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Speakernomics
Speakernomics
Author: National Speakers Association
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The speaking industry is constantly evolving. Listen weekly for voices of experience from experts in the speaking industry with tips, insights and knowledge to help you become a better speaker, build a better business, and get paid to speak.
296 Episodes
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In this episode of Speakernomics, host Kenneth Kinney (Shark) engages with Chad Littlefield, a speaker, bestselling author, and global expert on asking questions that build trust and connection in teams. Chad shares his unique insights on how to create conversations that not only matter but also create tangible change in the future.
In this session, Chad will:
Demonstrate how to design questions that foster meaningful interactions and deepen connections, particularly emphasizing the importance of identifying and addressing real problems.
Analyze the shift from purely speaking at an audience to facilitating engaging conversations that enhance participation and learning.
Illustrate how focusing on hyper-specific niches for short periods can strategically expand a speaker's influence and business growth.
Clarify the distinction between running a scalable speaking practice and a larger business model, prioritizing impactful connections over sheer volume.
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this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Dr. Lisa Jenkins Brown, a renowned speaker and cultural strategist, to discuss the art of connecting with diverse audiences in the speaking business.
In this session, Dr. Lisa Jenkins Brown will:
Identify the role of professional speakers as researchers by nature and describe how to integrate cultural understanding into your preparatory research to enhance audience connection globally.
Propose the implementation of pre-presentation surveys to gather valuable insights, enabling speakers to tailor their messages for better audience engagement.
Advocate for maintaining authenticity and purpose in your speaking topics, even as the commercial and political tides shift, asserting that staying true to your core beliefs will lead to sustained success in the speaking industry.
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This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.
In this session, Brian will:
Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations.
Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall.
Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message.
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In this session, Traci will:
Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success.
Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker.
Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety.
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Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights.
In this session, Patricia will:
Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.
Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths.
Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations.
Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words
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