Discoveresm² - The Podcast for Experienced Social Media Marketers
esm² - The Podcast for Experienced Social Media Marketers
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esm² - The Podcast for Experienced Social Media Marketers

Author: Iconosquare

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esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.

Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?

I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies.

Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities.

Tune in with me for exclusive, valuable stories, every time!

Hosted by Ausha. See for more information.
29 Episodes
Starting off season 2 with a bang 💥 For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass. An absolute well of knowledge, Valerie tells all about Gympass' social media strategy and how they are able to connect and engage both with businesses and prospective consumers through their social channels. If you love social media and wellbeing at work, this episode will not disappoint! Check out @gympass on Instagram once you're done listening!Hosted by Ausha. See for more information.
Here it is: my interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back. Bella is a total guru when it comes to Instagram, from strategy building to quality Reels - and this episode is jam packed with juicy tips which you can (and should) apply to your own accounts. Find Bella on Instagram via @thedoorsofldn or @bellafoxwell.Hosted by Ausha. See for more information.
Tomorrow I’ll be releasing a brand new episode of esm² - an interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back!  Bella is also the human behind @thedoorsofldn, which I urge you to check out while awaiting tomorrow’s episode! You can also search for Bella via her business account on Instagram which is @bellafoxwell. The content you’ll find there should put you in the mood to be inspired. So switch on your alerts for esm² on your favourite listening platform, and/or subscribe to our newsletter to get notified of new episodes and relevant, expert blog posts, directly in your inbox, every single week. Stay tuned and I’ll catch you tomorrow on esm²!Hosted by Ausha. See for more information.
Ever wished you could shop for your new car on Instagram or Facebook?  Well, the truth is you can!  But not without the help of some expert marketing and a passion for the automotive industry, in the shape of MyGuest - the digital agency based in Brussels, specializing in automotive. These guys are real experts in their game! I had the opportunity to talk to Rob Van Loock, Sales and Account Manager for MyGuest, and wasn't disappointed with the tips and stories he had to share. Listen up 🎧Hosted by Ausha. See for more information.
With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos. The simple answer is yes. Similar to other platforms like Instagram and YouTube, TikTok can be monetized. While TikTok doesn't have an established system for making money from your videos, there are still several strategies you can use to make money on the platform. In this episode, I tell you 6 ways to make money on TikTok. So what are you waiting for? This episode was adapted from our blog post  (credit: Marvellous Aham-Adi)Hosted by Ausha. See for more information.
In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development. Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street.  Walk away from this episode with some incredible inspiration on communicating efficiently and considerately with a loyal community of fans and followers on social media. If you're interested in being interviewed for the esm² podcast, get in touch with me directly via Enjoy!Hosted by Ausha. See for more information.
If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea! Find the infographic linked to this episode right here. In collaboration with Filter Maker 🤩Hosted by Ausha. See for more information.
LinkedIn is just like an online CV - right? Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud, CEO of Webmecanik knows them all. A real LinkedIn growth hacker, Stéphane walks me through his personal uses for the platform, and shares his secret tips along the way! Think you know all there is to know about this 20 year-old platform? Don't speak too soon...!Hosted by Ausha. See for more information.
Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the questions you'd probably have asked him yourself... I hope! If you're considering taking the plunge into the sea of social media influencers, listen to this episode first.Hosted by Ausha. See for more information.
No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from brands they trust. As a result, it’s no wonder that 87% of people check out customer testimonials when choosing a business. Customer testimonials can truly affect the purchase decision. Find out how to collect them efficiently in a fun way in this episode!  Check out the original blog post by Val Razo just here.Hosted by Ausha. See for more information.
New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies. Learn from the best in this episode as I ask Raúl about his best customer use cases, his hot tips for influencer marketing and so much more!Hosted by Ausha. See for more information.
We've all heard about the advantages of using UGC (User-Generated Content) on social media. Authentic content, created by real, satisfied customers... what more could you ask for!? Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever! Listen to find out more about Andy's strategy.Hosted by Ausha. See for more information.
Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change on a daily basis and it is exhausting to keep up.  Since social media marketing is a mainstay for advertising, exhausted entrepreneurs need a new strategy to streamline social media marketing campaigns. There are three main keys that every marketer should adhere to in order to achieve consistent results and boost engagement without depleting all their time and energy. You'll hear them in this tutorial episode! Check out the original content submitted by Nahla Davies over on the blog.Hosted by Ausha. See for more information.
Sloggi is one of those household brand names that everyone is familiar with. So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels. Yaron is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular. Check out this episode without hesitation. And go follow @sloggi on Instagram now!Hosted by Ausha. See for more information.
Social media is one of the best mediums to promote your freelance skills online. It has a vast community and active users that you can benefit from.  Using social media to market your business is nothing new in the freelancing world. In fact, many have attempted this strategy, yet only a few succeed.  Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself stand out as a freelancer and get yourself found by clients. This episode is an audio version of a blog post. You can find the original format here: Content contributed to Iconosquare, written by Andre Oentoro from Bread'n'Beyond ( by Ausha. See for more information.
The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy. Want to learn about science while scrolling Insta? Loïc has made that possible. When you're done listening, head on over to @CERN to check out the mind-boggling content it has to offer!Hosted by Ausha. See for more information.
Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps. This short tutorial will walk you through Instagram Shopping, Instagram Guides, Reels and Stories, Live Shopping and the brand new Instagram Dashboard. That's a lot of research condensed into 10 minutes' listening time! Enjoy!Hosted by Ausha. See for more information.
Ever wonder about the techniques used to engage with Generation Z on social media?  Or even just how to capture that engagement during the unique window of opportunity on Instagram for example? Louis Marty, CEO and co-founder of Merci Handy is one of my most inspiring interviewees yet. Growing his company over the past six years and targeting his content at Gen Z, Louis has become something of a social media guru - and believe me, he really knows what he's talking about! Don't miss this episode!!Hosted by Ausha. See for more information.
If you’ve visited the Iconosquare blog before, you’ll know we’re no stranger to sharing the latest and greatest Instagram tips and tricks. We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you’re focusing on the right things, we’ve compiled a handy list of priorities for 2021. Don't forget to bookmark the transcript of this episode for future reference - you can find it here on the blog!Hosted by Ausha. See for more information.
Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more! Christian Millar works at 9024 Media, a digital agency specialising in football players' social media presence. As Head of Player Services, Christian's job is to ensure that everything runs smoothly for the players signed up, to meet their nearest and dearest, listen to their social media needs and alongside his team, produce content for each individual player's social media accounts. I mean, if you're a fan of football and social media, this job is like a dream! Christian has a lot to offer and some cool stories to tell. Hope you find this episode as insightful as I did!  Hosted by Ausha. See for more information.