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Anthropology in Business with Matt Artz
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Anthropology in Business with Matt Artz

Author: Matt Artz

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The Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit https://mattartz.me.
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In this episode of the Anthropology in Business podcast, Steven Garcia speaks with Matt Artz about his career as a business anthropologist. The conversation covers Steven's work at the intersection of luxury brands, affluence, and culture for Team One, where he built a new anthropology practice.About Steven GarciaSteven Garcia is a cultural anthropologist who studies the intersection of luxury brands, affluence, and culture. His professional experience includes over a decade as a brand strategist at several advertising agencies, including Crispin Porter + Bogusky, David&Goliath, Venables Bell & Partners, and RPA.He has worked on a variety of brands, including PayPal, Braintree, Charles Schwab, La-Z-Boy, Kia Motors, Honda, Acura, Audi, and now, Lexus. In 2016, he joined Team One, where he built a new anthropology practice, and conducts ethnography, cultural analysis, and semiotics to dig into the cultural drivers and context that influence people and their behavior.With a passion for design, art, brands, and technology, he often draws inspiration from these sources for his work. His competencies include cultural anthropology, semiotics, consumer insights, creative briefs, brand strategy and positioning, personas, customer journeys, usability and user experience (UX) testing, ethnography, interviewing/moderating, focus groups, secondary data analysis, survey design, and trend watching.Recommended LinksSteven Garcia on LinkedInThe Global Affluent Tribe by Team OneAbout the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
In this episode of the Anthropology in Business podcast, Dan Podjed speaks with Matt Artz about his career as a business anthropologist. The conversation covers Dan's applied and academic work and his efforts to increase the visibility of anthropology through efforts such as the Why the World Needs Anthropologists conference.About Dan PodjedDan Podjed, PhD, is an anthropologist dedicated to developing ethnography-based solutions and innovative research methods at the intersection of different scientific fields. He is a Research Fellow at the Research Centre of the Slovenian Academy of Sciences and Arts, Associate Professor at the University of Ljubljana's Faculty of Arts and Senior Research Advisor at the Institute for Innovation and Development of the University of Ljubljana. He has led several applied, interdisciplinary and industry-oriented projects, and has contributed to the development of technological products and solutions in many EU projects. He acted as Convenor of EASA Applied Anthropology Network from its inception in 2010 until 2018 and continues his involvement as one of the Executive Advisors of the network. In 2013 he was the founder and from 2013 to 2018 the organiser of the international event Why the World Needs Anthropologists, which has become the most important meeting point for applied anthropologists in Europe and beyond. In 2019, he published the acclaimed book Seen (Videni in Slovenian, also published in Serbian in 2020), in which he explains why we are increasingly observed and exposed with the help of smartphones and other devices. In 2020, his book Indoor Anthropology was published, in which he presented to the public how he came to know society and himself during the Covid-19 pandemic. In his most recent book, Why the World Needs Anthropologists, he brought together the leading experts in the field (Thomas Hylland Eriksen, Sarah Pink, Riall W. Nolan and others) to highlight the value of anthropology in today's world. He makes regular media appearances to promote anthropology.Recommended LinksDan Podjed on LinkedInWhy the World Needs Anthropologists ConferenceWhy the World Needs Anthropologists BookEuropean Association of Social Anthropologists Association (EASA)About the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
In this episode of the Anthropology in Business podcast, Amy Goldmacher speaks with Matt Artz about her career as a business anthropologist. The conversation covers her work as a consultant, book coach, and author. About Amy GoldmacherAmy Goldmacher, Ph.D., is an anthropologist, book coach, and author. She is a Fellow of the Society for Applied Anthropology and is the co-author of Designing An Anthropology Career (2nd ed.), among other publications. You can find her at www.amygoldmacher.com and on social media @solidgoldmacher.Recommended LinksAmy Goldmacher websiteAmy Goldmacher on LinkedInDesigning An Anthropology Career (2nd ed.)Workplace Anthropology Matters videoAbout the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
In this episode of the Anthropology in Business podcast, Chris Diming speaks with Matt Artz about his career as a business anthropologist. The conversation covers his journey into anthropology through political science, his interest in design anthropology and UX, and his current work as a workplace anthropologist.About Chris DimingChris Diming is a design anthropologist with a passion for the built environment. A Virginia native, his initial education and experience were in political science and activism. In 2017, he obtained a Ph.D. in Social Anthropology from Durham University in the United Kingdom. Focusing on public space and urban anthropology, his doctoral research explored how people form, negotiate and mobilize inter-personal relationships in Kosovo. After graduating, he held an applied research role with a property technology start-up aiming to build trust between neighbors in cities. Having recently returned to the United States, he applies anthropological methods to reimagining workplaces.Recommended LinksChris Diming on LinkedInAbout the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
In this episode of the Anthropology in Business podcast, Oscar Barrera speaks with Matt Artz about his career as a business anthropologist. The conversation covers Oscar's journey into anthropology through eco-tourism, his pivot to business anthropology, the founding of Antropología Corporativa Consulting, and how he positions the business within the context of the business landscape of Mexico.About Oscar BarreraOscar Barrera, PhD is a Corporate Anthropologist and CEO of Antropología Corporativa Consulting. He is devoted to helping companies to innovate and grow by using techniques, methods and theories from anthropology. He is also a keynote speaker and entrepreneur leading other kinds of businesses. Oscar is based in the city of Veracruz in Eastern Mexico. He received his PhD in Sociocultural Anthropology from the University of Washington. He has international experience by working and living in 21 countries in Europe, Africa and North and Central America.About Antropología Corporativa ConsultingAntropología Corporativa Consulting helps companies achieve the transformations they require to grow their business. Whether it is a change in the culture of "how things are done" within the organization or to improve a product or service, Antropología Corporativa Consulting uses anthropological tools to influence human behavior.Recommended LinksAntropología Corporativa on FacebookAntropología Corporativa on YouTubeOscar Barrera on FacebookOscar Barrera on LinkedInAbout the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
In this episode of the Anthropology in Business podcast, Brooke Gibbs speaks with Matt Artz about her career as a business anthropologist. The conversation covers Brooke's early work in market research, her decision to go back to UNT to get an applied anthropology graduate degree, and the work she is doing with her company ARTYFACT.About Brooke GibbsAs an Anthropologist with over 10 years of experience working with Fortune 50 companies, Brooke combines the analytical rigor of her background in social science with an innate curiosity and intuition about people. Brooke has extensive experience building brand purpose, driving organizational change, and uncovering insight on both the product and retail side. Brooke believes brands, organizations, and retailers have a responsibility to positively impact people and society. Her goal is to help organizations find their voice and identity within their communities, so they can better address the real issues impacting people.About ARTYFACTARTYFACT is a research, strategy, and innovation consultancy bringing clarity to business problems through human understanding. The name comes from the words ART and FACT, which represent the art and science of anthropology.Recommended LinksARTYFACTBrooke Gibbs on LinkedInAbout the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
In this episode of the Anthropology in Business podcast, Robert Morais speaks with Matt Artz about his career as a business anthropologist in advertising and marketing and the work he is doing to advance anthropology in business.Who Is Robert Morais?Robert Morais is a business anthropologist with experience in advertising and market research, and a Lecturer in the Marketing Division at Columbia Business School. He is currently focused on advancing the application of anthropology in business through writing, teaching, and mentoring, and educating business students on the value of qualitative research.Morais began his career at Grey Advertising and spent 25 years with advertising agencies, rising to Chief Strategic Officer. He then served for 11 years as a Principal and co-owner of market research firm Weinman Schnee Morais. He has worked with Procter & Gamble, GlaxoSmithKline, WD-40, Coca-Cola, Post Foods, Danone, Hain Celestial, Safeway, Sabra, Pinnacle Foods, Star-Kist, Prestige Brands, Johnson & Johnson, Bayer, Dentsply Sirona, Wyeth (now Pfizer), Boehringer-Ingelheim, Hill’s Pet Nutrition, Freshpet, Benjamin Moore, and the Fairmont, Raffles, and Swissôtel hotel group, among many other corporations. His publications include five books and 50+ articles and book chapters. His books are: The Language of Branding: Theory, Strategies, and Tactics (co-author); Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy (co-editor); Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives, (co-author); Refocusing Focus Groups: A Practical Guide (author); and Social Relations in a Philippine Town (author). His research articles, essays, and reviews have appeared in Forbes, Huffington Post, Advertising Age, Medium, American Anthropologist, Human Organization, Culture and Organization, Journal of Business Anthropology, and Philippine Studies, among others.  Recommended Links- Robert Morais on LinkedIn- BusinessAnthro.com- Journal of Business Anthropology- EPICAbout the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
Welcome to the introductory episode of the Anthropology in Business podcast, where you will learn about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. I am Matt Artz, a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy.I've started this podcast because anthropology is one of the most effective lenses for making sense of organizations and consumers, and yet, it's one of the least adopted.As business anthropologists, we know that applying the methods and theories of anthropology to business can help us improve our organizational culture, understand our consumers, innovate products and services, and design a business strategy that is differentiated and sustainable.Unfortunately, the discipline has historically encountered two issues.First, we have a supply problem since most academic programs are not training anthropologists to work in business. Likewise, many lack a firm understanding of the potential business roles and how to make the transition.Second, we have a demand problem because business leaders often lack an understanding of what anthropology is, how it's applied to business, and why they should hire anthropologists as consultants and employees.To address these issues, I've started this podcast as a form of public anthropology to help other anthropologists transition from academia to business and to increase our media visibility.I hope you all find this podcast helpful, and most importantly, I hope it can help grow our brand.About the Anthropology in Business PodcastThe Anthropology in Business podcast is for anthropologists and business leaders interested in learning more about the many ways anthropology is applied in business and why business anthropology is one of the most effective lenses for making sense of organizations and consumers. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the Anthropology in Business podcast, please visit the website (https://www.mattartz.me/podcasts/anthropology-in-business-podcast/).
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