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Conversations at The Edge
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Conversations at The Edge

Author: Growth Institute

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Take your leadership to "The Edge". Scale up and reduce drama with exclusive weekly interviews, and a community of growth-minded executives.
92 Episodes
Understanding your team’s behavioral styles is key to improving their performance. But how can you crack the code?The DISC model is here to help you unlock your employees’ potential by assessing their behavioral tendencies and adapting their communication and interaction styles accordingly. This trailblazing framework aims to improve self-awareness, conflict resolution, and effective communication in the workplace, thus generating more valuable synergies for your business.We have invited Stephanie Paul, the mastermind behind the DISC framework, to share more details of this model with us. Stephanie takes on the role of Executive Producer for TEDx Mission Viejo 2016 with pride, and for the past three years, she has been serving as the Creative Director and Producer for CNS Summit. Additionally, she enjoys coaching executives, sales teams, TEDx speakers, fundraisers, and various professionals to enhance their communication skills.Listen to this episode of Conversations at The Edge with Stephanie Paul to discover the keys to unlocking your team’s potential by understanding their behavioral styles.
Are you curious about how to build an organization that thrives without being dependent on any single person?Creating a team that can function well without depending too heavily on someone is crucial, as relying too much on any individual can be a precarious and risky way to construct a business. Dependency usually leads to various challenges, including burnout, high turnover rates, and obstacles in the decision-making process.You should strive to create a business model with replaceable gears so its full potential and productivity are ensured in the long run.We invited Ari Meisel, a successful entrepreneur and productivity expert, to speak about his experience in implementing these principles. Ari is the founder of Less Doing, a company that helps entrepreneurs optimize their productivity, and has been featured in The New York Times, The Wall Street Journal, and TEDx. He is also the author of “Less Doing, More Living” and “The Art of Less Doing.”Listen to this episode of Conversations at The Edge with Ari Meisel to discover the keys to building sustainable organizations that can thrive without depending on anyone.
Do you often contemplate the challenge of balancing performance improvement, top talent retention, and leadership development, while ensuring your team members don’t suffer from burnout?Well, it all comes down to elevating your people to meet your company’s ever-changing growth needs by focusing on a results-oriented, learning-driven corporate culture. However, this requires a great leap forward to embark on a new type of leadership - one that helps you build your business by building your people, rather than burning them out.The time to put these ideas into practice has come.We invited renowned book author and sought-after speaker, Robert Glazer, to share with us his first-account experience in elevating teams by relying on a framework of proven, actionable strategies. Robert is the founder and CEO of the global partnership marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous industry and company culture awards. Robert is the #1 Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Performance Partnerships. He is also the host of the Elevate Podcast, a top 20 podcast in entrepreneurship in over 20 countries.Listen to this episode of Conversations at The Edge with Robert Glazer to discover the keys to empowering your team!
Do your employees lack enthusiasm and inspiration, leaving you with a lackluster workplace atmosphere? Or have you attempted to replicate the strategies of hip startups, only to come up short in building a high-performance culture?As business leaders, we must aim to foster a positive company culture that drives our team’s energy and effectiveness. While some of these methods may seem unconventional and require careful execution, following them will set you on the path to creating a culture that works and resonates with your people.We invited the renowned international speaker, Arnie Malham, to share with us his cutting-edge approach to corporate culture building. Arnie is an award-winning CEO/founder, 8-figure entrepreneur, and best-selling author who helps progressive leaders create engaging and sustainable cultures within their organizations. With more than 20 years as a successful entrepreneur, Arnie has founded and sold multiple businesses, including his most recent sale of a prominent advertising firm producing more than $60M in annual revenue.Listen to this episode of Conversations at The Edge with Arnie Malham to discover the keys to building an innovative culture-first approach for your company!
Are you a leader who wants to cultivate an outcome mindset in your team?Shifting from a victim mentality to a creator mentality can be a turning point for you and your organization. By adopting an outcome-oriented mindset, individuals and companies can become more proactive, solution-focused, and resilient in the face of challenges.The Three Vital Questions framework offers a practical and powerful tool for cultivating this perspective, by encouraging individuals to focus on solutions, choose empowering beliefs, and take ownership of their actions and results.We’ve invited the mastermind of this approach, author David Emerald, to help you overcome drama and accelerate your potential. David is an experienced consultant, coach, speaker, and author of “The Power of TED*“. He has more than 30 years of experience in business consulting, facilitation, and training and has worked with The Leadership Circle and the Full Circle Group.Listen to this episode of Conversations at The Edge with David Emerald to discover the keys to developing an outcome-oriented mindset!
Have you ever wondered what it takes to transform yourself into a top-performing leader?Surely you have, and the good news is that it’s not rocket science.The best leaders keep getting better because they believe that successful leadership lies in the aggregation of marginal gains and the micro-management of their professional and personal growth. That is, they make incremental improvements in many small areas that ultimately lead to significant progress, while also having a solid understanding of their business and its numbers.Are you ready to move to action?We have invited book author John Wilson to share his experience in helping executives become world-class leaders. John is an experienced entrepreneur, business owner, and Chief Executive Officer of CEO Global Network. He has a proven track record of building nine-figure businesses and is considered one of the world’s preeminent CEO mentors. John has also coached hundreds of high-performing CEOs and entrepreneurs to greater success.Listen to this episode of Conversations at The Edge with John Wilson to discover the keys to leveraging your capabilities and becoming a better leader.
Entrepreneurs tend to delve into books to discover how to improve their branding.But most branding books are either very academic or theoretical. And you shouldn’t hold a Ph.D. to understand branding.In point of fact, all you need is to rely upon concrete foundations and a basic how-to plan—in plain English—for building or reigniting a brand.You ought to focus on relevant themes such as the overarching foundations of brand strategy, how to assess the timing for engaging in branding activities, and how to roll up your sleeves and create the foundation for your company or your personal brand.We invited Deb Gabor, renowned keynote speaker and author of the book ‘’Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything’’, so she can unpack for us the secrets of branding. Indeed, Deb was born to brand. She is the founder and brand dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands.Listen to this episode of Conversations at The Edge with Deb Gabor to unearth the keys to enhancing your branding with ease.
Crafting a message that resonates with people is no easy task.All too often, stories are not engaging enough, and they lose the battle for people’s hearts and minds.For this reason, developing competitive copywriting skills should be in the foreground of your business’ priorities. Ill-done copywriting can halt your sales and growth.Simply put: if you fail at communicating who you are and what problems you help to overcome, how can your company stand out in the eyes of clients and investors?If you currently find yourself in this cul-de-sac, there’s always a glimmer of hope: you CAN cut through the noise and catch your target audience’s attention.We invited Kevin Rogers, founder of Copy Chief and renowned copywriting coach, to share his methodology to effectively convey stories with us. Kevin has helped over 4,400 business owners for the past seven years and also copywriters quickly exceed their revenue goals with sure-to-convert copywriting instruction and community support.Listen to this episode of Conversations at The Edge with Kevin Rogers to discover the keys to mastering your copywriting!
Are you willing to 2X your revenue while 3Xing employee engagement? To achieve such a tipping point, you need to create an atmosphere in which every employee within your biz feels like an owner of the company. This, however, will most likely obligate you to play with a different game of cards.But there’s no need to worry: by resorting to The Great Game of Business (TGGOB) approach, you can bring this to life with relative smoothness.Relying upon the concept of open-book management (OBM), TGGOB helps you create transparency by sharing financial information with your employees. It allows you thus to gamify the whole process, helping each person in your company to act like an owner and play a fundamental role!We invited Steve Baker, coauthor of the number one bestseller, The Great Game of Business—20th Anniversary Edition, to share with us how this cutting-edge methodology has helped many firms in skyrocketing their numbers. Steve is also a top-rated, sought-after speaker and a Growth Institute partner. Likewise, he is a regular at Inc. magazine’s Inc. 5000 Conference.Listen to this episode of Conversations at The Edge with Steve Baker to discover the keys to taking your company to the next level.
Becoming the leader your company deserves is critical to your biz’ success.But how to get there? It starts with identifying your company’s stage and formulating a neat strategy and execution plan to continue leveling up.Here is where Impact X enters the equation. A forward-looking framework, ImpactX is designed to help business leaders detect which stage their company is in and lay out sound strategies and execution guidelines. ImpactX also helps leaders evolve from Entrepreneurs to CEOs and better lead their organizations’ growth.We invited Daniel Marcos, CEO of Growth Institute, renowned keynote speaker, and soon-to-be book author, to share his first-hand experience growing businesses and becoming a leadership role model through ImpactX. Daniel is a member of YPO and EO and, too, a certified Scaling Up coach. As the head of Growth Institute, he has helped over 40,000 leaders in scaling up & reducing drama.Listen to this episode of Conversations at The Edge with Daniel Marcos to discover the keys to growing your biz while becoming a better CEO (the ImpactX way).
Are you stumped on how to grow your business whilst helping your employees do the same?Perhaps you are falling victim to the wrong approach toward sales. Many businesses and leaders focus on the incorrect aspects of sales and often neglect to prepare their employees for growth.If this resonates with you, it’s time to set key strategies in motion, aiming at remedying these mistakes.  It’s time for you to reframe your prospecting process and train your teams adequately.We invited Caryn Kopp, Chief Door Opener® at Kopp Consulting and a sought-after keynote speaker, to share with us how to become successful in both selling and training. Caryn has helped thousands of business owners and salespeople secure initial meetings with high-level decision-makers in almost every significant Fortune 100 and 500 company, including P&G, Pfizer, GE, Merck, Verizon, AT&T, and many more.Listen to this episode of Conversations at The Edge with Caryn Kopp to discover the keys to doing biz dev and sales the right way.
The number one problem in business is hiring the right employees.Say you have a job opening to fill. You interview a range of qualified candidates and hire the best of the bunch (or so you think). But all of a sudden, all expectations break into pieces: the person who seemed like a perfect fit during the interview doesn’t have what it takes to do the job.Not a happy ending whatsoever, right?What if you could master your hiring practices to ensure that all your new hires are A players that align with your company’s values?Good news: one of the world’s foremost leadership advisors has laid out a simple four-step methodology for hiring the right people with a 90% of success rate, thus avoiding the costly flow-on effects of traditional hiring.We invited Geoff Smart, an acclaimed book author, and public speaker, to disentangle for us his innovative four-step hiring methods. Geoff serves as Chairman & Founder of ghSMART, a management assessment and leadership firm with clients that include the world’s largest private equity investors and Fortune 500 CEOs. He is also the co-creator of the Topgrading philosophy of talent management.Listen to this episode of Conversations at The Edge with Geoff Smart to discover the keys to hiring the best and most impactful talent out there.
Your organization is only as strong as its people.Mis-hires cost you millions (that’s not an exaggeration) in precious dollars and wasted hours.How will you be able to scale up without drama if you are falling victim to inefficient hiring practices?This is a clarion call: neither your biz nor you deserve all of this. Every person on your team should be a high performer. That’s why the Topgrading methodology — regarded as the most effective hiring method on the planet — is part of Growth Institute’s learning pathway!It’s time for you to take a deep dive into it.We invited Michelle LaVallee, certified Topgrading Coach & International Talent Advisor, to share with us the wins she has gotten to conquer by helping companies do things the Topgrading way. With over 20 years of international experience across large organizations and start-ups, Michelle is a multicultural operational expert masterful in reengineering organizations for their strategic fulfillment.Listen to this episode of Conversations at The Edge with Michelle LaVallee to discover the keys to increasing the percentage of A players within organizations.
What if you could create the finest, most profitable, and best-run version of your business?There’s no catch: it is feasible.All you need is to go straight to the point and focus on twelve key areas of improvement (always practicing them over and over with pig-headed discipline).This is how the legendary sales expert Chet Holmes’ The Ultimate Sales Machine came into being 15 years ago, standing today as essential reading for anyone who wants to transform their organization into a high-performing, money-making force.Are you all set to improve the way your biz operates by solely devoting your time to crucial aspects?We invited Amanda Holmes, CEO of Chet Holmes International and sought-after keynote speaker, to share with us the framework by which the Holmes legacy has helped over 250,000 companies worldwide (including Fortune 500 enterprises) to become number one in their industry.Listen to this episode of Conversations at The Edge with Amanda Holmes to discover the keys to doubling your sales faster.
Since the internet came into our lives, it’s been a game-changer.The business world has not been exempt from this revolution: the customer journey, as we knew it, has changed dramatically.It’s time for you to take a stand.And doing so implies re-understanding how marketing & sales are coupling and interacting today.Here goes a breathtaking fact: marketing is now dictating 80% of the sales process before someone reaches out to you. What this means is that your marketing must be held accountable for revenue. And your sales process, at the same time, needs to evolve and become part of your marketing: both strategies must overlap so you can convert those prospects during that 80% into customers.We invited Marcus Sheridan, renowned author, and keynote speaker, to share his experience in bringing customers through the door amid this fast-paced technology era. Marcus is the author of the bestselling content marketing guidebook, “They Ask, you Answer,” deemed the “#1 Marketing Book” in 2017. Moreover, he has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more.Listen to this episode of Conversations at The Edge with Marcus Sheridan to learn the keys to leveraging your marketing & sales strategies.
Traditional sales techniques are losing ground.According to the US Department of Labor, within the next 2 years, the overall sales staff will be reduced by 22%. Where are they going? The online world. Online selling, online buying, online transactions.Bigger sales are going to happen digitally. The explanation is as follows: 59% of the people out there don’t want to see a salesperson. They have all the information needed to make a decision. Search engines are proof that information is more accessible than ever.How are you going to react to these technology-driven changes?We invited Tom Searcy, a nationally recognized author, speaker, and consultant, to help you navigate through the new sales era. Tom is the foremost expert in large account sales and, as the CEO of Hunt Big Sales, he has helped clients land more than $5 billion in new sales.Listen to this episode of Conversations at The Edge with Tom Searcy to discuss the keys to adapting and thriving in the new era of sales.
Every company is on the lookout for disruptive and innovative growth strategies.Nonetheless, most strategies are ineffective. They look like yesterday’s schemes, with the only difference being that leaders try to do things a little bit faster, a little bit cheaper, and a little bit harder.How can you turn the tables? Here’s a clue: do you remember when you were a 5-year-old whose LEGOs weren’t simple plastic-made blocks but rather the portal to a brand-new world full of possibilities? This way of thinking is innate to you and is what you should aim at when building your business.It all comes down to taking the pieces at your disposal and stacking them up in a unique way. You NEED to build something different that has the potential to change the world.We invited Kaihan Krippendorff, a renowned keynote speaker and best-selling author of five books, to help you develop more disruptive ideas to impact your business. Kaihan has helped companies including Boeing, Citibank, CVS Health, L’Oréal, Microsoft, and Verizon with their growth strategies, thus generating over $2.5B in revenue for them.Listen to this episode of Conversations at The Edge with Kaihan Krippendorff to explore the keys to outthinking your competitors.
Attracting and retaining great talent is one of the foremost strategic challenges for every business, regardless of size or industry.Indeed, research has shown that one excellent employee can replace three good employees.What can you do in this respect? Compensation happens to be one of the largest expenses of any company, so it’s of paramount importance to take the same pool of money, but produce a greater ROI, to convert an irritation into a strategic driver of results. Forward-looking compensation schemes are critical to your company’s success.We invited Verne Harnish, Growth Institute’s Principal & Co-founder, to guide you through the Five Design Principles that should form the foundation for your compensation scheme. Verne leads the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide, and is the author of the bestseller Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards.Listen to this episode of Conversations at The Edge with Verne Harnish to discuss the keys to attracting and retaining the best talent out there.
Far too many companies have a top-class products but fail at generating the impact they are supposed to. Consequently, they don’t grow at the pace they should. If this resonates with you, then some tweaks are likely to be required: a branding problem is at stake.How to sort it out?Narrowing the distance between where your current growth is at and the growth YOU deserve requires these: forging a world-class brand to position your company as an authority, competing on value instead of price, improving your marketing spend, increasing the overall customer lifetime value, and inspiring raving fans who become your best salespeople. But that’s just the beginning! We invited Re Perez, a renowned best-selling author, and keynote speaker, to share with us his expertise on the concepts and strategic tactics of world-class branding. Re is a former Fortune 500 brand consultant turned entrepreneur and runs as the CEO of Branding for the People, a firm that focuses on small to mid-size clients to help them create impactful brands. Listen to this episode of Conversations at The Edge with Re Perez and start accelerating your business by developing a world-class brand.
It is possible to get where you are going at a faster pace with less effort......And peak performance will steer your business in that direction! But, how to get peak performance out of you or your team members? Here’s the catch: CHANGE is where it all starts. You must strive for developing flexibility of behavior since it will enable you to remain at the top of your game whilst embarking on a rocky trial and error journey until you conquer that much-desired to-be state and the top-performing skillset that comes with it. Adaptability is crucial. Here’s where the Accelerated Change Mechanisms of Excellence (ACME) model jumps in. A 7-stage framework, ACME serves as a very pragmatic roadmap for you to flee your comfort zone, embrace changes, and maximize your capabilities and results. The rationale behind it is that the mind is a mechanistic model with variables that you can set up and adapt according to your goals. We invited Gina Mollicone-Long, author of the best-selling book The Secret of Successful Failing, compelling speaker and peak performance coach to share with us her collection of techniques, best practices, and hacks that help A players achieve peak performance all around the world. Gina is the co-founder of The Greatness Group, a personal development company, and has trained/coached/spoken to tens of thousands of people on all continents. Listen to this episode of Conversations at The Edge with Gina Mollicone-Long and start getting results faster with less effort.
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