Morning Meeting (Home Care)

On a mission as the founder of Digital Champions, Nick Bonitatibus is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads and brand awareness.Over the last 7 plus years, Nick has helped thousands of companies all over the country about improving online presence with his digital marketing techniques. With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.Website: https://www.thedigitalchamps.com/Facebook: https://www.facebook.com/TheDigitalChampsInstagram: https://www.instagram.com/thedigitalchamps/YouTube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCwLinked In: https://www.linkedin.com/in/nickjboni/Linked In Business Page: https://www.linkedin.com/company/thedigitalchamps/TikTok: https://www.tiktok.com/@thedigitalchampsFree Training: Social Media Success - https://www.thedigitalchamps.com/social_____________________________________________________Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

Thank you to all who joined our inaugural Mastermind Session. Join our mailing list to get information on how to register for our next session. Today's mastermind we tackled the complex topic of recruiting caregivers. This is something that many agencies struggle with, but today we are joined by Samuel Sanchez, co founder of @Augusta and digital marketing / caregiver expert to help us navigate the process. Want to learn more about how the Augusta team can help you with your recruiting needs? Visit them online and book a demo today!https://www.augusta.care/Join the Owner's Corner Mailing Listhttps://www.thebrionesgroup.com/owners-corner/ Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Rapid Pay USAhttps://rapidpayusa.com/BCG

Home Care Growth: Scaling with AutomationKnowing the difference between growth and scale can have a significant impact to your senior care business, especially in the home care space. Today we will talk with David Schwartz about how to utilize technology to streamline repetitive services, grow your revenue and reduce recruitment costs in your agency. Contact David:dave@getschwartz.com‪(973) 531-7317‬________________________________________________________________________Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

Sarah is an expert in relationship building sales tactics in the home care space and today she will discuss with us why it makes sense to be that resource for your referral partners. Let's discuss how to improve your marketing outcomes by making their life easier. Connect with Sarahhttps://www.facebook.com/sarah.m.christhttps://www.linkedin.com/in/sarahchristbarker/Learn more about the Senior Care Sales Solutions AcademyApplication: https://forms.gle/G6YNfx723KxH5v3Q6Secure A Seat: https://buy.stripe.com/dR65nqcyjgGQ7vO000Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

You need to plan for the exit the minute you start your agency. This is something I always say to anyone asking me about starting a home care business. In this episode we talk with Wealth Manager and Exit Strategy expert Michael Ringel of Strategies for Wealth to discuss the top 3 considerations when selling your senior care business and how to avoid some of the more common pitfalls. Michael Ringel, RICP®, CDFA®, CExP™Helping People Save, Spend, Enjoy and Share Their MoneyStrategies for Wealth120 Broadway, 37th FloorNew York, NY 10271(c) 917-734-4748(f) 206-888-4456mringel@strategiesforwealth.comhttp://www.mikeringel.comBook a FREE call with Michaelhttps://mikeringel.as.me/?appointmentType=30944174Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

We are back on our regular schedule for Facebook Live Sessions. We will be live every Saturday at 9:30 AM EST in our Facebook Group (link below). This session we answered questions about caregivers, recruitment and retention, and home care marketing as well as taking view questions. Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG00:00 Start04:09 Should I charge caregivers for scrubs?13:03 How can I get caregivers to show up to interviews?26:09 I am just starting out without a lot of money, how should I start marketing?45:05 Live Viewer Questions

Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.https://bit.ly/AvatarOpt00:00 Intro02:48 A little about my story05:18 Franchise Support06:32 Shotgun Marketing09:17 Shameless Self-promotion of Territory Optimization10:10 Start of Analysis for sample territory (Des Moines, Iowa)38:28 How to use the data to build Marketing Zones 45: 17 Wrap up and Outro

Recruiting isn't easy, especially when talking about home care, home health, hospice, hospital, or other medical spaces. One vital step is to understand your service area and how analyzing demographics can greatly improve outcomes. In this video we break down recruitment potential in the Naperville, IL surrounding area for a Facebook Group Member. If you want to learn more on how we can help your organization or franchisees with territory optimization follow this link https://bit.ly/AvatarOpt00:00 Intro04:00 StartSign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

First and foremost, thank you all for your comments and question submissions. Today we are responding to a comment request by @NURSE CAMPBELL and an email question by Linda A. 00:00 Intro02:18 Hiring an employee from Indeed or Zip Recruiter Posting. 16:23 Tips on LinkedIn Marketing for Home Care Agencies29:53 Updates and ClosingSign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

Value is a matter of perception. This is especially true in the home care space. Being able to understand what you bring to the table and how to frame your conversations to properly shift your client's or caregiver's perception of a situation can change outcomes and improve your relationships and marketing / recruitment outcomes. This is a replay of our Facebook group Live training. Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.00:00 Start00:13 Intro01:07 Defining Freedom in business ownership04:17 Identify Your Client11:24 Identify and Select Facilities (Territory Optimization)14:53 Prospecting18:30 Marketing as an owner 20:04 Information about upcoming class (7-9-2022)24:35 Question 1: How long does it normally take to get clients when first opening agency?33:17 Question 2: What facilities are best to market to?39:30 Question 3: Does direct mail work in homecare marketing? 46:35 Wrap upSign up for the July 9, 2022 classhttps://www.thebrionesgroup.com/private-pay-homecare-marketingSign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

Franchisor Blog Posthttps://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisorsThinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide. Want an in-depth territory analysis? Visit us on the web and book your strategy session today. Website (Download our Latest White Paper)https://www.thebrionesgroup.com

Home Care, like other businesses, is a risky venture, our guest Robert "Puma" Richards knows that lesson all too well. He bought into and opened a Home Care Franchise and was able to find success, until the time came when his lack of business credit got the better of him and, ultimately, his agency. From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, Puma joins us to discuss his journey as well as give us much needed tips and advice the importance of business credit and how to build it for your own business. To get in contact with Puma:Email / Phonerrichards@jgalt.io / 732-684-2980Websitehttps://rrichards.jgalt.io/FB Grouphttps://www.facebook.com/groups/small...________________________________________________________________Sign up with EZactis (Background Checks)https://clients.ezactis.com/register/bcgWebsite:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/theb...Join our Facebook Group https://www.facebook.com/groups/homec...Rapid Pay USAhttps://rapidpayusa.com/BCG

We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest? Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home care agency valuable and how one with industry knowledge can not only help improve your recruitment, but can help grow your agency census and improve relationships with your referral partners!

Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here: https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbookAnne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-going HR support. For more information, visit www.gereconsulting.com or contact Anne-Lise at annelise@gereconsulting.com.Website:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

We all struggle with staffing, especially when it comes to caregivers, but what do we do? Millions of people have left the workforce over the last 2 years and it has created a massive problem in the senior care industry. I challenge you to ask yourself if it is a recruitment issue or a retention problem? Today we talk to Stephanie Freitag of the Freitag Family Agency in Pennsylvania about the role benefits can play in improving your recruitment and retention problems as well as how even smaller agencies can put these into play. Stephanie FreitagStephanie@freitagfamilyagency.com267-255-8774https://www.facebook.com/freitagfamilyagency

How important is it to find the right location when opening up your office? Today we talk with Ty Brewster of Locate to discuss how having a data driven approach can help you pick a location to help with client acquisition and caregiver recruitment.Ty BrewsterLocatewww.locate.aiLinkedIn https://www.linkedin.com/in/ty-brewster-cfe-99152b100/Instagram https://www.instagram.com/mayoroffranchising/?hl=enLinkedIn Company https://www.linkedin.com/company/locateai/mycompany/______________________________________________________________________Website:https://www.thebrionesgroup.comLinkedInhttps://www.linkedin.com/company/thebrionesgroup/Join our Facebook Group https://www.facebook.com/groups/homecareacceleratorRapid Pay USAhttps://rapidpayusa.com/BCG

A member of our Facebook Group asked: "You are an existing agency and you expand into a new territory, what are your first 3 marketing activities?"Register for our Territory Optimization Master Classhttps://www.thebrionesgroup.com/event-details/territory-optimization-masterclassJoin our Private Home Care Accelerator Facebook Group? https://www.facebook.com/groups/homecareaccelerator

COVID-19 has changed the way we market our business, that is undeniable, but has it made relationship marketing and business development irrelevant in the home care / home health space? Don't forget to register for our Territory Optimization Master Classhttps://www.thebrionesgroup.com/event-details/territory-optimization-masterclassJoin our Facebook Grouphttps://www.facebook.com/groups/homecareaccelerator

Today we are answering questions submitted by members of our Facebook GroupPrivate Home Care Accelerator Facebook Grouphttps://www.facebook.com/groups/homecareacceleratorBloghttps://www.thebrionesgroup.com/blogTerritory Optimization Masterclasshttps://www.thebrionesgroup.com/events00:00 Intro 02:14 How to market to more private pay clients and grow more revenue a year08:09 How to do a business plan10:20 Price Setting16:38 What is expected from the caregivers? (Setting Boundaries in the office)22:12 Expansion of the company in cost effective ways29:00 How are handling caregiver shortages and how are you incentivizing office staff?