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Content Cash Machine Podcast

Author: Danielle Gagnon

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How do I grow my business? How do I get more leads from my website? How do I create consistent content that converts? And the most important question: how do I do it all without spending hours on social media or thousands of dollars on ads? That’s just some of what content marketing strategist & SEO ninja Danielle Gagnon tackles each week on the Content Cash Machine podcast. Each episode offers simple, actionable tips you can use to start your business, grow your business and make more money. Danielle shares her years of marketing experience to help you create content that organically - and massively - grows your business. In addition to sharing her best practices, Danielle interviews content creators from across the industry, sharing their secrets to help you master blogging, social media, email marketing, podcasting, and more. Listen now for simple, actionable strategies that even the smallest businesses can use to create their own Content Cash Machine.
119 Episodes
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Ep 119: An Update on the Content Cash Machine Podcast This week’s episode is a life and podcast update from host Danielle Gagnon. Listen to learn more about the future of the Content Cash Machine podcast. As always, you can find Danielle on Instagram and on her website.
How to Build an Email Empire with Jacob Suckow Do you have an email list for your business with a thousand people or more on it? Or perhaps you are just starting and do not have a list yet or just have a few people on it? Do you find that creating and sending out a newsletter keeps getting pushed to the bottom of your to-do list? Don’t worry, you are not alone! Jacob Suckow joins Danielle in this episode to share his expertise on how you can build an email empire for your business and create newsletters that your readers look forward to. Jacob spent tens of thousands of emails behind the scenes for e-commerce shops, personal brands, and skyrocketing software startups. He uses strategies that skyrocketed a CPG underdog to multiple 7-figures per year. He also sold over $400k to a brand new market and built $2M+ in pipeline in less than 9 months. Jacob also closed deals with top executives at Boeing, the MLB, Bank of America, and more. Now, Jacob uses these strategies to help fast-growing entrepreneurs turn their email lists into an empire of die-hard fans that can't wait to buy from them. Want to learn more from Jacob Suckow on how to build an email empire for your business? Go to www.emailempire.org/subscribe to sign up for his newsletter.  Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
Ep 117: How to Master Social Ads with Colby Flood Have you tried to run Facebook or Instagram ads only to be met with a growing bill and little to show for it? If you’re tired of trying tactic after tactic to master social media ads, then this week’s episode is for you. Danielle chats with Colby Flood, founder of the Facebook ad agency, Brighter Click. Colby shares his best tips for beginner ad management and gives actionable advice you can use on your campaigns right away. You can connect with Colby and learn more from him at the Brighter Click website or on LinkedIn. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.
Ep 116: How to Audit Your Pinterest Account with Mackenzie Armstrong You probably already use Pinterest to hunt for the next best chocolate chip cookie recipe or find inspiration for your home office design, but did you know Pinterest can also be a powerful tool to promote your business? Today’s guest, Mackenzie Armstrong, walks us through how to do a Pinterest audit to make sure you’re making the most of this platform. Wondering if Pinterest is right for your business? Listen to learn more about why Pinterest is not social media, why Pinterest traffic is more likely to be your ideal audience and how to use Pinterest to grow your business. You can connect with Mackenzie and learn more from her on her website or on LinkedIn. You can also download her free Pinterest Audit Checklist. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.    
Ep 115: How to Boost Business Visibility Through Photography with Bonnie Dickson Does your online presence align with your business values and goals? If you’re relying on years-old business photography, selfies in your home office or not showing your face at all, then the answer is probably no. If you want to have success in online business, having the right business visual branding assets - including photography - is key. In this week’s episode, brand visibility photographer Bonnie Dickson shares more about why photography matters so much when it comes to creating a brand identity online. She also shares her tips on the kinds of images businesses need and how to audit your current business imagery. You can connect with Bonnie and learn more from her at her website, on Instagram, or by downloading her free Business First Impression Checklist. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.  
Ep 114: How to Create a Core Offer with AnnMarie Rose   Running a business often means figuring out everything from marketing and promotion to lead generation and customer service. But one of the hardest parts of running a business is determining pricing and packages. If you’ve been struggling to determine offers within your business, this episode of the Content Cash Machine podcast with AnnMarie Rose is for you. AnnMarie is an online business strategist with nearly a decade of experience helping business owners leverage their zone of genius to reach the right audience with the right message (and generate revenue doing it!). In this episode, AnnMarie shares her best tips to identify, create and promote a core offer for your business - and why you need a core offer in the first place. You can connect with AnnMarie and learn more from her at her website, on Instagram, or by taking her free Business Breakthrough Quiz.  Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.
Ep 113: How to Do Better Keyword Research with Aleka Shunk Whether you’re a blogger or a business looking for more ways to generate organic leads, there’s a good chance you’ve at least heard of keyword research. But when learning how to do keyword research, you might feel a little overwhelmed. Keyword research is critical to SEO success but is often overlooked. If you’ve been putting keyword research on the back burner, this interview with blogger and blogging coach Aleka Shunk is for you. Aleka is the founder of the blog “Aleka’s Get Together” and “Keywords with Aleka,” which offers courses dedicated to helping other bloggers increase their organic rankings. In this episode, she shares her best tips for better keyword research and what to look for when choosing keywords for your content. You can connect with Aleka and learn more from her at her website, on Instagram, or by downloading her free competitor analysis checklist. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.  
Ep 112: How to Make the Most of Your Audio & Video Content with Crunch Ranjani Whether you have a podcast, YouTube channel or just love to go live on social media, you probably have a bank of audio and video content that could be working harder for you. By turning audio content into written content - from blog posts and email newsletters to social media captions - your hard work can do double duty. That’s exactly what we talked about in this week’s episode with Crunch Ranjani. Crunch is a conversion copywriter and content creator for change-makers and entrepreneurs who want to make an impact with the money and influence they have in their businesses. Crunch shared her best tips to repurpose and make the most of your audio and video content so you can simplify your content planning. You can connect with Crunch and learn more from her at her website, on Instagram, or by purchasing her signature content planning framework (save 30% with code EASY30). Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.
Ep 111: How to Create a Signature Program with Joe Matz We all have unique experiences in our lives. Whether you’ve worked for a Fortune 500 company or ran a local coffee shop for the last 10 years, your professional and personal life has given you countless opportunities to gain knowledge through experience. Turning that knowledge into income is what today’s guest is all about. Joe Matz is a serial entrepreneur and owner of Apex-Able.com, a consulting firm helping business owners monetize their knowledge to reach their own business summit. In today’s episode, Joe walks us through the process of identifying, codifying and promoting your unique knowledge to create a signature program that can grow your business. You can connect with Joe and learn more from him on his website, Gapologist.com. You can also download his free guide to Podcast Guesting Success. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.
If you’ve ever launched a membership, online course or other programs, then you know that launching a new offer can be completely overwhelming. You spend weeks or even months preparing the materials, promoting the program, and getting ready for the launch. If you’re lucky, all that hard work will pay off with a sold-out program. But too often, that launch is not worth the time and energy that goes into it. Enter, Jacki Hayes. Jacki is the master of hustle-free launches and loves to help entrepreneurs launch their programs in ways that not only convert but also feel good. In this episode, Jacki walks us through how to simplify and streamline your launches for more success. You can connect with Jacki and learn more from her at her website, on Instagram, or by downloading her free Launch Timeline Generator. You can also listen to Jacki on her own podcast, Launch with Jacki. Have podcast topic suggestions? Come follow me on Instagram or email me at danielle@elevatevirtualmarketing.com. Ready to learn more about search engine optimization and get inspired to create more content of your own? Find me at daniellegagnon-seo.com.  
How to Edit Your Way to Better Writing with Gill Hill Copywriters are often unsure if they need an editor or how that can improve their work, especially if they are freelance. They also often think that it is just proofreading and catching an apostrophe that's in the wrong place. In reality, a good editor will punch up headlines, look at the flow of your copy, and ensure that it is both clear and compelling. Grammar is secondary to all of this! Join Danielle in this conversation with Gill Hill to hear how you can set up your own style guide and understand your voice and tone before writing. Gill Hill is a copywriter, brand voice specialist, and editor for copywriters. She loves to help copywriters and businesses alike create clear, compelling copy that helps a business stand out from its competitors and call in its ideal customers. Want to learn more from Gill Hill on how to edit your way to better writing? Follow Gill on Instagram @gillhilledits. Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
How to Create Digital Products That Sell with Desiree Chin Are you overwhelmed by creating digital products for your business? No worries, you are not alone! Join Danielle in this conversation with special guest Desiree Chin. Desiree takes a deep dive into how you can easily create a digital product that sells to help your business grow. Desiree talks about how you can use a digital product to nurture leads and make money with books, e-books, flyers, and so much more. Desiree Chinn creates white-label digital assets for Credit Repair Organizations that allow their businesses to save time and money while they more easily build and nurture their email lists, educate their social media audience, and earn their investments back through selling digital products. Want to learn more from Desiree Chin on how to create digital products? Visit eleven11mgmt.com and follow Desiree on Facebook @Eleven11Management, LLC. Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
How to Create a Clear Brand Voice with Jackie Sunga When you think of the brand voice for your business, do you think of your logo, fonts, color palette, images, etc? If so, then join this conversation with Danielle and special guest Jackie Sunga to learn how to create a well-defined brand voice that goes 10 layers deeper into your words and images. Jackie shares her STAR Framework, a data-driven approach to clarifying your unique brand voice.  Jackie Sunga is a certified master marketer, conversion copywriter, and brand voice expert specializing in sales copy, brand voice, and launch strategy. She helps impact-driven experts attract perfect-fit customers and boost conversions in their sales funnels. Her approach to sales copy and brand voice is strategic, data-driven, and fueled by deep customer empathy, so clients can tell their stories and sell offers from a place of integrity. Want to learn more from Jacie Sunga on how to create a clear brand voice? Visit jackiesunga.co/brand-voice and follow Jackie on LinkedIn and Instagram @jackiesungaco Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
How to Build an Influencer Business with Amanda Reeder Do you want to learn how to show up consistently, grow your audience, and build an influencer business? Join Danielle in this conversation with special guest Amanda Reeder. Amanda dives into blogging for business, content creation, and choosing the right courses to meet your business needs.  Amanda Reeder is the founder of Prettylittlestyleblog. She is a curvy midsize blogger who shares affordable fashion with bougie items in between. Her goal is to remind millennial mommas that they're more than just a mom, reminding them to fill their cup to be able to serve others. Amanda left teaching to pursue blogging and has been a full-time blogger since May 2021. Want to learn more from Amanda Reeder on how to build an influencer business? Visit prettylittlestyleblog.com. Follow Amanda on Facebook and Instagram @amandareederblog  Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
How to Create a Values-Based Website with Teresa Schlup If you are ready to become clear on your core values and what you are creating today in life and business, then ask yourself, does my website support this? If not, it is time to make some changes. Teresa joins Danielle in this episode to share with you how a well-crafted website supports your vision, your boundaries, and your core values as well as showcasing your strengths and what you are doing to make your corner of the world a better place.  Teresa Schlup is a WordPress and Squarespace web designer. Teresa has been handcrafting gorgeous website designs for confident female service-based entrepreneurs since 2011, helping them stand out rather than blend in. She lives in South Dakota with her husband, Todd, along with three dogs, Marley, Toony, and Presley – 2 cats Frankie and Percy, and a flock of Ninja chickens. She is a lifelong learner and loves cooking, cocktail hour, and of course – creative designs. Want to learn more from Teresa Schlup about how to create a values-based website? Visit teresaschlup.com/free-course-library and follow Teresa on Facebook and Instagram.    Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!  
How to Build a Better Blog with Bree Pair Did you know that you can actually make money with a blog? Join Danielle and Bree Pair in this conversation so you can learn how to build a better blog and earn more income. You will hear from Bree how to create content in a way that allows you to show up consistently and grow your business.  Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want. Want to learn more from Bree Pair on how to build a better blog? Listen to the Thrive Blogger & Influencer Podcast and visit thrivetogether.blog/quiz to see what type of blogger you are.  Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
How to Create Content Your Audience Loves with Alethea Robinson   Ready to learn how to create content your audience loves? Then join Danielle and Alethea Robinson in this conversation. Alethea shares how you can spend more time getting to know your audience and focus on how your product or service makes their life easier.   With over 20+ years of entrepreneurial and professional experience in brand management, Alethea Robinson is an experienced marketing and communications leader. Through an extensive career across the entertainment, not-for-profit and hospitality industries, Alethea has spearheaded and executed creative marketing and communications campaigns to build awareness, market growth, customer acquisition, and retention. As founder of See Girl Work, a content studio and creative marketing agency in Toronto providing brand design, website development, and content creation, Alethea manages business development, brand growth, and strategic partnerships.    Want to learn more from Alethea Robinson on how to create content your audience loves? Visit seegirlwork.com and follow on Facebook and Instagram @seegirlwork.   Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
Ready to create a helpful content plan for your website and add $100K in extra revenue to your business? Then join Danielle in this episode as AJ Saunders dives into his step-by-step process to align keywords with content to create a website that drives customers automatically. You will hear AJ’s content map to plan what content you can create that converts, how to set and track KPIs and find an endless amount of content ideas. In the last decade, AJ has launched an eBook publishing company, a global eCommerce shop, and started the current brands in the AJS Digital Group’s portfolio. He’s built countless websites for a range of clients and advised many on how to develop and implement a digital strategy for their business. Ready to learn more about how to create helpful content that grown your business from AJ Saunders? Visit ajsdigitalgroup.com. Follow AJ Saunders on Instagram @a_j_saunders and LinkedIn @AJ Saunders.  Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
Is blogging dead? This is one common misconception that Danielle and special guest Anjali Kay debunk on this episode. When we can figure out how to share our stories, inspire others, encourage them, or educate them in a way that stays true to ourselves but also is good blogging practice (SEO, networking, email marketing, creating content for social media, etc), then that's where the magic happens.   Anjali is a New Zealand-based blogger at This Splendid Shambles. She started her first blog in 2009, which she scrapped in 2010 when she began what would become This Splendid Shambles. After 12+ years of blogging, she now helps women start and grow their own blogs through resources, courses, and 1:1 coaching. When she’s not blogging, Anjali loves curling up with a good book, planning her next international holiday, and playing board games with friends.   Want to learn more from Anjali Kay about how to grow a blog? Visit thissplendidshambles.com  and follow Anjali on Instagram @anjalikay. Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
Ep 100: How to Improve SEO (For Free) in 2023   Welcome to the 100th episode of the Content Cash Machine podcast!  Join Danielle in this extra special episode as she shares with you how you can improve search engine optimization to grow and scale your business. You will hear 5 FREE SEO strategies that you can implement in just 30 minutes after you listen to this episode. You will walk away with a ton of content ideas that you can use for your business in the year ahead.   Click HERE for the SEO Sucess Lab or use the link below: https://danielle-gagnon.mykajabi.com/seo-success-lab   Also mentioned in this episode: -Visit allthingspodcasting.com to connect with Caleigh Bell and Shannon Hatcher for all of your podcasting needs.    Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!
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