Myths of Selling to Government
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© 2021 Myths of Selling to Government
Selling to government is, well, different from selling other markets. But, many of the myths about government selling are simply not true. In the Myths of Selling to Government podcast, we reveal the secrets about selling to the government that only top performers know. Myths of Selling to Government is designed for busy sales professionals of all levels who seek success selling to local, state, and federal government. Episodes are released every other week and are no more than eleven minutes long. Each episode provides clear guidance and stimulates thought. The podcast is hosted by Rick Wimberly, co-author of Seven Myths of Selling to Government (www.govselling.com).For example, we’ve learned over the years that, despite what a lot of people think, government business isn’t driven by RFPs, bids, and other procurements. It’s driven by relationships! And, there are special techniques for building relationships in government business development. We talk about those relationship-building techniques and much more in Myths of Selling to Government.
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