Female emPOWERED: Winning in Business & Life

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and on today’s episode I’m joined by Mindy to discuss all things Instagram for your brick and mortar business.Joining me is Mindy Lundy Kramer, the founder of 20 Degrees Media, a marketing agency focused on the outdoor wellness industry. In this episode Mindy shares her journey from photography to helping businesses improve their online presence and we dive into different considerations and strategies for optimizing your Instagram presence.Some of the things we discussed include:Marketing Strategies for Small Businesses: The challenges of running a business as a technician vs entrepreneur. Developing comprehensive marketing strategies using various tactics like websites, social media, email marketing and events.Using Instagram for Local Businesses: How Instagram can be a powerful tool for small businesses to increase visibility, connect with customers, and create a stronger community through collaboration.Instagram Strategies for Fitness Studios: Focus on showcasing instructors' personalities and teaching styles to attract the right clients. Use Instagram for awareness, trust-building and community over direct sales.Analyzing Social Media Analytics: Understanding metrics like engagement, reach, likes and comments. Creating Engaging Content: The importance of developing a consistent posting schedule and asking customers directly for content ideas. Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're keen on being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.About Mindy and 20 Degrees MarketingMindy worked for Vail Resorts for three years in the Marketing Research department before taking an internship with the Photography department. After she graduated from college in 2004 and fulfilled those internship hours at Vail Resorts, she became an independent photographer. For 14 years after that, she photographed 125+ weddings, 7+ sports companies, too many events to count, and commercial work. But then, she and her husband moved to California, really disrupting her referral based business. You can find Mindy online at 20degreesmedia.com and on Instagram @20DegreesMedia.

Welcome back to another episode of the Female EmPOWERED podcast. I'm your host, Christa Gurka, and in today's episode, we're taking a deep dive into all things websites - specifically When Your Website Could Actually Be Working Against You.Joining us is Latasha Doyle, the brilliant mind behind Uncanny Content. Together, we'll uncover how a website - if not optimized properly - can hinder the growth of your brick-and-mortar business. Latasha will share her expertise on strategies for website optimization, automation, SEO, and customizing content to resonate with your target audience.Here's what's in store:The Role of Websites for Physical Businesses: Understanding their impact and potential pitfalls.Optimizing Websites and Streamlining Automation: Simplifying booking processes and enhancing user experience.Best SEO Practices for Local Businesses: Tips on keywords, headers, and boosting visibility.Strategies for Multiple Location Businesses: Tailoring websites to cater to diverse locations effectively.Pages vs. Blog Content: Maximizing engagement while catering to educators and businesses.Advice on Branding, Strategy, and Copywriting: Crafting compelling narratives and continuously refining your approach.Capturing Leads and Personalizing the Customer Journey: Enhancing customer experience through targeted customization.Remember to subscribe, leave a review, and share with your fellow entrepreneurs. Together, let's empower each other to thrive in the fitness and wellness industry! If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.About Latasha and Uncanny ContentLatasha owns and operates Uncanny Content, a full-service content and copy agency. From content strategy to content ideation, content writing, social media, and sales copy, she and her team do it all. Latasha and her team work with women, queer, and disabled business owners to help elevate their brands and help them impact their communities.You can find Latasha and the team online at uncannycontent.co and on Instagram @uncannycontent.

Welcome to another episode of the Female Empowered Podcast, where we delve deep into topics that matter to female entrepreneurs in the fitness and wellness industry. I'm your host, Christa Gurkha, and today's episode is packed with valuable insights on mastering a winning Win-back Strategy.In this episode, I'm excited to share insights and real-world examples of the effectiveness of Win-back Strategies. Whether you're a studio owner, fitness professional, or wellness entrepreneur, understanding the power of re-engaging past clients can significantly impact your bottom line.So, what exactly is a Win-back Strategy? It's a targeted effort to reignite and re-engage clients who haven't interacted with your business in a while. We'll explore why this is crucial for business growth and profitability, along with actionable steps to implement them effectively.Join me as we discuss:The importance of customer retention and increasing lifetime valueReal success stories from businesses implementing Winback strategiesMeasuring metrics and calculating return on investmentKey components of a successful Winback strategy, including database management, personalized messaging, and clear calls to actionPlus, I'll be sharing exclusive resources to help you kickstart your own Win-back campaigns. I hope you enjoy this episode, which is filled with actionable tips and strategies to boost your business's success. Don't forget to subscribe, leave a review, and share with your fellow entrepreneurs. Let's empower each other to thrive in the fitness and wellness industry!If you want to access the exclusive email templates mentioned in this episode, follow the instructions to claim your discount. And if you're interested in being a guest on a future episode, contact us at Christa@pilatesinthegrove.com.Thanks for tuning in, and until next time, keep empowering yourselves and others!

Hey there, everyone! Welcome back to another episode of the Female EmPOWERED Podcast. I'm your host, Christa Gurkha, and I'm thrilled to have a recurring guest with us today – Danielle Hayden, the founder and CEO of Kickstart Accounting, Inc. What I truly appreciate about having Danielle on the show is her ability to provide a different perspective on financial matters. I often approach things from my own angle and Danielle offers an objective viewpoint grounded in financial expertise.Today, we're diving into the topic of investing in our businesses, particularly when it comes to equipment, growth, and expansion. Whether it's addressing capacity issues or aiming to generate more revenue, investing in equipment is often a significant step for business owners. We'll explore various aspects of this, including budgeting, financing options, and different financial management approaches.Topics we discussed include:Considering equipment investments to address capacity issues and generate more revenueCalculating potential return on investment from new equipmentOptions for financing equipment purchases like loans, lines of credit, credit cardsPerspectives on using debt versus paying in cashTips for preparing cash reserves and exploring state grantsReflect on your money mindset and risk tolerance when making financial decisionsThanks for tuning in to this episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share with fellow entrepreneurs. Until next time, keep empowering yourselves and others!If you're interested in being a guest on a future episode, reach out to us at Christa@pilatesinthegrove.com.

Welcome back to another episode of the Female EmPOWERED Podcast! In today's guest episode, I'm thrilled to have Nora Reynolds, Chief Innovation Officer of Arrichion joining me. Nora's journey began with her family's athletic background, leading to the establishment of hot yoga studios across several cities, including Raleigh, Charlotte, Durham, and Salt Lake City. However, her most recent venture, Strength Through Fitness University, has redefined fitness education.Some of the major takeaways from the discussion include:The importance of focusing on teaching skills rather than just exercises in fitness teacher training programs.How Strength Through Focus University has developed an online teacher training framework based on competencies and feedback to effectively train fitness instructors. The challenges of creating and delivering effective in-person teacher training programs and how an online program can help address these challenges.How licensing a standardized online teacher training program like Strength Through Focus University can help boutique fitness studios reduce workload and costs while improving training quality.Thank you for tuning in to another episode of the Female EmPOWERED Podcast! Don't forget to subscribe, leave a review, and share the episode with fellow fitness enthusiasts. Until next time, keep empowering yourselves and others!Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome to another enlightening episode of the Female EmPOWERED Podcast, hosted by Christa Gurka! March is Women’s History Month, so on today's episode, I’m taking a look at why women often excel as business owners. Here's what I unpack:Unlocking Women's Strengths: From superior communication skills and heightened emotional intelligence to exceptional time management, women possess a unique set of qualities that set them up to be excellent business owners.Navigating Challenges: Despite progress, women still confront gender biases, limited access to funding, and the ongoing struggle for work-life balance. For women of color, the biases and limited access are even more significant.Insightful Statistics: I shared some pretty astonishing stats on the growth of women-owned businesses, executive representation, and the persistent gender pay gap.If you enjoyed this episode: screenshot it, tag me @ChristaGurka, and tag another female business owner. Share the wealth and let’s support each other - a rising tide raises all ships. We are not each other’s competition.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome back to another episode of the Female emPOWERED Podcast with your host, Christa Gurka! In this episode, I discuss the ins and outs of email marketing and dive deep into its role in business growth and success.Some of the topics I discuss in this episode are:The significance of email marketing for communication with existing and potential customersThen importance of your email list as the only set of platform data that you own (pro tip: you don’t actually own your IG followers - and if that platform crashes, there goes your audience!) Practical - and simple! - strategies for starting and growing your email lists, including using opt-ins on websites and social media to attract your target audienceA Sneak Peek At Key Metrics:Open Rates - Learn about the importance of personalization and compelling subject lines to get your audience to actually read your contentClick-Through Rate (CTR) - The percentage of recipients taking action and clicking your linksConversion Rates - The percentage of your audience that follows all the way through to your final desired action (ie: making a purchase)Bounce Rate - A crucial stat to make sure your emails don’t end up in SPAMAND! I’ve got a special offer this week - check out my resources page and use the promo code EMAILPODCAST for a 20% discount on all of my tried and true business email templates.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome to another episode of the Female emPOWERED Podcast with  Christa Gurka. In this episode, I discuss why listening to too many opinions might harm your business and how to figure out which opinions to consider (and which ones to skip)..Some of the topics I dive into  include: Why seeking too many opinions can hinder progress in business decision-making.The confusion that can come from receiving conflicting guidance and how it leads to analysis paralysis. Losing authenticity by only taking the opinions of others and not trusting your own opinion and finding your own voice.The reason that maintaining focus and consistency in branding is important to avoid diluting efforts and confusing the audience.How to handle ideas amidst a barrage of opinions, and the importance of taking ownership of decisions (even when it’s challenging).Insights into identifying valuable opinions, including seeking advice from industry experts, mentors, customers, and team members.Resources for conducting market research include platforms like STATISTICA, Nielsen, Mintel, Forrester, Pew Research, and the Small Business Association.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi everyone! Welcome back to another episode of The Female Empowered Podcast. What we are going to talk about today is how you can leverage local marketing and network marketing to boost sales in a brick and mortar business.I want to talk about this topic specifically because marketing tends to be a big overwhelming umbrella for many business owners. We want and need to market our business, but sometimes we don’t know how to begin because there’s so much information out there and so many suggested ways on how to do marketing.We don’t really know or understand how to leverage or track marketing so oftentimes we feel like nothing is working for us. That’s why you should listen to this episode because you can truly use local networking to your and your business’ advantage!Let’s get into:    Introduction to today’s topicMarketing for brick-and-mortar boutique wellness businessesWhat is organic marketingWhy I love being visible in my local communityBenefits of going with a local marketing campaignWhat you should do to have a successful marketing strategyCreating an entire strategy on what steps you want your client to takeHow can you prepare a 90-100-day strategy that involves local marketingConclusionSo, what do you think about these strategies? Have you tried them? Do you have other strategies for local marketing that you want to share? Send me a DM, I’d love to hear from you!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Welcome to another episode of the Female Empowered Podcast with  Christa Gurka. In this episode, I discuss why listening to too many opinions might harm your business and how to discern which opinions to consider.Some of the topics I dive into  include: Why seeking too many opinions can hinder progress in business decision-making.The confusion that can come from receiving conflicting guidance and how it leads to analysis paralysis. Losing authenticity by only taking the opinions of others and not trusting your own opinion and finding your own voice.The reason that maintaining focus and consistency in branding is important to avoid diluting efforts and confusing the audience.How to handle ideas amidst a barrage of opinions, and the importance of taking ownership of decisions (even when it’s challenging).Insights into identifying valuable opinions, including seeking advice from industry experts, mentors, customers, and team members.Resources for conducting market research include platforms like STATISTICA, Nielsen, Mintel, Forrester, Pew Research, and the Small Business Association.Looking for advice and resources to help you market and grow your clinic or client-based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. Today is a guest episode and we have Dr. Megan Greco, the founder of MGPT.She runs a very successful Physical Therapy practice just outside of her own home. Many have thought about doing this and they though it wasn’t possible at all but here is Dr. Megan proving them wrong!Let’s look at Dr. Megan’s journey, what her revenue is, and so much more. I hope that this episode brings you inspiration to do that leap just as Dr. Megan did!Let’s dive into:   Introduction to today’s guestWho is Dr. Megan and how did she start her businessImportance of matching with the right practitionerHow long has Megan been a physical therapist and what made her do itWhen did Megan make the jump to finally start her own PT businessWhat is it that made Megan start her business at her own home instead of renting a spaceMegan’s transition to doing her business on her own and why she treats some patients at nightWhat made Megan hire her first employeeHow many patients does Megan see in a week and how many do her two employees see in a weekMegan’s 2023 revenue just working outside her homeHow does Megan handle remarks like, “I don’t know if I would like people coming to my home” and how does she recommend other people to handle this remarkHow does Megan’s clinic at her home looks likeMegan on going through a mindset that her business is not legitimate, she is not a professional because she’s working in her basementMegan and her employees’ schedule and how big her space is nowHow does Megan handle her kids being at home while she’s workingWhat made Megan decide to become a mentor for PTs who would like to start their business at homeMegan’s take on what’s more difficult: The transition from going to a clinic to working in your house, or the transition from going insurance-based to cash-payBasic things that Megan can help you with once you sign up for her courseDetails of Megan’s courseWhere you can find MeganConclusion: Megan’s last minute thoughts and insightsGo get her course by clicking the link below! I know that Dr. Megan will be able to help you, guide you, and assist you so you finally start that business at home!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:Dr. Megan Greco’s websiteDr. Megan Greco’s InstagramThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hello everyone, I am so happy you are here! Welcome back to another episode of The Female Empowered Podcast. Today, let’s talk about a topic that I was discussing with my own mentorship and Mastermind group. The topic is what happens when you get bored with your business.This happens frequently to high achievers because they thrive in growth. I am also a high achiever and per my experience, I thrive in new opportunities. I have gotten bored with my business so many times, that’s why I am thankful that I have a team who keeps me in check.Being a high achiever does not have to change, but I want to share with you how you can recognize when you start to hit the wall of boredom and what you can do about it.You have to listen to this episode because once you get bored, it becomes a risk and a liability to your business. When you get bored, you tend to focus on other things that are not growing your business. And when you are distracted, it pulls you off the course towards your ultimate goal.Let’s talk about:  Introduction to today’s topicWhat happens when you get bored with your businessWhat usually leads to boredom with your business: Monotony and stagnation in our personal and professional developmentReasons why we see boredom in business, especially with high achiever CEOsWe as high achievers overemphasize on achievementsWhere boredom usually leads us to  Ways to combat the risks caused by boredom in the businessThe Mindset that makes us be bored with our business: To be successful, work should be hardConclusionI have a fully free audio course for you to change the mindset around your business. Get it here: www.christagurka.com/mindsetaudiocourse. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there everyone! Welcome back to another episode of The Female Empowered Podcast. Today, I am talking about a topic that’s near and dear to my heart, and most likely to yours, because it’s all about saying, “No.”So many of us women business owners are people pleasers and high achievers that is why there are so many reasons why saying no makes us feel guilt. Let’s talk about where this feeling comes from, what happens if we don’t learn how to navigate that feeling, and what that feeling means.Let’s say no together, not only to your team members, but also to clients, to opportunities, to things in your personal lives, to your children, to your spouse, to your parents, and more.  Give this episode a listen and I hope you find the information helpful!Let’s get into:Introduction to today’s topicA book I read: When I Say No, I Feel GuiltyWhy is it crucial for business owners to have and set boundariesBenefits of learning to say no and setting boundariesReasons as to why you may be feeling guilty when saying noWhen you should say yes to something: If it will take you closer to your goalWays that you can set up boundariesWays that you can hold the boundaries you’ve setWays that you can say “no” politelyWhat’s in it for you and your team when you learn to say “No”What you want as a leader: Independent critical thinkers who can bring problems and solutions to youWhat happens when you don’t hold your clients accountable/if you don’t learn to say “No” to themOther ways that you can say “No”ConclusionBefore I let you go, I’d love for you to hit the subscribe button. We have so many valuable episodes lined up for you this year! It may be selfish to want you to hit that subscribe button, but I really want to grow this podcast as I am on a mission to teach women in boutique wellness on how they can grow a sustainable and profitable business, one female business owner at a time!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:When I Say No, I Feel GuiltyThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there everyone! Welcome back to another episode of The Female Empowered Podcast. Today, I am talking about one of my favorite topics – pricing. We often see in our industry that the pricing is comparable to the other businesses in the market rather than according to their expenses, their capacity, and their profitability. It’s not your fault if you also practice this in your business, but, the truth is, if you need to generate $100 an hour to meet your expenses and pay yourself as a business owner but you are only charging $90, you will never hit your goal no matter how hard you work. I wanted to talk about pricing in this episode so you can get some tips and guides on raising your prices this 2024. This is one of the first things we look at when business owners join our programs. We will be getting into the nitty gritty of evaluating your pricing objectively, deciding if you need to raise your prices for profitability, how you can communicate a price update with your clients and your staff, and how you can respond to the reaction to the increase in your prices. Let’s dive into:     Introduction to today’s topicThe very first thing that we check with our clientsReasons why small boutique fitness brands need to raise prices Checking which expenses have increased Looking at the biggest trends this 2024 How to determine what kind of price increase is going to benefit your bottom line the most, and how to compute the profit margin and the price increaseLooking at the costs of employing a person Importance of understanding your numbers and your profit margin How to compute your profit margin Why it’s important to do market analysisHow to effectively communicate your change in pricing and some sample e-mail communications that we give our clients when we do price updatesReasons why you should raise your prices ConclusionIf you are a business generating over $250,000 in annual revenue and you are ready to get the kind of system, structure, strategy, and deep dive into your numbers the way we do it at the Inner Circle, we still have three spots for the program. If you are interested, registration for the Inner Circle is still open! Head on over to: https://www.christagurka.com/mentorship. Before I let you go, I created a template for you to see where you need to be to be profitable. Grab it by visiting https://www.christagurka.com/pricingtemplate. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi there! Welcome back to another episode of The Female Empowered Podcast. Today’s episode is all about marketing. I am going to give you the exact marketing strategies that you can use to market your boutique fitness, wellness, or health care business for the first 90 days of 2024!There are so many marketing trends this 2024 and I want you to know more about them so you can use these as leverage for your business. I also created a 90-day plan for you so you can attract more clients without using social media. Lastly, I will be discussing the numbers you need to look at in relation to your marketing strategies so you know what you need to do or adjust to get that conversion you want. Listen to this episode to know more about these valuable information and details!Let’s talk about:     Introduction to today’s topicOne of the key steps to having an effective marketing strategy: Understanding the changes in the industry and the current trends Industry trends that are happening now and will happen this 2024 and how can you leverage these trends in your marketing strategyThe 90-day marketing plan I created for boutique studios without using social media: A breakdown of what you will be doing  The numbers you need to be looking at in relation to your marketing strategy ConclusionWe discuss all of these in our Inner Circle program. If you are interested, registration for the Inner Circle is still open! We have three more spots, and if you want to get into the program, head on over to: https://www.christagurka.com/mentorship. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there everyone! Welcome back to another episode of The Female Empowered Podcast. This is the second podcast episode for 2024, and before we dive into the topic, let me just ask how you are doing. Are you back to work? Are you still on vacation? For this episode, we will be talking about why you’re not ready for a business mentor, or a Mastermind, or any type of mentorship group programs. Many talk about why you are ready but let’s get into why you may be hesitant, doubtful, and not confident to take on a mentorship or a Mastermind. This episode will help you answer the biggest questions about your business to gauge yourself why you are on the fence! Hopefully, after you listen to this episode, you will know what you need to do for your business so you can be ready for a business mentor, a Mastermind, or mentorship group programs! Let’s get into:     Introduction to today’s topicImportant questions to ask yourself about you and your business that you need to answerOne of the things that makes someone really ready for a mentorship programWhy is January a great time to start a mentorship programThe pros and cons of a mentorshipAn overview of my business and what sets me apart as a mentorWays we have helped women in business in our mentorship groupWhy you should join the Beyond the Movement Inner Circle ConclusionIf you think you’re ready to get help so your team can up level, you can fix your processes and systems, and step back so you can focus on more areas to help grow your business, the Beyond the Movement Inner Circle is now open for enrollment. We have three spots available and you can check it out here: https://www.christagurka.com/mentorship. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there ladies and gents! Welcome back to another episode of The Female Empowered Podcast. This is the first podcast episode for 2024, which means this is the fourth year I have been doing this podcast! I am so happy I was convinced to start this podcast and I want to thank you for sticking around!For this episode, we will be talking about my take on the “New Year, New You” mindset and what I actually believe in. This mindset doesn’t work for me so I want to share with you some tips on how to make changes that will actually have an impact and effect on your business. I will also share with you how you can get your team on board with the changes you want to implement this New Year!Plus, let’s go over the growth mindset and the stories of successful businesses that operated from the growth mindset. Let’s achieve your 2024 goals together by understanding how you can create a new you this year!Let’s dive into:    A quick story on how and when I started doing podcastIntroduction to today’s topicMy take on the “New Year, New You” mindset and what I believe in Implementing a growth mindset for the year 2024: How you can implement itWhat the growth mindset encourages in you and your businessGrowth mindset and failureHow you can look at the “New Year, New You” mindset differentlyReally good things take a long time to achieveStories on big businesses operating from a growth mindsetAnother thing that I think business owners should focus on for the year 2024How you can achieve your 2024 goals and make your life easierOur Inner Circle Program: What is it and how will it benefit you and your businessConclusionIf you want to create a new you this new year and you want to be surrounded by like-minded women and be the change that your business needs, head on over to https://www.christagurka.com/mentorship. The application for the Inner Circle is now up so I hope you take this opportunity to apply!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there! Welcome back to another episode of The Female Empowered Podcast. This is the last episode of 2023, so I want to share with you a re-airing of my most downloaded podcast episode not only from the episodes this year, but from all the episodes I did in total! There were 1200 downloads of this episode and it is the one entitled, “The Problem With Charging What You're Worth.” This was from April 2021 and I hope you enjoy it as much as the others did! I hope you all have a fabulous end of 2023 and an amazing beginning of 2024! Let’s talk about:   Introduction to the topicThe problem with charging what you're worthSeparating our self worth  and imposter syndrome from our businessAllowing our customers or clients to understand the value in the work we offerWhat to do if someone thinks we are not worth a certain priceA simple fix I say to people when they ask what to chargeQuestions to ask yourself when setting your prices Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast!  Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. We are approaching the end of the year, I will be re-airing my most popular episode for 2023. This is the third full year of The Female Empowered Podcast and the most popular episode that I have is the one entitled “How To Create Efficient and Sustainable Schedules for your Business, your Team, and yourself.” There were over 300 downloads and a lot of comments for this episode! I am going to re-air this so you can listen to it if you haven’t yet and I hope that you learn a lot of things from it! Let’s get to it: Introduction to the topic The service-based industry is ran by schedulesHow to create schedules for your teamLooking into the schedule of Pilates In The Grove and the factors that affect our schedulingHow many hours do you need to be available for the majority of your clientsKnow what it is that you want for your life and book your schedule according to thatTaking into consideration your team’s availability and capacity to workDetermining when you want to see clients as the CEO of your business and when you need to do administrative workWhat works for me and my teamWhy you need to block off time in your schedule as the CEO of your businessThe benefits of using automated calendars or scheduling softwareEstablishing clear communication channelsCheckout Google Analytics for the popular call times for your business and other dataThe different seasons in your life and how it affects scheduling in your businessEvery action you take, decision you make is a vote for what your business will look like in the futureAre your schedules bringing you nearer or farther to your goals?Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi guys! Welcome back to another episode of The Female Empowered Podcast. Before I share to you what this episode is all about, let me tell you a quote I love. The quote is, “We over estimate what we can do in a day, we underestimate what we can do in a year.” So, to wrap up 2023, you will be hearing from the wins of the business owners I worked with for the past months and years. These women are in our different mentorship groups, the Fit Biz Foundations and the Inner Circle, and I wanted you to listen to their stories as they took control of what they can, got the help that they needed, and be surrounded by other successful female business owners so they can grow their own businesses and know that success is possible for them, too! Let’s listen to:  Introduction to the topic The two mentorship programs we have Wellness Wins of the female business owners with the Fit Biz Foundations program Wellness Wins of the female business owners with the Inner Circle program More wins about the female business owners we work with  ConclusionIf you are interested to see if these mentorship programs are a great fit for you for 2024, we have some spaces available so head over to https://www.christagurka.com/workwithme. Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram! Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!