Female emPOWERED: Winning in Business & Life

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. We have another returning guest, KickStart Accounting Inc. CEO Danielle Hayden.Danielle is the Money Team in our Beyond The Movement coaching programs. I finally met her face to face for the first time in the Female Fitness CEO Summit last November and she gave two amazing talks about money, finances, and mindsets for the attendees.  She is here to share more about what business owners should know all about their finances and the importance of having a Money Team for your business!Let’s dive into:  Introduction to today’s guestThe top things that business owners without a money team should be preparing for at the end of the year according to DanielleWhat is 1099 and who gets 1099What should employees get from the employers/business owners at the end of the year and how you can go about itConversation on the different payroll processors/systems and why you should get oneWhen should you be part of your payroll and when should you be notConversation on transitioning to S CorpDanielle on the myths that business owners hear frequently on spending at the end of the year and the importance of having your money team and tax accountant alignedDanielle on the other things that S Corps can do at the end of the year in terms of paying taxesDanielle on the benefits of getting a money team and how you can start getting your bookkeeperWhere you can find DanielleConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links Mentioned In This Episode:Entrepreneur Money StoriesKickStart Accounting’s InstagramWhere to find your gifts from DanielleThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast. In today’s episode, let’s go over a recap of what happened during the Female Fitness CEO Summit, which I host every year in South Florida. This is the third year we’ve been doing this amazing event where female business owners come together and learn about each other!   Give this episode a listen to give you a feel of what goes on during the Female Fitness CEO Summit from the words of some of the attendees. Let these testimonials help you understand what makes our summit different. My goal is to grow this into an event that happens every year and I hope you can soon join us!You can use these tips throughout the year, but I am just being very specific about these being applied to the upcoming holidays because that’s when most cancellations happen.Let’s listen to:Introduction to today’s topicThe difference between the Female Fitness CEO Summit and the different business retreats/conferences out thereAttendees and the speakers during my 2023 Female Fitness CEO SummitWhat we talked about and what happened during the summitMy goal on why I did this year’s summitJennifer’s Testimonial: How the Female Fitness CEO Summit experience was for her and her biggest take away from the summitDr. Megan’s Testimonial: How the Female Fitness CEO Summit experience was for her and her biggest take away from the summitKristen’s Testimonial: How the Female Fitness CEO Summit experience was for her and her biggest take away from the summitLaura’s Testimonial: How the Female Fitness CEO Summit experience was for her and her biggest take away from the summitConclusion: When and how you can join the 2024 Female Fitness CEO SummitGet On The Waitlist for the 2024 Female Fitness CEO Summit:https://www.christagurka.com/ceosummit2024waitlistLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast. It’s Thanksgiving Week and we are so close to the end of the year. With that said, let’s talk about 15 ways to avoid holiday cancellations in your business.  During the holidays, we see an uptick in the cancellations. So, I want to give you some tips on how to prevent and maybe even eliminate these cancellations. You would want to avoid, prevent, or eliminate cancellations because the spots that cannot be filled will definitely affect your revenue annually.You can use these tips throughout the year, but I am just being very specific about these being applied to the upcoming holidays because that’s when most cancellations happen.Let’s dive into:Introduction to today’s topic1st way to avoid/decrease cancellation: Early Communication2nd way to avoid/decrease cancellation: Allow Flexible Re-scheduling3rd way to avoid/decrease cancellation: Consider having pre-payment/deposits4th way to avoid/decrease cancellation: Have lots of reminders and use automation as much as you can5th way to avoid/decrease cancellation: Make sure you clearly communicate your cancellation policy6th way to avoid/decrease cancellation: Have a way to entice clients to re-schedule instead of cancelling7th way to avoid/decrease cancellation: Send out personal notes to your clients8th way to avoid/decrease cancellation: Make sure you are staffed enough9th way to avoid/decrease cancellation: Be intentional about closing during off-days10th way to avoid/decrease cancellation: Have a strong waitlist11th way to avoid/decrease cancellation: Offer off-peak discounts12th way to avoid/decrease cancellation: Make sure you know the reasons why clients cancel so you can plan ahead in the future 13th way to avoid/decrease cancellation: Have a weather policy14th way to avoid/decrease cancellation: Have a contingency plan15th way to avoid/decrease cancellation: Post on social media for any announcements regarding your cancellation policyPhrases you can use and ways you can be honest regarding your cancellation policyReal life examples of how our cancellation policy worked for us and our clientsAdditional ways to respond to upset clients regarding your cancellation policyConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi there everyone! Welcome back to another episode of The Female Empowered Podcast. Today, I have another guest episode and I am so happy to have with me Mary Beth Simón. She actually reached out to me to be a guest on my podcast and when I looked at her bio, I knew we had to have her on board because I know we will all be learning a lot from her.Mary Beth’s business is Niche Partnership Consulting and what she does is create contingency plans to prepare business owners and their teams for extended vacations or something unexpected. She assists business owners in this regard so that the business can return to run successfully in their absence.  In my own coaching business, I always tell the business owners that I help that the first step for them to live the lives they want and still successfully run their businesses is to remove themselves from their business so it doesn’t revolve around them. I’ve mentioned the “Operation Christa Gets Hit By A Bus” several times in this podcast already and in this episode, I really want to dive into what happens to your business if you can’t be a part of your business when life happens.Listen to this episode and I hope you get a lot of ideas from my talk with Mary Beth!  Let’s get into:   Introduction to today’s topic and today’s guestWho is Mary Beth Simon: What she does, how she got into helping business owners, and the type of businesses she helpsMary Beth on what are the things to think about contingency planning and when should business owners start thinking about itThe benefits of having a Business Contingency Plan and a Business Continuance PlaybookThe types of events/happenings that Mary Beth encountered where business owners had to remove themselves from the business The things that Mary Beth put in place when business owners come to her and wants to develop a continuity/contingency planMary Beth on how and what happens when an emergency occurs when business owners already have the contingency plansMary Beth on how banking activities could continue when business owners run into emergency situationsMary Beth on what happens when business owners have not thought about setting up plans regarding bank information and other crucial system information and SOPsMary Beth on more important details and information that business owners should prepare  What happens to a business without a continuity plan or any documentation VS when there is a continuity planMary Beth on the transition that happens for profitable businesses that has become assets once the business owner can no longer operateMary Beth on the duration of how long she works with clients for their contingency plan/playbook and her recommendation on how often should business owners review the planShould business owners roll out the contingency plan to the whole team or to just the second in command?Mary Beth’s advice on getting and creating a contingency planOur take on the best time you can start with your contingency planConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Links mentioned in this episode:Mary Beth’s LinkedInYour Free Resource From Mary BethInterested in being a guest on a future Female Friday episode? Emai

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. I am excited to have Nikkia Shakur with me as my guest today.Nikkia is the founder and CEO of KiaScope PPC. Nikkia and I met in Claire Pelletreau’s Get Paid Marketing Mentorship Group. Since knowing Nikkia, she has been a great resource for me when it comes to helping me learn all about ads.So, today we will be talking a lot about how to make the most out of ads for your health and wellness business. I get it, it can be intimidating or you may feel like ads will never work for you at all. However, if you listen to this episode, Nikkia will get into a deep dive of the anatomy of ads and some tangible and actionable takeaways from her!Let’s talk about:  Introduction to today’s guestHow Nikkia and I metNikkia Shakur: Who she is, what she does, and who she helpsNikkia on audience segmentation on Facebook and Google – How can health and business owners distinguish and target a more specific audience group for their businessNikkia on the key things and her advice to clients who are pulling from a small group of peopleThe benefits of excluding keywords in a Google Ad and how it worksThe anatomy of an adNikkia on tweaking and refining different parts of an ad instead of totally scratching it: Looking into the metricsThings that Nikkia recently observed for ads created for brick-and-mortar businesses that are working and turning leads into paying customersA mistake I see with brick-and-mortar businesses in terms of creating and running their ads on Facebook and Nikkia’s take on thisNikkia on emerging trends and changes that she sees online that might affect and help businessesThings that you need to do when making a video ad onlineThings that I learned from running various ads for my businessNikkia’s tip for brick and mortar businesses in creating video adsWhere you can find NikkiaConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Links mentioned in this episode:Nikkia Shakur InstagramInterested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hi! Welcome back to another episode of The Female Empowered Podcast. The episode I have for you today came up when I was on a walk and was listening to a podcast. The title is “Overcoming Overthinking for the Female Business Owner.”I think that many of the people who resonate with me, join my mentorship group, and listen to my podcast are similar in the fact that we all tend to be high achievers. And in the many meetings I have, we talk a lot about not only overthinking, but also catastrophizing.I worked on overthinking and catastrophizing for the last five or six years. For a while, I actually thought that everyone thought the same and everyone was just like me – that they also drive themselves crazy.Later, I realized that I’ve been sending myself into these spirals that aren’t even necessary because there are so many things I overthink that are completely out of my control or are completely made up in my head.With this episode, I hope you understand that you are not alone and there are things that we can do so that we overcome overthinking together!Let’s talk about:   Introduction to today’s topicThe type of thoughts that comes to my mind because of being an overthinkerWhat is overthinking and catastrophizingWomen tend to ruminate 30 percent more than men doWhy is overthinking seen predominantly in women in businessThe implications of constantly catastrophizing and overthinking: Analysis Paralysis, Decision Paralysis    Some case studies on the causes and results of overthinking for women in businessHow overthinking affects your healthHow you can have adaptive problem solving and analytical skills without creating maladaptive rumination and overthinkingSome solutions for overthinking that worked for me as well as solutions based on researchesSome interventions, mindset shift, reframing that you can do for your overthinkingA few case studies relevant to being mindful and avoiding overthinking for female business ownersWhat I did during the time that I was feeling overwhelmed with my business or when team members leave my companyConclusionKnow that things are eventually going to work out and the universe will conspire in your favor!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there! Welcome back to another episode of The Female Empowered Podcast. Today, I have one of my favorite people in the whole wide world – Latasha Doyle. She is the founder and CEO of Uncanny content and the mastermind behind my content strategy for both Christa Gurka and Pilates In The Grove.What we will be going on a deep dive today is how you can plan for Black Friday and Cyber Monday for your boutique wellness business.You might be jumping on the bandwagon of giving huge discounts for your services during Black Friday and Cyber Monday but that won’t help your business in the long run at all!So, let us help you understand how you can take advantage of these events without your business suffering profit-wise and what are the better alternatives you can give away during Black Friday and Cyber Monday!Let’s dive into:  Introduction to today’s topic and today’s guestLatasha Doyle – who she is and what she doesHow Latasha and her team helps me in my business in different waysWhy I don’t believe in discounting services for Black Friday and Cyber MondayLatasha on some values that health care and wellness business owners can provide to their clients VS big retail stores that are selling products and giving big discountsLatasha on the different types of promotions that she recommends and seen work for service providersMy take on putting merchandise on sale during Black Friday and Cyber MondayWhat we will be doing at Pilates In The Grove for Black Friday and Cyber MondayConversation on health care and wellness business owners discounting services and what should you keep in mindLatasha on the planning and strategizing for your sale and promotion: What should business owners plan to do and how far out should you start planning for itThe importance of building your e-mail listLatasha on what should you do after having sales from Black Friday and Cyber MondayThe importance of looking into the metrics and numbers gathered from your sale and how you can make use of these dataLatasha on great Black Friday deals that business owners can be on a look out forWhere you can find Latasha and the services and programs she offers at Uncanny ContentConclusionI hope that you found this episode helpful! Before I let you go, if you are a health and wellness business owner and you are interested in low-cost resources and templates from my Library, they will all be on sale at discounted prices during the weekend of Black Friday and Cyber Monday. Get on my e-mail list by going to https://www.christagurka.com/ so you can get your hands on these resources first!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Links mentioned in this episode:·      Uncanny Content·      Uncanny Content InstagramInterested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hello everyone! Welcome back to another episode of The Female Empowered Podcast. Today’s episode is very near and dear to my heart and it is about how Mental Health Therapy impacted my business.   The truth is, being a business owner affects your mental health. And in turn, your mental health and self-awareness will affect your ability to be a leader and a business owner.I’ll be sharing with you how therapy has helped me in both my business and personal life so I hope that you give this episode a listen to learn a thing or two because mental health matters!Let’s discuss:Introduction to today’s topic“Your level of success will seldom exceed your level of personal development, because success is something you attract by the person you become” – Jim RohnA quick story about my first ever Mastermind I enrolled in and what I always remember from itThe reason I started going to therapy and when did I decide to go to therapyHow I knew that my therapist was the one after going to several other therapistsThe things I learned and realized once I went to therapy and how it helped me in terms of my business lifeI am a high achiever and was a perfectionist – Where did these come from?My thoughts now on what I learned while growing up – Money was finite and you do not talk about moneyThings I learned in therapy that I use in my everyday lifeI am not responsible for another adult’s emotional reactionI am my own entity aside from my failure and successTherapy has helped me realize that I am a verbal processorTherapy has helped me understand why certain things irritate meTherapy has helped me gain a level of self-awareness to be a better leaderConclusionIf you have questions about this episode regarding the therapy I did and the medication I am on, please reach out. Share your story, too, if you can!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey guys! Welcome back to another episode of The Female Empowered Podcast. This is a VERY special episode because I have a VERY special guest with me – my husband, Scott Gurka.I wanted to share this episode with everyone because we will be talking about how we navigate our life, marriage, family situation, personal lives, and our careers.I am an entrepreneur and my husband travels a lot for work. When I started the first business, Pilates In The Beach, there were challenges in our lives especially because our kids were so young. We were able to manage the changes pretty well, but Scott will share with you what worried him during those times.We’ll also share with you how we share the responsibilities in our home and how we make sure that we spend time with each other so we don’t lose our connection. Further, Scott has some advice for those who have a husband or a wife who is a business owner.Listen to this episode so you get a look on how we handle our lives while growing our business and career!Let’s dive into:Introduction to today’s guest and topicWhen and where did Scott and I meet and a quick rundown of our life togetherThe biggest challenges according to Scott when I first started my businessScott on never seeing me going the path of being a business owner during our dating yearsThe support we got from our families and Scott’s point of view on the sacrifices we both made during the early years of our children’s livesScott on being a hands-on dad: His upbringing and his own beliefs and traitsHow Scott feels on the changes that happened five years ago when he started travelling for work and being out of the house most of the timeScott on passing up on opportunities to focus on the kids and being a fatherThe times in my business that Scott felt like I was losing it and doing too much for the businessHow well does Scott understand the business and what he believes his role isHow does Scott feel when I talk about the business at homeThe biggest challenge for Scott in the last 12 years in terms of us both having own careersWhat does Scott doWhat Scott and I agreed to do just recently to not lose our connectionSome financial challenges and concerns in the business that Scott remembersWhat are we responsible for in our homeScott’s advice on partners who have wives/husbands who are business ownersWhat does Scott think about how our children feel about me as a business ownerWhat does Scott see three years from now in terms of the businessConclusionI hope that you share this with your partner, too, if you feel like you can relate to us!Before I let you go, if you want to meet me in person, you can join our CEO Summit on November 8, 9, and 10. Check out https://www.christagurka.com/2023ceosummit to apply!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. This episode is for all of you moms out there or if you are caretaking for other people. Let me share with you how I found work-life balance.I know how female CEOs feel when they are working and are juggling too much on their plate alongside their personal lives. I will share with you the things I choose to give attention to so that I can live the best life possible while my business also grows.We are all feeling the same thing, I am not a unicorn, but I gave myself permission to do both the things that I love doing – being a mom and a wife, and being the best leader I can be for my business!These are all from my experience so I hope that you learn a thing or two!Let’s talk about:Introduction to today’s topicWho is this episode forWhat my reality isMy take on being a working momWe can have it all but we can’t have everything all at onceHow I define “balance” as a female CEO and being a good momBalance is not about better time management, it’s about better boundary managementFamily things that I say no to that I don’t feel guilty about anymore      Work things that I say no to that I don’t feel guilty about anymoreMy mental health as something that is non-negotiable for me: How therapy helped me in different waysThings that I always try make time for when it comes to my kidsHow I teach my children how to honor their commitmentsThe reality: A lot of female business owners and working women don’t have the flexibility with their timeAsking for help helpsConclusionBefore I end this episode, let me remind you that everything has a season and get as much help as you can. Don’t beat yourself to the ground and check what your workarounds are so you can be the best mom you want to be while working or running a business and not chasing the image of what motherhood and leadership should be!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there listeners! Welcome back to another episode of The Female Empowered Podcast. We will be talking about the question, “Should you drop that service?” Let this podcast help you understand and decide if a service that you offer is helping you grow or keeping you stagnant and is costing you money.I wanted to do this episode because for me personally, I did learn a lot by evaluating which of the services in my business was ready to be dropped. We used to have mat classes but they weren’t filling and selling so I evaluated the service in terms of what I was losing in profitability and client satisfaction.So, in this episode, I hope that you learn why it’s very important to evaluate if something that you are offering is worth continuing to be offered to your target audience or if it’s truly the time to let it go.Let’s dive into:  Introduction to today’s topicWhy I wanted to talk about this topic today: My own experience on dropping a serviceReasons why it’s important to figure out which offers are helping you grow and which are keeping you stagnantThe niche market and the emotional connection with your clientsHow often should you review your services and what should you look intoEvaluating your services regularly through client attendance standpoint, financial standpoint, client feedback standpoint, operational standpoint, competitive analysis standpointExample of things that you can evaluate in your businessHow to go about deciding to drop or keep a service and how to go about implementing the change to your schedule#1 Consult with your team#2 Come up with a transition period and you are clearly communicating the change to your team and your clients#3 Check how you can efficiently reallocate the funds and resources from your dropped service#4 Embrace the adaptability of staying flexible in your businessConclusionLet’s remember that if it no longer sparks joy or is no longer serving you, it’s time to say goodbye. It’s all about decluttering your business and making space for what truly will make you succeed. Keep your services joyful and your profit sparkling!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hello there! Welcome back to another episode of The Female Empowered Podcast. What we’re talking about today is evaluating team members and how to keep a great team. This has been a topic that has come up a lot in my recent conversations.The other things that we will be talking about are regular check-ins and reviews, regular and consistent feedback, rewarding and praising good work, working through problems, and deciding when it’s time to part ways. I hope that this episode will help you foster a great team culture!Let’s dive into:  Introduction to today’s topicHow much it will cost you replacing a single employee according to statistics and why it costs that muchThings that you can do as owner or manager to foster a positive working environment and encourage people to stayHave a regular check-in and review with your team members: People want to know that they are being heard and their work is being validatedAnother important statistic on how many American workers feels engaged in their jobsStrategies that you do to boost engagement with your team so you can retain and hold on to themPraise in public, reprimand in privateNon-financial incentives and actionable strategies to keep and retain team members because not everyone is motivated by pay or salaryAnything that is going to help your staff members be better will ultimately help you be betterThe importance of open communication with your teamThe rubric I use for my team so they can get to the next pay tiersAddressing issues as immediately as you can and setting expectations clearlyThe mindset to keep your best team members: I’m going to do my very best to keep the best people here; I’m going to treat them so well that they’re not gonna want to go somewhere elseMy Top 10 Books on Leadership and Team building that I’ve read and helped me build my great teamConclusionLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Books Mentioned In This EpisodeHow Great Leaders Inspire Action by Simon SinekDrive: The Surprising Truth About What Motivates Us by Daniel H. PinkLeaders Eat Last by Simon SinekThe Five Dysfunctions of a Team by Patrick LencioniGood to Great: Why Some Companies Make the Leap...and Others Don't by James C. CollinsDare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brené BrownThe Culture Code: The Secrets of Highly Successful Groups by Daniel CoyleMultipliers: How the Best Leaders Make Everyone Smarter by Greg McKeown and Liz WisemanPrimal Leadership by Daniel GolemanThe Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues by Patrick LencioniThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey guys! Welcome back to another episode of The Female Empowered Podcast. This is a really interesting episode because I truly did not believe that some of the things I did when I started my business was actually sabotaging my earning potential.   I was so oblivious to the things I will be sharing with you in this episode. You might be guilty of doing these too that’s why you should listen to this episode to understand why certain things that you are doing might not actually be great for your business’s earning potential.I will also be sharing with you some of the amazing mantras I have been personally using, how to get out of the mindset traps and beliefs about money, and so much more!Let’s get to it:Introduction to today’s topicHistory about women in the workforce in the 20th century: Societal Expectations, Economic Limitations, and Legal BarriersExpectations and limitations on the roles placed on women and how it’s changing overtimeFirst mindset trap for women in business: I’ve never seen anyone earn a million dollar, so is that even possible for me?My personal story on this mindset trap: None of my role models broke through significant financial barriersIt’s important for us women to put ourselves in rooms with people who achieved what we want to achieveThe story of Sara Blakely – The founder of SpanxSecond mindset trap for women in business: Money is finite, and investing in my program or doing class with me makes me greedy.Money is not finite and money will always come back to youWhen people give you their money, you give them something of value in return from your services or productsThe story of Brooke Castillo in relation to this second mindset trap“You are not taking from, you are giving, too”Money and service, money and helping people can co-existThird mindset trap for women in business: I don’t feel worthy of a million dollars. How we self-sabotage: Avoiding new opportunities, not asking for what you deserve, not paying yourself, not setting appropriate boundaries, not charging appropriately for your servicesWays you can build your self-worth and confidenceInspiring stories of women who have become successful in their industriesPositive affirmations that I love, say, and useConclusionI want you to remember that your potential isn’t defined by your past experiences or the societal standards today. It’s molded and defined by your actions, belief, and the value you bring to the table – which is immense. Let’s shatter those glass ceilings and keep building empires!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there everyone! Welcome back to another episode of The Female Empowered Podcast. This week will be all about a topic that’s been talked about over and over in our mentorship groups and it’s how to pay yourself first, not last.  In the past, I did this, too. I wasn’t paying myself because I was just starting my business. This might be great in the beginning, but as your business grows, there should be strategic plans in place because paying yourself first and not last will actually one of the keys for a thriving business!So make sure that you will give this episode a listen because aside from the ways on how you can start paying yourself, I will also be giving you real-life examples that hopefully you can learn a lot from!Let’s talk about:Introduction to today’s topicWhere did the belief that owners should not get paid come fromWhat it means to pay yourself first and ways that you can do itWhy it’s important to make sure you pay yourself firstMisconception: The more you re-invest in your business, the faster you will growThe Reality: Prioritizing your pay as the owner will lead to a healthier business, healthier profitability, and better financial decisionsThe benefits of paying yourself firstSteps on how to set up and make sure you are paying yourselfThe importance of looking into and reviewing your financesExamples of where can you cut your expenses in your businessTaking a hard look into your expenses: why you should do itConclusionIf you have questions on how you can start paying yourself or paying yourself more, schedule a call with me. Go to my website to schedule the call or join our Fit Biz Foundations Group so that we can help you get to where you want to be.  Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links Mentioned In This Episode:·      Profit FirstThanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there! Welcome back to another episode of The Female Empowered Podcast. What we will be talking about this week is how you can stand out in a crowded market.A lot of business owners will think to themselves that they have a lot of competition in the industry they are in. That is why I made this podcast so that you can adapt the actionable and tangible steps I have for you on how you and your business can stand out!Let’s talk about:Introduction to the topicThe red ocean strategy vs. the blue ocean strategyWhat does the current market for boutique healthcare wellness and fitness look likeOne reason why boutique healthcare, wellness, and fitness took off this yearChallenges that small businesses in our industry face#1: They can’t compete with big brands#2: Financial constraints#3: Having no solid retention and attraction strategyWorking with micro influencers#4: Seasonal fluctuationsActionable and tangible steps we did to help businesses stand out in a crowded market#1: Know the business’ niche and target audience#2: Tailor services to meet the needs of the different customer segments you have#3: Tailor the messaging to the different demographic groups#4: Create compelling brand strategy#5: Effectively communicate your brand message to your audience#6: Create unique offeringsConclusionIf you are interested in joining the Beyond The Movement Business Summit on November 8 and 9 in Miami, Florida, go to www.christagurka.com/ceosummit2023. We are reserving only 25 spots and the early bird registration is now open! It will be open until the middle of September.Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!ADAdd a commentKatherine Pine will be notifiedCommentCollaboratorsADKPLeave task

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. Today is a guest episode featuring Dr. Laura Sommer. She is a Doctor of Physical Therapy and the owner of In Motion Physical Therapy in Long Island, New York.   This episode will talk all about how Dr. Laura is able to navigate her successful insurance-based Physical Therapy business while also balancing motherhood, wifehood, womanhood, businesshood, and so much more!We hope that you learn a lot from this episode because Dr. Laura initially feared going all in on her business. So many business owners began with their business as a side hustle and didn’t want to let go of their full-time job. Let’s go through Dr. Laura’s journey together so that you can see that it is possible to let go of that fear and grow a successful business from there!Let’s get into:Introduction to today’s guest and topicDr. Laura Sommer: Who she is, her journey, and what she doesWhat inspired Dr. Laura into wanting to have her own businessWhat Dr. Laura remembers growing up around family members who have businesses that resonated with herDr. Laura on her business class in PT schoolDr. Laura on how it went when she opened her own businessWhen did Dr. Laura decided to go all in, how it transpired, and her biggest fear with going all in for her businessOur take on the mindset of having a stable job and the pros and cons of itHow long before Dr. Laura hired someone else to help with her businessDr. Laura on getting her business accredited and credentialed with various insurances and her process for out-of-network billingDr. Laura on how long after she gets paid by the insurance companiesDr. Laura’s team at the moment and how many hours does she spend facing clientsThe pandemic era to present for Dr. Laura and her business and how she found meWomen business owners usually look for evidence at where they are failingWhat happened for Dr. Laura in her business this July 2023  The change that allowed Dr. Laura to run her business more efficiently and sustainablyWhat does Dr. Laura see for In Motion Physical Therapy in the futureDr. Laura’s final thoughtsConclusion  Let me help you take more things off your plate and create the financial independence that you deserve. Check out www.christagurka.com/mentorship and I’d be so happy to help you create the life that you want while your business continues to grow!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Links mentioned in this episode:·      In Motion Physical Therapy·      In Motion Physical Therapy Instagram·      In Motion Physical Therapy Facebook  Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there! Welcome back to another episode of The Female Empowered Podcast. Today’s episode is an “Ask Me Anything” episode and I wanted to share with you the questions related to my journey to 7 figures for my business.  In this episode, I am going to share with you how I started my business and you will learn that I didn’t know anything about opening a business. Heck, I opened my business in the middle of a recession! What I just knew was that I was not going to give up and I wanted to make it work.This episode will focus a lot on how I grew from $2400 to $1.5 million and I wanted to share this journey with everyone so that you can learn a thing or two and hopefully, from what you hear from me today, these will also get you to scale and grow your business the way I did!Let’s discuss:    Introduction to the topic – questions from the group on my journey to 7 figuresBurning question #1: If you had to describe your journey from a $2400 investment to a seven-figure business using a movie title, what would it be?Burning question #2: What was your initial vision, and how did you let yourself continue to grow?Burning question #3: What were the tough transitions and make or break moments that you had and how did you go through making these decisions? What mistakes did you make that were a blessing in disguise and which mistakes did you make that you wish you didn’t have to learn the hard way?Burning question #4: Can you share a moment when you realized your venture was going to be bigger than you expected?Burning question #5: What are some of the biggest myths told about your journey from Pilates instructor to seven-figure entrepreneur?Burning question #6: What can you say to listeners who are afraid to take the leap because they lack traditional business background?Burning question #7: What’s the most out of the box marketing or growth strategy you’ve implemented?Burning question #8: Can you talk about, “why on earth am I doing this?” and the moments that keep you going and how things transitioned in your home life with husband and kids, how do friendships changed, how can it affect families in a financial standpoint, and emotional highs and lows?Conclusion: My journey in a nutshellLet me help you take more things off your plate and create the financial independence that you deserve. Check out www.christagurka.com/mentorship and I’d be so happy to help you create the life that you want while your business continues to grow!Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey everyone! Welcome back to another episode of The Female Empowered Podcast. I will be sharing with you a pretty cool topic, which we’ve been talking a lot about in our Business Mentorship programs. The topic is: mindset re-frames.These mindset re-frames are for the stressed out entrepreneurs. I wanted to talk about this because I’ve been through so much in my business, too, and I think that business owners don’t hear a lot about these mindset crap that we get caught in when we try to navigate through our business to make it successful.Our self-limiting beliefs can be our downfall so I hope that you give this episode a listen so you can learn about these mindset re-frames that you can definitely apply to yourself and your business!Let’s get to it:   Introduction to the topicThe real truth on mindset traps and self-limiting beliefs for entrepreneursThe first mindset trap: I don’t know enough to start/grow my businessThe second mindset trap: I’m not a natural leader, so I shouldn’t have people on my teamThe third mindset trap: It’s just easier to do it myselfThe fourth mindset trap: I have to work around the clock to be successfulThe fifth mindset trap: I want to delegate but I have people who are not ready to step upThe sixth mindset trap: I can’t compete with larger franchise companiesThe seventh mindset trap: I always feel like I’m taking four steps back for every step forwardThe eighth mindset trap: I’m not good at salesConclusionMindset is one of the biggest things we work on with the Female Founders with our Inner Circle program. This is because once you reach a certain level, we as business owners become the bottleneck of our business. So, if you feel like this is where you are stuck right now and you are interested in being part of the next Inner Circle program so your business continues to grow, check out www.christagurka.com/mentorship.Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hey there! Welcome back to another episode of The Female Empowered Podcast. I have a guest with me today and she is Dr. Tanya Goodrich, the founder and CEO of Healthy Pelvis Physical Therapy in California.Pelvic Health isn’t really something that a lot of people know about. That’s why we have Dr. Tanya talking a lot about it and the information that you need to know surrounding pelvic health. She is a wealth of knowledge in this aspect of women’s health and she will also be sharing with us how she grew her business into a 6-figure one!I hope that you learn a lot from me and Dr. Tanya as we dive into this interesting topic for this podcast episode!Let’s dive into: Introducing our guest for todayWho is Dr. Tanya Goodrich and what does she doHow did Tanya get into pelvic healthDiscussion on pelvic health still being unknown to manyDr. Tanya on pregnancy postpartum being the biggest known aspect of pelvic healthThe black hole of women’s health: Menopause and a very special announcement from Dr. TanyaDiscussion on estrogen, menopause, and symptoms of menopause being a very individual experience for each womanDr. Tanya on Hormone Replacement TherapyOur take on Hormone Replacement Therapy and menopause symptomsDr. Tanya on her Healthy Pelvis business – how it started, how long did she become a solopreneur, and her struggles with her businessDr. Tanya’s first hire and her whole team nowLessons that Dr. Tanya learned in relation to her business and hiringOur take on removing ourselves from the business as ownersDr. Tanya on her upcoming Mentorship ProgramThings that helped Dr. Tanya propel in her business and in her personal lifeThe importance of being willing to do the workWhere you can find Dr. TanyaConclusionLinks mentioned in this episode:Healthy Pelvis Physical TherapyPapaya TalkLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!

Hello there everyone! Welcome back to another episode of The Female Empowered Podcast. What I will be talking about today is tips that you could take with you and implement in your business right after you listen to this podcast. The specific topic for this week will be about seven advertising ideas for your brick and mortar business.If you run any type of healthcare boutique and are looking for ways to advertise, this episode is for you!Why Advertising Is ImportantPromoting your business is a crucial part of growing your business. At some point, even if you have already grown, you still have to maintain to get the word out about your business so that you scale even further.  I understand that advertising is both time-consuming and expensive that’s why I will be sharing with you tips on how to get a good return on your investment and how you can start implementing these in your business today!Let’s discuss:Introduction to the topicWhy is this podcast for youPromoting your business as a crucial part of growingA truth for business owners in terms of advertising and marketingWhy is it important to advertiseThe three different marketing channels available for youWhy I don’t suggest starting with paid mediaAdvertising Tip #1: Story TellingAdvertising Tip #2: Start Providing ValueAdvertising Tip #3: Collect Social ProofAdvertising Tip #4: Have a clear Call-To-ActionAdvertising Tip #5: Use User-Generated ContentSpecific and real-life strategies that you can use in advertising #1: Use Influencer MarketingSpecific and real-life strategies that you can use in advertising #2: ReferralSpecific and real-life strategies that you can use in advertising #3: Sponsoring Local EventsSpecific and real-life strategies that you can use in advertising #4: Collaborative WorkshopsSpecific and real-life strategies that you can use in advertising #5: ChallengesSpecific and real-life strategies that you can use in advertising #6: Launching Limited Time OffersSpecific and real-life strategies that you can use in advertising #7: Offer Discounted Memberships or Free MerchandiseMy own take and experience on paid marketingWhat I want you to do right nowConclusionBy no means do I want you to do everything that I’ve shared with you regarding advertising. Just try to listen to this podcast again and figure out what you can do consistently over a period of time so you can start to gain visibility and nurture your people to eventually convert them into a sale. Keep trying new things and experiment, you’ll figure it out eventually!  If you are interested in learning how these tactics or tips can specifically work for you and your business, I invite you to join our FitBiz Foundations Program or Inner Circle. Head on over to https://www.christagurka.com/workwithme so you can know more about the programs that will suit you.Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! Interested in being a guest on a future Female Friday episode? Email me at Christa@pilatesinthegrove.com!