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Hammerstone - Bootstrapping a Software Company
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Hammerstone - Bootstrapping a Software Company

Author: Aaron Francis, Sean Fioritto, Colleen Schnettler

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Three bootstrappers talking weekly about building a software business together.
22Β Episodes
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Hammerstone, a History

Hammerstone, a History

2021-09-1727:24

Aaron comin atcha from the kitchen table. A solo show.
Sean is feeling the weight of his many jobs, Aaron tries to say "stabilizers" as much as possible in one episode, and we talk about new Torchlight clients.
We're kind of all over the place today! Sleep, foreign keys, CommandBar, Calvin & Hobbes somehow, Vue, and so on.Command Bar - "CommandBar gives your users onboarding nudges, quick actions [...] in one personalized [...] widget."
Greg Skerman (https://twitter.com/GregSkerman) is the OG Sidecar user, and he stops by to teach Aaron a thing or two. Greg's Twitter: https://twitter.com/GregSkerman Greg's company: https://www.iseekplant.com.au That one LinkedIn article Greg wrote: https://www.linkedin.com/pulse/always-deploying-greg-skerman/ Laravel Brisbane: https://www.meetup.com/bne-laravel-meetup/ Sidecar: https://github.com/hammerstonedev/sidecar InertiaJS
Colleen is a week into working with the client. Sean can't sleep, Aaron is having surgery. We talk about Refine + Laravel launch date, and Hammerstone acquiring a product!
Billions with a "B"

Billions with a "B"

2021-08-1338:50

Aaron can barely move, Colleen is working with billions of records. Sean is on vacation! Lucky Sean.
Hammerstone adds a new partner.
Refine is getting more and more Rails-y, Aaron talks about Torchlight and the Hammerstone thesis, and we debate the merits of the "launch immediately" trope.
Updates, Updates, Updates

Updates, Updates, Updates

2021-07-1601:01:03

So many updates! Aaron has twins now, which is a lot of babies. Sean talks about his job changes. We talk about Sidecar, Torchlight, the Laravel ecosystem, and much more.
Sean pitches Aaron on using YNAB for our business. We're making good progress in Rails and people want the Laravel version already.
Sean and Aaron attempt a "Sales Safari" for Torchlight.dev. It gets a little painful because there aren't many results, and Aaron kind of feels like giving up.Β 
Sean has had an extremely busy week with work, other work, and house stuff. Aaron has torchlight.dev up and running and ready to start selling.
Aaron has a bunch of mystery pain, Sean has a fix that's kind of "out there". Aaron runs into the owner of hammerstone.com in a Twitter thread. Launching torchlight.dev.
Colleen and Sean have the Rails integration working, and Aaron talks about Laravel admin panels as a potential marketing channel.
Aaron has moved into the shedquarters, Sean can't sleep. We talk Airdrop, Full Stack Panic, and Refine refinements.
Aaron gets pushed out of his house for a week thanks to the freak storm. Sean makes some great progress on Hotwire.
We talk about being old, and tired. And hotwire!
Andrew from https://bullettrain.co stops by.
Too Many Open Loops

Too Many Open Loops

2021-01-2935:04

Making Progress

Making Progress

2021-01-2931:14

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