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Empowered Business

Author: Monica Froese

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Do you want to grow a business you love while also enjoying financial freedom that fits your lifestyle? You’ve come to the right place!

Monica Froese, host of the Empowered Business Podcast®, is here to give you strategy and tactics combined with a whole lot of unfiltered opinions on what works and doesn’t work when running a successful and profitable business.

Monica is on a mission to empower you to create financial freedom through building your own six-figure digital product business. After leaving her 11-year corporate career and starting a “mom” blog, she began to profit beyond her wildest dreams once she discovered the power of digital products. Now, she is teaching you everything she knows along with a lot of amazing guests sharing their best advice.

Each week, she gives actionable strategies and tips to take your digital product business to the next level. Join her and her guests as they dive into business topics on digital products, financial freedom, different revenue streams, and becoming an expert in the online business space.

Monica strongly believes when you work together, you not only grow faster, you also amplify voices of those who deserve it most. She wants you to meet the awesome people around her that are changing the world.

Tune in to the Empowered Business Podcast to get started!

To find out more visit
69 Episodes
Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.    In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses.    I think you're really going to enjoy this conversation!   Topics covered in this episode include:   How Menekse got started using AI in business Why we can’t really ignore AI anymore How ChatGPT has impacted the job market and the general public Why AI could never replace humans and it’s not as scary as people are making it seem How entrepreneurs are positioned to use our voices for future good with AI The AI app Menekşe built for small business owners The incredible things that this app can do for your business How context shifts the results you can get from AI The importance of understanding data privacy when using AI How and why Menekşe is pricing this app the way that she is   AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage! Resources Mentioned:  Get access to the Marketing Magic app:   Visit Menekşe's website:   Follow Menekşe on Facebook:   Follow Menekşe on Instagram: I would love to connect on Facebook or Instagram!   Show notes available at   
Wondering how you can make high-value, low-ticket offers work for your business?    In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!   Topics covered in this episode include:   How Lizzy found her voice in her online business Why you don’t have to have a signature offer to have a successful business How to pull people into the ecosystem of your business How Lizzy approaches pricing her products Different types of low-ticket offers that can be done in interesting ways What Low Ticket Live is and why you definitely want to be there The power of having trust and confidence in yourself when it comes to your business   You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more!   Resources Mentioned:  Sign up for Low Ticket Live: Visit Lizzy’s website: Follow Lizzy on Instagram: I would love to connect on Facebook or Instagram!   Show notes available at   
  Wondering what’s possible if you decide to start a digital shop?    In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.   Topics covered in this episode include:   Anna’s journey with her blog and products The problem with the blogging business model Why Anna decided to start a digital shop How The Digital Shop Experience helped her improve her store  The income Anna’s shop generates now after implementing what she learned in the program How you can leverage your email list with your digital shop What happened when Anna let go of the fear and started selling every week  The impact you can make by creating a digital shop   Anna’s story is so inspirational! Make sure to tune in to learn more about how her digital shop transformed her business and income.  Resources Mentioned:  Visit Anna’s website: Visit Anna’s shop: Listen to episode 62 about the best Shopify apps: I would love to connect on Facebook or Instagram! Show notes available at
Let’s nerd out over numbers!    If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.    Topics covered in this episode include:   How my digital shop performed during these 55 weeks and how much came from email marketing  The data that I got from these sales and the lessons I learned from it How we plan to increase our clickthrough rate The type of campaign that performed the worst, and what we learned about it Why our new product launches performed the best  The main lessons I learned from these sales and how I plan to move forward Why we plan to use segmentation on our list more moving forward   Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in!    Resources Mentioned:  Visit The Empowered Shop: Listen to episode 57: Check out the Digital Shop Accelerator:   I would love to connect on Facebook or Instagram! Show notes available at
What is the difference between a sales funnel and a digital product shop?   In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need.    Topics covered in this episode include:   The difference between a shop and a sales funnel How having a digital shop simplifies the shopping experience for your customers The four biggest problems that led me to start a digital product shop How a digital shop can lead to more sales of your bigger program Why you need to stop offering things for free and create a digital shop instead Whether you should put your shop in your funnel or not   Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it!  Resources Mentioned:  Check out the Digital Shop Accelerator: Listen to Episode 61: Visit the Empowered Shop™: I would love to connect on Facebook or Instagram! Show notes available at
Should you be using Shopify or Etsy to sell your digital products?    This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop.    Topics covered in this episode include:   The core difference between Shopify and Etsy Customer data and why you need to own it The Etsy terms and conditions you need to know  How you can market your brand on Shopify vs. Etsy The power of controlling the buyer journey Why controlling your customer data and money is crucial to running a business The pros to using Etsy for digital products and who should consider it   Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you.  Resources Mentioned:  Register for the Digital Shop Accelerator: Check out the Empowered Shop: Listen to episode 62 all about Shopify apps: Listen to episode 57 about what’s next for us: I would love to connect on Facebook or Instagram!   Show notes available at   
Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode.    In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop.    Topics covered in this episode include:   What these four levers are The numbers you need to be tracking in your shop How to use these levers to boost your income The shop calculator that I use to find out the fastest way to get to my goals   Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income.  Resources Mentioned:  Check out the Data Export App for Shopify: Check out HotJar: Join the Digital Shop Accelerator™:   I would love to connect on Facebook or Instagram! Show notes available at
Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops.    In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today!    Topics covered in this episode include: Apps for gamifying your shop  The best app for offering order bumps in your shop An app that allows you to group products together The app you need to gather social proof for your shop The best affiliate marketing app for your shop   These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are!  Resources Mentioned:  Join us for the Digital Shop Accelerator: Visit the Empowered Shop™: Listen to episode 58: Check out Wheelio: Check out Honeycomb: Check out Frequently Bought Together: Check out Check out GoAffPro:  Learn more about HotJar: I would love to connect on Facebook or Instagram!   Show notes available at  
Are you wondering how you can leverage existing content into paid products for your shop?    In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops.    Digital product shops are the key to scaling your digital product business. The easiest way to get it started is to repurpose everything you already created and streamline the process of buying it for your customers by giving them one checkout cart and one call to action.    Smart business owners leverage all of the hard work they’ve already done before moving on to the next thing, and I want that for you.    So let’s break it down! I’m sharing the top five ways you can take existing content and turn it into scalable digital product assets. It’s all about doubling down on your existing efforts, and I’m showing you how.    Make sure to tune in to learn more!  Resources Mentioned:  Listen to episode 57: Learn more about The Empowered Business Lab: Check out the Digital Shop Accelerator™:   I would love to connect on Facebook or Instagram!   Show notes available at
In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it!   Jennifer Roskamp is a homeschooling mom of 9 and is passionate about helping women and moms put to rest the Instagram ideal of perfection and embrace stepping into reality…which is accepting that achieving perfection is an ideal that NO ONE can meet.    She is the founder and creator of The Intentional Mom where she also works as a money coach, everyday life guide, and a “learn from my mistakes” kind of mentor who isn’t afraid to say she’s not perfect.   Selling is serving, and adding a digital product shop makes it so much easier for you to solve the problems of your audience without sending them to several different landing pages. Jennifer did this for her audience, and now, she is seeing amazing results.    Tune in to learn more about Jennifer’s journey with starting a shop, the benefits of setting up a shop, when to use a landing page, and so much more.  Resources Mentioned:  Follow Jennifer on Instagram:   Visit The Intentional Mom shop:   Check out the Quick Win Workshop:   Register for the Digital Shop Experience I would love to connect on Facebook or Instagram! Show notes available at
Want to grow your digital product shop to 6-figures?    This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop.    In this episode of the Empowered Business podcast, I’m sharing 5 tips and tricks for exploding your digital produce shop to 6-figures in 6 months. These will be a mix of marketing (which I consider strategic) and operational (which I consider tactical tips) to help make your shop a huge success.   I learned a lot on this journey, so I’m pulling all of these tips from my own experience in creating and running a digital product shop. The tips I share in this episode are exactly what’s working for my digital product shop right now because I want you to be able to skip all of my mistakes and grow and scale your shop quickly.    Tune in to learn more about tips for templatizing, tracking data, marketing campaigns, perfecting your buyer's journey, increasing your average order value, and so much more!    Resources Mentioned:  Visit the Empowered Shop: Learn about the Digital Shop Experience: Listen to episode 58: Listen to episode 57: I would love to connect on Facebook or Instagram!   Show notes available at
I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it.   However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do because they had to go to multiple sales pages.    We soon found that the thing we were missing was a single call to action. One place to send people to, like a shop. Seems so simple, doesn’t it? Opening a shop gives you credibility. It provides a single place for your potential customers to see everything you have to offer.    But it wasn’t always easy, so in this episode of Empowered Business, I’m sharing the 5 mistakes we made with our digital product shop so that you can avoid them and fast-track success with your own shop.    Tune in to hear more about our tips for pricing, product descriptions, order bumps, collecting emails, and so much more.  Resources Mentioned:  Shop our Digital Products in the Empowered Shop™: Join our Membership, Empowered Business Society™ : Check out our signature course on creating and launching digital products with a sales funnel, Empowered Business Lab™: Check out the Triple Dip Funnel® Course: Listen to episode 57:   I would love to connect on Facebook or Instagram! Show notes available at
We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowered Business Podcast.  I hope 2022 has been treating you well. To tell you a little more about how we are doing, I’m taking you back to the last episode, episode 56, where I told you that we are going on an indefinite hiatus. That happened back in January of this year, and at the time, I really didn’t know when I would be back.  This year, we made a big pivot, and this is going to be the backbone of the next few episodes. We doubled down on our online storefront, The Empowered Shop, and it was a game-changer.  We gave the shop a major overhaul and sent a short and sweet email to our list. This changed everything and it all clicked into place. We have an enormous amount of resources available to our customers and this was the best way to offer it all to them.  We now have a six-figure shop and needless to say, we have learned a ton about what to do and what not to do, so I can’t wait to share it with you all.  Tune in to learn more about what happened to my business this year, the pivots we made, and what we learned along the way.  Resources Mentioned:  Listen to Episode 56 - Check out Monica's Soapbox - Check out the Empowered Business Lab - Visit the Empowered Shop - I would love to connect on Facebook or Instagram! Show notes available at
This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways.    This podcast is going to be put on a temporary hiatus.    The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need to take a short break from it.  There are a lot of reasons why and I want to be completely transparent with you about this decision.    There have been so many changes in my life and business in the last year, and I need to take some time to regroup and figure out how I want to move forward from here. I usually use a script for my episodes but I am speaking from the heart on this one.    Tune into this final episode (for now) to learn more about what brought me to this decision, how you can stay in touch with me going forward, and what’s coming up for the Empowered Business.   I’ll be sharing more about marketing trends that I have noticed as well as the impact the pandemic is making on online businesses and my thoughts on what it all means for us.  You don’t want to miss this episode!    Resources Mentioned:  Check out The Empowered Business Society Subscribe to my email list I would love to connect on Facebook or Instagram! Show notes available at
Do you like to stay in your comfort zone?    I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life.    That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions. This conversation with Tanya really helped solidify where I have been and where I am going with that in mind.    Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders. Her highly anticipated second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success, is on sale now wherever books are sold.    In addition to having her first book, The Joy of Missing Out, being named one of the Top 10 Business Books of the year by Fortune Magazine, Tanya’s podcast, The Intentional Advantage has received millions of downloads from listeners around the world.    She is also a featured expert on several networks including NBC and Fox and is a VIP contributor for Tanya has been featured in some of the world’s leading publications including Forbes, Inc, Fast Company, and Real Simple. She has been awarded the elite Enterprising Women Award and has been named the Female Entrepreneur to Watch for the state of North Carolina.   Tanya is also the founder and CEO of inkWELL Press Productivity Co. a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.   Tune in today as Tanya shares more about how to build your business without social media, why you need to define success on your own terms, and why discipline and willpower are so overrated.    Resources Mentioned:  Download your FREE First Sale Formula Guide  Visit Tanya’s website Connect with Tanya on Facebook Follow Tanya on Instagram Follow Tanya on Twitter Connect with Tanya on LinkedIn Check out her book: On Purpose Check out the On Purpose reader discussion guide Subscribe to hear more from Tanya on Youtube Listen to the Intentional Advantage podcast   I would love to connect on Facebook or Instagram! Show notes available at
Ready to finally start your digital product business?    We are opening enrollment for the Empowered Business Lab this week! If you have been listening for a while, you probably already know that the Empowered Business Lab is our signature program on how to create and sell digital products. When we launched it for the first time in January of 2021, it went really well, so we are thrilled to be launching it again this month!    We have had over 400 students in the program, and it is such an honor to be a small part of the digital products they have created!    For this launch, we have decided to go back to the Founders round of the program. It will be launched for a three month cohort, and we will spend that time focusing on those students and helping them design and sell their digital products.    In this episode of The Empowered Business Podcast, you will get to listen to a recording of day 1 of our live training where we discuss the “Hike Design”. This is our unique formula for how to build and sell a digital product.    Tune in to learn more about starting your digital product business including the four main types of digital products, the questions you should ask yourself before you create your first product, how to research it, how to create a sales funnel that converts, how to nurture your customers, and so much more.  Resources Mentioned:  Join the Empowered Business Lab   I would love to connect on Facebook or Instagram! Show notes available at
In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will be opening up next week and I wanted to take you behind the scenes!    The Empowered Business lab is our signature program that empowers you to create a digital product sales machine. It’s a complete solution for creating, strategizing, building, and selling your digital products.    This episode is for anyone who has ever wondered what it is like to work with me inside this program. I’m taking you inside our monthly Q&A calls and answering some of the questions that I get from my students.    There are many aspects that go into a successful business and there is no one way to do it all. It’s unique to each individual business. In this episode, you’ll hear me work with my students on their flash sales, email marketing, and even some Pinterest ads.    If you know me, you’ll know that I don’t do failure. That doesn’t mean that I never make mistakes, it means that if things don’t work out for me, I keep trying until they do. That’s what I do in my business and that’s what I help my students do in the Empowered Business Lab as well.    Tune in to hear what it’s like and see if it’s right for you!    Resources Mentioned:  Check out Digital Product Dash Live   I would love to connect on Facebook or Instagram! Show notes available at
When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five years before. Crazy right?! Businesses were thrown for a loop and scrambling to determine their next move.    Needless to say, being flexible in your business and willing to pivot when needed is a vital trait to have if you want to be successful in business these days. In this episode of the Empowered Business podcast, I brought on my very first business coach, Megan Flatt, to talk about finding success through pivoting.    Megan Flatt is the CEO of Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier. She is also the founder of Focus Sessions, a virtual coworking and accountability membership to get your most important work done. Let's Collective's mission is to help small businesses scale without burning out through strategic planning, revenue-focused decisions, and science-backed accountability.   Megan is obsessed with lattes, post-it notes and helping women make money. When not doing that, she's hanging with her husband and two kids, probably near the water, in the San Francisco Bay Area.    Megan knows first-hand the impact that you can have on your business by being open to new ideas and not being afraid to learn something new and go for it. It is so important as an online business owner that you can shift into something new when what you’re doing doesn’t work anymore.    Tune in to hear her share her tips for shifting from a high-ticket business model to a low-ticket business model, how she plans ahead by working backwards, and so much more.  Resources Mentioned:  Try out Focus Sessions and get $10 off your first month with special code “EMPOWERED” Follow Focus Sessions on Instagram Follow Megan on Instagram Check out Built To Sell: Creating A Business That Can Thrive Without You   I would love to connect on Facebook or Instagram! Show notes available at
If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinterest advertising.    After 4 years, I retired my signature course, Pin Practical Promotions, and shifted to helping women create digital product businesses. Even after the shift, however, I still get asked questions about promoted pins all the time.    Pinterest ads are a very powerful marketing tool, so I was asked to speak about them at a summit called Growth Week for my friend Gemma. In this episode of the Empowered Business podcast, you’ll get to hear my presentation on how to use Pinterest promotions to increase your sales.    The key is to outline a customer journey and create a Pinterest ads funnel that converts. In this episode, I am sharing all of my tips and strategies for building a promoted pins campaign that drives big results, no matter the price of your product.    Tune in to hear why digital products are so successful on Pinterest, how to use the search engine and conduct keyword research, why ads benefit your business long after your campaign is over, and my four-step process for building the ideal sales funnel.    This episode is packed with loads of information that you can directly apply to your marketing strategies. You don’t want to miss it!    Resources Mentioned:  Listen to Empowered Business episode 23 about Pinterest Ads   I would love to connect on Facebook or Instagram! Show notes available at
If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now for a good reason.    VIP Days allow clients to book you for a day instead of drawn-out projects that could take weeks or months to complete. Clients are willing to pay a premium price for the quick turnaround that a VIP Day offers. In fact, some clients only want to hire freelancers that offer VIP Days and will overlook you if you don’t.    So how do you get started offering day rates to your clients? In this episode of the Empowered Business podcast, I sat down with Sarah Masci to talk about what VIP Days are, the benefits to you and your clients, and how you need to get started offering them right away.    Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less and make more with a streamlined “day rate” business model.    Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.   There is a lot of synergy between service providers and digital product creators. Offering done-for-you services has always been an amazing way to supplement your income while working on your digital products and VIP Days are definitely the future of client-service provider relationships. You want to get on board now so you don’t get left behind.   Tune in to hear more about how and why you should get started offering VIP Days!   Resources Mentioned:  Check out Hello Audio Follow Sarah on Instagram Check out Sarah's website  Join the Simplify With Day Rates Facebook group Sign Up for Digital Product Dash Live   I would love to connect on Facebook or Instagram! Show notes available at
Comments (2)

Adrianne Jerrett

I am a big fan of Monica. She has such a savvy business mind and is a great teacher. This podcast is a highly valuable addition to the online business world. I'm very excited to be following from the start and can't wait to learn more from her and her guests in the future.

Feb 16th


Monica gives such great and tangible advice for growing a business

Feb 16th
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