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Kay is the co-host of the In Da Trenches Podcast and asks about optimising their name, outline, and theme. Sometimes it helps to take a step back and look at the bigger picture of your podcast, asking questions such as:What’s its purpose?Who’s it for?What does success look like for me?You can then start to work backwards from these. Another very useful exercise is to use our free Podcast Planner Tool. And we have thorough guides on Podcast Names, Descriptions, and Formats for a deeper dive on those topics, too. Support the show
Laurent of the Puissante Panoplie podcast asks us about breaks between seasons. He feels that these can halt his momentum, and make him feel a bit like a headless chicken, jumping from task to task with no real plan in mind. Once the break is over, Laurent adds, he feels anything but rested or organised going into his new season. On this episode, we talk about ways to better structure your breaks in between seasons. We also cover the benefits of running an audience survey during these periods. You can even collect listener feedback in voice form, as we're doing on this season of PodCraft. Support the show
Our question this week comes from Teresa of the Homeschool Mama SelfCare Podcast. Teresa's asking us about the optimal position of podcast ads so as to optimise their impact and minimise the chance of them annoying the listeners. On this episode, we cover:Is there a "right" time to play a podcast adThe difference between pre, mid, and post-roll adsThe difference between pre-recorded and host-read ads How you can make ads part of your contentAnd why ads might not be essential to the monetisation of your show, going forward. This episode was sponsored by (and made with) Alitu, The Podcast Maker. Support the show
On this new season of PodCraft we're going to be answering your podcasting questions. Here's how to submit yours! This time around, we have a question from Brooke of Let's Talk Art With Brooke. Brooke has been podcasting for six years and as well over 200 episodes, but is concerned with lack of audience growth. This is a big question in and of itself (so big, in fact, that we actually wrote a book about it). But we find that there's always a few low-hanging fruits that can have an impact right away. These include good, compelling episode titles, Calls to Action, thorough SEO-friendly shownotes, and appearing as a guest on other relevant podcasts. Support the show
It's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates.We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years. Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an RSS feed.Of the folks in podcasting for fewer than five years, 39.8% agreed, whilst 38.9% didn’t care. 25.3% in the 5 years or more group didn’t care about RSS feeds.44.6% of the 5 years or more group believe that Apple could and should be doing more to help podcasters. This is compared to 34.9% of the newer podcasters group.53% of the newer podcasters have no real opinion on Apple either way, compared to 34.9% of the 5 years or more group. Newer podcasters pay less attention to podcast loudness & bitrates60.2% of podcasters of 5 years or more have a set and consistent loudness level for their show.This is compared to 31.4% of folks podcasting for 0-5 years. 29.7% of newer podcasters don’t worry about loudness levels.This is compared to only 15.7% of the 5 years or more group. 42.9% of newer podcasters have no idea what bitrates are. Only 15.7% of the 5 years or more group thought the same. Get the full Podcaster Cares Survey Report right here. Support the show
The more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most.So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a few of our own books (The Podcast Host Planner and Podcast Growth manual). We were delighted to see responses from over 500 podcasters (537 in total!) who generously shared their opinions with us. Let’s take a look at what podcasters think of the topics that spark debate in the content creation community.Get the full Podcaster Cares Survey Report right here. Support the show
Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes.The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example.None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so your listeners know what to expect, you don’t have to stick to it every single time.You might do your first few episodes using a certain format – for example, solo - then decide it isn’t for you. In this case, you could pivot and start doing interviews. Or, you could bring on a regular co-host.The first format you try might feel perfectly natural to you, in which case, great. Or you might opt for a ‘mixed bag’ approach where you never stick to any one set format. The beauty of it is that it’s your podcast, and you get to make the rules.We’re going to dig into the pros and cons of each podcast format in the next few episodes, so make sure you’re subscribed to the show on your listening app of choice!Support the show (
Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.And on this episode, we’re talking about niches (nitches?) and narrow topics.There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be.I know, it makes sense because covering lots of ground means there's loads more people who might be interested in your show.The reality, though, is that listeners love podcasts that feel like they were made just for them.So instead of our personal trainer doing a podcast about general health, diet, or exercise, it might be “the fitness podcast for single parents”, or “the keto diet podcast for vegetarians”.In other areas, niche podcasts could be “The travel podcast, for D&D players”, or “The business startup podcast, for military veterans”.You might have a fear that this'll limit your audience, but, actually, the opposite is true. When your target listeners find your show, and see how closely it scratches their itch, they’ll think “this is perfect!”, hit subscribe, and go on to become fanatical fans. On the other hand, if keep it general, everyone just sees it, goes 'meh' and moves on. When you try to target everyone, you really target no-one in particular.So what would you rather have - a tight, defined group of fanatical listeners, or a big group who just might be interested in listening?For a really detailed look at defining your niche topic, go to the show (
Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen.This, my friend, is all about supplying value in your very own unique way.But what does that actually mean?Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, complete a couch to 5k, then they're providing value. If they can help a listener lose a few stone, or run a faster race, then that's a LOT of value!Or what about our zombie podcaster? They might do an in-depth interview with a top author in the space. They'll dig in to unearth some anecdotes and insights that you've never heard anywhere else before from that writer. In that, they're providing some really unique value.If you do something similar on your show, not only have you given your audience a reason to listen, you've also given them a reason to come back for more, every week.This is absolutely vital for you to think about in the planning stages. So can you write down 10-15 potential episodes that you think your target audience would love to listen to? If you're teaching, it's often about considering the most common problems you can help them solve. And if it's entertainment, it's finding new content, or entertainment that scratches that person's personal itch.And, for a more detailed look at giving them a reason to listen, go to the show (
Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making your podcast for?The thing is, unless you know exactly who you’re making your show for, and why you’re doing it, you’ve got no chance of growing an audience.Let’s imagine a personal trainer who’s making a health and fitness podcast to market their business. Their target audience might be people who are interested in healthy eating, weight loss, or HIIT training, or bodybuilding.Or, let’s imagine a hobbyist who loves zombies and post-apocalyptic fiction. Their target audience would simply be folks with the same really specific passion. They might be fans of TV shows like The Walking Dead, and video games like Resident Evil.It's a good idea to sketch out what’s known as your “avatar”. An avatar is a made up person that represents your ideal listeners in the real world. You make this detailed - with a name, age, job, background, likes, dislikes. You make this as real as you can, so it's someone you can know, deeply. The benefit then is that, with each episode you plan out, you can ask yourself the question “would Jane (my avatar) like this?” Asking that question is the key to making really compelling content, every time.For a really detailed look at how to create your avatar, and a bunch of examples, go to the show (
Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker.And on this episode, we’re asking the question “Why?”Why do you want to make a podcast?Are you a freelancer?  A business? Or working for a company? Whatever you do, you'll know that podcasting's a great way to build trust and authority. Plus, of course, give your customers or your audience a whole bunch of valuable and entertaining content.The other option is that you're in podcasting as a hobbyist? That could mean you'll be creating a show in your spare time, and on a subject you're passionate about. Anything from knitting, to craft beer, to horror movies.Either way, figure out your why. It could be making more sales. Or growing a community. Or getting famous! They're all valid. And they're important to keep in mind so that you can stay motivated, even when life throws you those inevitable curveballs. Podcasting isn’t always easy, but if your “Why” is worth it, you’ll push on through.New episodes of Pocket-Sized Podcasting will be released daily, Monday through Friday. Subscribe on your listening app of choice so they’re delivered to you automatically. Thanks so much for listening.Support the show (
Daily podcasts are a lot more common than they used to be. You might find the thought of running one appealing but also think to yourself "there's no way I'd have time to podcast every single day". Well, the good news is that you don't have to. You can actually create a short sharp 1-2min episode a day podcast in only a few hours a week. We've found that the scripting, recording, production, and publishing take us approximately 3 hours for a week of content (a week being Monday-Friday). As these tasks are "batched" we're not tending to this podcast every single day, even though new episodes are always dropping. There are a lot of benefits of doing short daily episodes. If you teach something then it'll give you the ability to deliver your lessons in bite-sized (or pocket-sized!) chunks. You can take a real deep dive over a period of time, rather than trying to pack together one huge lesson or talk. You might even turn your daily podcast into an Alexa Flash Brief. Short episodes are also great for repurposing. This works well if you're active on YouTube, social media, or taking a Content Stacking approach to your show. On this episode of Podcraft, we talk more about the benefits and workflows of running a daily podcast. We'll also help you answer the question of whether you should make one yourself. And as for our own case study, it's something you'll hopefully be interested in checking out, too... Our Daily Podcast - Pocket-Sized PodcastingPocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed toward helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode! Support the show (
We talk a lot about audience growth in our articles. In fact, promotion and growth is the number 1 thing podcasters struggle with, according to our recent podcaster problems survey. One of the tips we've recommended for years is to see the other podcasters in your space as collaborators, rather than competition. Cross-promotion is a great example of the old saying "a rising tide lifts all boats". After all, this medium is on-demand, and it isn't like your listeners have to choose between your show and someone else's. We had the opportunity to get involved in a podcast episode swap recently with the excellent Evo Terra and his industry essential Podcast Pontifications show. It's a show I'm sure you'll love, and this episode is an ideal taster of what you can expect to hear, 4 days a week, if you hit the subscribe button. Here's the episode of Podcraft that was featured over there too - it was all about question research and how this strategy can help you create episodes to pull in new listeners. Podcast PontificationsBefore we jump into the episode content, let's take a quick look at the show's description so you can get a better idea of what it's about and who it's for. "Where plenty of podcasts about podcasting (PAPs) tell you what to do, Podcast Pontifications gives you what to think about in podcasting. These daily, insightful forward-looking episodes have one central tenet: Podcasting needs to be made better, not just easier. Designed for the working podcaster, these short-form episodes get you thinking about the future of podcasting and how you can better prepare yourself -- and your shows -- for the future. The goal is simple: help you develop critical thinking skills needed to make the best future-proofed podcast you can with the tools of today. Plus a few sneak previews of what might be coming tomorrow."And now to the episode itself, here's the question that Evo is pontificating on... "Nearly twenty years in, and many podcasters still have trouble thinking of podcasting as an industry. But our problem does not plague cash-flush brands looking to enter our industry. Who's perspective will win out? "Key Links2021 IAB podcast advertising revenue $1B2021 global podcast advertising revenue $1.37B2021 overall podcast industry marketing size $1.4BSupport the show (
There's no shortage of things to focus on when it comes to planning, launching, and running your own podcast. From buying the right mic and choosing a hosting platform, to coming up with a show name and sorting out your cover art, these all fall under the umbrella of "podcasting". But all podcasting tasks aren't created equally. Some of the things you do can have a huge impact on your show's success, whilst others can be little more than a distraction. On this episode of Podcraft, we decided to reflect on a combined 20+ years of podcasting. Of all the podcasts we've launched and ran between us in that time, which factors do we feel helped move the needle? Also mentioned on this episode were our Podcraft community and the Portuguese translations of some of our top articles. Podcasting Factors That Move the Needle (Or Don't)We both scored each of the following out of 10 (10 for very important, 0 for not important at all), added up the scores, and ranked them into an overall list. The aim was for new and aspiring podcasters to help decide whether they were spending too much time on one thing, or not enough time on something else. 1. Defining Your Target AudienceThe most important factor was identifying who you want to reach, and why. Not spending some time nailing this down in the planning stages can lead to your content being directionless and vague. You want new listeners to hear your podcast and think "this is exactly what I've been looking for." For more help with this, check out the following articles:What's Your USP?Demographics Vs PsychographicsHow to Create a Value PropositionHow to Create Your AvatarHow to Come up With a Unique Topic2. Deciding on Your Podcast's NameNaming your podcast can feel like a tricky barrier to overcome. It's also a very important one. If potential listeners don't immediately know what your show's about when they see it, then many of them will skip past it without even reading the description. With podcast names, there's no such thing as "boring". If you come up with an ultra-descriptive "as it says on the tin" name and it isn't already taken - grab it. For more on this, check out How to Name Your Podcast. 3. Your Episode TitlesThis is another huge factor in turning traffic (your target audience, searching for your topic) into listeners. Descriptive and compelling episode titles will help your show be found, and they'll also encourage those searching to hit play. Don't waste this important space by putting the word "episode" in there. You don't need to write your podcast name beside every episode title either. For more on this, check out How to Title Your Episodes. Want to See the Full List?Head on over to the shownotes at ThePodcastHost.comSupport the show (
In this episode of Podcraft, Matthew and Colin talk about podcasting and parenting. They discuss the joys of being a new dad, from early morning buggy walks, to "having a good moan" about one's kids. Brought to you by Alitu: The Podcast Maker and The Podcast Host PlannerParents always think they’re organized and resilient. The same's true for podcasters. Kids are unpredictable, and podcasting can be the same way. The key takeaway from this discussion about podcasting and parenting is to be honest with your audience. Colin recommends that new parents who make podcasts should plan ahead, but stay flexible, and be kind to themselves during this time. They discussed episode release schedules, such as podcasting in seasons, as opposed to publishing episodes at random intervals. Colin recommends lining up some episodes in advance of your child's arrival, then publishing each over time. For parents who can't leave their child unattended, don't try to multi-task. It's better to do one thing well, instead of multitasking a few things, poorly. Don't Wish It AwayThis is a big milestone in one's life. It's worth not trying to do too much for your podcast. When babies are unpredictable and need a lot of care, there's a tendency to, as Matthew says, "wish things forward until the dust settles." Colin adds that parents should try to enjoy the early days while they can. In 13 years or so, your kids will want to do their own thing. You'll have plenty of time for podcasting then. As a dad to two kids, Colin says, "the first year, especially the first three months, are hell." Plus, every kid is different. This isn't a good life stage for the results-oriented. But, he adds, the first six months are when babies sleep the most. Use this to your advantage: grab time for sleep and/or work when you can.  Colin adds that when babies are six to twelve months old, since they're more mobile, they need more supervision. They're more likely to grab things, like mixing board sliders. This is the age to child-proof your recording gear. Be realistic about your plans. Think of this time as maintenance mode. Again, communicate clearly and positively with your audience. It’s not going to kill your show if you miss an episode.Work sessions with shorter periods of time can force you to really focus. Be accepting of the work that you can get done in a shorter amount of time. Colin says, “a task will always expand to fill the time allowed.”  If you only have forty-five minutes while the baby's out for a walk or napping, you can't procrastinate, overthink, or be too much of a perfectionist.Rethink your show’s format. How can you bring value in less time, while still being yourself and making the same kind of show?  For example, instead of hour-long interview episodes, can you make fifteen-minute episodes of productive tips? Support the show (
Podcasting news has been hard to keep up with this past year or so. Each week seems to bring a new development in the Apple Vs Spotify saga, a new "must use" tool or platform on the market, or a company buying another company for multiple zillions. In this episode, we have a chat about what all of this actually means for the average podcaster. It can be hard to keep up with all of this stuff, after all. You can start to think that if you're not totally on the ball with all of this, your podcast is going to vanish into the ether whilst everyone else moves on without you. But the same principles apply in podcasting as they did 15 years ago. Know why you're doing it, know who you want to reach, and show up on a consistent basis for your listeners. Resources MentionedAlitu - The Podcast MakerHow to Sell Podcast EpisodesHow to Create a Private Podcast FeedPodcast Industry StatsPodland PodcastDeep Questions PodcastSupport the show (
Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Audiograms combine images, text, and audio to create a social media post. they are as memorable and attention-grabbing as video, without being as time-consuming or data-heavy. WNYC created an open-source code to accomplish this means of podcast promotion, and there are other options available to you now, too. Type: Short TaskTime Required: One hourPodcast Level: From the beginning The open-source code that WNYC created was intended to be a free resource for podcasters to use to promote their work. It’s great, but it can be confusing for people who don’t know how to code. Fortunately, Headliner has created an app which guides you through the process. The free version lets you make a certain number of audiograms per month. Depending on the social media platform for which you intend to make your audiogram, the size constraints vary. However, you can use the same content with different aspect ratios or time limits for different platforms. Figure out what section of your podcast you want to highlight. Much like quote images, an audiogram is a sample of a moment from your podcast. In this case, instead of a line or two of text, you’re using a few seconds to a few minutes of audio. Decide on the art you want to use. For consistency, you probably want to use your podcast logo. However, you can certainly use whatever art you want, as long as it fits with Headliner’s size requirements. Including closed-captioning is a wise choice. Many people browse social media with the sound turned off, and don’t turn the sound on unless they’re curious about a particular post. If you include closed-captioning (well done: you make your post more accessible), go through and edit it for accuracy. Headliner’s mobile app honestly makes it easy for you to promote your show from your phone. You could do this while you’re waiting for a coffee order or sitting in a park Task List: Go to Headliner’s website and sign up for a free account. Use the Audiogram Wizard and type in your podcast’s name or RSS feed.Select the portion of your podcast episode that you want to share.Follow the Audiogram Wizard instructions to create your audiogram. If you use closed-captions, proofread and edit them for accuracy. Check the audiogram to make sure it’s just right. Download a copy for your archives. Post the audiogram to social media. Make sure that the post includes a link to your podcast website. Encourage your followers to share the post. - How to Make and Use - Publishing Your Podcast on YouTubeNext season we are running some Q&A episodes - submit your questions here!Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show (
Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Overcast is one of the most popular podcast listening apps in the world today. And with good reason – it's a superb app, packed with useful features.Overcast is built for podcast listeners. But, they also provide the tools for podcasters to advertise their shows in the app. These ads appear as unobtrusive little banners, which the app’s users see at the bottom of their screen. On these banner ads, you’ll see a podcast’s name, cover art, and a little snippet description tempting the listener to click it. With Overcast ads, 100% of the folks that you reach are podcast listeners. That's why they're looking at Overcast when they see your ad. They're likely either listening to a podcast, or about to hit play on one.This means they're literally one click away from browsing your podcast inside their chosen listening app. And one more click away from hitting Play or Subscribe.There's no education needed here. There's no “what is a podcast?”, no “find us at…”. It's simply down to the snippet you write when you create your ad. The ads are unobtrusive, yet clearly visible to the user. Costs vary on topic, and on-demand, but you can usually start advertising on Overcast from around $300.Type: Short TaskTime Required: 15 minutes to set up. Runs for 1 month. Podcast Level: 3 episodes or more.You need to sign up for an Overcast account at is an iOS-only listening app, but anyone can sign up for an account on their computer.Once you're in, go to where you'll see the full details. This includes info on current pricing and estimated reach.As you'll see, ads are broken out into different categories. Naturally, the cost is higher for the more popular ones. You can see how many slots are available, and which ones are currently sold out. If it's one of the sold out ones you're after, you can ask to be notified when they become available.Once you select a category, you'll click through to a page where you can customise your snippet. You’ll want to write a sentence or two that acts as a ‘hook’, to be displayed alongside the podcast name and cover art. If you leave this blank, Overcast will use the start of the description in your feed. It’s much better to write something in there that doesn’t cut off. Try adding “Click here to get started”, if you have the room. Then, you can preview your ad, before reviewing your purchase, and making the payment. It's really simple.Task List: Sign up for an Overcast account at your targeted podcast category.Customise your snippet.Preview your ad.Complete your purchase.Further Reading: Promoting Your Podcast on OvercastCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show (
Check out the full book - Podcast Growth: How to Grow Your Podcast Audience When you’ve published a decent amount of episodes, you might consider re-writing your scripts and notes from each one into an ebook. You can give this away as an incentive to people who contribute to you through a fundraising campaign, or as a reward for signing up for your mailing list. You can even publish it and offer it for sale through Amazon’s self-publishing channels.  It’s a good way to encapsulate your information, while also rewarding your audience for their commitment. Type: Big StrategyTime Required: One month to plan, compile, re-write, and publishPodcast Level: At least ten episodesSo, you have a basic script of talking points for each episode (or, better yet, you have transcripts). You have your show notes, and you also have any blog posts or visual aids. You also have an audience that’s interested in your show’s topic. For each episode, put together any notes or talking points you used, your transcript if you have one, any visual aids that you might have posted on your website or Instagram, and your show notes and blog post for the episode. Look at this information as a whole. What’s the cohesive narrative? What did you learn about your podcast’s topic, as you went through the process of making this podcast? What have you learned about it from your audience and your guests? This is a good time for you to encapsulate what you’ve learned so far, and what you can share with others. Edit this information into one cohesive document. A reasonable ebook usually runs about 7,000 to 10,000 words. As long as you’re covering the most important points in your information, explaining them clearly, and giving your audience value, length doesn’t matter. It’s always a good idea to have someone unbiased and skilled proofread your document before sending it anywhere. You can find someone who does book editing services on Fiverr, or trade services with a friend. A good designer can make sure your ebook is pleasing to the eye and enjoyable to read. If you prefer the DIY route, you can make a pretty good book cover in Canva. You can save this as one PDF, and give it to your supporters directly. This makes a great gift for the people who have supported you, as well as a good enticement for a new audience. You can also publish it through Amazon’s Kindle Direct Publishing. This lets you set the price, earn royalties, and publish in either digital or paperback. Task List: Organize your show notes, scripts/talking points, transcripts, visual aids, and blog posts for each episode.  Take note of what you’ve learned through this process. Write a book, using the information you’ve compiled. Get an unbiased, skilled editor to proofread and edit your book. Have a designer make sure your fonts and layout look good, and design a quality cover. Share this book with your supporters. Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show (
Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Podcast-themed beer mats or coasters! This is a “helpful” way of distributing your podcast logo or branding around pubs and bars in your area. A little cardboard coaster is a useful thing in these places. They help keep the table dry, and some folks even collect them. If your design is intriguing enough, a person resting their glass on one may pull out their phone and subscribe to your podcast there and then. Type: Ongoing taskTime Required: One month from design through to creation and delivery. Ongoing strategy to distribute. Podcast Level: At any timeThe starting point is your coaster design. What are you going to put on there to catch people’s eye? Your podcast logo can be a good choice here, just like with stickers or magnets. But, unlike those, you have a bit more time with the person looking at your coaster. They’re also up close to it, so it doesn’t need to work in an at-a-glance sort of way.  I actually recommend getting yourself 2-4 different designs. A typical bar or pub table sits 4 people, so you can leave 4 different coasters which could even spark some discussion amongst the folks who sit there next. Could you create one using a quote from a podcast review? Or, from yourself or an interview guest on the show? You can use humour or intrigue to make the person looking at it want to find out more. As always, it comes down to your own brand and tone, as well as your target audience. You should always have your podcast’s name on each coaster. Get your URL on there too. Make sure the people who want to find out more, actually can. Cardboard coasters are relatively cheap to have made. Many online printing services offer this service, and you’ll generally pick up bundles of 100 to 250 with each design. Next comes the distribution. I use this guerrilla marketing tactic myself; I’ll shove a stack of them in my jacket pocket if I’m heading on a day out somewhere. Each time I’m in a pub, I’ll stick coasters under all of our glasses at the table. When we leave, other folks will sit there, and who knows? One might even go on to become the show’s biggest fan. You can also harness the power of your listeners by running a competition. Ask them to take a picture of their drinks proudly sitting on your coasters when they’re out somewhere. You can run a hashtag for this so everyone can see each other’s pictures, too. This is a fun way to market your podcast, because you never know who’s going to sit down and start studying your “ad” next. Also, it’s a great excuse to get some friends together and go for a drink one weekend! Task List: Have 2-4 different types of coaster design made. Use your logo, but also consider things like quotes from reviews or from the show itself. Remember to have the podcast name, or even a URL on them. Each time you’re going to be in a cafe, pub, or bar, take some with you. Put them under the glasses or cups on your table as you drink. When you leave, leave them for the next people who’ll sit there. Consider running listener competitions to see how many bars around the world you can get photos of your coasters “in action”. Further Reading: out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show (
Comments (5)

Paige Abacaba

thank-you for more info on starting a podcast! Most resources are too general, but you've made it easy for me to understand. (≧▽≦)

Feb 11th


So I am at the part where it is said the photos with mixers in them are all just fluff and facebook comes and shows me Patreon with a photo of a mixer saying "join thousands of podcasts on Patreon" hahahaha too perfect.

Aug 6th
Reply (1)

cooki b.

I am so grateful for your sharing. I cannot wait for the opportunity to purchase a product from your website. Thanks

Dec 15th
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