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PricingScan Podcast

PricingScan Podcast

Author: Nicolas Bourdeau

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Podcast to discover precious advices to improve your sales on Amazon.
40 Episodes
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Find out the rules for the mostly used products Identifiers. A single product can have many associated codes. If you’re a retailer, which of the many product codes should you be using? UPC, ISBN, ASIN, EAN- there are several to pick from. How do you map these codes back to the products and ship the right one? Most importantly, why do we need codes, and can we sell without them? Indeed, until the time when stores used manual billing only, having product codes was not a prerequisite for selling. It was redundant even, to take a product that both the retailer and customer can recognize and then proceed to attach a code to it. However, with the advent of mass manufacture and several stores selling the same product, we need codes, much like names, to identify each product. Codes, or product names, are a way to uniquely identify your products and this is often considered to be an inventory management best-practice. Before you get into the codes, it is worth spending some time to understand inventory management better and see how you can do business better with it. What is ISBN – International Standard Book Number Just as products are uniquely identified by UPCs, books, magazines, e-books and other published media can be uniquely marked using ISBN. Every book that goes into publishing must have an ISBN code attached to it. (Edit: A reader has just brought to our attention the fact that self-published books need not mandatorily have an ISBN, although it is definitely recommended. Thank you, Mike!) What’s more, different editions of the same book will have different ISBNs. For example, Harry Potter and the Philosopher’s Stone has the ISBN 0-7475-3269-9 while its illustrated edition has the ISBN 0-5457-9035-2. Why is an ISBN so important? Books and published media often travel and sell all around the world, hence the ISBN is a good way for a publisher to keep track of how much it is selling and where. As opposed to using the name- the first book in the Harry Potter series sells by the title of ‘Sorcerer’s Stone’ in the United States and ‘Philosopher’s Stone’ in the UK and some other countries – using an ISBN is a better way of identification and tracking. How do you register an ISBN? Each country has a national ISBN agency. Depending on where you live, you need to approach the agency with information about the book and author. If you’re publishing your own work, it is possible to apply for a single ISBN and cut costs. Here’s a detailed look at the procedure. What is UPC – Universal Product Code As the name implies, this coding is universal, in that every retailer and every marketplace would use the same code for a certain product. This is the code that goes into barcodes and helps stores keep track of sales. This is the code that helps a manufacturer identify how much of a product he has sold worldwide. A UPC is typically 12 digits long and represents attributes such as the weight of the product, the product type, name, etc. Why are these attributes important? Because a machine (barcode reader) ‘reads’ this code and links its attributes to a certain price. Indeed, the advent of UPC has made possible the use of computerized billing and faster checkouts. A UPC applies to virtually every category of products you can think of, from electronics and clothing to food, medication and even services. In order to get a UPC for your products, you first need to register with GS1 and obtain a company code. You prefix this code to all your products to help identify you as the seller. Once you have this code, you have to assign unique numbers to each of your products. You can then order as many barcodes as you like. Here’s a link to where you can do it. What is EAN – European Article Number For a long time, we assumed that products manufactured within US and Canada would sell in these territories alone. We also thought that manufacturers would produce these goods locally as well. Common knowledge and time have shown that this is often not the case, ...
The top seller ranking is a metric that interest many Amazon Sellers in. However, what it is remains a mystery. Amazon isn’t very clear on the details, but we have some good insights into what it means to sellers from experience and public opinion. More importantly, we can infer from this information whether or not it matters. What is the Amazon Best Seller ranking? Amazon Best Seller Ranking page describes it as an hourly calculation of product rank based on sales that takes into account recent and historical sales of each product sold on the same Amazon marketplace. You can see a product’s ranking in the Product Information section of the listing. Hourly Sales Amazon assign products a top seller rank when the customers ordered them multiple times within a certain time period. For calculate it, Amazon compare with other products in the same category. A high rank means that it has recently sold more than any other product in that category. This calculation looks at recent sales rather than cumulative sales. Therefore, it does not give an accurate picture of how well a product is actually selling. Products are also classified into subcategories, but the main category has the most weight. Similarly, Amazon prioritize products in the top-level categories. Because updates to the top 10,000 products are so frequent, the top seller ranking for a product can change instantly. Products that don’t make the cut, however, are updated after about three hours. In addition to categories, frequency and number of sales, the algorithm also analyzes factors that predict future sales. This means that changes in the top seller ranking do not immediately reflect actual changes in sales. All Amazon This means that the same product sold by the same store on Amazon US versus Amazon CA or in the UK, for example, can have a drastically different Best Seller ranking in those markets. It’s important to note that the visibility of a product depends on where the customer is searching. A search on Amazon’s main page will show the best results for the most appropriate service, while a search in a specific category will show the best results in that category. Does the best seller matter? On the surface, yes. Amazon’s algorithm identifies the highest seller rank as an upward trend. This tells Amazon that the product should be optimized in the search results. This means that the product will be prioritized in customer searches and placed in the section where Amazon shows what other customers who purchased a product also purchased. Products with the highest Best Seller ranking also appear on Amazon’s coveted Best Seller list. And we all know that more visibility means more sales. But looking deeper, the Best Seller rank doesn’t do much for a product’s visibility. It doesn’t add much to the organic ranking and fluctuates so much that it’s a headache to keep up with uncontrollable variables. Conclusion Vendors need to stop spending time and energy looking at the top seller ranking for their products. Instead, they should focus on quality, reasonably priced products with optimized listings backed by solid marketing to get sales. That’s what you can control and how you get a high ranking in the Best Seller ranking – note the reverse. The Best Seller ranking is just the icing on the cake, a trophy for doing Amazon sales right. Using the right launch strategy can help you get the initial sales you need to really succeed on Amazon. A good example can be found in this case study on how to launch from the top of page 1 without using heavy discounts. By optimizing products, sellers can also collect positive reviews. Reviews are not factored into the calculation, but they play an important role in visibility (like winning the Buy Box) and ultimately drive sales. Reviews come from customers who are impressed enough with a product’s quality and a vendor’s customer service to share their experience with others. This is what really drives sales and therefore search position...
As you can notice all of our competitors have complex pricing plans with not all features for everybody. For example: Be finished with complex pricing plans of all our competitors we are the only platform in the market to offer a sales support platform for Amazon sellers with dynamic pricing and without any fixed fee. If you are a seasonal seller or if you go in vacation PricingScan App will not cost you a dime. Only thing to do is to set up vacation mode in seller central: What problems do we solve? Zero fixed fees are unique in Amazon sellers app market? First let see what is the PricingScan App. The main problem that PricingScan solves for sellers is pricing strategy. Repricing (aka real-time pricing) is the concept of selling the same product as other sellers at different prices. Variable pricing is based on current demand and ignores fixed pricing. Another problem that the PricingScan app solves is making repetitive tasks simpler. Automated tools like AutoResponder with templates and easy to create emails and automatic triggers will prompt the ready-made emails to send. Five parts comprise our dashboard to give you vital information to help you decide what products you want to sell. No fluff.but actual and real-time information like Best Sellers, Best Product, and Best Month. You can also dig deeper into Gross Sales and Average Product Pricing. How PricingScan is unique? Zero fixed fees ! Because we know that sales can be seasonal so when you don’t sell you don’t pay. More, all available features in platform are for all sellers without limitations. All of this for only 1% commission on your Amazon sales in a month. How to Turn on Amazon Vacation Mode (3 Easy Steps) Log into your Seller Central account. Select “Account Info” from the Settings tab in the top-right corner of the screen. 2. Select Listing Status then click on “Going on vacation?” 3. Change the marketplaces you don’t want to sell to “Inactive” How does Dynamic Pricing work? First you sign up on PricingScan App: Second, you connect application into your Amazon Seller Central account Third, application begin to calculate automatically commissions according to your Amazon transactions Lastly, after 1 month our payment system (Stripe) charge you and send your invoice Related Resources Would you like to win a 1-Year trial of PricingScan? Take advantage of PricingScan’s 15-day trial, the first Amazon Sellers App with Zero fixed fees. The post How Zero fixed fees are unique in Amazon sellers app market? appeared first on PricingScan.
The goal? To compile a comprehensive list of keywords for each product, thus maximizing the number of search queries that trigger your product listings and making your inventory as visible as possible in the Amazon search results. Here’s how. 1. Target products that complement your product. As you may have learned in an introductory economics course, complements are products that consumers frequently buy together. To put it in Amazon terms: everything you see under “Frequently bought together” is a complement to the product displayed on the details page. By targeting complements to your product—in the bullet points, in the product description, or in the hidden keywords—you make your product visible to people who aren’t directly looking for it and whose search behavior indicates that they may be interested. In some cases, complements are intuitive. If you sell peanut butter, for example, you’re well aware that your prospects are also in the market for jelly, marshmallow fluff, and bread. In other cases, however, you’ll have to do some research. Head to your competitors’ product details pages and see what customers are buying in tandem. That should give you a good idea of the complements you want to target. 2. Type into the Amazon search bar and look at the keyword suggestions. When you begin to enter a search query, Amazon suggests products other consumers frequently search for. This is ostensibly a free amazon keyword tool in its own right, and it’s a great tactic because it gives you a quick, free snapshot of how your prospects actually use Amazon. Yes, there are keyword research tools that give you tons of valuable, in-depth data—and we’ll get to those—but a lot of ‘em ain’t free. After meticulously combing through the suggested queries (i.e., entering the type of product you sell followed by different letters of the alphabet), you’ll have yourself a strong list of initial keywords to build on. 3. Look at what you’re ranking for on Google. If you sell on a website of your own in addition to Amazon, this one is unique to you. Consumers are more likely to begin product searches on Amazon than on Google. To be precise, whereas 47 percent of online shoppers begin on Amazon, 35 percent begin on Google. Often, you’ll hear this statistic with the implication that Google is the place where ecommerce businesses go to die. But, hold the phone… 35 percent! That’s millions of online shoppers. Millions of online shoppers are actively looking for products—including yours—on Google. When you think of it that way, incorporating Google into your keyword research strategy sounds like a no-brainer. And it is. Use Search Console or a tool like SEMrush to see if your website is scoring page one results for any high-volume search queries. Then, target those queries as keywords across your Amazon product listings and seller account! SEMrush’s organic search position data for nike.com. This is a doubly effective strategy because it allows you to build brand (or product) awareness with the prospects who take a little longer to convert. Imagine this: a shopper begins on Google, lands on your website, and pokes around a bit. Then, a few days later, when he’s ready to make a purchase, he sees your product in the top Amazon results. Immediately recognizing it from that awesome site he browsed earlier in the week, he clicks on your product and converts! Google and Amazon can work together to your advantage. Make it happen! 4. Use a keyword research tool. As much as we like those homegrown strategies, it would be foolish to not incorporate some kind of keyword research tool into your approach. Here at WordStream, we offer a rather handy keyword tool—completely free of charge. Use it to get an idea of how consumers search for a product like yours, how often they’re conducting these searches, and how much of a challenge it will be to stand out amongst your competitors. It’s a safe bet that keywords with high volume (and high value) on Google will be wort...
What is new on PricingScan? Your personalized email funnels and mobile-friendly app First UP! Announcing AutoResponder’s to help save you time and stay connected to your customers. What is your biggest challenge with an online storefront? If you said the inability to interact with your customers, we have good news for you. Most of us miss that face-to-face interaction. Do you know why? Because communication is key to your success. Communication – the human connection – is the key to personal and career success. – Paul J. Meyer The latest release on PricingScan relieves the communication problem with AutoResponder’s. What are AutoResponder’s? A customer purchase triggers a sequence of emails automatically. Timely messages keep you in contact with your customers. Why do you need AutoResponder’s? The simple answer is the automation saves you time and money without sacrificing customer satisfaction. Should I stop sending e-newsletters? You should send out your regular messages such as … product announcements sales messages promotions and other company news Is this GDPR compliant? Obviously, we understand the importance of data protection. The AutoResponder within PricingScan adheres to all GDPR. BUT WAIT…there’s more news. Yes, a friendly mobile app is now available for you. PricingScan has developed a mobile-friendly app to help you access your account and dashboard anywhere and anytime. Easy navigation helps you find the answers you need quickly and conveniently. Now you can access your dashboard on the go at your convenience. Need the latest report? Find your best product and best month anywhere. Want a snapshot of the last year for a product? It’s easy and convenient. You can take advantage of PricingScan’s 15-day trial, the first complete Amazon Sellers platform with dynamic pricing. Related Resources Let’s talk about Dynamic Pricing and how it benefits you. Would you like to win a 1-Year trial of PricingScan? Do you need help to find the right products to sell on Amazon? Got questions or comments about AutoResponder or the new mobile app? We’d love to hear from you. The post What is new on PricingScan Release 2 ? appeared first on PricingScan.
Amazon Transparency protects more than 10,000 brands Program built to prevent counterfeits is expanding to Japan and Australia. Transparency is a product serialization service that builds on innovative solutions. Therefore it ensure that customers always receive authentic goods when shopping in Amazon’s stores. But… How it works? Transparency allows brands to uniquely identify each unit they produce. It’s the application of unique codes on the product or its packaging which allows this unicity. Thus Amazon inspect and authenticate every unit enrolled in Transparency proactively, preventing counterfeits from ever reaching customers. Additionally, customers can use a mobile app to scan the code and verify authenticity regardless of where they purchase the products. Therefore, to date, Transparency has prevented the shipment of over 500K suspected counterfeits across the enrolled brands. A brand enrolls their products in Transparency. Brand applies Transparency codes to their product packaging. Amazon scans Transparency codes to ensure only authentic Customers can use a mobile app to authenticate products from any store. products are shipped to customers. Over 10,000 brands have already enrolled in Transparency Currently, over 10,000 brands—from Fortune 500 companies and global brands, to startups and small businesses in countries around the world—have already enrolled in Transparency. Moreover, Amazon has launched Transparency in Japan and Australia, making it available in 10 countries where it has a store. While Amazon is expanding Transparency’s global reach, and making it simpler and more self-service for brands to enroll, many brands have response positively. Some of the benefits that brands have seen so far “LG sees Transparency as a great way to ensure that consumers use genuine LG filters while protecting them from counterfeit products.” – LG Electronics USA, a leading innovator in home appliances “By having the Transparency seal on our products, we give consumers confidence that the products they are purchasing for their pets are authentic, effective and formulated as labeled.” – Spectrum Brands, a Fortune 500 company that owns several pet care companies “Transparency has allowed us to grow consumer confidence in our products and prevent inauthentic products from ending up in the hands of our customers.” – Neato, a maker of robotic vacuum cleaners “With Transparency, consumers can buy with confidence knowing that the products are authentic and high quality. This program grows confidence in our brand and prevents counterfeits from being delivered to consumers. It’s a win-win for brands and consumers.” – Sumeet Raj Aggarwal, owner of the small business in India, Petrichor In addition to Japan and Australia, Transparency is already available in Canada, France, Germany, India, Italy, Spain, the UK, and the U.S. Thus, products currently enrolled in Transparency are automatically verified for authenticity in all countries where Transparency is available. Learn more about Transparency and how to enroll. See also Related Resources Discover Howw customers are concerned by counterfeits Know How to grow your business with Amazon PPC in 2021 But also What are Amazon Best Sellers in 2021 by category AboutAmazon The post Amazon Transparency protects more than 10,000 brands appeared first on PricingScan.
Do You Know Profits Of Tech Giant Hit An All Time High In First Quarter? Strong increase in online product demand Amazon’s profit in the first three months of 2021 came in at $8.1billion – more than triple what it was in the same period last year. The online marketplace is among the businesses that have thrived during the various government lockdowns aimed at limiting the spread of the coronavirus. As many millions of people were forced to stay in their homes, Amazon was relied on for the delivery of supplies. Since the pandemic began, the business has posted four consecutive record quarterly profits and attracted more than 200 million Prime subscribers. It has required to recruit more than 500,000 employees to keep up with the demand. Revenue was up 44% to $108.5 billion. So Amazon is one of just four US companies to have reported quarter revenue above $100 billion. The others are Apple, Exxon Mobil and Walmart. Strong increase in demand for remote computing The pandemic’s shift to remote computing was also a boon to Amazon’s profitable cloud computing business, Amazon Web Services, which had $13.5 billion in sales. “We certainly had strong volumes really across all of our businesses,” Amazon’s finance chief, Brian Olsavsky, said on a call with reporters. He said the company is investing heavily in future growth. It spent almost $50 billion in capital expenditures in the last 12 months, largely on building out its logistics operations and data centers, up 80 percent over a year earlier. Mr. Olsavsky said he expected “another strong year” for capital spending. “In just 15 years, AWS has become a $54 billion annual sales run rate business competing against the world’s largest technology companies, and its growth is accelerating,” said Jeff Bezos. Mr. Bezos plans to step down as chief executive later this year and transition into the role of executive chairman. Amazon’s total work force dipped slightly between December and the end of March, falling by 27,000 to 1,271,000 employees globally. That was still 51 percent more workers than the same period last year. On Wednesday, Amazon announced it would increase pay for half a million workers and was hiring “tens of thousands” more. See also Related Resources Financial Statistics Which Leads To Create A Technology Monster Discover The New Behaviors Of Amazon Buyers In 2021 Amazon’s Amazing Strategy To Control The Global Economy NYT Sky News The post Do You Know Profits Of Tech Giant Hit An All Time High In First Quarter? appeared first on PricingScan.
Are You Ready To Win Free 1-Year Trial On PricingScan App ? PricingScan, a new web based App, is The First Complete Amazon Seller Platform with dynamic pricing which aims to facilitate Amazon Seller’s life and grow their business. App is different from competitor offers in three ways: First we have a dynamic pricing (1%) adapted to seasonal sellers Second we are focusing on the product management and product ranking. Eventually we want to create a community for Amazon sellers by linking to Facebook and other social media and promoting their products. We are looking for engaged Beta testers Beta tester must: be an active Amazon seller have a a professional plan of Amazon seller central account have a monthly revenue at least of $8,000 in Amazon be interested in participating PricingScan App testing which mean: be responsive to our communication, follow our instructions produce feedback on issues and/or suggest improvements Obviously if you are selected, you win Free 1-Year Trial on PricingScan App. It’s a gift of more than 1 thousand of dollars for active Amazon Sellers. How to participate to our Beta Testers Program? First you apply on this link Second you receive an email inviting you to fill out survey Third if you are selected you receive in the next few days an email to announce it and the NDA (Non disclosure agreement) to sign with DocuSign. Launch of PricingScan Our team have launched PricingScan App since April 1st 2021 in its first release. It’s really a success and application for singup don’t stop! But we need more engaged beta testers for testing deeply coming features in the future release. According to their feedback, what early adopters love the most are : Very easy to use and ergonomic interface Dynamic pricing (only 1 pricing plan, no complex pricing plan anymore) Very usefull dashboard More features will follow in release 2 We will launch Release 2 for end May / early June : it will bring new features like mobile friendly web app, Catalog Management, Inventory alert… Those features are already in development and testing right now. Obviously we receive so many applications for our Beta testers Program that we have to select only the best and above of all the most engaged. The post Are You Ready To Win Free 1-Year Trial On PricingScan App ? appeared first on PricingScan.
What To Sell On Amazon In 2021? Here’s How To Find The Right Products! What to sell on Amazon? How does a seller who wants to get started on Amazon, the world’s number one e-commerce site, go about finding the right products to sell? Knowing that on top of that, Amazon is very picky about the requirements for its resellers. Let’s look at this in detail, but before we talk about the different ways that can help you make this very important choice, let’s talk about the reasons why… 1. It is important to select the right products to sell on Amazon. You will have understood that if you are viewing this article, it is because you also bring a great importance to the choices to be made in the selection of the products that you wish to sell on Amazon. To select your products well, it is : Knowing the different prices on the market. To be able to make a good business plan. To be sure to be profitable. To be able to increase your capital and therefore offer more choices in larger quantities. To avoid customer returns thanks to quality products and therefore, to meet the requirements of Amazon Marketplace. Knowing your competition and therefore, where you stand. And finally, to know in advance if the customers of these items are satisfied. By starting on these bases, you will be able to launch yourself with less risk. You will be able to become an e-merchant, a seller on Amazon. But let’s not get ahead of ourselves, let’s see what are the different ways to find the right products to sell on Amazon Marketplace. 2. Ask about the most requested items on Amazon. Amazon has thought of you by creating a section reserved for the most requested items sorted by category. With this tool you will be able to find out what Amazon customers want. This way, you’ll be able to meet their expectations by offering them the items they are ready to buy. For example, in the “Cars & Motorcycles” category, here are the most popular items: 3. Use the “Selling Coach” on Amazon. For e-merchants with a “seller” account on Amazon Marketplace, you can take advantage of Amazon’s “Selling Coach” services. Amazon’s Selling Coach sends you personalized notifications, so you can become a better seller! When it identifies sales opportunities for you, it notifies you: Via the “Selling Coach” feature. This feature is located on the home page of your seller account as well as on the sales chart page. Via e-mails, directly to your inbox. The selling coach informs you in case of: Product opportunities, letting you know about limited quantities of products similar to those you’ve already sold that Amazon customers want. Inventory opportunities to avoid stock-outs. Processing opportunities (“shipped by Amazon” deliveries eligible for free shipping). Opportunities to offer a low price, useful when one of your competitors has a lower price than yours. From listings with missing information: Failed: If the attempt to create a new offer fails, this will allow you to change the shot. Delete: If the offer you created does not meet Amazon’s criteria. (See the “stock correction” tool.) Quality: If your offers have quality alerts. (See the “Correct listings” tool.) This is a very interesting tool that will be useful both for choosing items to sell and for improving your offerings on Amazon Marketplace. You can become a much better seller by using it carefully and you can increase your sales drastically. Conclusion: The choice of products you will sell on Amazon will be crucial for your selling career, you will have to act carefully, go step by step and use the “selling coach” tool that Amazon offers in order to rank you one day, among the best sellers present on Amazon.
How to grow your business with Amazon PPC in 2021? Amazon PPC (Pay-Per-Click) advertising has developed into a powerful marketing channel on Amazon. Therefore, Running Amazon PPC ads enables sellers to ‘buy’ visibility for their products at the top of Amazon’s search results page. However, the number of sellers leveraging Amazon PPC’s potential continues to grow significantly year over year. So, without Amazon PPC strategy in place, it may become difficult to achieve your advertising goals. What Is Amazon PPC? Amazon PPC is an advertising model in which advertisers pay a fee to Amazon when a shopper clicks on their ad (pay-per-click). There are 3 Amazon ad types available: Sponsored Products, Sponsored Brands and Sponsored Display Ads. The latter is a new and extended version of the former Product Display ads – PDAs. Sponsored Products – keyword- and ASIN-targeted ads similar to Google Adwords, that enable advertisers to promote individual products within Amazon search results and on product detail pages. They are the most popular ads on Amazon. Sponsored Brands – ads for brand building that allow brands to promote a custom headline, brand logo, and up to 3 products in their ad in the top spot above Amazon search results (and other placements), with the ability to send shoppers to their Amazon Stores page or a custom landing page on Amazon. Newly available are also video ads linking to product detail pages. Sponsored brand Sponsored Display ads – ads that send shoppers to Amazon product detail pages. They deliver relevant ads both on Amazon and on external websites to shoppers who are visiting or visited (remarketing) specific products on Amazon. Sponsored Display ad Where do Amazon PPC ads appear? Amazon.com search results page Amazon product page Sponsored Product ads appear in two locations on Amazon: within search results and on Amazon product detail pages as part of an ad carousel close to the top of the page. They are displayed in different spots in the Amazon search results page, including the ‘top real estate’ placement above the search results. Sponsored Brands ads can also appear on product detail pages. Read our beginner’s guide to Amazon Sponsored Brands to learn more about using this ad format. Sponsored Display ads appear below the “Add to Cart” button on Amazon product detail pages, next to and below search results, or on third-party websites and apps depending on the chosen targeting method. Why You Should Consider Using Amazon Sponsored Product Ads If you haven’t already, now is the time to get into Amazon PPC advertising. There are several reasons to start running ads on Amazon, even if your products are already showing great results and sales. Say you have taken advantage of Google Ads and have done pay per click for your landing and product pages. Then, why not diversify? Ask yourself the following: Do I have a new product that I want to boost? Are my products seasonal and can use a boost during certain times of the year? Do I have a lot of top competitors and want to keep my brand at the top? Do I want to boost sales for all products in my product line? If you answered “Yes” to any of these questions, you should definitely consider advertising on Amazon through sponsored products. Amazon PPC vs. Google Ads While both Amazon PPC and Google Ads are similar in many aspects, there are still some key differences when advertising sponsored products on Amazon: You must have the “Buy Box” to make your Sponsored Product ads run on Amazon. The “Buy Box” is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. There are specific requirements you must meet to get the “Buy Box”. Amazon sponsored ad groups allow a maximum of 1,000 keywords. Automatic campaigns on Amazon are much more reliable than on Google Ads. You can take advantage of product reviews as additional keywords toward your product ad rank. Advertisements on Amazon are solely for sales...
Seller Feedback vs Product Reviews on Amazon Getting reviews on Amazon is pretty important. But can you distinguish the nuances between seller feedback and product reviews? Both are crucial to gaining visibility and being successful, so let’s take a look at what separates the two. Differentiating Between Seller Feedback and Product Reviews Seller feedback has to do with a buyer’s experience of the seller, such as with issues like: How quickly and thoroughly the seller answered questions about the product. What the shipping process was like, i.e. did it arrive by the expected delivery date, was the item well-packaged, what was the customer support like and how (or how fast) did the seller respond to concerns. Product reviews, on the other hand, tend to do with things like: The accuracy of the received product based on how it was described in the listing. The quality or usability of the product. Can be found on the product detail page. In essence, feedback has to do with the seller, while a product review doesn’t and only concerns the product. Although both are important, product reviews tend to have more weight because they’re what consumers see and use to make buying decisions and they affect the product’s search rank. However, feedback also plays a big role, as it affects a seller’s account status and their ability to win a Buy Box. Lesson? Pay close attention to both. A Few Amazon Rules Surrounding Feedback and Reviews There are a couple of ways feedback and reviews can affect your status as a seller: how many positive ones you have, and if your feedback/reviews are better than your competitors. When it comes to the latter point, you may be tempted to leave negative reviews on your competitors’ pages in a bid to drown out the positive ones, but Amazon expressly forbids it. And for the former point, if you’re thinking of bolstering your own score by reviewing your own products, you can’t do that either. Amazon also lists other examples of product reviews, so make sure you’re clear of the following: Incentivising reviews to buyers. Using a third-party service to garner positive reviews. Having family members leave reviews. Trying to offer a refund to a buyer if they remove a negative review. Directly asking for a positive review. Trying to divert unhappy customers to a different review service than the one on Amazon, and leading happy customers to Amazon’s feedback service. How to Get Feedback and Reviews the Right Way The easiest way is to use PricingsScan, of course, because it’ll automate everything for you in a professional, proven way. We’ll also follow Amazon’s rules so you don’t have to worry about getting in trouble. Plus, if someone leaves you a negative message, we’ll alert you right away so you can deal with it promptly and correctly. But if you absolutely feel you want to do things on your own, here’s how you would go about it. Send a thank you message after they’ve placed their order, but don’t ask for feedback — yet. A few days after the product’s been delivered, email to say thank you again for their purchase, say you’re there if they have any questions or concerns, politely ask if they could leave a review (framing it in a way they’d understand it will help future buyers), and including a link to where they can leave their feedback. If they haven’t left a review, email a third and final time a week to 10 days after the delivery date, repeating the second email but using different language. Final Thoughts Sure, you can take time out of your day to write multiple emails to buyers asking for their feedback and reviews, all the while having to keep track of which buyer and which email. Or you could take the simpler, more efficient route of using PricingScan. Not only are we 100% Amazon compliant, but we’re also available in 10 Amazon marketplaces so you can rest easy knowing buyers will get their emails in the language they speak. All you have to do is sign up now for your 30-day free trial. The post Seller Feed...
PricingScan App Launch on April 1st 2021 After 6 months of developpment we have the pleasure of launching our Amazon application on the US market. It’s the First Complete Amazon Sellers Platform with Dynamic Pricing. All of this for only 1% commission on your Amazon sales in a month. How work dynamic pricing? Contrary to competitors there is no complex pricing and no limited features. We are the only platform in the market to offer a sales support platform for Amazon sellers with dynamic pricing and without any fixed fee. Because we know that sales can be seasonal so when you don’t sell you don’t pay. More, all available features in platform are for all sellers without limitations. Features of PricingScan App This application aims to help Amazon sellers to improve their business in bringing them several mandatory tools like: –Full fonctional dashboard for follow up -Amazon Autoresponder to improve product ranking -User management to be more flexible to your business organization Now let’s detail Amazon autoresponder: You can create email template or edit it: Then you create auto-response to associate a trigger (delivered, …) with an email template previously created. Therefore you can set up automated email sequences based on a variety of triggers. For example a personalized sequence that sends after every sale updating your customer on the status of their order. You can also set up review ask to improve product ranking on Amazon. You have also an interesting Users Management with the possibility to add extra authorized users according to the following permissions in addition to the main account. This feature allow you to access and manage PrincgScan App with a team. More features will follow in next months like catalog management, repricing and more community tools also. PricingScan Team is more committed than ever to you in order to bring you the greatest added value to improve your daily life as an Amazon seller and that you meet the deserved success with our all-in-one plateform. To subscribe Don’t miss PricingScan App Launch on April 1st 2021. The post PricingScan App Launch on April 1st 2021 appeared first on PricingScan.
How to measure your performances of seller on Amazon? is the 7th step of How To Sell On Amazon In Seven Key Steps? Thanks to PricingScan App you have a complete dashboard to follow your results. When you sign up on PricingScan App and you link your Amazon seller central account, our program get 1 year of all your datas so you have already a functional dashboard! With the button on the top left corner, you can extend view of dashboard in full screen. Dashboard is composed of 5 parts: -Gross Sales Evolution declined in 3 graphics (daily, weekly and monthly) -Best Sellers on 12 months -Average Product Price on 12 months -Best Product -Best Month Gross Sales Evolution allows you to compare your resuts day after day, weekly and monthly in your currency unit of Amazon account country. Another essential tool is “Best Sellers on 12 months” It’s the 6 top sold products on the last 12 months by quantity. Average Product Price on 12 months is also a tool which allow you to see average product price in case of automatic repricing: You can have a glance also on the best product and best month: To conclude “How to measure your performances of seller on Amazon?” I would say tha dashboard is an usefull tool for Amazon sellers and it keeps very graphics and easy to use. The post How to measure your performances of seller on Amazon? appeared first on PricingScan.
How to set up your Amazon Autoresponder? IMPORTANT NOTE: NEVER ASK FOR 5-STAR REVIEWS OR FEEDBACK FROM YOUR BUYERS. AMAZON IS BECOMING VERY AGGRESSIVE WHEN IT COMES TO REVIEW SOLICITATION AND REQUESTING YOUR BUYERS TO SPECIFICALLY LEAVE 5-STAR REVIEWS MIGHT GET YOUR EMAIL CAPABILITIES ON AMAZON SUSPENDED. Before you set up your Amazon autoresponder on PricingScan, ensure that you add: app@pricingscan.com as an authorized email sender. Otherwise, your emails won’t send. To do this, follow the steps below: 1. Go to Amazon Seller Central and click on Messages. 2. Click on “Messaging Permissions”. 3. Go to +Add an email address field. 4. Add app@pricingscan.com then click on Save. 5. You have successfully added app@pricingscan.com as an authorized email sender. Once you had done the steps above you may now proceed in setting up your email autoresponders (check out PricingScan free email template here) using the following steps. Important notes about your email autoresponders: We only send one email per email template per amazon order ID. We will never send the same email template to a customer more than once – even over multiple orders or different ASINS – This default behavior greatly simplifies understanding of our email system and prevents customers from getting duplicate emails. – We understand that in some rare cases you may have an email template that applies to multiple ASINs and a customer may buy different products that relate to one of your templates. The system will not send additional emails for the template to the same customer. We’ve made this tradeoff to make our email system to understand and default to the most useful behavior for the most orders. Any orders that are returned are automatically now ignored from email follow-ups – effective August 24, 2019. The post How to set up your Amazon Autoresponder? appeared first on PricingScan.
How To Find Right Pricing To Sell On Amazon? We are at the fourth step of “How To Sell On Amazon In Seven Key Steps?” Amazon pricing Pricing on Amazon is very competitive. Not only does this affect the chances of winning the Buy Box, it is also one of the main contributing factors to a customer’s ultimate decision as to whether they ought to purchase from you or another seller. So let’s take a look at the challenges of competitively pricing your products on Amazon. How do you price items on Amazon? Competitively pricing items on Amazon isn’t as simple as it seems. The logic on many marketplaces is: if sales are high then the prices get raised, if sales are low then the prices get lowered. However, Amazon’s algorithm is very complex and cutting your margins through price reductions doesn’t always improve your position on the platform. That is why it is paramount to understand the various differences in pricing and the various pricing strategies. There are two types of prices on Amazon that any seller must be familiar with, these are the item price and the total price. Item price is the cost of a product only. This is the price customers will see minus shipping costs and any other factors that may affect the total price. Total price or landed price is the price with everything included – this is what the customer pays at the end of the purchasing process. The following are included in the total price: Shipping and handling charges Discounts, rebates, or special sales/promotions Shipping method Business practices, such as any reduction or elimination of shipping charges on an order, or of any other order-related fees and expenses Low-price guarantees If you find your product is in the ‘Other Sellers on Amazon’ section (where you don’t have the Buy Box yourself) you ought to bear in mind Amazon lists products based on product price AND shipping price. After taking all this into account, you can see why a simple price reduction doesn’t always improve your position. Competitively pricing items on Amazon is no easy task. You should always try to take all the above factors into consideration when listing or repricing an item on the platform. A slight change to anything from shipping charges to discounts can make a substantial change to your product’s Amazon rank. What is Amazon’s pricing model? Amazon’s pricing model is based around keeping prices as low as possible for the buyer. This means the prices of products can change numerous times, even during a single day. Keeping prices low drives loyalty within their customer ranks, and ultimately results in Amazon benefitting from merchants competing for the Buy Box. Amazon’s pricing model also takes things one step further using convenience. We all see the convenience of buying online. But when you have so many merchants competing to be a top seller for just one product, you always have a depth of easy choice for customers, that almost never runs out of stock. This again drives loyalty, increases sales and keeps both merchants and customers coming back for faster rolling profits and purchases. As a merchant, fighting for the Buy Box is a massive part of success when using Amazon for selling. But even if you don’t always have the Buy Box, there is a silver lining. Outside of the Buy Box, products are placed by product price combined with shipping price. This means being a cheaper merchant can still get you noticed sometimes. What are pricing tactics? With Amazon, the objective is to gain the most reputable and effective position to generate sales, which is the Buy Box. Amazon vendors are required to use various tactics to gain top spot and generate those sales. Many choose to adjust price through discounts, whilst others change their shipping costs or type. To conclude, How To Find Right Pricing To Sell On Amazon? is an introduction to pricing strategy. We will accurate Which tool use to apply this strategy in next article. The post How To Find Right Pricing To Sell On Amazon? appeared...
After have seen Amazon’s strategy, we will its financial statistics. Annual net sales of Amazon 2004-2020 “Financial Statistics Which Leads To Create A Technology Monster” presents some numbers of Amazon company between 2004 and 2020. Financial datas The time series shows the net revenue of Amazon from 2004 to 2020, in billion US dollars. In 2020, the company’s net revenue was 386.06 billion U.S. dollars, up from 280.52 billion US dollars in 2019. Amazon.com, an American e-commerce company originally founded in 1994, is the world’s largest online retailer of goods. As of 2020, the company generates the majority of it’s net revenues through online retail product sales, followed by third-party retail seller services, AWS, and retail subscription services including Amazon Prime. Amazon is also the producer of the leading e-book reader, the Amazon Kindle. Through Amazon, small and large companies as well as other users sell goods at a rather discounted price. Amazon sell both new and used goods. There is wide variety of goods available at prices which often undercut local retail offerings. Therefore Amazon has dominated the retailer market. As of 2020, Amazon’s brand worth amounts to over 415 billion U.S. dollars, topping the likes of companies such as Walmart, Ikea, as well as digital competitors Alibaba and eBay. One of Amazon’s first forays into the world of hardware was its e-reader Kindle. Today it’s one of the most popular e-book readers worldwide. In recently years, Amazon has also released smartphone, tablets and multimedia sticks under it’s Fire brand. Consequently there is an increase digital media consumption via these devices. This strategy includes the digital Amazon ecosystem which features video and audio content as value-added services for Prime subscribers. Geographical datas Due to its location, Amazon offers more services in North America than worldwide. As a result, the United States and Canada brings the majority of the company’s net revenue. In 2020, North America brings in approximately 236.28 billion U.S. dollars compared to only roughly 104.41 billion U.S. dollars internationally. Amazon financial statistics: annual net income 2004-2020 In 2020, online retail platform Amazon reported a net income of 21.33 billion U.S. dollars, up from a 11.6 billion U.S. dollar net income in the previous year. During the same fiscal period, the company’s revenue amounted to more than 386 billion U.S. dollars. Amazon Web Services The Seattle-based company does not rely on retailing alone to generate profits. Amazon’s cloud business, AWS, is the one segment raking in steady profits with a 13.53 billion U.S. dollar operating income in the most recently reported year. Moreover, the annual revenue of the business segment came to 35.03 billion U.S. dollars in 2019. As of the second quarter 2020, Amazon Web Services accounted for 33 percent of the global cloud infrastructure service market. Amazon’s other businesses Due to the company’s financial resources, Amazon has the capability to invest in new products and markets, such as online and offline grocery sales. In June 2017, Amazon purchased grocery retailer Whole Foods Market for 13.7 billion U.S. dollars, the company’s most expensive acquisition by far. This acquisition was primarily a move to expand the company’s online grocery business, one of the fastest growing online shopping trends in the United States. Global net revenue of Amazon 2014-2020, by product group In 2020, Amazon’s net revenue from subscription services segment amounted to 25.21 billion U.S. dollars. Subscription services include Amazon Prime, for which Amazon reported 150 million paying members worldwide at the end of 2019 . The AWS category generated 45.37 billion U.S. dollars in annual sales. During the most recently reported fiscal year, the company’s net revenue amounted to 386.06 billion U.S. dollars. Amazon revenue segments Amazon is one of the biggest online companies worldwide. Indeed, in 2019, th...
After have seen statistics on Amazon seller now let’s Discover The New Behaviors Of Amazon Buyers In 2021: Discover The New Behaviors Of Amazon Buyers In 2021 : Nearly 80% of Shoppers Use Amazon to Discover New Products or Brands Last year, nearly 50% of Amazon shoppers reported they were open to “occasionally” trying new products or brands on Amazon. This year, that number jumped to nearly 80%. Over the last few years, Amazon has made it a point to do two things: -Get established brands to buy in as vendors and/or thirdparty sellers -Launch more of their own private labels The first goal lends Amazon credibility and could potentially opens doors for even more desirable brands. Nike is a notable giant who just started selling on the platform, but there are still others in apparel such as Rolex, Vans, Patagonia, The North Face, and Ralph Lauren, that haven’t. And that could be a problem. This isn’t just a call to arms for bigger brands to consider their Amazon strategy, it also means smaller brands have the opportunity to break into verticals that had previously been impenetrable—creating even more competition. We aren’t saying that every brand must be on Amazon—that’s dependent on your business goals. However, you can’t ignore the fact that your loyal customers are most likely shopping on Amazon, and 80% of them might not be as loyal as you thought. Roughly 53% of Amazon Shoppers Feel More Comfortable Buying an Unfamiliar Brand on Amazon Than Anywhere Else Taking our previous stat a bit further, we found that 53.4% of shoppers are more willing to buy a brand they’re not familiar with on Amazon than they would be on any other store. This isn’t necessarily just a brand problem. This is also a retailer problem. Granted, there are some big exceptions. REI and Costco are two examples of companies that have worked hard to build up consumer trust in their names, which gives customers the confidence to trust the new products they put on their shelves. (If it isn’t a sound product, why would Costco load in pallets full of it?) But if ~50% of Amazon shoppers believe in Amazon’s good name, enough to confidently say they’d risk purchasing from a brand they’ve never heard of before over places like Walmart.com, that’s a big deal. And it’s an even bigger reason to believe that more small and midsize brands on the platform will gain unprecedented market share via Amazon in 2019. Nearly 70% of Amazon Shoppers are Either ‘Moderately’ or ‘Very’ Concerned About Counterfeit Products on Amazon Counterfeit products have been a thorn in Amazon’s side. Once the press picked up what they called a “counterfeit problem” in 2016, the stories picked up steam. Particularly we can mention the public departure of Birkenstock. Birkenstock’s USA CEO David Kahan pointed to the problems with Amazon’s “open market”. This is make possible for other brands to jeopardize the Birkenstock name by selling cheap imitations. Needless to say, consumers have caught wind. Amazon has cracked down on counterfeiters since then and put measures in place to protect brands. But there are still consumers who are wary of opening up a box full of frauds. To conclude “Discover The New Behaviors Of Amazon Buyers In 2021”, trends from 2020 will continue. Even more brands will have the opportunity to steal market share from big brands. Average Amazon shopper’s openness will drive change to new brands and price-conscious nature.
Amazon’s Amazing Strategy To Control The Global Economy: The components of Amazon’s strategy are clear. Jeff Bezos have formulate its as early as 1997: “to build the world’s largest store”. Its logo symbolize this ambition from the start by the yellow arrow, linking the letters A and Z. It’s a way of saying: “Amazon sells everything from A to Z”. At first, Jeff Bezos explained in “Get Big Fast”, that he wanted to be a “customer company” instead of a “product company”. In other words, a company which focus above all on the customer. Starting out by selling books was simply a way to educate customers with a product that was easy to present on the Web. The global innovation leader The rest is logical. Huge investments to introduce a unique customer experience, provide an exceptional offer and ensure an unprecedented delivery service. Cascading innovations with the purchase of one of the first intelligent agents (Firefly) to make product recommendations. There is also the introduction of ratings and comments on items, one-click ordering, free shipping, etc. In 2005, Amazon will gain a foothold in the publishing industry with the purchase of BookSurge (renamed CreateSpace) and invite customers to purchase Kindle. The arrival of the marketplace will allow brands to sell their products online on Amazon and will contribute to considerably increase the size of the e-commerce giant’s catalog. A strategic pivot will allow the firm to launch itself into cloud computing, with Amazon Web Services (AWS) in particular, and to become the competitor of Oracle, IBM or Cisco. Today, Amazon is putting a foot in our homes by encouraging us to attach “dash buttons” to our fridges. It takes part in the Internet of Things. It is accelerating its efforts in the field of artificial intelligence with Alexa, the voice assistant of the Amazon Echo. Amazon’s amazing strategy But Amazon’s real strategy is not the official one. In 2016, Amazon was granted a license “Ocean Transportation Intermediary” by the Federal Maritime Commission to set up a shipping service. Put another way, Amazon can now transport other people’s goods. This service, already called FBA (Fulfillment By Amazon) will allow Chinese companies to export their goods more efficiently and cheaply to the rest of the world. The ocean freight market is worth $350 billion a year, but offers low margins. It’s a very unattractive business, unless your name is Amazon. Therefore, cost of labor explain the price of transport : loading and unloading of goods, administrative management … Therefore, Amazon fully understands that it can deploy entire fleets of algorithm-assisted robots to reduce these costs. With its drones, semi-trailers, and Pacific Rim shipping agreements – all overseen by Jeff Helbling, a former U.S. Navy captain and now technical advisor to Jeff Bezos – Amazon is building the world’s largest logistics infrastructure.
Why Jeff Bezos As Technology Giant (Amazon) CEO Step Down: Jeff Bezos As Technology Giant CEO will Step Down later this year. In a letter to employees, Jeff Bezos said he will transition to the position of executive chairman. Therefore he will focus on “new products and early initiatives” in the third quarter. Andy Jassy, the current CEO of Amazon Web Services, will replace him. Andy Jassy has been with Amazon for as long as Jeff Bezos, 24 years to be exact. In 1997, Andy Jassy joined Amazon the same year the company went public. Aged 53, he has built AWS from the ground up over the past two decades. Moreover he became CEO of the cloud computing platform in 2016. Andy Jassy is “one of the most powerful leaders not only in the IT sector, but also in the business world”. Andy Jassy is a close confidant of Jeff Bezos. He was a “shadow” advisor to Jeff Bezos at one point, joining the Chief Executive in high-level meetings. In his letter to staff announcing his departure as CEO, Jeff Bezos stated that Andy Jassy will be an “outstanding leader”. Andy Jassy is one of Amazon’s highest paid executives. It has raised a total of more than $20 million (approximately ‘16.6 million) over the past three years. In 2016 alone, Andy Jassy earned more than $36 million (about ’30 million), while Bezos earned about $1.7 million (about ‘1.4 million) in total, according to CNBC. Andy Jassy have been a candidate for the CEO position at Microsoft and Uber Former Microsoft CEO Steve Ballmer approached Andy Jassy at one point to replace him as the company’s chief executive officer. Andy Jassy may have taken over the CEO position at Uber after Travis Kalanick left in 2017. He speaks openly on political and social issues Andy Jassy has spoken out against police killings of black Americans and in favor of court decisions to outlaw discrimination against members of the LGBTQ community, among other calls for action. Andy Jassy also spoke out against former President Donald Trump’s contempt for Amazon and led AWS in the company’s decision to ban Parler, a social media application popular among the far right. To conclude this “Why Jeff Bezos As Technology Giant CEO Step Down” Jeff Bezos will have more time for doing other activities.
“How to Choose Best Suppliers To Sell On Amazon?” is the third part of How to sell on Amazon Two main suppliers You have the choice between several sources of supply for the chosen product. However, the best and most popular suppliers are in China. To do so, you will have access to several relevant platforms to order your products online, without having to plan a trip to China that will cost you a good amount of money. Let’s discover these platforms together: Alibaba.com : Alibaba is a reference in the world of e-commerce. It is a Chinese online platform which allows companies to purchase products at advantageous prices. Alibaba is nowadays the giant of e-commerce, especially after its IPO in 2014. The latter has made a remarkable and impressive entry. In the context of Amazon FBA, Amazon experts recommends Alibaba. The platform brings together an interesting number of suppliers, and a wide range of product choices. To find the product you are looking for, just type the keywords in the search bar. Afterwards, you will have a list of products and suppliers that will appear, allowing you to make your choice. To make sure the supplier is reliable, you can simply check their rating bar, and look at the reviews left by buyers. Aliexpress.com : Aliexpress is an e-commerce site that belongs to the Alibaba group. Concretely, it is a virtual marketplace designed for individuals, that is to say for BtoC actors. Its asset, is the sale of various products at wholesale prices. Explicitly, you can be a consumer, and buy online a product at a very low price. Therefore, the platform is not only intended for merchants (BtoB). Contrary to Alibaba, Aliexpress allows you to check the reliability of the supplier/seller thanks to the score given by the buyers, but also via the evaluation bar. Other suppliers Made-in-china.com: As its name suggests, Made-In-China is also a Chinese platform that puts you in contact with suppliers. This site has the same operating principle as Alibaba. Of course, the list of Chinese wholesalers and suppliers is not limited to its three main players, the most solicited and popular. There are other sites with which you can collaborate such as : BestOfferBuy DinoDirect NearbyExpress HappyShoppingLife DHgate.com Focalprice.com Chinabrands Be sure to compare the offers of each wholesaler, weigh the pros and cons, and take into account criteria such as the product catalog (diversified or not), prices, the possibility of product customization, delivery times, certifications, and other considerable and consequent details. The choice of suppliers: Other elements to consider It is essential to note that the first step before launching any orders with suppliers is to get in touch with them. The goal is to contact the wholesaler, so that you can discuss together the desired products and the desired quantity. You will also have to inquire about the delivery time of your order, and the prices. Indeed, because sometimes the prices displayed are not those that the supplier asks for. After contacting the supplier you have chosen, you can ask him to send you samples of products. This step is primordial and decisive, because the quality of the products will have to be controlled. Otherwise, if you don’t, you run a huge risk of marketing poor quality products. Another detail that should not be neglected is the supplier’s reactivity and seriousness. After that, you will have to move on to price negotiation to make more profit, and talk with the suppliers about the different conditions. Negotiation is quite possible with Chinese wholesalers, especially when the quantity of your order is large/massive, and you are considering a long term collaboration. However, make sure you remain realistic and reasonable in your negotiation procedure, especially if the products are worth it. In conclusion this “choosing suppliers to sell on Amazon”, the choice of supplier plays a major and influential role in your ...
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