underlying vulnerability and how to end the stalemate.No bait, no switch, no call required. Just send me a DM.We found five key pillars of great team leadership - we train team leads to replicate the results that amazed my CTO.https://www.linkedin.com/in/wblennan/🏆 I Help Leaders Improve Their Team’s Performance by 40 Percent within 24 weeks. Trainer, speaker, author.Talking With Strangers: A simple system to transform the socially anxious into the socially confidenthttps://www.linkedin.com/in/wblennan/G. Mick (The Doctor of Digital) Smith, PhDAmerican Patriot I help accomplished leaders discover the philosophy that has quietly shaped their entire career, then I turn that philosophy into enduring intellectual capital. | Legacy Book Strategist for Executives, Founders, Expertshttps://www.linkedin.com/in/g-mick-smith-phd-24495127/AboutMost accomplished leaders don't need help writing a book. They need help determining whether their decades of experience contain an idea significant enough to influence an industry, shape a profession, or leave a lasting legacy. That's a leadership problem before it's a writing problem.The most valuable asset in any organization is often the knowledge trapped inside its leaders. It exists in decisions made under pressure, lessons learned through failure, insights gained from decades of experience, and frameworks developed over the course of a career. Most leaders possess far more intellectual capital than they realize. The challenge is extracting it, organizing it, and transforming it into a coherent point of view that others can learn from, apply, and remember.TestimonialsCEO & Global Brand ConsultantBrand StrategyI've worked with dozens of consultants over my career. Mick is the only one who understood that authority isn't claimed — it's built through architecture. He helped me see that my decades of experience were an unstructured gold mine, and he gave me the blueprint to extract it.Harvard-Trained StrategistStrategic AdvisoryWhat separates Mick is his ability to extract methodology from experience. He doesn't do surface-level personal branding — he builds defensible intellectual property. The framework he helped me develop has become the foundation of everything I do professionally.Executive & 5x Bestselling AuthorC-Suite LeaderMick doesn't just help you write a book — he architects an entire authority platform around your intellectual capital. He saw patterns in my 25 years of experience that I couldn't see myself, and turned them into a framework that now drives my entire business strategy.Together, we identify:• The core idea that distinguishes your thinking• The frameworks hidden inside your experience• The expertise your market already values• The intellectual position you can credibly own• The book your career has been preparing you to writeIf you've already built the expertise and now need to determine what belongs in the book, what belongs in your methodology, and what can become a broader authority asset, that's what I do in Phase One.📧 [email protected]📖 The Literary CPR Playbookhttps://www.linkedin.com/newsletters/the-literary-cpr-playbook-7343709688632381440Where Digital Strategy Meets Storytelling MasteryBook Coach | Authority Builder | GhostwriterFounder, Idea-to-Author Coaching & Literary CPR for Thought LeadersI help purpose-driven professionals—entrepreneurs, educators, creatives, and emerging thought leaders—turn their ideas into published books that build lasting authority, deepen their influence, and unlock new career and platform opportunities.As founder of the Idea-to-Author Coaching Community, I’ve built a space where everyday experts—especially those who never thought of themselves as “writers”—get the structure, support, and strategy they need to write with clarity and finish with confidence. From half-written drafts to high-impact launches, I walk clients through a proven process that gets results.My clients don’t just finish their books—they create leverage. Their books spark new businesses, grow consulting and coaching offers, land media spots and speaking gigs, and often open doors they never imagined.I deliver hands-on, high-touch services including:* Manuscript diagnostics and book recovery strategies to revive stuck projects* Ghostwriting and developmental editing that turns raw ideas into compelling narratives* A step-by-step coaching system covering concept, outline, draft, edit, publish, and promote* Strategic guidance through self-publishing (KDP, IngramSpark) or traditional/hybrid paths* Live coaching calls, editorial feedback, and launch support to keep momentum strongBefore launching my coaching business, I served for over 20 years in educational leadership—as a Campus Dean, EdTech Director, and academic strategist. I led major curriculum initiatives, faculty development, and digital learning transformations. That background now fuels my mission: helping experts turn lived experience into books that teach, reach, and endure.Subscribe to my LI newsletter: https://www.linkedin.com/newsletters/the-literary-cpr-playbook-7343709688632381440Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
Step by Step Publishing & The Doctor of Digital PodcastStep-by-step process to attract an ideal publisherA Step-by-Step Process to Attract Your Ideal PublisherBy: Mick, The Doctor of DigitalAs an authority architect, I’ve walked with many writers from idea to final manuscript, and one of the most important decisions they'll make is how they want their book brought into the world.Whether your dream is a traditional publisher, a hybrid partnership, or full ownership through self-publishing, the process of attracting the right publishing path begins before your manuscript is even complete. It starts with clarity, intention, and positioning.Here’s a straightforward, grounded process to help you draw in the publisher that aligns best with your goals and your book’s unique value.Step 1: Clarify Your Author Goals and Book’s PurposeStep 2: Define Your Ideal Reader and Market PositionStep 3: Build a Professional Author PlatformStep 4: Create a Competitive and Unique Book ProposalStep 5: Research and Curate a Targeted Publisher ListStep 6: Polish Your Manuscript and Pitch MaterialsStep 7: Engage with the IndustryStep 8: Decide with IntegrityFinal ThoughtsYou don’t attract the right publisher by waiting. You do it by showing up as a serious author: prepared, clear, and focused. Whether you go traditional, hybrid, or indie, your journey is valid. What matters most is that the publishing path supports your vision, not the other way around.Let’s move your idea toward the path that’s right for you!G. Mick (The Doctor of Digital) Smith, PhDhttps://www.linkedin.com/in/g-mick-smith-phd-24495127/Subscribe to my LI newsletterhttps://www.linkedin.com/newsletters/the-literary-cpr-playbook-7343709688632381440Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
Why Most Hiring Problems Are Actually Leadership ProblemsDana DeVito EpisodeMost business owners believe they have a hiring problem. They blame the labor market, the applicant pool, or the work ethic of a new generation. They raise wages and post more job listings, yet the revolving door keeps spinning.My guest today, Dana DeVito, argues that these organizations are diagnosing the wrong disease. Dana is a business owner, franchise operator, and the author of Now Hiring. He has lived the high-stakes reality of multi-unit operations where turnover isn't just a metric—it’s a threat to the bottom line.Dana’s central insight is provocative: Exceptional organizations do not begin with better hiring; they begin with better systems. He has proven this by taking an organization with a staggering 300% turnover rate and reducing it to 50%—not by replacing the workforce, but by redesigning the environment.Today, we explore why most hiring problems are actually leadership problems in disguise, how accountability and culture are built through operational clarity rather than mission statements, and how to build an organization that talented people never want to leave.I’m Mick, The Doctor of Digital. And this episode is about why leaders must stop trying to fix employees and start fixing the systems that allow great people to succeed.Dana DeVito is a partner at Elite Performance Associates and also continues to own and operate a pair of Scooter’s Coffee franchises.Now Hiring: Recruit Right, Grow Your Culture, Build Teams That Stayhttps://a.co/d/0f0sK0Uw The Interview Teams Are Built, Not Found Pull Quotes for Social Media- "Most hiring problems are leadership problems wearing different clothes."- "If the system keeps producing the same result, replacing the person won't solve the problem."- "Employees experience your operating system long before they believe your mission statement."- "Culture isn't what you announce; it's what the system rewards, tolerates, and repeats."- "Retention isn't an HR metric. It is a leadership outcome."G. Mick Smith, The Doctor of Digitalhttps://www.linkedin.com/in/g-mick-smith-phd-24495127/Subscribe to my LI newsletter: https://www.linkedin.com/newsletters/the-literary-cpr-playbook-7343709688632381440Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
From Homer to Iraq: Why The Iliad Still SpeaksJosh Cannon is a Marine Corps veteran, former Arabic cryptologic linguist, and scholar whose career bridges modern warfare and one of the oldest stories ever written.Following two combat deployments to Iraq, Josh pursued advanced study in Classics and now teaches Ancient Epic and the History of Warfare in the Ancient Mediterranean. His unique combination of lived military experience and scholarly expertise led him to write Fatal Second Helen: A Modern Veteran's Iliad. This work explores how Homer's epic continues to illuminate the experiences of today's warriors.In this conversation, we explore why The Iliad remains one of history's greatest books, what modern veterans recognize in Homer that civilians often overlook, how stories shape our understanding of conflict, and why leadership, honor, sacrifice, and grief remain timeless human questions.G. Mick Smith, The Doctor of Digitalhttps://www.linkedin.com/in/g-mick-smith-phd-24495127/Subscribe to my LI newsletter: https://www.linkedin.com/newsletters/the-literary-cpr-playbook-7343709688632381440Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.
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