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Why do people love things?  Can you really love a thing like you love a person?  What are the main reasons people fall in love with brands and things?  How can companies get consumers to love their products more?  How future technology will create much greater levels of emotional attachment between people and things?  Why do we love music?  Aaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world’s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University’s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook.  Please follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/ Please visit Dr Aaron's Website :  https://thethingswelove.com/ Aaron Ahuvia’s book :  https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Dr. Aaron Ahuvia 03:01 From World's First Dating Service to Brand Love 08:00 Why People Love Things 11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough 19:13 How Can Brands Create Love - 3 Kinds of Connection 26:17 Mobile Phone Love - Makes All 3 Connections 28:18 Evolutionary Basis of Love in Humans & Some Animals 35:45 Future Trends In Love of  Things  39:45 Love of Categories, Creating More Love Than Competition 47:55 Why We Love Music 51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia 55:39 Connecting with Dr Ahuvia Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #mostlovedbrands #loveofbrands #brandlove #loveofthings #neuropsychology #brandpreference #consumerpreference #Loveofobjects #anthropomorphism #Anthropomorphic #brandloyalty #customerloyalty 
What is Metaverse? How will we market in the  Metaverse?  How will marketers use  Virtual Product Placements & Virtual Spokes People in the metaverse? What are some other use cases of metaverse say in Medicine ? How do we regulate the meta verse and what are the approaches for consumer protection?  Dr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/ Please connect with Dr Louis on Linkedin  https://www.linkedin.com/in/louis-rosenberg-025851132/ Please write to him on louis@unanimousai.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Dr Rosenberg  05:29 How do you define & explain Metaverse  07:30 Marketing in Metaverse  09:18 Marketing in Metaverse - Virtual Product Placement  12:21 Marketing in Metaverse - Virtual Spokespeople 14:22 Need to Regulate Marketing in the Metaverse 23:16 Consumer Emotion Recognition & Manipulation in the Metaverse  25:10 Legitimate Uses of Biometrics  26:52 Medicine & the Metaverse - Teaching & Practice  31:50 Content Marketing for Health Brands in the Metaverse 33:34 Myth of Human Immortality -Mind Uploading 36:07 Trends in AR - Phone to Eyewear 40:05 How is Social Media Making Us Stupid & How Do We Fix It 42:37 Rapid Fire - Personally Speaking with Louis Rosenberg 48:25 Connecting with Dr Louis Rosenberg Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Dr Louis Rosenberg says that the “The Metaverse” represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person.  He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents. Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #metaverseexplained #marketinginmetaverse #metaverseadvertising #virtualproductplacement #virtualspokespeople #metaverseplatforms #metaversevr #regulatingmetaverse #immersiveexperience #whatismetaverse #metaversemarketingstrategy #Marketingmetaverse #Metaverseregulation #Augmentedrealitymarketing #Vrmarketingideas
How is  biometrics is being used in consumer research and  the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ? What are the common use cases for biometrics in consumer testing with client examples? Can you elaborate a little on what kind of data to expect form different tools say  eye-tracking, facial expression etc. ?  What are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ? Jessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist  with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .  Please connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/ Jessica's Personal Website:  www.jessicawilsonphd.com Jessica's Company Website : https://imotions.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Jessica 02:45 Applications of Biometrics in Consumer Research  11:36 Duracell Case Study 15:29 Expedia Case Study 18:18 Doing Biosensors Research Remotely Using Webcams 22:04 Eye Tracking  & Its Applications -Branding/Advertising, Tracking Attention 24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance  25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions 32:12 Importance of Context & Analysis Using Human/Cultural Lens 34:48 Emerging  Trends - Neuro-Forecasting for Box Office Success of Movies or Songs 37:35 Talent Show - Naginata Martial Arts 40:00 Rapid Fire - Personally Speaking with Jessica 42:34 Connect with Jessica  Useful Links of Things Discussed in the Conversation JAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176 Duracell Case Study https://imotions.com/blog/powering-consumer-insight-advancements/ Expedia Lab Case Study  https://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights Brain Synchrony and Spotify Plays https://imotions.com/blog/the-future-of-music/ Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology  #Biometricsinmarketing #consumerbehaviour #Consumerresearch
Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.? Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?” What is biomimicry? Why it can accelerate innovation? What is TRIZ? What are its three key elements? What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration' Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale. Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/ Or Connect on Twitter @s_tatam Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2# Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Sam 03:39 Key Innovation Myths 09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train 14:25 Theory of Inventive Problem Solving -Methodology of TRIZ 22:21 Psychological Inventive Principles or Contr 28:45 Psychological Principle of Trust - Operational Transparency 34:07 Psychological Principle of Trust - Signalling, Social Proof 37:03 Universality of Principles vs Context, Execution 42:30 Improve Experience Without Changing Duration, Peak End Effect 50:00 Rapid Fire - Personally Speaking with Sam 52:07 Connecting with the Guest Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam
How do you capture attention & help people in decision making  through story telling How to use storytelling as a tool for driving change? What can a good storyteller learn from a great storyteller?  How does story create resilience and  impact the bottom line in business?  Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.  Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and cultural organizations, start-ups, and change makers in communities around the world. Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.   Visit her at  www.michelleauerbach.com Connect with her at https://www.linkedin.com/in/michelleauerbach/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michelle 01:55 How Story Evokes Emotions & Drives Decision Making 08:20 What Makes Stories Work - The Three Part Structure 15:10 Stories Primes You for  Decisions 17:45  Stories Build a Desired Organizational Culture of Psychological Safety  22:30 Stories Help Business Bottomline & Build Resilience 28:50 Science Fiction Story & Innovation 30:40 Meme or Social Media Story Telling 32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers 41:33  What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection 43:35 Stories Critical for Capturing Attention 45:00 Talent Show by Michelle 46:15  Rapid Fire - Personally Speaking with Michelle 47:50 Connecting with Michelle Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange  #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach  #decisionmaking
What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?  What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?  What is common between hype generation and marketing; and how are these two different?  What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?  Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at  MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. Please visit his company at  : MicroFameMedia.com Connect with him on Linkedin  : linkedin.com/in/michaelfrancisschein Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Michael 02:32 What is Hype, What it is Not 06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat 10:10 Elon Musk - The Hype Artist 13:45  Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple 26:50 Prayers, Spells & Symbols Hype Strategy 33:33 How Marketing is Not Hype & Hype is Not Marketing 38:21 Case Study -Tim Ferris & Four Hour Work Week 42:00 Theatre & Drama Hype Strategy   - Example of Amway 49:04  Cult Leaders & Their X Factor - Hype Factors 53:13 Rapid Fire - Personally Speaking with Michael 56:40 Connecting with Michael   Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques  #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention
How is the creator economy evolving? What are the top trends about the creator economy to watch out  for marketers, advertisers ?  How does your company Rainshine develop new ways for creators to engage with audiences ?  How will  the verticals of the decentralized creator economy become  mainstream and mature.  And the verticals of the traditional creator economy like Netflix, YouTube etc  soon take a backseat? Please explain  How will blockchain and NFTs contribute to this decentralized creator economy  How are you  attracting talent to  like creators  to your platform and building  it at scale ? Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses. Please connect with him on Linkedin https://www.linkedin.com/in/harjits/ Please email him at harjit.singh@rainshine.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction to Harjit Singh 01:05 Creator Economy Evolution & Trends 03:41 Media 3.0, Rainshine as a B2B Platform 08:05 Brands Collaborating with Creators 09:50 Decentralized Creator Economy 12:45 Role of Blockchain & NFTs in Media 3.0 16:05 Evolving Revenue Models for Creators 17:05 Metaverse & the Creator Economy 21:15 Empowering Creators at Scale 24:18 Rapid Fire -Personally Speaking with Harjit 25:44 Connect with Harjit Speaking Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst  #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal
What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking? What daily exercises can we use to practice communication?How can we present better, online or in groups ? As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement? Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking? Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden  Kumarasamy  is a 'Public Speaking Coach'. He is  Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries.  Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks Email him at kumarasamy.brenden@gmail.com Connect with him on Linkedin  linkedin.com/in/brendenkumarasamy Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Brenden Kumarasamy 02:37 MasterTalk - Journey as a Content Creator on Public Speaking 03:52 Building a Personal Brand & Youtube Channel  13:30 Challenges of  Public Speaking & How to Overcome Them 18:58 Easy 3s - Tips for Better Public Speaking 21:44 How to Improve Online Presentations on Zoom etc. 24:30 Tips for Better Group Presentations 29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking 32:55 Talent Show - Butter Chicken Extempore 35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy 36:37 Connecting with Brenden Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy  #contentcreator #publicspeakinganxiety #publicspeakingadvice
What is  artificial intelligence & what it is not. Please share some use-case scenarios for marketing, branding and consumer understanding ? How does your company use data science & AI to grow your personal brand and build relationships that pay? What are simple definition of a technology like Blockchain. How can it be used to build trust in businesses & brands ?  How do you use technology for Human to Human marketing ? Manuj answers the above question and many more as he demystifies AI, Data Science & Blockchain and discussed their application for insights, increasing engagement, boosting revenue. Manuj Aggarwal is a  Founder & Chief Innovation Officer , TetraNoodle Technologies . He is an expert on Data Science, AI & Startups  with  4 Patents in AI/ML.  Connect with him on Linkedin : https://www.linkedin.com/in/manujaggarwal/ His Linktree https://linktr.ee/manujagro Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Manuj 02:27 Artificial Intelligence Demystified 05:30 Use-cases for Artificial Intelligence 07:30 What can Artificial Intelligence Not Do  09:15 AI as a Part of Human Evolution, No Doomsday Scenario 14:15 Use of Data Science for Customer Understanding & Engagement 20:42 Blockchain Demystified & Role of Digitizing Trust 24:24 Human to Human Marketing 28:18 AI Use-cases : Helping Reduce Student Drop-outs, Joint Pain 34:00 Rapid Fire - Personally Speaking with Manuj 35:46 Getting in Touch with Manuj Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #AIinmarketing #consumerinsights #marketinganalytics #aimarketing #aimarketingnews #Dataanalyticsinmarketing #consumerdataanalytics #businessinsights #predictivemarketing #predictiveai #artificialintelligenceinmarketing #AIML #blockchain  #aiinsales #dataanalytics
What are the changing paradigms of building brands over last two decades? How can brands influence the narrative & drive conversations  in today's world ? How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ? How has the role of brand strategic planning  evolved in today's world? Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of  top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks .  Till recently he was the Group Chief Strategy Officer of Havas Group, India.  He is a MICA graduate.  Email him at neerajbassi @gmail.com Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index  00:00 Preview & Introduction to Neeraj 03:26  The Brand Idea Paradigm 08:33 The Brand Ideal or Purpose Paradigm  14:06 The Brand Interaction or Conversation Paradigm 25:25 How can Brands Influence Narrative 35:05 Brand Campaigns of Today vs Yesterday 44:17 Challenge for Brand Strategic Planning in Today's World 47:52  Personally Speaking with Neeraj - Rapid Fire Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision
How should marketers use Semiotics to achieve consumer insight for brand growth ?  How to use  Semiotics in Retail to boost sales ? How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics  Approach ? What are the top three future trends using Semiotics Analysis ? What are the five emerging codes post pandemic ? Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business.  Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture.  Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics -  ‘Using Semiotics in Marketing’ (2020)  &  ‘Using Semiotics in Retail’ (2022) . The books are  available worldwide from Amazon and Kogan Page. Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society. Please visit her  website at https://lawes-consulting.co.uk/ Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Introduction & Preview to Rachel 02:24 How Semiotics Can Help in Marketing- Jam Store 11:45 The Method & Process of Semiotics - Unilever Example 15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers 19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London 22:40 The Future of Malls - An Arena for Self Improvement 25:20 Bottom Up & Top Down Semiotics Process 34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy 39:36 Five Emerging Codes in Post Pandemic World  44:45 Case for Semiotics for Marketers 48:58 Rapid Fire - Personally Speaking with Rachel  52:41 Connect with Rachel Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
What motivated you to start busting consumer psychology myths? Why do you think it's so important?  What are the consumer psychology  myths and how did you bust the following myths? Consumer psychology is changing rapidly  Shoppers don't think ! Consumers' attention spans are shorter than those of goldfish! We can accurately identify consumers' emotional states by scanning their faces Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.  Please visit him at www.thebuycologist.com Email him at chris.gray@thebuycologist.com Connect with him at https://www.linkedin.com/in/drchris/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Chris 02:20 Ever changing Nature of Consumer Psychology 05:24 The Need to Bust Consumer Myths 07:21 Myth 1 - Consumers are changing, everything is different 14:50 Myth 2 - Insights have to be fresh & new 17:58 Myth 3 - Shopper's Don't Think 27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish 36:17 Myth 5  - Identify consumers' emotional states by scanning their faces 42:10 Talent Show by Chris 43:35 Rapid Fire - Personally Speaking with Chris 48:00 Connecting with Chris Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends
What is most critical for creators & D2C brands to succeed?  How to launch a supplement brand in 2022 ? How to launch a D2C e-commerce brand & leverage Amazon ?  Tomer Hen answers the above questions as he talks about energizing entrepreneurs & powering D2C brands . Tomer Hen is the Founder & CEO, Mobco Media &  SIIZ. Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard.  Please connect with Tomer at Linkedin https://www.linkedin.com/in/tomer-hen/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 0:00 Preview & Introduction to Tomer  2:02 Key Success Factors for Building a Brand for Creators, Startups  5:18 Launching a Nutrition Supplement Brand - SIIZ  13:24 Relevance of Nutrition Brand for Entreprenuers  22:12 D2C Brand Strategy & Role of Amazon  26:09 Rapid Fire -Personally Speaking with Tomer  27:30 Connecting with Tomer Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
What is A/B testing & what are some use cases from your work experience ? What are the cultural barriers and why do most companies struggle to scale their A/B testing programs ? What are the best practices of A/B testing & how to build business experiments that get maximum impact ? What is the role of qualitative user research in helping improve A/B Testing programs? Oliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture. Oliver's Website - https://www.oliverpalmer.com/ Oliver on Linkedin - https://www.linkedin.com/in/ollee/ Oliver on Twitter - https://twitter.com/ollee Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Oliver 02:50 Introduction to A/B testing & Use Cases 15:07 Cultural Barriers & Why Companies Struggle with A/B Testing 18:45 Three Imperatives for A/B testing 25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group 29:20 Qualitative User Research In Data-Driven Experimentation 32:45 Rapid Fire - Personally Speaking with Oliver 36:31 Connect with Oliver Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #martechstack #abtesting #conversionoptimization #martechtools #conversionrateoptimisation #conversionrateoptimization #datadrivenmarketing #datadriventesting #marketingtechnology #landingpageoptimization #conversionoptimizationstrategy #websiteconversionoptimization #internetmarketing #abtestingcasestudy #marketing101
How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ? How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ? What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ? Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.  Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312 Email Arun at aruniyer@springmarketingcapital.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  00:00 Preview & Introduction to Arun 02:29 Spring Capital Business Model  06:32 Building Enduring Brands 10:19 Wakefit Case Study - Building Unicorn Brands 27:18 Byju's Case Study - Building Unicorn Brands 38:04 Tata 1mg Caselet 40:54 Rapid Fire - Personally Speaking with Arun 43:21 Connecting with Arun Iyer Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding
What is the science of 'cool .? How would you use these principles to ‘design cool’ for a client ?  At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people’s biggest current and future needs are. What are the six major themes that have arisen?   What is the  science behind some of one’s best known and most beloved stories ?  Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick.  Troy Campbell is Chief Scientist at On Your Feet.  He is also a Founder at Scientific Mind, Artistic Heart. Visit Troy's Website at https://www.troy-campbell.com/ Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Introduction to Try & Preview 02:41 Scientific Mind, Artistic Heart 07:38 The Science of 'Cool' 22:54 People's Biggest Current & Future Needs  27:39 The Science of Story 43:54 Talent Show -  'Jagged Edge' Song by Troy 42:46 Rapid Fire- Personally Speaking with Troy 48:21 Connect with Troy  Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #brandstorytelling #coolbrands #Innovativebrands #innovation #creativebrands #branding #troycampbell #brandstorytellingstrategy #storytellingmarketing #neuroscience #consumerscience #neuromarketing  #storytellingforbusiness #storytellinginmarketing #whatiscool
Why companies should invest in brand storytelling and how to do it right ? How to overcome the cultural and organizational obstacles to doing content marketing well? Half the money  spent on content may be wastes . How does one change that ? What are the  content marketing metrics that really matter ? Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.  Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank. Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/ Visit Message Lab  : https://messagelab.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Ben Worthen 02:20 Anti-Advertising, Engaging with Ideas, Not With Products 18:33 Case Studies of Creating Engagement with Ideas 22:44 How Engagement Translates into CTA 24:52 Organizational Challenges to Content Marketing 31:07 Brand Marketing Campaign v& Content Marketing 33:41 Creating an Editorial Sub-Brand - Helping Humans 38:55 Human Stories - Digging Deeper vs Analyzing Data 44:33 Rapid Fire - Personally Speaking with Ben Worthen 47:35 Talent Show -Singing while Gargling 48:20 Connect with Ben Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #contentstrategy #Contentmarketingstrategy #contentmarketing  #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation
When & Why we should use Ethnography to Understand Consumers ? What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ? Why you need an ethnographic approach to understand the intersection of technology & cultural design ? Why understanding cyborgs is essential to understanding humans? Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research. Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results. Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/ Connect with her on Twitter - https://twitter.com/sharpsister Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz 03:30 Why & When to Use Ethnographic Research ? 12:43 Ethnography Peeking, Time Needed for Studies 17:52 Ethnography for Early Predictor of Change 21:45 Insights from Atkins UK Mobility as a Service Study 25:50 Understanding Technology & Cultural Design 31:33 Are we all Cyborgs? 36:56 Monsters, Super Heroes esp. Wonder Woman 42:37 Rapid Fire - Personally Speaking with Felicity 45:48 Talent Show 46:48 Connect with Felicity Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #ethnographyresearch #marketresearch #ethnographicresearcher #qualitativeresearch #Ethnographyqualitativeresearch #ethnographicresearchdesign #Behaviouralresearch #context #whatisethnographicresearch #culturaldesign #Immersivemethodology #marketing #Immersiveresearch #Observationsinresearch #cyborgs
What is Marketing 4.0 in action ? How traditional models lie broken, and the new models remain either undefined or are in a state of perpetual flux?  What is your approach to Digital Transformation ? Can you share case study on digital marketing & transformation from your work at Entropia with top company. in the APAC market helping create demand and design their customer experience ?  Can you share a case study of how you have mentored  successful unicorns in South-East Asia? Prashant Kumar or PK, answers the above questions and more as he talks about the disruption brought about by data and technology that has created a wide chasm between marketing strategy and what really works in the marketplace.Prashant Kumar is the Founder & Senior Partner at Entropia - part of Accenture Interactive. Connect with PK on Linkedin  - https://www.linkedin.com/in/prashantkumar2006/ Email PK at  hereispk@yahoo.com Check out his book on Amazon https://www.amazon.in/Made-Future-Story-Marketing-Content/dp/0670096245 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/
SEO works better than Facebook ads & it's easier. How ? How do I make sure that buyers find my business & not my competition when searching online? How do I rank for a keyword? How do I nurture an audience using my blogpost until they are ready to buy  ?  How do I write content my audience wants to read that the search engine still likes? Rachel answers the above questions & more as she talks about the  Search Engine Optimization Fundamentals & Strategies . Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is  President and Founder of  Etched Marketing.  Connect with Rachel :  https://www.linkedin.com/in/rachel-lindteigen/ Rachel's Website : https://www.etchedmarketing.com/ Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com 00:00 Preview & Introduction to Rachel 03:28 What is SEO & How it Helps Businesses 05:01 SEO is a Revenue Generating Machine 08:46 Why SEO is Far Better than Facebook Ads 12:43 How to Get Ranked Higher on a Keyword 18:51 Role of SEO Across the Sales Funnel 24:26 How to Write a Blog that People Read 28:15 Blogging Content Strategy 29:50 Getting Topic Ideas, Google Suggested Search 32:13 Best SEO Tools, Keyword Research Tools 35:00 SEO Trends -Quality Content, Video & Audio on Website 36:29 Rapid Fire with Rachel - Personally Speaking 39:43 Connect with Rachel Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #SEOTips #seostrategy   #seotutorial #SEOtools #SEOexpert #SEORankingFactors #seokeywords #searchvolume #SEOContentWriting #SEOTechniques #SEOGoogle #SEORanking #SEOBestPractices #keywordsresearch #seokeywords
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