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Home Care Heroes and Day Service Stars
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Home Care Heroes and Day Service Stars

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Practical wisdom and best practices for Home Care and Day Service professionals who keep older and disabled people living at home. This podcast is for  agency and center owners and managers focused on success, and the main topics are growth and caregiver retention. We consider members of this industry to be our heroes. 

53 Episodes
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Carla Titus is an experienced Chief Financial Officer (CFO) with a strong passion for home care and day services based on her experience attaining the best possible care for her aging father-in-law. One of her specialties with home care entrepreneurs is making sure that they are personally successful.Some of the key topics covered in the episode are as follows:The importance of bookkeepingHow to read your statements to understand the state of your businessThe difference between revenue ...
The safety of healthcare workers is a large issue and a large concern. Home Care workers including Direct Service Professionals (DSPs) who provide supportive services for individuals experiencing intellectual and developmental disabilities are especially vulnerable.This episode of Home Care Heroes and Day Service Stars takes on the issue of caregiver safety with our guest Ali Al Jabry, founder and CEO of kwema.co. Ali shared more detailed statistics regarding the safety issue:Work...
This episode of Home Care Heroes and Day Service Stars welcomes Joe Kraus and Linda Donev, a brother and sister team who have had a long and positive impact on the Home Care industry. Joe and Linda created the home care software that eventually became the Resmed / MatrixCare solution. They're back for an encore performance with a new offering called Perks4Care. The episode starts with some fun brother / sister banter as they tell their story, but then they focus on what they learne...
Caregiver Recruiting and Retention is the top concern of agency owners and the most-discussed topic on Home Care Heroes and Day Service Stars.In this episode, Nick Bonitatibus returns to the podcast to discuss How to Create an Irresistible offers in the realm of caregiver recruiting. Guess What? It's not the offer letter (that's far too late) and it's not only about the money.Your irresistible offer begins long before you meet the candidate. Some of the key concepts that Nick shar...
Rob Christensen is a home care veteran who has runs 4 agencies and day services. Sadly, some clients get to a stage where they need to have 24-hour care and they can't afford to have that service in their home. Rob learned that facilities are willing to pay a handsome finders fee (generally one-month of the facility fee) for a new referral. So Rob added a service for placing clients in facilities. The results have been highly beneficial in a number of ways, as fo...
The defining challenging of home care, long term supports and services, and day services is recruiting and retaining caregivers. One of the big recommendations that we hear regarding retention is to create career paths, but at the same time we struggle to make a reasonable margin at the rates that we're able to charge. Today's guest, in his 3rd appearance on the Home Care Heroes and Day Service Stars podcast, is Steve "the Hurricane" Weiss, the CEO of the consulting firm Home Care...
Loneliness and Isolation have been clinically proven to have hugely negative health outcomes. Just because there's a caregiver in the home or the person participates in a day services program doesn't mean that they aren't lonely and feeling isolated. I lost my Aunt Myrna a few years back and she had in home care for the last years of her life, but while they were there to provide for her needs they weren't having conversations with her. By contrast, my mom who is 86 and has Alzhei...
This episode addresses the most critical concern in home care and day services - recruiting and retention of caregivers. But as a bonus, it offers a way to improve it with science and artificial intelligence. And... as if that isn't enough there's an offer to use this technology for free AND to get amazon gift cards for the caregivers who participate... I'm excited already!Today's special guests are John Penrose, the CEO of a company called Agile Brain, and one of his chief ...
Today's episode of Home Care Heroes is exciting because we've expanded to include day services (like Adult Day Care and Day Habilitation for individuals with Intellectual or developmental disabilities). From now on we'll be calling the podcast Home Care Heroes and Day Service Stars.Christina Vlosich is the perfect guest and today's topic explores why home care and day services go together so well. As a short preview, here are some of the reasons why so many home care agencies are ...
Today's episode focuses on the critically important topic of Achieving Balance in managing your home care agency. Our guest, Becky Reel is the Executive Director of For Papa's Sake Home Care, an agency that she created to honor her grandfather. Becky reflects back on a time when her life was out of balance and running her agency was creating anxiety for her and putting stress on her most important relationships. Not only has she overcome these challenges, her agency was chosen as ...
By any measure, Queen Elizabeth lived a noteworthy life. She was vibrant and influential in all but the last few months of her 96 year lifetime. Today on Home Care Heroes, we talk about why...Our fantastic guest is Jennifer Brine, the CEO of ANeuFit (pronounced "A New Fit"). Jennifer is a mechanical engineer turned entrepreneur who helps individuals 50 and older to live richer lives by helping them increase their capacity for movement. Although we touch on movement, the episo...
Today's guest, Miki Rosanis, is an Occupational Therapist working for an artificial intelligence (AI) company called SENSI.AI. They have created the world's first Virtual Care Assistant. If you have no idea what this means, then you definitely need to check out this episode.Sensi's technology has been specifically developed to assist home care agencies in the US. The Artificial Intelligence technology senses sounds in the care environment and provides sights to the home care agency and ...
Whether we agree with it or not, there is a perceived canyon between what we do in non-medical home care and what happens in the "healthcare world." We're generally not reimbursed like healthcare is. Even in the Medicaid world where there are government payments, they're called "waiver programs." But while non-medical care is often shunned, we know that an individual receiving our care will have better outcomes than someone who doesn't. Without going on too much of a tangent, ther...
Gregg Mazza is one of the top home care growth coaches in the industry, and he got there the hard way. Gregg started an agency and like many, he struggled early on. He was spending too much time and not succeeding and this was putting stress on his well-being and relationships. Happily, he figured it out and now he helps others to do the same.In this episode, Gregg outlines the framework for building an agency that can run without it's founder, as follows:Getting the right foundation in place...
Let's face it, our primary focus areas are recruiting and retaining great caregivers and growing our businesses. These are the topics we cover the most on Home Care Heroes. Today we're going in a different direction, but an important one just the same.Our guest is Temperance Bruder. Temperance is a home care veteran with many skills. She is a nurse, she works as a case manager for a Medicaid Managed Care Organization (MCO), she's a consultant and she runs a home care agency in Virginia....
Today's guest Nick Bonitatibus runs a company called The Digital Champs, which is dedicated to helping home care agencies to create content (mostly easy to make videos) that can attract both clients and caregivers to your home care agency.Within the episode, Nick takes us through all the steps (which are easier than you think), but most importantly he tells us what clients and caregivers want to hear. The messaging is incredibly important, and it's NOT that you do med reminders and light hous...
Melissa Bagley is one of the astounding home care coaches from Steve the Hurricane's team, and the topic for today is Adapting Your Home Care Agency for the Future. Interestingly we start with Melissa sharing that the Hurricane organization is adapting as well. They've historically been known as the experts in Home Care Marketing, but now they've expanded their scope to include coaching in marketing, sales, caregiver recruiting and retention, growth, revenue optimization and even sellin...
Home Care agency owner and consultant Kinshawda Daniels has a great story! She is a Licensed Practical Nurse (LPN) who was working as a nurse case manager and she realized that there weren't enough strong home care agencies in her area so she started one. After gaining strong expertise, she started consulting. We've talked a lot about networking in the context of community outreach, but today Kinshawda goes deep into B2B (business to business) networking. She takes us throug...
In today's market, your home care website is critically important. To be effective, it needs to attract visitors and then get them to engage with you. We have two fantastic experts to tell us how to succeed: Jason Chagnon from Providentia Martketing and Kamran Nassar from AideQuest.Key topics covered are as follows:The importance and benefit of attractive both potential clients and caregivers to your websiteHow to design your site to be found on Google with Search Engine Optimization (S...
Today on Home Care Heroes we hear from Burgess Harrison, the Executive Director of the National Minority Health Association (TheNMHA.org). In an effort to increase the COVID-19 vaccination rate, TheNMHA is partnering with home care agencies to identify and encourage folks in their communities to get vaccinated. The home care agency AND the caregiver are paid $25 per shot received by the participants they recruit. This program is officially offered to home care agencies serving cli...
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