DiscoverThe Ask Amanda Show
The Ask Amanda Show
Author: Amanda Benson-TilchSubscribed: 0Played: 0
© 2021 The Ask Amanda Show
“How do I build a brand for my new business idea?” “Why is digital marketing so important and where should I focus my efforts?” “How do I connect with others in my community?” These are just some of the questions Amanda Benson-Tilch of Ask Amanda answers in her podcast, "The Ask Amanda Show", where she solves everyday problems for the small business owner. Tune in to get nuggets of inspiration, access to experts and answers to those burning questions preventing you from growth. Enjoy expert guest interviews who share their stories, wisdom and provide actionable steps helping you grow your business. Whether you’re a business owner, aspiring entrepreneur, or someone looking to get more involved in your community, this is your show!
Creating a Consistent Brand Identity
Consistency is a muscle we all need to develop, especially as business owners. Your brand is built upon your ability to remain consistent – in your products/services, your customer experience, your promise and your results. As a brand, one of the best ways to communicate your consistency, reliability and trustworthiness is to develop a strong foundation for your brand identity. By defining the look and feel of your brand, you will always have a set of guidelines to return to. It gives your team and your marketing partners firm ground to stand on as they help you share your brand with the world. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with the super-talented Hillary Broadwater, owner of Santa Clarita’s full-service graphic design and branding firm, QM Design Group. Together, Amanda and Hillary outlined a strategy to establish a consistent brand identity. It all starts with a firm foundation – and a few tips from the experts. Links & Resources from the Episode QM Design Group, QM Design Group on Facebook, Hillary Broadwater on FacebookHillary Broadwater on LinkedIn, Ask Amanda Consulting , The Ask Amanda ShowAsk Amanda on Facebook, Ask Amanda on Instagram, Ask Amanda on LinkedIn Our Sponsors & Supporters SchlickArt Photography & Video, SchlickArt on Facebook , SchlickArt on Instagram , SchlickArt on LinkedIn, SchlickArt on YouTube , Perfect Day Perfect Look, Barn & Charm Hillary Broadwater – Brand Identity As President and Creative Director of QM Design Group, Hillary Broadwater has turned a passion for art into an award-winning graphic design and branding firm in Santa Clarita. Hillary’ earned her bachelor’s degree from Art Center College of Design and spent 10 years as Art Director for AIMS Multimedia, the leader in K–12 educational media. During this time, Hillary revitalized a classic brand – thoroughly updating the look and feel of the company’s marketing collateral. She went on to design for Discovery Education, a division of the Discovery Channel. Considered by her peers as one of the nation’s top graphic designers, Hillary’s objective is to assist clients in establishing a strong “visual voice” for their brands. She’s currently the Chairwoman of the Board of Directors for the Valley Industry Association (VIA) and is an active member of the American Advertising Federation (AAF), as well as Soroptimist of Greater Santa Clarita. Need a full-service design firm that can help you design and execute a consistent brand identity? Contact Hillary at QM Design Group for a comprehensive brand evaluation.
Digital Marketing Best Practices
Digital marketing is the growth strategy every small business owner knows they need to implement – even though they often have no idea how to make it happen. Search engine optimization, pay per click advertising, and social media marketing are just a few of the powerful strategies national brands use to reach their target clients with an excellent return on investment. But when small businesses try to implement those strategies on a local level, it can get overwhelming quickly. Plus, if you don’t know the ins and outs of this ever-changing world, then you could spend your time and hard-earned money on a strategy that doesn’t produce the right leads – or any leads at all. That’s why Amanda Benson-Tilch, host of The Ask Amanda Show, recently sat down with Santa Clarita’s savviest digital marketing consultant, Alison Lindemann of WSI Internet Consulting in Valencia, to discuss effective online strategies for local small business owners. If you’ve ever wondered which digital marketing strategy is best for you, don’t miss this episode!
The Why and How I started a Podcast
Have you ever considered starting a podcast to support your small business – or simply because you have something to say? In this episode, your host Amanda Benson-Tilch sits down with podcast coach and consultant Jackie MacDougall, host of Forty Thrive, to discuss the why and how of starting a podcast. Amanda and Jackie share the story behind their podcast launches and uncover the most important elements of starting a show. Learn how to identify your ideal listener, nurture an online community, market your content, and monetize your podcast – all in the first episode of The Ask Amanda Show: (#1) The Why and How of Starting a Podcast. Links & Resources from the Episode Jackie’s Website: jackiemacdougall.com Jackie’s free Start the Right Podcast Course: jackiemacdougall.com/offers/deAgvEB5/checkout Follow Jackie on Facebook: facebook.com/psjackie Follow Jackie on Instagram: instagram.com/psjackieAmanda’s Website: askamandaconsulting.com More Episodes from The Ask Amanda Show: askamandaconsulting.com/the-ask-amanda-show About Jackie MacDougall As a broadcast professional for over two decades, Jackie MacDougall has been the driving creative force on major projects for NBC, Warner Brothers and Disney. She has served as the go-to person to help A-list talent, experts and other personal development thought leaders establish a unique voice and build community. As a podcast coach and consultant, Jackie has been guiding experts, entrepreneurs and influencers through the launch and growth of their popular podcasts. She provides one-on-one coaching, in addition to small group coaching sessions, that gives you the support, accountability and expertise you need to accelerate your success and grow your audience. Are you ready to launch your own podcast? Start here with Jackie’s free guide: 4 Steps to Start the Right Podcast. Keep up with Jackie on Facebook and Instagram. About Amanda Benson-Tilch While you may notice her first by her wit and second by her infectious sense of humor, the next thing you’ll learn about Amanda Benson-Tilch is: She’s a problem-solver. Owner and Growth Strategist of Ask Amanda Consulting, she offers the skills, tools and network it takes to get the job done — no matter the task. Working with each client differently, she helps identify blocks, present solutions, implement them, and execute. And if she can’t execute, she’ll connect you to someone who can. She’s helped past clients improve their branding, operations, customer service, marketing, company culture, and more. She’s organized a company-wide rebranding and restructuring after it was bought out. And she’s helped local small businesses increase their growth without increasing the headache. From consulting to full-scale project management, Amanda steps in to help your business level up with ease. Follow Amanda on Facebook and Instagram.
Download from Google Play
Download from App Store