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Fobi Insider

Author: Fobi AI Inc.

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The official podcast of Fobi AI Inc. (TSXV: MTRX; OTC: RACMF) Get the latest updates on what's happening at Fobi - straight from the source.
20 Episodes
This year's SISO Summer Conference in Louisville, Kentucky was a very special summit for leading conference & tradeshow organizers.  With live-attended events finally reopening after 18 months of disruptions and cancellations, the industry is eager to get a leg up with innovative ways to bring back guests safely, cut costs, and create more valuable experiences for attendees and sponsors.Fobi's Senior Vice President of Business Development - Mike Canevaro - joins us from SISO, where he spent the week introducing Fobi's new Conference Management solution to an elite gathering of event management experts, whose combined operations produce over 3,500 events and create an overall $122B impact on the global economy. Hear Mike talk about his experience at SISO, and why Fobi's new Conference Management solution caught the attention of events industry leaders.Read the full transcript for Episode 20 here.
This November, Fobi's wallet pass technology will provide a complete smart ticket solution for guests attending  bd Global Sports' "Baha Mar Hoops" event - where 19 NCAA Men's and Women's NCAA Basketball teams will battle it out before the stunning island backdrop that is the Baha Mar resort complex in Nassau, Bahamas.On this week’s episode, we talk to Josh Franklin, Tournament Director at bd Global Sports about what this event is all about, and what capabilities Fobi's technology will bring for bd Global Sports.Understand how Fobi's technology will be used at Baha Mar Hoops, listen to the latest episode of the Fobi Insider Podcast.Read the full transcript for Episode 19 here.
After announcing our planned acquisition of Qples, many of Fobi’s followers and fans are eager to know more about Qples, as well as the opportunities and capabilities this creates for Fobi going forward.On this week’s episode, we talk to Qples President Eddy Watson about what Qples does, how Universal Digital Coupons work, and why its technology is a quantum leap for consumer brands delivering over $200 billion in discount offers and promotions each year.Qples gives CPG brands a uniquely streamlined way to create, deliver, and measure the impact of coupon campaigns. Besides helping brands shave weeks of time and significant costs off the process of creating, delivering, and redeeming coupon promotions, Qples’s solution goes beyond couponing to capture 1st party customer data - presenting powerful synergies with Fobi’s technologies in the retail data and loyalty marketing space.If you want to understand what joining forces with Qples will mean for Fobi, this week’s episode is a must-listen!Read the full transcript for Episode 18 here. 
Having led digital transformation at 2 major retail chains before a recent stint with IT juggernaut (and Fobi partner) NTT Data; Jolie Summers brings her formidable talents to Fobi in her new role as its VP of Product - the latest addition to Fobi's leadership team.This week, we talk to Jolie about her extensive experience in building and managing large-scale digital commerce platforms for complex retail organizations from the ground up --- and get to the bottom of a question we hear way too often in tech: just what does a product manager do?  Find out on this week's episode of Fobi Insider.Read the full transcript for Episode 17 here.
On today's episode, Former NielsenIQ VP of Strategic Alliances for North America and Fobi's new SVP of Strategy & Corporate Development - Richard Lee - talks corporate strategy and what it's like making the jump from a data syndication giant like NielsenIQ to Fobi.Hear Richard's perspective on what attracted him to Fobi and possible hints about the next steps in Fobi's partnership with NielsenIQ.Read the full transcript for Episode 16
As part of Loop's recent rebrand to Fobi, the Loop Experience Podcast is becoming Fobi Insider.On today's episode, CEO Rob Anson returns for an exclusive interview to share his perspective and goals behind the rebrand. Tune in to gain a deeper understanding of our company's roots in the Fobi device, and why we are creating a refreshed brand strategy that puts it front and center.Read the full transcript for Episode 15
For the trillion-dollar global CPG industry, updating the technology behind the coupon will generate billions in cost savings & new revenues from vastly improved fraud prevention and marketing activations.Brandi Johnson of The Coupon Bureau spent years developing a new industry-level standard for smart coupons with leading CPG brands.  Now she's joining forces with Fobi to make sure that the coupon of the future will work seamlessly for any retailer and all their customers.This week, we talk to Brandi about what the new "8112" coupon standard means for the world's largest CPG companies - and how Fobi's universal data integration and wallet pass solution will help make it accessible to anyone, anywhere.Read the full transcript for Episode 14
Compared with the previous event bubbles Fobi and bdG deployed at 3 NCAA basketball tournaments, Fobi demonstrated the full capabilities of its powerful, on-location mobile marketing capabilities.On this week's episode of the Loop Experience, bdG CEO Brooks Downing returns to talk about how Fobi's solution is changing the game for sports businesses  in the pandemic's aftermath. Read the full transcript for Episode 13
Blockchain and data privacy. Both are huge topics at the moment, but how exactly are they related?As a provider of actionable, market-leading customer data, Fobi is dedicated to staying ahead of shifting privacy standards and practices.That's why we've joined the ranks of T-Mobile, Cisco, and NEC - by becoming a steward of the blockchain-based Sovrin Ledger, a key pillar behind Self-Soverign-Identity (SSI), which is widely recognized as the future standard of privacy and identity verification on the internet. Find out how this further enhances data privacy and security for users of Fobi's technology, and why SSI gives Fobi a key advantage in the heated space of data privacy. Read the full transcript for Episode 12
Passcreator's CEO David Sporer was among the first developers to start working with Apple's Wallet pass development kit in 2012 when it was first released.Nearly 10 years later, Passcreator has created over 50 million Apple and Google passes for over 4000 customers. From BMW to major European sports leagues, Passcreator has helped its enterprise clients tap a powerful mobile engagement channel.This week's episode of the Loop Experience Podcast is all about Passcreator's strong presence in the European market and long ties to Apple and Google, Fobi's recent acquisition of Passcreator, and what's coming up on the road ahead.Read the full transcript for Episode 11
When Ian Cameron led global marketing and brand sponsorships for Epson, trying to determine what each customer bought across Epson's myriad sales channels was an immense challenge that had no good solution.As Fobi's new Vice President of Marketing, Ian confides that Fobi's Device is precisely what major brands like Epson need to connect fragmented sales data from various online + in-store channels - and reveal how much value each customer actually generates.On this week's episode of the Fobi Experience, we talk to Ian about his time at Epson, and why he thinks Fobi's technology will finally unlock true omnichannel marketing for operators in the Hospitality, Sports, and Retail sectors respectively.Read the full transcript for Episode 10
On this week's episode of the Loop Experience, we talk to Fobi's SVP of Business Development Mike Canevaro. We dig into how Locally's real-time location insights help to augment Fobi's unmatched omnichannel marketing for businesses in each of its key verticals.Read the full transcript for Episode 9
When Fobi teamed up with Vend, franchise operators got a cloud POS solution with real time 360° reporting from the franchise, to the region, to the store, to the customer, to the SKU.Find out how this changed everything for Vend’s franchise customers.  Vend's Director of Product Partnerships Lowry Gladwell explains on Episode 8 of the Loop Experience Podcast.Read the full transcript for Episode 8
 This week, Dev talks to Your CBD Store President Jay Benge about why Fobi's Retail Insights solution was chosen to provide real time sales data from 500+ Your CBD Store locations to  their head office.Find out how Fobi is helping America's largest CBD retailer support franchisee success & optimize its supply chain on Episode 7 of the Loop Experience Podcast. Read the full transcript for Episode 7
How can brick & mortar retailers counter disruption from e-commerce and Amazon?  Why can't more retail operators adopt modernized loyalty programs?How does Fobi's technology help resolve these questions for brick & mortar operators seeking to retain their share of the consumer goods space worth $2 trillion in North America alone?Having spent the past 3 decades devising retail strategy for industry heavyweights like Tesco and Kroger, industry veteran Steve Gray of SG-Retail explains why he believes Fobi's Device is the game-changer for brick & mortar retailers.Read the full transcript for Episode 6
The evolution of Empower Clinics to become an integrated healthcare company - and why CEO Steven McAuley chose to partner with Fobi.Read the full transcript for Episode 5
Catch this exclusive deep dive with Danny Spataro into how data is changing the sports industry forever - and why Fobi is positioned to lead digital transformation in this $388 Billion industry.Read the full transcript for Episode 4
Episode 3 -  Draganfly Inc. CEO Cameron Chell talks entrepreneurship, drones, and partnering with Fobi to provide a radical solution for COVID-19 management.Read the full transcript for Episode 3
Episode 2 - Exclusive interview with Brooks Downing of bd Global sports. Hear how Brooks built one of the largest college basketball content production companies in North America - and how this pandemic put everything in jeopardy until Fobi stepped in with a solution.Read the full transcript for Episode 2
Episode 1 - On the very first episode of the Loop Experience Podcast, Fobi CEO Rob Anson recount the early days of Fobi and talks about what it's like running a publicly traded startup stage company.   Read the full transcript for Episode 1
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