DiscoverClout101 - The Marketing Strategy Podcast
Clout101 - The Marketing Strategy Podcast

Clout101 - The Marketing Strategy Podcast

Author: Idia Ogala

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Clout101 breaks down the marketing strategies behind some of the most iconic brands, campaigns, and entrepreneurs in culture, giving you actionable steps to power your hustle today! The podcast helps side hustlers, creatives, and small business owners better understand their leverage and scale their brands effectively. For updates, marketing resources, and episode cheat sheets, visit Clout101.com and follow our host on all social media, @IdiaOgala.
9 Episodes
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T.C. Atkinson is Founder of Embrace Pangaea, a holistic healthcare company that sells plant-based products to help detox, cleanse, and restore our bodies.T.C.'s also a notable thought leader in the online marketing space, having turned a $50 initial investment into well over $1M in sales since 2014 by leveraging paid advertising and email marketing.On episode 8, "Diary of a 7-Figure Entrepreneur”, we discussed how to scale your business with targeted Facebook & Instagram ads, marketing tactics to grow a successful e-commerce brand,  developing a growth mindset BEFORE embarking an entrepreneurial journey, and much more!Subscribe to #Clout101 on your favorite streaming platform for episode notifications! Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
Imani Ellis is Communications Guru, Entrepreneur, and Event Producer.She is more notably known as Founder of The Creative Collective NYC and CultureCon, two platforms that provide brave spaces for multicultural professionals to network and collaborate.Imani was named a "2020 Diversity Champion" by Adweek, and has also  been recognized by Forbes as a "Visionary".On episode 7, “Nothing Moves Without Us”, we discussed how to effectively market an event, adapting an event strategy during a pandemic,  securing top talent & brand partners, and much more!Subscribe to #Clout101 on your favorite streaming platform for episode notifications! Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
Amobi Okugo is a pro soccer player, award-winning entrepreneur, media host, and philanthropist. He was selected in the 1st round of the 2010 MLS Draft, playing in over 200 competitive matches for five pro teams in 11 years.Amobi is also the Founder of A Frugal Athlete (@afrugalathlete ), an online financial media platform that helps athletes make, manage, and multiply their money through financial education and athlete empowerment.On episode 6, “The Frugal Athlete”, we discussed marketing for athletes, the importance of networking, resources to start and grow your business, and much more!Subscribe to #Clout101 on your favorite streaming platform for episode notifications! Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
Pauleanna Reid (@pauleannareid) is a celebrity ghostwriter who helps high-profile leaders and doers turn their personal stories into powerful brand assets! She is the Founder & CEO of The WritersBlok (Ghostwriting Agency), a Senior Contributor at Forbes and Business Insider, Founder of the New Girl on the Block mentorship program, and a two-time author.On episode 5, "The Brand Building Blueprint", we discuss how she grew her ghostwriting agency to six figures while working a 9-5, how storytelling is a key tool for brand building, the proper way to pitch media publications (like Forbes and Business Insider), earning professional sponsorship, and so much more. Tap in!Subscribe to Clout101 on your favorite streaming platform for episode notifications!Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
Matty J (@ceomattyj) is a digital real estate investor, business coach, and master marketer. Since 2007, Matty J has launched/developed over 300 brands and campaigns, including CEO Millionaires, Dabbin’ Santa with 2Chainz, Fine Girls by Draya, and Snoblife by Ming Lee (to name a few).He has also worked with celebrities like Kanye West, Master P, Bow Wow, Soulja Boy, Miley Cyrus, and The Kardashians.On episode 4, "Mr. Document The Process", Matty J and I discuss the importance of documenting your process, how to create value on new platforms (i.e., Clubhouse), how to make six figures a month with peer-to-peer (P2P) platforms like Turo & Airbnb, and much more!Subscribe to Clout101 on your favorite streaming platform for episode notifications!Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
Ruby Asabor (@lavishruby) is a 23-year-old serial entrepreneur, motivational speaker and wealth educator that provides content, courses, tools and resources for Millennials and Gen Z to accelerate their financial, academic and personal goals.Ruby is CEO of Lavish Ruby & Company, home of the Lavish Life Academic Planner and Lavish Life Academy (LLA).Her story has been featured in major publications like Business Insider, Entrepreneur, CNBC and Disrupt, and she has spoken at over 50 different colleges including New York University, Yale, and Howard University.On episode 3, "The Million Dollar Mindset", Ruby and I discuss how she used social proof from YouTube to grow a loyal online  community, how she made her first million dollars in revenue during the pandemic, the importance of playing for legacy, and much more!Subscribe to Clout101 on your favorite streaming platform for episode notifications!Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
On episode 2, "Monetizing Your Influence", Chanel Delisser (@chaneldelisser) and I discuss building Coco Fitness to a six-figure business, growing an organic online community of 1 million supporters (without ads!),  how to create and sell an e-commerce product, and much more!Subscribe to Clout101 on your favorite streaming platform for episode notifications!Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
Chizi Duru (@chiziduru) is a notable Digital Creator, YouTuber, and Entrepreneur that executes content across the beauty, fashion, and lifestyle spaces.On episode 1, "Content Is Queen", Chizi and I discuss her journey as digital entrepreneur. We specifically touch on how she built a community of 750K online beauty enthusiasts, how to creatively monetize your influence, the challenges of being a young, black CEO, and much more.Subscribe to Clout101 on your favorite streaming platform for episode notifications!Follow the host on Instagram (@idiaogala), Twitter (@idiaogala), YouTube, and LinkedIn!
On this episode, Idia introduces himself, explains what inspired the Clout101 Marketing Podcast, and gives listeners an understanding of what to expect!
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