In Growth We Trust: Marketing | Growth | Startups

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode. Chapters 📌  [00:00:00] Intro [00:02:04] Four-way podcast dynamics. [00:06:40] Game soft launch strategies. [00:09:42] Soft launch strategies. [00:12:22] Soft launch countries for games. [00:15:33] Soft launch strategies. [00:20:40] Ratings in mobile app industry. [00:22:54] Games activating users effectively. [00:27:29] User age in gaming apps. [00:30:31] Banking app user experience. [00:35:18] Community building in gaming. [00:37:40] Importance of community for growth. [00:41:40] Monetizing high-spending app users. [00:44:33] Web-to-app transition strategies. [00:49:28] Driving web traffic benefits. [00:52:05] Targeting younger audiences in gaming. [00:55:23] Targeting older demographics in marketing. [00:59:27] Diversifying pricing and revenue streams. [01:03:36] Web-based Google Play for PC. [01:04:50] The future of apps vs. browsers. [01:08:34] Community engagement in marketing. [01:14:47] Full-person podcast challenges. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 Stuart Devereux on Linkedin 👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes. Tune in for more on content marketing, community building, and CRM strategies! Chapters 📌  [00:00:00] Intro [00:00:31] Fintech marketing community growth. [00:06:18] Podcasting challenges and strategies. [00:09:08] Building relationships with listeners. [00:13:26] Content distribution strategies. [00:15:36] Niche Marketing Strategies. [00:18:23] Content creation strategies. [00:23:40] Content creation using AI. [00:27:40] Summarizing webinars into articles. [00:29:08] AI in podcast automation. [00:34:03] Mega blogs versus targeted article. [00:39:13] AI formality detector in writing. [00:42:50] Educational vs. sales content. [00:45:20] Comparison posts in content marketing. [00:49:19] Comparison posts and sales strategies. [00:51:51] Reddit vs. LinkedIn for B2B. [00:56:55] Written content marketing strategies. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin 👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry. One of our best episodes to date! We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights. Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building. Chapters 📌  [00:00:00] Intro [00:00:44] The Mona Lisa of e-commerce. [00:06:27] Building and activating audience engagement. [00:08:01] Negative customer acquisition cost. [00:11:57] Expanding margin over time. [00:16:22] Customer engagement strategies. [00:19:33] Brandformance. [00:20:25] Long-term return on investments. [00:23:43] Understanding user behavior for growth. [00:28:58] Memes and viral content. [00:30:22] Leveraging Niche Viral Communities. [00:36:00] The future of brand evolution. [00:39:32] Creating peak brand moments. [00:40:59] Culturally embedded behavioral spending. [00:46:09] Winning with a valuable edge. [00:47:39] Global labor leverage in business. [00:50:33] Global market maturity. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Taylor Holiday⁠⁠⁠⁠ on Linkedin 👉 ⁠Jake Mayell⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 ⁠Yoann Pavy⁠ on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more! Chapters 📌  [00:00:00] Intro [00:06:38] Climate-focused podcast. [00:09:34] Flexible working. [00:13:13] Social media algorithm changes. [00:18:05] Marketplaces growth and supply side challenges. [00:21:27] Webinars as lead magnets. [00:27:25] Selecting ideal clients for Flexa. [00:29:08] Workplace inclusivity for people with disabilities. [00:33:46] Return to office mandates. [00:37:06] Challenges in balancing work and family. [00:41:58] Active feedback for business improvement. [00:46:39] SEO and Organic Traffic. [00:49:51] Gender pay gap bot. [00:53:08] Angel investment and career paths. 🖇 Follow links 🖇 👉 ⁠⁠⁠⁠⁠⁠Beth Carter⁠ on Linkedin 👉 Jake Mayell on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann Pavy on Linkedin 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store. Chapters 📌  [00:00:00] Intro [00:01:06] AI photo editing technology. [00:03:57] Pumping out creative for success. [00:08:21] Winning Ad Metrics. [00:12:00] Ad testing process. [00:16:55] Top performing baby theme creative. [00:17:30] Marketing with influencers and ads. [00:23:55] Creative testing in advertising. [00:25:32] Creative advertising strategies. [00:30:13] Content creation and platform diversity. [00:33:56] Learning to code in marketing. [00:38:06] Automating ad variations. [00:39:40] Automating marketing processes. [00:44:32] Attribution challenges in marketing. [00:45:27] Creative content strategies. [00:49:13] A first podcast experience. 🖇 Follow links 🖇 👉 ⁠⁠⁠Cedric Yarish on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝 That's how we grow. See you next week!

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts. Chapters 📌  [00:00:00] Intro [00:01:36] Marketing return at fintech events. [00:05:15] Face-to-face interactions at events. [00:10:28] Multi-touch marketing strategies. [00:11:18] Using podcasts for growth hacking. [00:15:40] Utilizing Podcasts in Marketing. [00:21:22] B2B influencer-creator strategy emerging. [00:24:44] Ghostwriting social media strategies. [00:28:31] Appreciating the Role of Marketing. [00:30:14] PR strategies for startups. [00:35:41] AI tool for website analysis. [00:40:02] Direct marketing and branded merch. [00:41:06] Unique Merchandise Ideas. 🖇 Follow links 🖇 👉 ⁠Irina Chuchkina on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry. Chapters 📌  [00:00:00] Intro [00:00:20] Crazy marketing job descriptions. [00:03:50] Lead magnets and SEO insights. [00:09:16] QR code mishap and stickers. [00:11:50] Marketing, et cetera. [00:16:43] The evolution of middle management. [00:21:01] Specialized roles in marketing. [00:23:13] Job description challenges. [00:28:51] Job description teardown segment. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads. They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings. Tune in for insightful discussions and interesting insights! Chapters 📌  [00:00:00] Intro [00:00:34] The challenge of awareness. [00:07:11] The Wine List. [00:09:22] Starting an agency. [00:12:33] Building a strong network. [00:16:34] Evolution of paid social marketing. [00:22:20] Working with content creators. [00:25:43] AI-generated content quality. [00:28:17] Offline marketing strategies resurgence. [00:32:04] Inserts and door-to-door marketing. [00:37:02] User research challenges. [00:39:44] Being literal in advertising. [00:46:30] Understanding why your customer buys. [00:46:51] Importance of customer interviewing. [00:52:38] Customer feedback for growth journey. [00:54:23] Wine marketing strategies. 🖇 Follow links 🖇 👉 Josh Lachkovic on Linkedin 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future. Chapters 📌  [00:00:00] Introduction [00:05:31] Let's talk ChatGPT-4o. [00:10:06] Live Translation Technology. [00:11:23] Learning through AI advancements. [00:18:00] AI website behavior monitoring. [00:22:36] AI in customer service. [00:26:30] Artificial Intelligence and Job Evolution. [00:28:01] The future of AI in marketing. [00:33:35] AI companion for elderly people. [00:37:08] The future of AI. [00:40:47] Listener feedback via DMs. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry. Chapters 📌  [00:00:00] Intro [00:01:23] The death of UGC. [00:06:01] App experts community at App Promotion Summit. [00:10:31] Marketing in martial arts and music. [00:16:33] Attribution challenges for app clients. [00:18:32] App campaign budget challenges. [00:22:19] Mobile App Advertising Strategies. [00:26:00] Unrealistic expectations from investors. [00:30:01] Payback period and business models. [00:35:28] Attribution challenges in mobile apps. [00:38:26] The importance of looking at the macro results. [00:41:22] Customer research for funnel optimization. [00:43:59] Paywall optimization strategies. [00:48:59] AI integration in feedback process. [00:50:28] UGC and Creative Mix. [00:56:30] Move fast and break shit. [01:00:08] Influencer marketing challenges. [01:01:45] Influencers impact on consumer behavior. 🖇 Follow links 🖇 👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break. Chapters 📌  [00:00:00] Introduction [00:00:31] Crowdfunding in the podcast industry. [00:06:12] Crystal ball logo discovery. [00:07:57] Sauna experiences in different cultures. [00:14:19] Building marketplace supply and demand. [00:17:29] Crowdfunding strategies for businesses. [00:20:10] Crowdfunding strategy insights. [00:23:51] Funding for startups and traction. [00:26:33] Crowdfunding and marketing strategies. [00:31:04] Crowdfunding as a marketing channel. [00:33:18] Co-owners driving more referrals. [00:36:20] Loyalty programs in business. [00:40:50] AI in cancer detection. [00:45:36] Marketing strategies for growth. [00:49:09] Creative Direct Mail Strategies. [00:51:53] The impact of macro events. [00:53:48] Doubling down on owned media. 🖇 Follow links 🖇 👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day. Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast. Chapters 📌  [00:02:23] App Promotion Summit - User acquisition panel discussion. [00:06:47] Screen time awareness. [00:10:16] The story of Blackberry. [00:16:17] Gymshark and Nike comparison. [00:19:44] Cult brands in niche markets. [00:24:15] Yardsale: Skateboarding brand success secrets. [00:26:47] The impact of venture capitalism. [00:28:31] Carving out a niche. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion. Chapters 📌  [00:00:00] Introduction [00:00:50] App marketing and tracking insights. [00:07:47] Music as part of daily life. [00:09:00] Transitioning from full-time work. [00:14:46] Transitioning from free to paid. [00:18:29] Focusing on creative post 2021. [00:22:34] Sneaky ways around data tracking. [00:24:54] Privacy vs. Apple's intentions. [00:29:12] App Tracking Transparency challenges. [00:31:21] Spotify vs. Apple pricing. [00:36:49] App installation to open drop rates. [00:40:53] Optimizing app installation strategies. [00:43:44] Facebook's aggregated event measurement optimization [00:47:55] App acquisition campaign changes. [00:49:32] Adapting to changing advertising strategies. [00:55:48] UGC and advertising trends. [00:59:25] AI-generated UGC ads. [01:00:13] AI in content creation. [01:04:22] Information overload and app campaigns. 🖇 Follow links 🖇 👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth. Chapters 📌  [00:00:00] Introduction [00:01:54] The challenge of growth strategies. [00:05:35] A growth experimentation team. [00:08:25] Growth team challenges and biases. [00:12:25] Understanding North Star metrics. [00:15:48] Four Core Pillars for Scaling. [00:20:33] Importance of sales funnels. [00:24:17] Core funnel events. [00:28:01] Focus on impactful changes. [00:30:21] Prioritizing experiments based on insights. [00:34:13] Utilizing existing customers effectively. [00:36:22] Leveraging Snapchat for growth. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters 📌  [00:00:00] Introduction [00:00:56] Future of marketing trends. [00:04:28] Full-stack growth marketing strategies. [00:10:12] The future of ad platforms. [00:14:25] Always be testing. [00:19:34] Push notifications and advertising. [00:20:21] Google as the new God. [00:27:02] Is Organic Dead in SEO? [00:30:11] The future of fashion shopping. [00:31:53] DTC brands facing challenges. [00:35:35] Moving towards omni-channel marketing. [00:39:16] Subscription overload in marketing. [00:44:04] Creative use of organic content. [00:47:15] Humor in Social Media Marketing. [00:52:17] Building brand awareness in feeds. [00:56:49] Direct response TV advertising. 🖇 Follow links 🖇 👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/https://www.linkedin.com/in/jake-madoff-8a191070/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents. Tune in for a casual chat with no guests and insightful commentary on these timely issues. Chapters 📌  [00:00:00] Introduction [00:02:11] Cookies and online tracking sucks. [00:07:36] Redundancies in the tech world. [00:12:18] The reality of being made redundant. [00:17:00] Building a personal brand for success. [00:22:59] Diversifying Income Streams. [00:25:50] Prepare for potential redundancy. [00:29:20] Networking and career development. [00:37:47] Keeping notes and networking. [00:42:07] Job hunting challenges. [00:45:14] Career transitions and choices. [00:50:06] Ideal senior marketing lead role. 🖇 Follow links 🖇 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

This episode features a discussion with Cien, a seasoned growth product founder in fintech. Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work. Don't miss this insightful exchange between two professionals navigating the world of entrepreneurship and career transitions. Chapters 📌  [00:00:00] Introduction [00:00:37] Entrepreneurial journey and automation. [00:07:18] Bridging financial and AI literacy. [00:13:32] Collaboration between marketing and product. [00:19:26] Evolving roles in fintech. [00:23:32] Building AI assistants. [00:31:29] Taking every shot in life. [00:32:56] Passion for Startup Founding. [00:41:56] Adding value in marketing. [00:43:37] Multiplying opportunities through connections. 🖇 Follow links 🖇 👉 Cien on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ciensolon/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, we welcome a very special guest, Dave Gerhardt. We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights! Chapters 📌  [00:00:00] Introduction [00:02:20] Podcast reviews and rankings. [00:08:03] Interview podcast as content strategy. [00:10:43] Consistency in growing podcasts. [00:15:27] Building a Founder Brand. [00:21:01] Building an audience through podcasts. [00:23:18] The niche can be you. [00:26:44] Unique Startup Pitching Strategies. [00:33:11] Embracing failure and validation. [00:35:04] Building products and customer interviews. [00:40:16] What's important for B2B marketers? [00:42:40] Best time to post. [00:46:47] Building engaging communities. [00:51:27] Sometimes it's just us. [00:55:27] Final marketing strategy insights. [00:58:45] Trusting online recommendations dilemma. 🖇 Follow links 🖇 👉 Dave on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/davegerhardt/ 👉 Join Exit Five: https://www.exitfive.com/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

In this episode, we chat with Kevin Adom about team management and the marketing industry. We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance. We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company. The conversation flows naturally and covers interesting insights and funny moments. Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing. Chapters 📌  [00:00:00] Introduction [00:00:37] Team management and industry insights. [00:06:13] Finding a career in marketing. [00:11:17] Delegating creative marketing tasks. [00:15:04] Hiring and managing teams. [00:19:11] Not wanting people management. [00:24:11] CRM being underutilized. [00:27:38] Attribution and marketing channels. [00:35:08] SMS marketing and automation. [00:38:41] Lead gen and marketing channels. [00:42:23] SEO potential in businesses. [00:46:08] Web shopping and revenue growth. [00:51:08] A product management tool. [00:54:59] Snobby discussion about job titles. [01:00:26] Nonfiction books and information overload. 🖇 Follow links 🖇 👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/ 👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!

Carrie Rose is in the house ladies and gents! And she delivered! In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online. Whether you're interested in SEO or content creation, there's plenty to learn from this conversation. Tune in to gain valuable insights and discover new perspectives in the world of digital PR and SEO. Chapters 📌  [00:00:00] Introduction [00:04:45] The social search angle. [00:07:30] The shifting search behavior on TikTok. [00:08:45] SEO and social platforms. [00:12:26] TikTok algorithm optimization. [00:15:53] TikTok search bar rankings. [00:19:21] TikTok SEO and CTR. [00:23:07] Generating demand for SEO. [00:27:16] Building trust with Ecom size guides. [00:31:29] The power of word of mouth. [00:35:39] Brand guidelines and creativity. [00:37:24] Grabbing attention with QR codes. [00:43:10] "Sex toy" hair product campaign. [00:45:36] Print vs Digital PR. [00:50:09] Leveraging Local news. [00:54:01] The most engaged topic. [00:56:08] Squid Game and sneakers. [01:00:38] PR frustrations and solutions. 🖇 Follow links 🖇 👉 Carrie on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/carrieroseballoch/ 👉 Rise at Seven's website: ⁠https://riseatseven.com/⁠ 👉 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠ 👉 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠ 📺 Follow us on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠ 📧 Our weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠ Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝 See you next week!