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Home Care Heroes

Author: Ankota

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Practical wisdom and best practices for the Heroes of Home Care. This podcast is for home care agency owners and managers focused on success, and the main topic is growing and retaining outstanding caregivers. We consider the members of the Home Care industry to be our heroes.
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Today's episode focuses on the critically important topic of Achieving Balance in managing your home care agency.  Our guest, Becky Reel is the Executive Director of For Papa's Sake Home Care, an agency that she created to honor her grandfather. Becky reflects back on a time when her life was out of balance and running her agency was creating anxiety for her and putting stress on her most important relationships.  Not only has she overcome these challenges, her agency was chosen as the Top Agency of 2022 by Home Care Pulse.For Becky, achieving balance made all the difference. This talk covers the following critical topics:Why talk about balance?How to set boundaries and stick to themIt's OK to say noHiring right and setting expectations(also how to "hire" the right clients)Two great books by Starbucks founder Howard ShultzLinks to the two books are as follows:It's not about the Coffee: Putting People First, andPour Your Heart Into It: How Starbucks Built a Company One Cup at a TimeBecky kindly offered to help agency owners and welcomes you to reach her via email at becky@forpapassake.com.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
By any measure, Queen Elizabeth lived a noteworthy life. She was vibrant and influential in all but the last few months of her 96 year lifetime.  Today on Home Care Heroes, we talk about why...Our fantastic guest is Jennifer Brine, the CEO of  ANeuFit (pronounced "A New Fit"). Jennifer is a mechanical engineer turned entrepreneur who helps individuals 50 and older to live richer lives by helping them increase their capacity for movement. Although we touch on movement, the episode covers so much more, including the following:How can we show dignity and respect in the way we describe and address the clients we serve.What is aging and how is it different for each person - a clear pictureZooming in on the principals the result in a rich lifeStriving for an individual's "healthspan" to match their lifespanIf you are inspired by this episode (and I know you will be), you can connect with Jen by visiting https://aneufit.com, calling 617-681-4776 or emailing info@aneufit.com.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Today's guest, Miki Rosanis, is an Occupational Therapist working for an artificial intelligence (AI) company called SENSI.AI. They have created the world's first Virtual Care Assistant.  If you have no idea what this means, then you definitely need to check out this episode.Sensi's technology has been specifically developed to assist home care agencies in the US. The Artificial Intelligence technology senses sounds in the care environment and provides sights to the home care agency and to the client's family. A few examples shared by Miki are as follows:Falls can be detected via soundSimilarly a client can ask for help and be heard even thought they're not wearing a PERS deviceBy sensing excessive toilet use, the technology has been able to identify a Urinary Tract InfectionWhen caregivers are present, the technology can sense joyful interactions between clients and caregiversLet's face it, few home care agencies feel like they're ready for AI, but we're probably more ready than we think. The recommendations of what to watch next on Netflix  and suggestions of the best product to buy on Amazon.com are AI. Other examples are the fingerprint and FaceID we use to get into our favorite apps and the way that gmail and Microsoft Word make suggestions on how to finish our sentences.Agencies can use SENSI as a first step to better assess an individual's need for care and with the shortage of caregivers, SENSI can put us in a position not to have to staff shifts when the client is normally sleeping.You can learn more about Sensi by visiting their website https://Sensi.AI.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Whether we agree with it or not, there is a perceived canyon between what we do in non-medical home care and what happens in the "healthcare world." We're generally not reimbursed like healthcare is. Even in the Medicaid world where there are government payments, they're called "waiver programs."  But while non-medical care is often shunned, we know that an individual receiving our care will have better outcomes than  someone who doesn't. Without going on too much of a tangent, there's a growing body of evidence to that effect that you can learn about by Googling "Social Determinants of Health."BrightStar Care, a $700M national home care franchise set out to prove that their interventions not only result in comfort and quality of life improvements for their clients, but also generate hard healthcare cost savings. They hired a top healthcare research firm, Avalere, to compare the healthcare costs of Medical Care recipients receiving care from BrightStar Care to others who don't.The results were resoundingly positive showing that on average, BrightStar Care recipients had over $8,000 in healthcare savings, and in some cases the savings were almost $30,000.In this episode of home care heroes, BrightStar Care Founder and CEO Shelly Sun explains why they did the study, what they learned, and how this has effected their work and approach at BrightStar Care.  You can learn more about the study entitled at this link.  You can learn more about BrightStar Care here.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Gregg Mazza is one of the top home care growth coaches in the industry, and he got there the hard way. Gregg started an agency and like many, he struggled early on. He was spending too much time and not succeeding and this was putting stress on his well-being and relationships. Happily, he figured it out and now he helps others to do the same.In this episode, Gregg outlines the framework for building an agency that can run without it's founder, as follows:Getting the right foundation in place (Positioning, Goals, Key Measurements, the Right Team, and Culture)Two Primary Drivers - Recruiting/Retention and Growing your CLient BaseLeverage - working with partnersGregg is quick to point out that it's hard and that you need to celebrate incremental wins, but that when small improvements are made throughout the organization, that the overall gains are "greater than the sum of their parts."A great way to connect with Gregg is to go to his website, www.homecarebreakthrough.com and search for the free resources. You can sign up for email updates and join a Facebook Community of your peers. You can also call 813-785-3851 or email gregg@homecarebreakthrough.com.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Let's face it, our primary focus areas are recruiting and retaining great caregivers and growing our businesses. These are the topics we cover the most on Home Care Heroes.  Today we're going in a different direction, but an important one just the same.Our guest is Temperance Bruder. Temperance is a home care veteran with many skills. She is a nurse, she works as a case manager for a Medicaid Managed Care Organization (MCO), she's a consultant and she runs a home care agency in Virginia.The topic of the episode in how to get your Medicaid Documentation right. Temperance speaks in the context of Virginia Medicaid  documentation that includes an assessment and a plan of care.  Whether you work in Virginia, another state or even in Private Duty the teaching is important.  Note that Temperance doesn't go into detail on the specifics of the documentation, but instead she focuses on some key universal strategies, as follows:Understand the importance of your documentationReview your plans of care at least every 90 daysMake sure to meet your staff face to face at least every 90 daysMake sure that your documentation is always accessibleIf you'd like help with your documentation compliance, or if you're starting an agency and need help with a strong foundation such as policies and procedures, you can reach temperance on 804-286-9176 or via email at touchofedenhomehealthllc@gmail.com.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Today's guest Nick Bonitatibus runs a company called The Digital Champs, which is dedicated to helping home care agencies to create content (mostly easy to make videos) that can attract both clients and caregivers to your home care agency.Within the episode, Nick takes us through all the steps (which are easier than you think), but most importantly he tells us what clients and caregivers want to hear. The messaging is incredibly important, and it's NOT that you do med reminders and light house keeping. Instead, it tells your home care prospects (usually the daughter of the client) how you're going to give them peace of mind, reduce their stress and have them know that their mom is receiving great care.  When it comes to caregivers, it's about giving them a sense of purpose and letting you know that your job is to get them hours and help them advance.I met Nick when he was the master of ceremonies for the most recent "Steve the Hurricane" conference. He's a bundle of energy and you'll enjoy him immensely.To learn more, go to his site TheDigitalChamps.com.  An even greater way to start is to go to "theDigitalChamps.com/social where there are free resources for you.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Melissa Bagley is one of the astounding home care coaches from Steve the Hurricane's team, and the topic for today is Adapting Your Home Care Agency for the Future. Interestingly we start with Melissa sharing that the Hurricane organization is adapting as well. They've historically been known as the experts in Home Care Marketing, but now they've expanded their scope to include coaching in marketing, sales,  caregiver recruiting and retention, growth, revenue optimization and even selling your agency. Their new brand will be Home Care Evolution and the new website will be HomeCareEvolution.com.The podcast covers three key topics related to Adapting your Agency, including the following:Managing by the Numbers: Tracking hours, revenue, gross margin and moreCollaboration: It's  critical that all team members, regardless of their function in the organization are striving for the same goals.Thriving: Agencies that thrive have strong operational processes that pull it all together.Hurricane Marketing will give you a free strategy consulting session with Melissa or one of their other amazing coaches. You can reach them on 848-444-9865 or at HomeCareMarketing.net (soon to be HomeCarEvolution.com).Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Home Care agency owner and consultant Kinshawda Daniels has a great story! She is a Licensed Practical Nurse (LPN) who was working as a nurse case manager and she realized that there weren't enough strong home care agencies in her area so she started one.  After gaining strong expertise, she started consulting.  We've talked a lot about networking in the context of community outreach, but today Kinshawda goes deep into B2B (business to business) networking.  She takes us through 3 models:ColaborationPartnershipAffiliate You can reach Kinshawda on the web at https://www.virtualhomecaresolutions.com/, via email at virtualhcsolutions@gmail.com or by calling 877-272-4011.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
In today's market, your home care website is critically important. To be effective, it needs to attract visitors and then get them to engage with you. We have two fantastic experts to tell us how to succeed: Jason Chagnon from Providentia Martketing and Kamran Nassar from AideQuest.Key topics covered are as follows:The importance and benefit of attractive both potential clients and caregivers to your websiteHow to design your site to be found on Google with Search Engine Optimization  (SEO)How to keep people on your website when they get there and have them connect to you via Conversion Rate Optimization (CRO)What's great about this episode is that both experts explain difficult concepts using simple language and stories.Jason also shared that Providentia Marketing would be happy to have a free no obligation call with your agency and that if you just have a quick question, you can email him on jason@providentiamarketing.com.Kamran Nassar has started a new company called AidQuest that helps agencies to quickly engage with website visitors (both prospective clients and caregivers) 24 hours a day. Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Today on Home Care Heroes we hear from Burgess Harrison, the Executive Director of the National Minority Health Association (TheNMHA.org).  In an effort to increase the COVID-19 vaccination rate, TheNMHA is partnering with home care agencies to identify and encourage folks in their communities to get vaccinated.  The home care agency AND the caregiver are paid $25 per shot received by the participants they recruit. This program is officially offered to home care agencies serving clients in California, Delaware, Florida, Georgia, Missouri, North Carolina, New York, South Carolina, Texas, Virginia, Vermont, and West Virginia, but if your agency is in any of those states and other states, you can submit for folks who you recruit in other states.The interview with Burgess explains all the details of how the program works and also contains key messages about the importance of the vaccine and success stories.You can sign up for the program by visiting FlexForChecks.orgYou can learn more about the National Minority Health Association at TheNMHA.orgHome Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 
The home care industry has been doing electronic clock-ins and clock-outs for a long time, initially with voice telephony and now mostly with a GPS mobile app. But a new TLA (three letter acronym) has popped up in the past few years. That acronym is EVV (Electronic Visit Verification). This is now the official name because it's part of the law, and specifically the 21st century cures act.  In a nutshell, the EVV mandate in the 21st century cures act says that caregiving services reimbursed by government payers (mostly Medicaid and VA) need to electronically capture their arrival time, departure time, caregiver identification, service type and location. If you've been doing electronic clock-ins and clock-outs for years, you might be wondering what's different about EVV. A big part of it is that you need to share the information with the state, via an EVV aggregator.Today's guest Brad Levine started a company called Tellus that has been awarded EVV aggregator contracts in Florida, Virginia, Pennsylvania, Kentucky, Nebraska and Georgia. Tellus has now been merged into Netsmart, where Brad now serves as Senior Vice President.Since the Home Care Heroes audience has a lot of private pay agencies, the podcast starts with some explanations of how EVV works and what's happening behind the scenes, but Brad goes on to tell us about EVV 2.0 and how this technology can be used to lives. Although this topic is a bit different than the typical home care heroes episode, Brad covers a lot of our favorite topics, including growth, community and a great appreciation for caregivers.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 
Today's guest on Home Care Heroes is Valerie Van Booven, who is an on-line digital marketing experts for home care agencies. She didn't start as a tech geek and in fact she is a Registered Nurse (RN) with a Bachelor of Science in Nursing (BSN). Her company is called the Approved Senior Care Network. We cover a great number of topics centered around your home care website. Among them are the following:Make sure that your site is updated every few yearsMake it easy for folks to get in touch with you when they come to your siteConsider reading the book "Don't Make Me Think" (Here's the Amazon Link) for a treatise on how to make it simple for your visitors to connectMake sure that your phone number is prominently displayed on the top of your website (and not just on a full screen but also on smart phones - and make it clickable so they can click it to dial you).We also went more deeply into the importance of letting people know who you are and telling the story of your agency. This is a great way to stand out in comparison to the national franchises.We also went deep into a concept called "long-form content" which means that Google is giving preference to web pages that give deep explanations of topics as opposed to pages that have only a few sentences.Valerie's Company is Approved Senior Network and her website is https://ASNMarketingPlan.com,Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 
Nicole McBee has worked with over 300 home care agencies, many in her home state of Missouri but also many in Michigan, North Carolina, Florida and other locations. Her expertise and bubbly infectious personality are unmatched. In this episode of Home Care Heroes, I learned that Nicole likes to organize her advice into 3 part plans.Since we share a lot of customers with Nicole in Missouri, we tended to talk about Missouri Medicaid home care a great deal, but as you'll see from the outlines below and listening to the episode, her advice applies nationwide.Nicole's 3 Pillars of Home Care Consulting:Compliance,The Business, andRecruiting and RetentionNicole's 3 phase plan to rolling out systems:Electronic Visit Verification (EVV) first: Get your schedules clock-ins and clock-outs flowing smoothlyPayroll: Next have your EVV system flow to your payrollBilling:  Nicole said "If your butt cheeks are in the seat, your not out caring for your caregivers."You can reach Nicole on 314-650-6712 or visit her website at www.newdayconsult.com.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
In his 3rd appearance on the Home Care Heroes podcast, Steve "the Hurricane" Weiss takes us through some very critical topics for "post-Covid times." Steve takes us through a lot of important content, including the following:Hit the ground running: Folks are craving face-to-face interaction. Be safe but get out their and don't let the "COVID Fog" hold you backMargins: Caregivers are commanding higher rates than in the past. This is inevitable. For your private pay and long term care insurance clients you need to raise your rates for your agency to thrive.Top referral sources have changed: Hospitals and Skilled Nursing are trying to minimize stays for non-COVID cases creating a larch opportunityCaregiver turnover: Some "mixed news" and some great recommendationsMillionaires' Bootcamp: Steve also announced an exciting upcoming live boot camp that will be held in November. This Millionaires' Bootcamp is targeted on helping agencies grow and thrive.  Here's the link to learn more, but for a pro-tip, leave a note with us at Ankota to see if we can get you a special discount code.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 
Mark Kulik is a 35-year health care veteran who has spend the last 13 years helping home care agency owners sell their businesses. Mark's company, The BRAFF Group only works with sellers, and his practice focuses on all aspects of home care agencies. The most important takeaway from this episode is that if you aspire to sell your agency now or at any time in the future, you should start to prepare now.Mark walks us through the five points that agency buyers are looking for, as follows:Clean Financial Reporting: 3 years of accrual-style accounting recordsKey Performance Indicators: Be able to show the metrics you use to drive the businessStaff: An exceptionally low caregiver turnover rate will raise your valueLeadership Team: Buyers are looking at the horse AND the jockey(s)Referral Sources: Buyers want to see multiple referral sourcesWhen asked how home care agency valuation is calculated (what your agency is worth), the answer was "It depends..." but then he gives a lot of detailsMark can be reached (in Atlanta - eastern time) on 770-955-1766 or at TheBraffGroup.com.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Sara Moore had the passion to create a community where home care folks can learn from one another and she but it into action by creating the website AHomeCareCommunity.com. In this special version of home care heroes, Sara speaks with collaborator Jeremy Jed Hammel about the importance of community and core values. Then she speaks with community coach Brian Oblinger about how to grow and nurture an effective community.  Finally she wraps up with a "virtual tour" of  the "A Home Care Community dot com" website. Some of the great features on A Home Care Community dot com are as follows:Caregiver of the Month awardFree Membership (giving you the ability to collaborate with other community members)Discussion forums with special features, including the following:The "Monday Moore Mantra" featuring inspiration, motivation and actionThe "Tech Talk" with Andrea FahrenbacherState-specific forumsThen there's a rich page of resources ranging from how to manage millennial caregivers to how to comply with the EVV mandate in the 21st Century Cures Act.Learn more at the  "A Home Care Community dot com" website.Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
Today's guest, Kamran Nassar, grew his agency so fast that he was recognized as one of the fastest growing companies in America. In this episode, Kamran shares the importance of being different to stand out and succeed.  Some big ideas that Kamran shares are as follows:His company's unique name, NuevaCare started conversations and also helped with recruiting of Spanish speaking caregivers.He joined groups where he collaborated with other agency owners in the area, and although they were competitors they were also collaboratorsHe brought an art-therapy program to his agency as an aide for memory care.Later in the Podcast he shared lessons-learned including how as a small agency, he alternated his focus between sales and recruiting, but later he figured out how to work on both all the time and that turned out to be a big key to success.Kamran recently authored a book called Caring for Millions that shares his journey as an agency owner and many success tips.  You can access the book and download chapters for free. Kamran has started a new company called Captiva8 that helps agencies to quickly engage with website visitors (both prospective clients and caregivers) 24 hours a day.  We'll do a follow up episode on Captiva8!Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.
 Today's guest on Home Care Heroes is Valerie Van Booven, who is an on-line digital marketing experts for home care agencies. She didn't start as a tech geek and in fact she is a Registered Nurse (RN) with a Bachelor of Science in Nursing (BSN). Her company is called the Approved Senior Care Network. We cover a great number of topics centered around your home care website. Among them are the following:Make sure that your site is updated every few yearsMake it easy for folks to get in touch with you when they come to your siteConsider reading the book "Don't Make Me Think" (Here's the Amazon Link) for a treatise on how to make it simple for your visitors to connectMake sure that your phone number is prominently displayed on the top of your website (and not just on a full screen but also on smart phones - and make it clickable so they can click it to dial you).We also went more deeply into the importance of letting people know who you are and telling the story of your agency. This is a great way to stand out in comparison to the national franchises.We also went deep into a concept called "long-form content" which means that Google is giving preference to web pages that give deep explanations of topics as opposed to pages that have only a few sentences.Valerie's Company is Approved Senior Network and her website is https://ASNMarketingPlan.com,Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 
Agency owners Ophelia Cole and Barbara Gaines are also sisters,  Their interview with Sara Moore on the Home Care Heroes Community Edition is heartwarming and informative.A central key to their success strategy is their devotion to pairing the right caregiver with the client, and to confirm the match. If the pair isn't working out well, they make a change.  As regular listeners know, the core theme of the home care heroes podcast is caregiver recruiting and retention, and this strategy from Ophelia and Barbara does just that. When a client and caregiver are well-matched the caregiver will have a strong reason to stay with your agency.My favorite moment in the interview is Ophelia's advice for start-ups entering the home care industry. She tells them "stay out of my territory!"Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com. 
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