Claim OwnershipThe Life-Long Customer
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We're interviewing successful business leaders, discussing ways in which they are growing their companies.
296 Episodes
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Dive into the world of B2B marketing with Boris Rabinovici, CEO of RAB2B, in this captivating episode of the Lifelong Customer Podcast.Host Brad Hammond explores Boris's journey from growing up in the family business to leading a company that specializes in Industrial Tech and Healthcare marketing. Discover the importance of putting the audience at the center, the impact of AI on agility and efficiency, and the significance of first-party data in strategic planning. Boris shares valuable insights on the buyer's journey, the role of technology as an enabler, and the crucial balance between quick wins and long-term transformative effects.
In this episode of the LifeLong Customer podcast, Brad Hammond sits down with Adrienne Wilkerson, CEO at Beacon Media + Marketing, to discuss the ever-evolving landscape of digital marketing and the impact of AI. Adrienne shares insights from her journey, starting as a graphic designer and transitioning into the world of digital marketing. She delves into the importance of authenticity in marketing, highlighting the role of AI as a co-pilot in data analysis and trend spotting. Join us as we explore the challenges and opportunities of the AI revolution and its implications for businesses and marketers.
Join us for an conversation with Kathleen Pomento, Chief Marketing Officer of ProcureAbility, as she shares her journey from unconventional beginnings to becoming a marketing leader. Kathleen's story is one of resilience, mentorship, and advocating for others. Discover how ProcureAbility is transforming procurement functions globally and why Kathleen believes in the power of mentorship and following your passion.
Join Brad Hammond on the Lifelong Customer Podcast as he sits down with Chris Scharman, CEO of AvTech Capital, to explore Chris's unique path from setting up schools abroad to leading a finance company.Chris shares his philosophy on building a strong company culture, the importance of intentionality in leadership, and the power of embracing mistakes for growth. Discover how AvTech Capital has achieved remarkable growth by prioritizing relationships and creating an environment where employees thrive.
In this episode of the Lifelong Customer Podcast, host Brad Hammond welcomes Larry Schwartz, Head of Marketing at EZOPS Inc.Larry delves into his accidental journey into marketing, the evolution of his career, and the birth of EZOPS, a fintech company revolutionizing workflow automation in financial services. Discover the power of AI and machine learning in enhancing productivity and reducing errors, the importance of continuous learning in marketing, and Larry's unique perspective on the future of marketing with his added "four Ps" - Plan, Produce, Pivot, and Performance.
In this episode of the Lifelong Customer Podcast, host Brad Hammond is joined by Jeff Rosenblum, Co-CEO of Questus, a next-generation advertising agency.Jeff shares his insights on empowering audiences, building world-class brands, and the importance of culture in a company's success. Discover how Questus is bridging the gap between data and creativity to create marketing initiatives that resonate with consumers and build brand champions. Jeff also discusses the evolving landscape of advertising and the critical role of content distribution in today's digital age.
In this episode of the Lifelong Customer Podcast, host Brad Hammond is joined by Kristina McCoobery, CEO of INVNT and COO of INVNT GROUP, a global live brand storytelling agency.Kristina shares her journey from starting the company during the 2008 economic meltdown to growing it into a thriving global agency. She discusses the importance of authenticity in storytelling, the evolution of live events, and how technology like AI and Web3 is shaping the future of marketing.Gain insights into creating memorable brand experiences and the power of listening and patience in leadership.
In this episode of the Lifelong Customer Podcast, host Brad Hammond welcomes Matthew Davis, CMO at TradePending.Matthew shares his journey from selling baskets as a child to leading marketing efforts in the automotive software industry. Discover how TradePending is simplifying the car buying process by bridging the information gap between dealers and consumers. Learn about the power of video content in B2B marketing, the challenges of creating demand, and the importance of patience in professional growth.This episode is packed with insights for marketers and entrepreneurs alike, offering valuable lessons on innovation, content creation, and career development.
Join host Brad Hammond in this episode of the Lifelong Customer Podcast as he chats with Sam Shepler, Founder & CEO of Testimonial Hero.Sam shares his journey from snowboarding film enthusiast to pioneering a niche in video production focused on high-quality B2B customer testimonial videos. Discover how Testimonial Hero is revolutionizing the way companies use video testimonials to accelerate sales and build brand trust. Learn about the challenges of creating compelling video content, the importance of productizing services for scalability, and how Sam's company innovated during the COVID-19 pandemic to continue delivering exceptional value to clients like HubSpot, Intercom, and DocuSign.This episode is a must-listen for marketers, entrepreneurs, and anyone looking to leverage the power of video testimonials in their business strategy.
In this episode of the Lifelong Customer Podcast, host Brad Hammond sits down with Kevin Bibelhausen, Partner at Fruition Capital.Kevin shares his transformative journey from a decade-long career in healthcare technology to embracing entrepreneurship and acquiring small businesses. Discover how Kevin's passion for revitalizing established businesses led him to raise $800,000 in capital and make strategic investments through Fruition Capital. Learn about the intricacies of self-funded search, the importance of operational efficiency, and Kevin's vision for creating a portfolio of sustainable, luxury consumer goods companies. Whether you're an aspiring entrepreneur or an investor looking for new opportunities, Kevin's insights and experiences offer valuable lessons on growth, resilience, and the power of putting yourself out there.
Join Brad Hammond in this episode of the Lifelong Customer podcast as he sits down with Kelly Owen Grover, Chief Marketing Officer at Lynkwell, a leader in electric vehicle (EV) charging solutions.Kelly shares her journey from biopharma to marketing and discusses the pivotal role of EV charging in today's energy revolution. Discover how Lynkwell's innovative products and services are not just about hardware but also about creating seamless experiences for both businesses and consumers. Kelly also delves into the importance of data governance in marketing, providing actionable insights for marketers looking to harness the power of data for strategic decision-making.Tune in for an enlightening conversation on the intersection of marketing, technology, and sustainability.
In this episode of the Lifelong Customer podcast, host Brad Hammond welcomes John Rarrick, Head of Marketing at Movius Corp, a trailblazer in mobility solutions.John shares his remarkable journey from hospitality to marketing, and how he has navigated the dynamic landscape of B2B marketing. Dive into the heart of Movius Corp's innovative product, MultiLine, which is transforming business communication by offering a second, secure business phone number on any smartphone without a SIM. John delves into the strategic shift towards email marketing, the importance of data-driven decision-making, and the value of mentors in shaping a successful marketing career.Listen in for an inspiring conversation on staying nimble in the face of rapid technological changes and making impactful marketing decisions.
In this episode of the Lifelong Customer podcast, host Brad Hammond welcomes Mitch Speers, Chief Revenue Officer and Co-Founder of BuyerForesight, to delve into the world of audience-based marketing.Mitch shares his journey in the marketing and sales field, the inception of BuyerForesight, and how the company has grown to operate in six countries without outside investment. The discussion focuses on the importance of capturing the attention of senior-level executives amidst the flood of marketing messages and the challenges posed by the proliferation of generative AI in content creation. Mitch introduces the concept of audience-based marketing, emphasizing the need to build communities of prospects and customers by providing value beyond sales pitches. He illustrates this approach with the example of the BuyerForesight Oracle program and offers advice for marketers and CEOs looking to adopt this strategy. The episode concludes with Mitch's reflections on his career and the significance of engaging with prospects and customers to build positive relationships.
In this episode of the "LifeLong Customer" podcast, your host Brad Hammond sits down with Evan Day, Head of Marketing at CAN Capital, to delve into the world of marketing automation and relationship building.Evan, with his extensive experience in marketing, shares valuable insights into how CAN Capital, a small business lender, uses automation to enhance customer experiences. He emphasizes the importance of data-driven decision-making and building strong relationships with customers. Evan's advice to trust yourself, be creative, and focus on steady progress serves as a guiding light for marketers at all stages of their careers.Tune in to gain practical tips for improving your marketing strategies and connecting with your audience on a deeper level.
Join us on this episode of the Lifelong Customer podcast as we dive into the ever-evolving world of digital marketing and the transformative power of AI. Our guest, CJ Bachmann, the CEO of 1SEO Digital Agency, shares her journey from sales and marketing in the construction industry to leading a cutting-edge digital marketing agency.Discover how CJ's insights into AI and emerging technologies are reshaping the way businesses connect with their audiences online. From the impact of AI on SEO to the rise of AI-driven chatbots, this conversation is a must-listen for anyone looking to stay ahead in the world of digital marketing.Learn how CJ's perspective on leadership, human capital, and decision-making can empower your business to thrive in the digital age. Don't miss this opportunity to gain valuable insights and actionable advice from a seasoned industry leader.
In this episode of the Lifelong Customer Podcast, our host Brad Hammond sits down with Ken Robbins, the CEO and Founder of Response Mine Interactive.Ken shares his journey from being recruited by a TV ad agency in the 90s to becoming the head of a digital direct response ad agency specializing in mid-market growth clients. He reveals how he landed big-name clients like Home Depot and what sets direct response marketing apart.Ken also delves into the power of networking and relationship-building in growing a business. He emphasizes the importance of clarifying your value proposition, attending workshops and trade shows, and leveraging content marketing to attract and retain clients.Tune in to learn valuable insights on networking and securing major clients from an industry expert.
In this episode of the "Lifelong Customer" podcast, our host Brad Hammond sits down with Perryn Olson, the Chief Marketing Officer at REX.one, a parent brand for multiple companies. Perryn discusses his unique approach to marketing, where he manages a hybrid marketing department that combines the best of both in-house and agency strategies. He delves into the challenges and advantages of marketing for multiple brands under one umbrella and how they've created a centralized system to optimize marketing efforts.Perryn shares valuable insights on the importance of understanding your customers, not just through surveys and spreadsheets but by genuinely connecting with them. He emphasizes the growing need for personalization in marketing and how knowing your customers inside out can lead to more effective campaigns.Moreover, Perryn shares his unconventional career journey, from a graphic designer to a marketing strategist, and how he found his passion for marketing in the construction industry. He reflects on the changing landscape of marketing and its increasing importance in driving business strategy.Tune in to gain practical marketing wisdom from Perryn Olson and discover how to build a successful marketing strategy for a portfolio of brands.
In this episode of the LifeLong Customer podcast, host Brad Hammond sits down with Andy Schectman, President and CEO at Miles Franklin Ltd. Precious Metals.Andy shares his remarkable journey of taking a small precious metals company from a one-room office to crossing $9 billion in sales without a single customer complaint over 34 years. He delves into the importance of relationships, integrity, and over-delivering in business, emphasizing the value of personal communication in the digital age.Learn how Andy and his company have leveraged influencer partnerships and online platforms like YouTube to reach a broader audience while maintaining the highest standards of service. Discover the key principles that have contributed to the enduring success of Miles Franklin Ltd. Precious Metals.
Join us on this episode of the LifeLong Customer Podcast as we dive into the exciting world of AI, marketing, and automation. Our guest, Kendall E. Matthews, Head of Marketing at ElectroNeek, brings a wealth of knowledge and a unique perspective on how artificial intelligence is changing the marketing landscape.Kendall shares his journey from mechanical engineering to marketing, highlighting the importance of being a lifelong learner and a better communicator. Discover how AI is more than just a buzzword for Kendall; it's a discipline that can empower marketers to become better leaders and storytellers.Learn about the AI tools Kendall loves, like Google BERT and Perplexity AI, and how they can revolutionize your marketing efforts. He emphasizes the significance of showing your work, constantly learning, and leading leaders rather than task doers.Don't miss this episode if you want to sprint through life with a sense of urgency and maximize your impact in the world of marketing and automation.
In this episode of the "LifeLong Customer" podcast, host Brad Hammond sits down with David Searns, Co-CEO at Haley Marketing Group, a leading marketing firm serving the staffing industry for nearly three decades. David shares his incredible journey from transforming his parents' old-school sales business into a cutting-edge marketing agency, specializing in staffing and recruiting.They delve into the strategies that have helped Haley Marketing Group thrive through challenging times, including the dot-com bubble and the 2008 recession. David emphasizes the importance of understanding your customers' needs, even in a downturn, and how adapting your messaging can make all the difference. He also highlights the power of trust-building through generosity, providing valuable insights, and leveraging industry associations.Tune in to gain valuable insights into marketing, sales, and persistence from a seasoned industry expert who has weathered storms and emerged stronger.
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