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We The Business

Author: Frederik Van Lierde

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Going off the map in the startup & business world

When you are looking for the insights on non-conventional questions, related to the world of entrepreneurship, startups & business

Frederik Van Lierde will interview entrepreneurs, authors, artists, women in male-dominated environments, startups owners in the ghetto's, mafia, debunking startup myths and more.

The podcast will be a mixture between the seriousness of CloserToTruthTV , the hardcore true-life by "Bald and Bankrupt" and the entertainment of Gordon Ramsey.

More info, articles, videos: https://Frederik.Today

18 Episodes
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Businesses that don't market to Millennials, probably it will be their last mistake they make.  Not marketing towards Millennials equal to missing a key piece of the market.And I can go even further, understanding Millennials not about young people, it is about understanding the future.  If you do, you will leave behind your competitors who don'tIn this episode, I will talk about 3 solutions any business  can implement instantly and that worksRead the article + links to surveys and tools here:https://frederik.today/blog/secret-millennials-buy-from-your-brandSponsorsSupport the show (https://www.buymeacoffee.com/wethebusiness)
I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship.    From the students, I always get the question if they should become an entrepreneur or make a career as an employee.Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.Entrepreneurship is something that has spiked in popularity over the yearsI noticed that a lot of conventional wisdom about entrepreneurship is wrong.    Let's debunk some myths.Let's Debunk 4 myths and why I still became entrepreneurhttps://frederik.today/blog/Should-I-Become-an-Entrepreneur-4-myths-debunkedSponsorsSupport the show (https://www.buymeacoffee.com/wethebusiness)
Gift cards are a goldmine if you implement them correctly. If you're committing any of the following mistakes in your business, do something ASAP.In my previous life, was running a local business, I understand the importance that gift cards have played to the success. At one moment, the gift cards reach 27% of the business monthly Turn Over.In this episode, I will explain to you some errors local businesses make when offering gift cards.Read more or listen in your favourite podcast apphttps://frederik.today/blog/Narcists-on-the-work-floor-and-how-to-deal-with-itSponsorsSupport the show (https://www.buymeacoffee.com/wethebusiness)
Tonight; I want to bring up a more serious topic, that many organization have problems with, but have no easy way to detect or even stop it.  I am talking about Narcists on the work floor.What is narcissism?The most straightforward explanation is that narcissist tends to think grandly of oneself, to the point of losing respect and compassion for others. It's all about them all the time. People are accessories to them, disposable means to meet their own ends.I will talk about signs, how to recognize them, what to expect and how to deal with themRead more or listen in your favourite podcast apphttps://frederik.today/blog/Narcists-on-the-work-floor-and-how-to-deal-with-itSponsorsSupport the show (https://www.buymeacoffee.com/wethebusiness)
Part of the folklore about successful entrepreneurs is that they succeeded because they first failed. We, entrepreneurs, are told to "Fail fast", you'll learn valuable lessons that will help you in your next venture.Where is this idea come from? Does it come from athletics where we rehearse and rehearse movements,  practice over time, resulting in what appears as an almost effortless success?Let's go deeper into the subjecthttps://frederik.today/blog/fail-fast-mantra-debunkedSponsors:Support the show (https://www.buymeacoffee.com/wethebusiness)
Marketing is no longer about the stuff that you make, but about the stories you tell.- Seth GodinThis episode will talk about Brand Web Stories.  Brand Web Stories is a web based version of the popular stories on LinkedIn, Facebook, Instagram, Twitter, Snapchat,...I will explain what are Web Stories, the big advantages, like top Google Search Results and I will tell you about our test with Google in Brazil.Let's boost your business!Live Examples:https://masha.ai/brandstories/infoBrands (your competitors) with a Brand Web Storyhttps://masha.ai/brandsTo contact me:https://frederik.todaySponsorsSupport the show (https://www.buymeacoffee.com/wethebusiness)
 I'm interested in finding out how important language is in business today. Does not being fluent in a language blocks your future success or not? How does the way our voice sounds affects our success? And if yes, how can we overcome this?Today, I sit down with Leonilda Renaldo, Leonilda moved from academia to business. For the past 13 years, Leonilda has supported executives hailing from North & Central America, France and Switzerland who want to uplevel their careers in the luxury, pharmaceutical, arts and services industries. Leonilda understands the barriers managers face when they want to uplevel the way they communicate by staying true to who they are, quirks and all.Learn more:https://frederik.today/blog/impact-of-language-on-your-successSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
What is the link between Maurizo Cattelan,  the artist who duck-taped a banana on a wall, and sold it for $120.000 and Jeff Bezos, owner of Amazon?In their beginnings, neither Maurizo Cattelan, Jeff Bezos, Jack Ma and myself  were not taken seriously about our goals and projects Jack Ma has been refused 30x times applying for a job. Nobody believed in Jeff Bezos giving up his high paid wall-street job.Most of us hear only about the successes. The $120.000 for a banana, the trillion valuations of a company. What is more interesting for me is to know how do we move from the beginning to the end? What happens in that black box, in the middle? Does some science exist, a set of rules we can implement to make our idea successful?Learn more:https://frederik.today/blog/The-Path-of-the-Overnight-SuccessSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
If your business doesn't already have gift cards in its arsenal, it's time to start.Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, according to the National Retail Federation.Gift cards offer significant benefits for business owners too. A study by First Data found that "overspending the amount of a gift card is the new normal." As well, as a business owner, you receive the money upfront.Let's go a bit deeper into the world of Gift Cards.Let's find out Why gift cards are so in demand?Why gift cards are interesting for businesses?A personal success business story related to gift cards .Tips to get most out of it.Learn more:https://frederik.today/blog/gift-cards-number-1-social-selling-toolSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
We all know about people who take a personal coach when they want to a career change or a sports coach. But when it comes to bankers, well I was surprised. For me, bankers aren't the first group of people that comes into my mind that needs a coach.Bankers are managing the money of individuals; bankers never showcase they are wrong; bankers look like they know their business. That's what we hope as we trust our money with them.and I became curious. Finally, we found the time to ask him some serious questions, to understand the world of Bankers and why they need a coach.Let's see you if our money is safe or if the bankers are ticking timebombs. You will hear stories, and answer to the following questions When I think of bankers, and trust my money with them, I hope they know their job and keep privacy high. How does that work when they work with a coach? Do you get some crazy secret insights? With your experience, how do we have to see bankers? Like employees or like entrepreneurs or ordinary salespeople? What made you go into coaching for bankers, such a niche market?In the banking world, there are more regulations than, for example, in eCommerce. Can bankers be creative in their sales process, can bankers personalize the connection with their clients? Or is this one of the issues Bankers have and you can guide them?*Can you share a story, without revealing the name of the banker, of an issue they had, but with coaching, they solved it?How do bankers define success? And does that differ from your view on success?I assume you have clients worldwide? How do you market yourself? How do you make sure, bankers in the other part of the world know you exist and can use your services. A direct question, if does bankers don't know how to handle their job, and need a coach to improve their performance, can we trust our money with them?* What books do you recommend people to read to improve themselves?Learn more:https://frederik.today/blog/Why-do-bankers-need-a-coachSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
Have you ever tried to walk into a bar, go straight to a person you are attracted too and ask her or him to have sex with you? I recommend you not to try it, as you will get 100% smashed in your face.It is the same as selling your products and services. How many times do you see people on LinkedIn, trying to connect, send you a message selling their services?Blending together the ideas about dating in the context of selling is the idea behind this podcast, Including a personal story about one of my first startups that failed and a GiveawayLearn more:https://frederik.today/blog/Dating-Techniques-for-sales-or-the-other-way-aroundSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
You probably heard about the idea we use only 10% of our brain? What if we can unlock 100% of our mind? Did you?I will debunk this idea immediately. It's a myth. Fake news in words of today. We use our brain for 100%. You can find research online about these facts on Wikipedia and TedX talks.All of us have 24h in a day, no exception. All of us have a good quality of IQ; If those parameters are the same for every normal person, something else had to be existing to jump out. That's my addiction, my fascination.DON'T TRY THIS AT HOMEBefore I continue, I have to add a small "Don't try this at home" warning to my speech. [*SMILE*] Whatever I will say next, is based on my research and experience. When you decide to follow my path, please consider to do some research yourself first.Learn more:https://frederik.today/blog/How-I-hacked-my-brain-and-stay-focus-for-6hSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
We all want high rankings on Google; we all want our business on Page 1 of the search results. This article/podcast/video will be relatively short, as I will explain to you about a grave mistake I made but gave me a big win in the end.The mistake was related when I was running a local business, a beauty/spa business in Geneva, Switzerland.Gift Cards are around 20% of the turn over if you do it right, so we created a beautiful, attractive new design to promote gift cards. We approved the design, we launched the printing, and I was happy and proud.Learn more:https://frederik.today/blog/how-my-craziest-marketing-error-beat-googleSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
Let me introduce you into the science of crazy ideas, and how it creates a new way of thinking about your business, your organisation, the world around us. You will see how small changes in structure, rather than culture, can transform the behaviour of groups, the same way a slight change in temperature can turn ice to flowing water.Ready? Let me start with the definition of a Loonshot. A Loonshot is a neglected project, widely dismissed, written off as unhinged.That said, the most important breakthroughs come from Loonshots.Let me showcase this with an example:What you think of when you hear Nokia?In the 1970’s Nokia was an industrial conglomerate mostly famous for its rubber boots and toilet paper. In the next two decades, they pioneer the first cellular network, the first car phone, the first GSM phone. In 2000, Nokia became the most valuable company in Europe, remember they started with toilet paper.The CEO explained that the key was culture. You can have some bit of fun; you can make some mistakes etc. It’s all about the culture, right!In 2004, a handful excited Nokia engineers, had some fun and created a new kind of phone, internet ready, a colour touchscreen, high-resolution camera and they added a crazy idea….. An App store.Learn more:https://frederik.today/blog/loonshots-the-science-of-crazy-ideasSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
How do you feel about the idea a company makes 1 million per month, and no staff is on the payroll, only robots? When I asked this during my speeches, I get answers like terrible, fraud etc.Let me start with a story2,5 years ago, I woke and I couldn’t move. I was paralyzed. There was no way I could get out of my bed. No, I didn’t have an accident the evening before. I was paralyzed in my mind. I was sick of the idea I had to go to my clients I was consulting.Did you have such a feeling before?That morning I took a decision. I quit! Yes, finished, Basta, no more consulting. As a consultant, I was making good money. So my solution was to take some time off and write a book.The Title: “The company that makes 1 million/month, run by robots only.”I finished my contracts and started writing my book. After a few days, I stopped. Why would I write a fiction book? I am not a fiction guy.Why would people take my book serious? It would be my first book, to write a book on AI, robots, the future of companies on the Level of Da Vinci Code would be challenging and chances of success very low. One must stay realistic.I decided that to become successful with my book; I need to proof it.Learn more:https://frederik.today/blog/the-company-that-makes-1-million-month-and-runs-by-robots-onlySponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
Dinner with the Yakuza

Dinner with the Yakuza

2020-10-3008:11

The phone rings in my office. I picked up; the Sales VP asked me to come to his office as our Japanese partners arrived to greet them. I was not prepared. I was in jeans and a t-shirt as we had to install a lot of computers for the new shops. Anyway, I went down.Our Japanese partner, who brought a translator with him, a woman was standing there, and I greeted him the European way. The translator translated, and of course, as European, I looked into her eyes.That’s not done! Let’s say I completely messed up the first impression to put it nicely.To fix it, the day after, I went back, wearing a suit and followed the Japanese politeness rules. The Japanese partner just replied politely “Nice to meet you”, and that was it, they sign the deal for the next fashion season, and they left back to Japan.Writer’s noteTo put this in the right perspective, I was Head of IT worldwide for a Fashion company during the day, during the night I did PR and the Japanese partner was interested in our Kids Fashion Line. The Japanese partner was the CEO; let’s call him Haruto. This story happened around 20 years ago. I can talk about it, but I will not reveal names. people who know me, know about who I am talking about, that’s enough and that the story is realEasier said than done… a whole table of business people not talking about business. And as you can expect… they started talking business. I needed to chance the subject fast. First about easy, simple topics, but every time Ranbir and Haruto switched to business.I had no other choice than going some more explicit, some more non-political correct matters. So I asked about Tattoos.Haruto second hand told me that Tattoo’s in Japan are related to specific cultural groups, and Ranbir said to me that Tattoo’s in India are often related to religion. I explained Tattoo’s in Europe is more about fashion and expression of the individual.After 10 minutes talking the culture and religion parts of Tattoos, Haruto put his hand around my shoulder, he started to speak English to me, saying “I like you, I observed you, and you came here with us while others don’t want to join us. Then he told that his friends and partners have the jacket tattoo (the typical tattoo of the Yakuza)The only thing I could reply was “you speak English?” He laughed and bowed his headLearn more:https://frederik.today/blog/dinner-with-the-japanese-mafia-yakuzaSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
When we think of purpose-driven companies, who do you think of?I think of Like PatagoniaOver the last seven years, an idea that is widely promoted in the advertising and marketing world is "brand with a purpose outperform those that don't have one."Brands with a purpose = are that brands which have a purpose beyond profit.The evidence supporting brand purpose comes from the book Grow, written by Jim Stengel and ex-CMO of P&G.He came up with his finding after selecting 50 brands with the highest loyalty from Millward Brow's 50.000 strong database. Then he searches for a link between those 50 brands and he found one, Brand Purpose.Next, he looked at the chosen brands' stock value growth between 2000 and 2011. He saw his 50 brands grew with 393% instead of 7% loss for the S&P 500 benchmark.   Stengel's conclusion was, brand purpose is driving business success.The book and results had a tremendous impact. Top guru's and CEO's of marketing agencies jumped on it, declared that they are "utterly convinced."I won't be me if I don't dive deeper to see if the theory is correct, the purpose of my speech tonight.Let's dive into the next questions:Is the data correct?Does the theory predict past and future?Does a purpose link the brands?Learn more:https://frederik.today/blog/brand-purpose-the-myth-debunkedSponsors:Start your shopping with a great deal Enjoy more than 45.000 deals, offers and coupons inside your favourite Messenger AppSupport the show (https://www.buymeacoffee.com/wethebusiness)
A quick intro what you can expect from this Pod Cast.We The business will go off the map, asking the questions we always wanted an answer to. Debunking startup & business myths and more.You will get interviews with entrepreneurs, authors, artists, women in male-dominated environments, startups owners in the ghetto's, maybe mafia, opinions on certain trends and more fun stuff.It will be a mixture between the seriousness of @CloserToTruthTV ,  the hardcore true-life by "Bald and Bankrupt" and the entertainment of Gordon Ramsey.Subscribe today, and get notified when we go live with the first episode !Support the show (https://www.buymeacoffee.com/wethebusiness)
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