Soul Leaders Podcast with Mills Gray

Grab your coffee and join me today as I tackle one of the most common challenges I see with service providers: creating content that gets engagement but doesn't convert to sales! If you're pouring your heart into marketing, getting lots of likes and "this is so helpful" comments but hearing crickets when it comes to actual inquiries or sales, this episode is exactly what you need. I'm diving into the crucial difference between content that builds awareness and content that generates real sales conversations.Exciting Announcement 🎉I'm creating a FREE 3-day private podcast challenge called "Sell What They Want" starting May 21st! This isn't hosted on my regular Soul Leaders platform - it's a special private podcast experience where I'll dive much deeper into transforming your content strategy for actual sales. Sign up using the link in the show notes to get access! https://millsgray.kartra.com/page/SWTW Key Topics CoveredIn this value-packed episode, I explore:Why posting valuable content alone isn't enough to generate clientsThe "crickets to clients trap" and how to identify if you're stuck in itThe significant difference between content that gets engagement versus content that generates salesHow to create strategic conversation starters instead of just information dumpsMapping a clearer path from content consumption to purchasingFeatured BreakdownsOn Content That Converts:Why giving away too much value can actually prevent salesHow to audit your current content strategyThe problem with disconnected sales posts that feel awkwardWhy hope is not a strategy for converting followers to clientsOn Creating Conversation Starters:Examples of posts that activate buying conversations vs. just providing informationHow to transform "magazine article" style content into dialogueThe dating analogy: why you shouldn't give everything away upfrontCreating natural openings for potential clients to reach outOn Streamlining the Path to Purchase:The 3-step framework that removes friction from your sales process:Create strategic content designed to start conversationsDirectly engage with potential clients in those conversationsOffer a solutionResources MentionedHello Audible - The platform I'm using for my private podcast (link in show notes)"Sell What They Want" 3-day challenge - Starts May 21st (sign up link in show notes)My Content Spider Web Strategy (mentioned as being covered in the challenge)Let's Connect!Come say hi on Instagram - I love sending voice note responses to your questions!Share this episode to your stories and tag me for a happy dance!Take ActionAudit your recent content using the questions I providedIdentify if you're stuck in the "crickets to clients trap"Transform one of your information-only posts into a conversation starterSign up for the FREE 3-day "Sell What They Want" challenge https://millsgray.kartra.com/page/SWTW Remember, as I always say: Creating content that gets likes is great, but creating content that converts is what builds your business! Hosted on Acast. See acast.com/privacy for more information.

Grab your coffee and join me today as I dive into "The Expert Disconnect" - that moment when your expertise actually creates a gap between you and your ideal clients. If you're creating amazing offers that aren't selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they're speaking a different language than their audience!Exciting Announcement 🎉I'm launching a FREE 3-Day Private Podcast Challenge called "Sell What They Want" starting May 21st! This challenge will walk you through my three-part framework for repositioning your offers so they sell without compromising your expertise or integrity. https://millsgray.kartra.com/page/SWTW Key Topics CoveredIn this value-packed episode, I explore:Why being too much of an expert can actually harm your salesThe "Expert Disconnect" trap that affects almost every business ownerHow to bridge the gap between your expert knowledge and what clients actually search forWhy technical language might be repelling your ideal clientsReal examples of offer positioning that converts versus expert jargon that confusesFeatured BreakdownsOn The Expert Disconnect:Why your deep expertise can make it harder to sell (counterintuitive but true!)The five signs you've fallen into the Expert Disconnect trapMy real client example: The nutritionist using terms like "optimising metabolic function" when clients were searching for "how to stop feeling bloated"On Offer Positioning:The striking difference between technical language and client-focused languageWhy adding more bonuses isn't the solution (and what actually is)How to audit your current marketing for expert disconnect issuesOn The Free Challenge:Day 1: Understanding the Expert TrapDay 2: Creating the Bridge OfferDay 3: Conversion strategies that workResources MentionedSign up for the FREE "Sell What They Want" 3-Day Private Podcast Challenge (starts May 21st) https://millsgray.kartra.com/page/SWTW My 30-day Sprint Program (mentioned as a client success case) https://docs.google.com/document/d/1iQoSFRLkWUA8WzL5_VGgk1xRg7PEvzc5-h80lUKqSGY/edit?usp=sharingLet's Connect!Come say hi on Instagram (mills_gray)Website: www.millsgray.comTake ActionAudit your website, sales pages and social content for expert languageLook for technical terms that might confuse potential clientsCheck if you're focusing on methodology instead of client outcomesSign up for the free challenge to transform your offer positioningRemember, as I always say: The deeper your expertise, the harder it can be to sell - but only if you don't bridge the gap! Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewGrab your coffee and join Mills today as she wraps up this month's theme on magnetic marketing. If you've ever found yourself in that uncomfortable "please buy from me" energy, feeling desperate when posting about your offers or discussing prices, this episode is exactly what you need. Mills shares her journey from random, hope-based selling to creating a strategic framework that has clients saying "Hell yes, I'm in!"Exciting Announcement 🎉Last chance to grab the beta offer for the digital product "SOAR: Stand Out And Rise" at £100 off! Price increases after Friday, April 25th.https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingKey Topics CoveredIn this value-packed episode, Mills explores:Why "hope is not a strategy" in businessThe problem with random selling and why it creates feast or famine cyclesHow to shift from convincing to attracting your ideal clientsCreating a natural sales framework based on buying momentumWhy high-quality clients sense desperation and how it repels themThe importance of strategic content sequencing to build momentumFeatured BreakdownsOn Sales Energy:Why the desperate "please buy from me" energy pushes dream clients awayThe difference between selling to people versus helping people buyHow authenticity attracts the right clients more effectively than desperationOn Strategic Selling:Why randomly posting about offers without context doesn't workHow to create content that builds natural buying momentumThe importance of "sorting" for ideal clients rather than convincing everyoneOn Mills' Journey:Her background in sales and why that didn't automatically translate to successCommon pitfalls she experienced: discounting out of nervousness, taking misfit clientsHow shifting from scarcity to abundance transformed her businessResources MentionedSOAR: Stand Out And Rise digital product (special beta pricing ends April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingPrevious April episodes on magnetic marketingGuest expert episode with Ray Dodd S6 Ep 16Let's Connect!Share your answers to Mills' audit questions about your current sales processLet Mills know your thoughts on the episodeTake ActionAudit your current conversion rate from discovery callsEvaluate how much of your content leads to clientsCheck if you have a systematic follow-up processAssess if you have a clear pathway for clientsRemember, as Mills says: "Hope is not a strategy—it's a recipe for inconsistent income, energy-draining clients, and a business that feels heavy and not fun." Hosted on Acast. See acast.com/privacy for more information.

Grab your coffee and join me today as I chat with the fabulous Ray Dodd, a money mindset and business strategy coach who's bringing a completely fresh perspective to how women think about wealth. From discussing our societal conditioning around money to exploring why women face unique financial challenges, Ray shares insights that will transform how you view your relationship with money. This conversation is perfect for anyone who's ever felt conflicted about charging what they're worth or struggled with money blocks.Exciting Announcement 🎉Ray is launching her "Plenty" membership program - an accessible, consistent money mindset support system designed to help you navigate financial challenges no matter what business stage you're in!www.raydodd.co.uk/plentyKey Topics CoveredIn this value-packed episode, we explore:Why women have specific patterns around money and how centuries of conditioning affect our financial decisionsThe concept of "Plenty" versus "Abundance" and why the distinction matters for inclusive wealthHow we often price for our own money blocks or our clients' money blocksThe danger of making financial decisions for your clients based on your assumptionsWhy debt is neutral (yes, really!) and how we judge different types of debt differentlyFeatured BreakdownsOn Women's Money Conditioning:Ray's personal journey from financial avoidance to money mindset expertHow society shifted from "women as caregivers" to "women in the workforce" without addressing underlying conditioningWhy the societal expectation to be "kind" often prevents women from charging appropriatelyRay's "Wheel of Conditioning" framework that identifies eight ways women are conditioned around moneyOn Authentic Money Coaching:Why Ray initially resisted calling herself a "money mindset coach"The problem with the "blonde on a beach" money coach stereotypeHow Ray's approach differs from manifestation-focused money coachingThe importance of addressing systemic issues alongside personal mindset workOn Pricing Strategy:Why "pricing for kindness" can actually hold back the people you're trying to helpThe powerful shift from seeing higher prices as "expensive" to seeing them as "expansive"Ray's experience with clients on benefits who became six-figure business ownersThe importance of not making financial decisions for your clients based on assumptionsResources MentionedRay's "Wheel of Conditioning" frameworkThe "Plenty" membership program for ongoing money mindset supportClaude AI as Ray's favorite business tool for structuring her thoughtsEctoen Hydro Barrier Serum (Ray's skincare recommendation!)Let's Connect!Find Ray on Instagram (details in show notes)Connect with Mills to continue the money mindset conversationTake ActionReflect on whether you're pricing for your money blocks or your clients' money blocksConsider where "kindness at all costs" might be holding you back financiallyThink about areas where you might be making financial assumptions about your clientsRemember, there's plenty for everyone - your financial success doesn't come at the expense of others! Hosted on Acast. See acast.com/privacy for more information.

The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you.Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £150!https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingKey Topics CoveredIn this value-packed episode, I explore:Why what seems like rejection is actually a powerful sign your marketing is working exactly as it shouldHow trying to appeal to everyone leads to resonating with literally no oneThe dangers of watering down your personality and avoiding strong opinions in your contentWhy attracting lukewarm prospects leads to clients who question your worth and drain your energyThe mindset shift needed to see your email list as a relationship game, not a numbers gameFeatured BreakdownsOn Marketing Authenticity:My journey from "baby Mills" who feared being disliked to showing up as my full selfWhy second-guessing your personality and boundaries attracts clients who don't align with youThe freedom and results that come from using your authentic voice and languageHow calling out specifically who I want to work with ("ambitious, driven as fuck") filters my audienceOn Email Marketing Strategy:Why a smaller, more engaged list is better than a large, unresponsive oneThe data perspective: how unsubscribes actually improve your open rates and engagementMy "garden" analogy: unsubscribers create space for your ideal clients to thriveThe energetic shift that happens when wrong-fit people leave your ecosystemOn Business Boundaries:Why dreading client calls is a sign something needs to change in your marketingThe importance of clear, communicated boundaries in attracting the right peopleHow sharing when and how you work filters out wrong-fit clientsWhy I don't want "40 calls a day" but rather fewer, higher-quality connectionsResources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th)Self-paced course with workbooks and easy-to-digest training videosHuman Design as a tool for maintaining your energy (I'm a Generator!)Let's Connect!Come into my DMs if you want to chat about this topicShare your answers to the reflection questions belowTake ActionAsk yourself these questions:When was the last time you expressed a strong opinion in your marketing that may have been polarizing?Do you feel energized by most of your clients you're working with?Do you have clear, communicated boundaries and expectations for your audience?Remember, when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information.

Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you.Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £100! https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingKey Topics CoveredIn this value-packed episode, I explore:Why what seems like rejection is actually a powerful sign your marketing is working exactly as it shouldHow trying to appeal to everyone leads to resonating with literally no oneThe dangers of watering down your personality and avoiding strong opinions in your contentWhy attracting lukewarm prospects leads to clients who drain your energy and relationships you dreadThe mindset shift needed to see unsubscribes as creating space for your dream clientsFeatured BreakdownsOn Authentic Marketing:My journey from "baby Mills" who was afraid of turning people away to showing up as my full selfWhy being a people-pleaser in your marketing attracts clients who question your worth and pricingThe freedom that comes from using authentic language (yes, even dropping the occasional f-bomb)How calling out "ambitious, driven as fuck" people in my content attracts exactly those clientsOn Email Marketing Strategy:Why your email list is not a numbers game, but a relationship gameThe data perspective: how unsubscribes actually improve your open rates and engagementMy "garden" analogy: unsubscribers aren't weeds being pulled, but a natural process that allows your stronger plants to thriveWhy bigger isn't always better when it comes to your audienceOn Business Boundaries:The importance of clear, communicated boundaries in your marketingHow sharing when and how you work filters out wrong-fit clientsThe energetic shift that happens when you stop trying to appeal to everyoneWhy I don't want "40 calls a day" or "just any old Joe" in my businessResources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingSelf-paced course with workbooks and easy-to-digest training videosHuman Design as a tool for maintaining your energy (I'm a Generator!)Let's Connect!Come into my DMs if you want to chat about this topic @mills_grayShare your answers to the reflection questions belowTake ActionAsk yourself these questions:When was the last time you expressed a strong opinion in your marketing that may have been polarizing?Do you feel energized by most of your clients you're working with?Do you have clear, communicated boundaries and expectations for your audience?Remember, when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewGrab your coffee and join me today as I dive into the reality of different business timelines and results. Through two powerful client case studies, I'm sharing unfiltered truth about why some businesses see fast returns while others take longer - and why both paths can lead to success. If you've been comparing your timeline to others and feeling discouraged, this episode will give you the perspective and action steps you need.Key Topics CoveredIn this value-packed episode, I explore:Two real client case studies with dramatically different success timelinesWhy comparing business timelines without context is misleadingThe crucial factors that influence how quickly you'll see resultsHow to build resilience when results take longer than expectedPractical ways to measure progress beyond just sales numbersClient Case Study BreakdownsKate's 11-Day ROI Journey: https://podcasts.apple.com/gb/podcast/s5-ep-26-client-success-from-%C2%A3495-packages-to-%C2%A36k-in-11-days/id1551636077?i=1000660392062Product-driven strategist helping companies get into retailWe restructured her offer from £495 audits to £6,000 done-for-you servicesShe sold her first high-ticket offer within 11 daysSuccess came quickly because we optimized what was already in placeViola's 6-Month Growth Path:Copywriter specialising in beauty brandsBuilt her business foundation from scratchNeeded everything: website, offer development, marketing messageAfter six months of consistent effort, achieved a £15,000 monthSuccess took longer but created sustainable growthUnderstanding Your Business TimelineYour results depend on factors unique to you:Your starting point and existing foundationsWhether you have an established network and credibilityYour business model (high ticket vs. low volume)Your market's typical buying cycleHow quickly you can implement strategiesYour consistency level day after dayBuilding Resilience for the JourneyFocus on what's working by tracking clear metricsCelebrate milestones along the wayBuild a support system that understands the entrepreneurial journeyLearn to distinguish between "not working yet" and "not working at all"Commit to the process and trust your strategyAction StepsGrab a piece of paper and create two columns:First column: List all visible metrics of success (revenue, client numbers, testimonials)Second column: Write down invisible progress indicators (clarity, content created, relationships built)Circle three items from the second column that you can celebrate right nowConnect With MeIf you're ambitious, driven, and tired of seeing others in your industry succeed while you're still building, DM me on Instagram. Let's have a conversation about how I can help you achieve those goals and take a seat at the table of those who are scaling.Remember, your timeline is unique to you - it's not a reflection of your worth or potential, but of your specific circumstances and starting point. Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewGrab your coffee and join me today as I dive into the crucial importance of lead generation for sustainable business growth! In this episode, I'm sharing my personal journey with lead generation - from painful early mistakes to recent sold-out launches. If you're tired of the feast or famine cycle in your business, this episode will give you practical strategies to build a consistent lead generation engine that works even when you're not actively selling.Exciting Announcement 🎉I've recently launched the CEO Scale Sprint - a targeted 30-day intensive where we focus on filling a specific gap in your business that will drive immediate results. If you're looking for focused, transformative support, this could be perfect for you!Key Topics CoveredIn this value-packed episode, I explore:Why lead generation is a long-term strategy, not a last-minute effort before launchingHow I transformed from begging for clients to having sold-out launchesThe relationship between lead generation and consistent nurturingBreaking the feast-or-famine business cycle with strategic lead generationCreating a "superfan system" where people are ready to buy when you launchFeatured InsightsOn My Lead Generation Journey:The painful story of my first launch "Happy Me" that cost thousands but had zero leadsHow I shifted from focusing on creating offers to building relationshipsMy recent successful launches: the in-person SAW event and the CEO Scale SprintWhy two years of consistent lead generation created my "overnight success"On Building Your Lead Generation Engine:Why lead generation isn't just about collecting email addressesThe importance of attracting your "dreamy as fuck" clients through targeted messagingCreating multiple touchpoints for potential clients to experience your expertiseBuilding relationships with the right people who become superfansOn Nurturing Your Leads:The crucial relationship between lead generation and nurturingCreating slick nurture sequences that build relationships on autopilotWhy consistency matters - showing up with value even when not actively sellingUnderstanding that 90% of people who find you today won't buy todayAction Steps: Audit Your Lead Generation SystemAsk yourself these questions:Is my primary lead magnet specifically designed for my dreamy client, or is it generic?Do I have a consistent nurture system that builds relationships after someone joins my world?Am I showing up consistently with value even when I'm not actively selling?Do I have multiple touchpoints where potential clients can experience my expertise?Am I playing the long game or focused only on immediate conversions?If you answered "no" to any of these questions, start by creating one strategic lead magnet that's laser-focused on your dream client's specific challenges and desired outcomes.Let's Connect!DM me on Instagram to check my April availability if you'd like my help with your lead generation strategy @mills_gray on IG Share what piece of free content you've created that consistently attracts your dream clients and why you think it resonates with themResources MentionedSOAR in-person event in GuildfordCEO Scale Sprint program www.millsgray.comSuperfan system concept (credit to Sophie Griffiths)Remember, as I always say: Building a lead generation engine that creates mega fans takes time - it's a slow burner, but absolutely worth the investment! Hosted on Acast. See acast.com/privacy for more information.

Grab your coffee and join me today as I chat with Hazel Anderson-Turner, a business and coaching psychologist specializing in burnout prevention. Hazel shares her personal burnout story, how it led to writing her book "Coaching Through Burnout," and valuable insights about maintaining psychological flexibility. If you've ever felt overwhelmed by work or struggled with work-life boundaries, this episode offers genuine strategies to help you navigate these challenges more effectively.Exciting Announcement 🎉Hazel's book "Coaching Through Burnout" is now available at all major retailers including Waterstones, Foyles, and Amazon!Key Topics CoveredIn this value-packed interview, we explore:Hazel's personal burnout journey in corporate while juggling a new babyHow to recognise burnout warning signs before reaching crisis pointThe power of choice in preventing burnoutCreating non-negotiable self-care practices when facing intense work periodsHow leadership styles evolve through entrepreneurshipFinding your authentic definition of successFeatured Conversation BreakdownsOn Burnout Recognition:The physical warning signs (sleep disruption, frequent illness)Why we often manage symptoms rather than addressing underlying issuesHow parenthood can dramatically shift our capacity to "push through"On Post-Burnout Business Design:Setting functional boundaries around working hoursRecognising when you're slipping back into burnout-inducing patternsUnderstanding your natural energy cycles and seasonal productivityOn Leadership Evolution:Moving from saying "yes to everything" to becoming more discerningLearning to honor your body's signals and energy levelsThe importance of reconnecting with nature and seasonal rhythmsOn Success Redefinition:Shifting from external achievements to meaningful experiencesBalancing purpose with financial well-beingThe joy of creating experiences for loved ones through your business successResources MentionedHazel's book: "Coaching Through Burnout"Acceptance and Commitment Coaching approachSelf-publishing through The Unbound PressLet's Connect!Find Hazel's book on Amazon, Waterstones, or FoylesFollow Hazel for more burnout prevention strategies https://hazelandersonturner.co.uk/Take ActionIdentify your own burnout warning signsCreate non-negotiable self-care practices for busy periodsConsider your "power quarters" - when do you naturally have the most energy?Build a support network for your entrepreneurial journeyRemember, as Hazel reminds us: Your business should serve you too, not just your clients. Success isn't just about achievement but creating a meaningful life aligned with your values. Hosted on Acast. See acast.com/privacy for more information.

Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don't WorkEpisode OverviewGrab your coffee and join me today as I share a vulnerable moment about dealing with online trolls and reveal why cookie-cutter business strategies don't work. If you've been feeling pressured to follow conventional business models that don't align with your natural strengths, this episode will show you how creating individualised strategies can lead to remarkable results – even for businesses in the same industry!Key Topics CoveredIn this value-packed episode, I explore:Why cookie-cutter business strategies often fail entrepreneursHow I create custom strategies for clients in the same industry with different needsThe importance of building a business around your natural strengths and energyReal success stories: How two yoga instructors with different businesses both achieved $8k in revenue with tailored approachesMy personal experience dealing with trolls and criticism on business adsFeatured Stories & BreakdownsOn Dealing with Business Trolls:My vulnerable moment dealing with critics who misunderstood my business approachWhy people who have time to write essays in comment sections aren't growing their own businessesThe criticism of being "cookie-cutter" that inspired this episode's topicOn Customised Business Strategy:Case Study #1: Yoga teacher with 30k+ engaged followers who needed monetisation pathwaysCase Study #2: Yoga instructor trainer who needed to reclaim time while maintaining incomeHow different price points and strategies led to similar £8k results for both businessesWhy individualism is at the core of my coaching philosophyOn Finding Your Aligned Business Model:The two-column exercise to identify what energises vs. drains you in your businessHow to build your business model around your natural strengths and operating styleIncorporating human design principles to enhance business alignment *want to get a report here you go https://millsgray.kartra.com/page/HDbusinessauditMoving away from "vanilla" content to what genuinely lights you upSpecial MentionI just hosted an amazing in-person SAW event! Stay tuned for next week's episode where I'll be discussing launching in-person events and the power of face-to-face connections.Resources MentionedHuman design as a tool for business alignmentThe two-column exercise for identifying energy-giving vs. energy-draining activitiesTake ActionComplete the two-column exercise: activities that energise you vs. drain youEvaluate how much of your current business model is built around your strengthsConsider if you're ready to build a business designed around how you naturally operateRate and review this podcast to help others discover it!Let's Connect!Drop into my DMs to share what you discovered from today's episodeShare your two-column exercise insights with me on Instagram @mills_graywww.millsgray.comRemember: The most successful business isn't the one following the industry blueprint – it's the one designed around YOUR strengths and operating style! Hosted on Acast. See acast.com/privacy for more information.

Episode OverviewGrab your coffee and join me today as I answer your most-asked questions from my Instagram DMs! From authentic marketing to offer strategies and content creation, I'm diving deep into the real questions you've been sending me. If you've been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need.Key Topics CoveredIn this value-packed Q&A episode, I explore:How to be bold enough to repel the wrong fit clientsWhy authenticity in marketing matters (and how to actually do it)My transition from the "Five Ones" approach to a stacked offer strategyUsing my Spider Web content strategy for efficient content creationReal stories about trusting your gut in business relationshipsFeatured Question BreakdownsOn Authentic Marketing:Why being "vanilla" doesn't serve you or your clientsThe power of using your authentic voice (yes, even if you swear!)How showing up as yourself attracts the right clientsMy real example: How using "driven as fuck" in my content attracted the perfect clientOn My Offer Strategy:Why I moved away from the "Five Ones" approachMy current offer structure:Digital products (£9 - £197)New 4-week sprint program4-month and 8-month coaching optionsThe importance of creating clear pathways between offersOn Content Strategy:My Spider Web content strategy explained link - https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994How I turn one piece of content into multiple formatsExample: Converting a 20-minute podcast into various content piecesMy tips for efficient content repurposingResources MentionedMy CEO Day Spider Web Content Strategy (check show notes for access) https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994Workshop details for Guildford eventExamples of successful "Five Ones" implementation (Taki Moore, Maria Went)Let's Connect!Come say hi on Instagram - I love sending voice note responses to your questions! IG @mills_gray Share this episode to your stories and tag me for a happy dance!my website www.millsgray.comTake ActionReview your content strategy using my Spider Web methodEvaluate your offer stack - are there gaps to fill?Check your marketing messages - are you being authentically you?Remember, as I always say: Your gut always knows - trust it in business and beyond! Hosted on Acast. See acast.com/privacy for more information.

Meet Gemma Ann Barnes, a speaking and performance expert helping female visionaries master their stage presence, pitch confidently, and create massive impact through live speaking. From her roots in performing arts to becoming the go-to coach for stage-ready entrepreneurs, Gemma shares invaluable insights on commanding attention and converting from stage.Topics covered in this episode:Transitioning from performing arts to business ownership - why resilience mattersHandling public visibility and criticism while staying true to your visionThe power of authentic content creation versus following market trendsWhy speaking engagements trump online presence for authority buildingSpecial Guest Insights: Currently accepting speaking clients at two levels:Speaker Intensive: 4-hour foundation program for aspiring speakers (0-10 speaking gigs)1:1 Coaching: Personalized support for upcoming speaking events and stage presence masteryLet's connect:Find Gemma: @GemmaAnnBarnes on InstagramWebsite: gemmaannbarnes.comBook a Speaker Intensive session https://www.gemmaannebarnes.com/the-speaker-intensiveKey quote: "Online space is saturated... But as soon as you step onto a stage, that audience in the room, they are eating at the palm of your hand."Resources mentioned:Speaker Intensive Program1:1 Speaking Coach servicesPerformance preparation techniquesVoice coaching expertiseNext episode: Mills will share another inspiring female entrepreneur success story next month - stay tuned! Hosted on Acast. See acast.com/privacy for more information.

Email Nurture Sequence: Why your lead magnet isn't converting Sit back with me today as we dive into something super important - the nurture sequence. It's all about building that essential trust before any sale happens. And if you're finding yourself with amazing lead magnets but hearing crickets afterward, or rushing straight to the sale without building connection, this episode is exactly what you need.I want to break down why your nurture sequence might be holding you back (and yes, if you're jumping straight from a free PDF to selling your £2,000 course, we need to talk!). Think of it like dating - you wouldn't go straight from "hello" to "let's get married," right? Let's explore how to create that perfect journey for your clients.Special Blueprint Alert! 🎉 Stay until the end for my proven content strategy blueprint, including exactly how to structure your value-first emails, story-based content, and authority-building messages. Plus, I'm sharing a golden nugget I usually save just for my 1:1 clients!Topics covered on The Art of the Nurture Sequence:Common nurture sequence problems and why they're costing you salesHow to build the perfect bridge between your lead magnet and your offerCreating trust-building content that showcases your expertise without overwhelming your audienceThe proven framework for compelling nurture content (including my secret authority-building tips!)Let's work together:Two 1:1 spots available for complete business overhaulDM me on Instagram @mills_gray to discuss working togetherReady to transform your lead generation and nurture sequence?Remember - the goal isn't just to maintain contact, it's to create an environment where buying from you feels like the next logical step.Resources mentioned:Free lead magnet: Irresistible Hooks & Captions Guide A free lead magnet about creating irresistible hooks and captions for content https://millsgray.kartra.com/page/IGcpationshooksRecent podcast feature (link in bio!)Nurture sequence blueprintCurrent non-negotiable: Every Wednesday, gym session with Faye followed by 90 minutes in the spa - because even CEOs need their reset time! Come share your non-negotiables with me in the DMs - I'd love to hear them!my recent guest appearance on another podcast discussing lead generation.https://podcasts.apple.com/gb/podcast/lead-generation-selling-and-scaling-as-a/id1728025722?i=1000686196298 Hosted on Acast. See acast.com/privacy for more information.

Is Your Business Running You? The Real Talk About Boundaries and Business TransformationSit back, relax, and let's dive deep today. We're talking about something that comes up over and over again with my clients - it's all about transforming burnout into a business model that actually energizes you and has you loving your work again.I want to share a story that might sound familiar. A client came to me absolutely exhausted (I could see why!). She had a thriving membership program, was super passionate about her work in weight loss coaching, clients were getting amazing results... but she was answering WhatsApp messages late into the night and checking her phone first thing in the morning. Sound familiar? Let's dive into how we transformed this.Special Announcement for February! 🎉 I'm launching something exciting for those of you who want support but aren't ready for a longer commitment - The CEO Scale Sprint! This focused 30-day intensive is where we'll transform one key area of your business together. Beta price of £495 (increasing to £695 in March) with just 3 spaces available.Let's work together:Topics covered on Breaking Free From Business Burnout:Why giving everyone the same level of access means you're actually underserving your best clientsHow to reimagine your offer suite to serve both your clients and yourself betterSetting real boundaries that stick (and why your business needs them to scale)Creating value alignment at each tier - making your services more accessible AND more profitableDM me 'CEO Sprint' on Instagram @mills_grayJoin the community: facebook group mind your mindsetwebsite www.millsgray.comRemember - you can't serve your clients by burning yourself out. It's time to make sure your business model serves everyone, including you.Resources mentioned:Voxer for business boundariesWhatsApp business strategiesCEO Scale Sprint programGrab those opportunities, and if you're a parent - yes, it's half term this month! Make this shorter month count. Come say hello in the DMs if this resonated with you!click the link below to see more about CEO SCAL SPRINThttps://docs.google.com/document/d/18MZPLuUKdOE3tcH6CmTcr7z-9qvDwSOrChAKuzi0GhU/copyHosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Soul Leaders podcast, host Mills Gray discusses the common challenges business owners face, particularly the feeling of being a bottleneck in their own business. She shares insights on how to identify and overcome these bottlenecks through strategic planning, automation, and effective team management. The conversation emphasizes the importance of understanding the client journey and implementing systems that allow for smoother operations and scaling. Mills also highlights the success stories of her clients who have managed to automate their sales processes and achieve significant growth without being overwhelmed.TakeawaysMany business owners feel like they are the bottleneck in their growth.It's common to feel overwhelmed by constant client demands and decision-making.Small tweaks in processes can lead to significant improvements.Identifying tasks that require your unique input is crucial for efficiency.Automation can help streamline client onboarding and communication.Planning and strategizing are essential for effective scaling.Having a clear team structure and guidelines can alleviate pressure.Tracking your daily tasks can reveal inefficiencies and bottlenecks.Understanding the client journey is key to improving sales processes.Realizing where the bottleneck is allows for targeted solutions.Quotes From Mills"Why is this not happening for me?""Does this actually need me?""Realise where the bottleneck is."Connect with Mills www.millsgray.cominstagram.com/mills_gray Hosted on Acast. See acast.com/privacy for more information.

"When I am lit up, when I am in flow, I can go literally at a thousand miles per hour versus when I'm not in flow, I don't."This week Mills dives into the power of human design in business launches, sharing her recent success in rapidly launching an in-person event "Stand Out and Rise" while following her generator energy. She breaks down her strategic approach to event planning - from venue selection to waitlist creation - demonstrating how to launch efficiently by prioritising sales before content creation.Key Topics:Launching an in-person event (Stand Out and Rise/SOAR) while leveraging human design principlesUsing generator energy effectively for business launchesStep-by-step process for launching an in-person eventData-driven approach to content creationLaunch Process:Venue selection in GuildfordSecured guest expert (Pippa - PR specialist)Topic selection based on podcast analytics and engagement dataCreated waitlist while developing sales pageUsed AI for sales page content creationLaunched to waitlist first (40 signups), then wider networkEvent Details:Name: Stand Out and Rise (SOAR)Location: Guildford, SurreyFocus: Visibility, content creation, AI usage, attracting ideal clientsFormat: Will be recorded as podcast contentKey Insights:Importance of selling first, creating content laterUsing data to inform decision-makingLeveraging human design (generator type) for optimal performanceBreaking down large projects into manageable stepsLooking to book SOAR - click here Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Soul Leaders podcast, host Mills shares her personal journey with cold water swimming and how it has transformed her mindset. She draws parallels between the challenges of cold water swimming and the obstacles faced in business, emphasizing the importance of stepping out of one's comfort zone. Mills discusses the common barriers that prevent individuals from investing in themselves and their businesses, encouraging listeners to take messy action rather than waiting for the perfect moment. She concludes with a challenge for listeners to confront their fears and take actionable steps towards their goals.TakeawaysCold water swimming boosts my confidence and mindset.Stepping out of comfort zones leads to growth.Waiting to be ready can hinder progress.Investing in yourself is crucial for success.Messy action is better than perfection.Identify and confront your fears.Taking action can lead to unexpected results.Small changes can lead to significant growth.Journaling can help clarify excuses and fears.Engaging with challenges can lead to personal development.Quotes"What's the real fear here?""Flip the fear into action.""Journal your biggest excuse."Contact www.millsgray.comwww.instagram.com/mills_gray Hosted on Acast. See acast.com/privacy for more information.

summaryIn this conversation, Mills Gray discusses the transition into a CEO mindset, emphasing the importance of habit stacking, strategic planning, and effective systems for business success. She shares insights on optimizing lead generation, enhancing client journeys, and the significance of mindset shifts from being reactive to strategic. The conversation also highlights practical steps for identifying bottlenecks and setting boundaries to improve productivity and revenue without increasing work hours.takeawaysHabit stacking is a crucial skill for business owners.Monthly mapping days help in setting clear goals.Lead generation strategies are essential for business growth.Onboarding processes can significantly save time.A well-organized calendar enhances productivity.Shifting mindset from worker bee to CEO is vital.Identifying bottlenecks can streamline operations.Setting boundaries is important for maintaining work-life balance.Automation can free up valuable time for business owners.2025 is the year to take bold actions and stop playing small.Quotes "Onboarding can save you a lot of time.""What would a CEO do in this situation?""Identify where you are the bottleneck."Contact www.millsgray.comwww.instagram.com/mills_gray Hosted on Acast. See acast.com/privacy for more information.

 2025 Strategic Business Planning GuideKey Takeaways:Power Quarter PlanningIdentify your strongest performing quarterPlan major launches around your peak energy periodsExample quote: "I want you to choose your most powerful quarter. So have a think about when you know you'll show up the strongest."Content Strategy AlignmentFocus on content types that play to your strengths (video, writing, speaking)Choose platforms where you feel most authenticIdentify core topics that convert wellOffer Stack ReviewEvaluate current offerings: keep, ditch, or tweakLook for gaps in revenue streamsConsider new opportunities for 2025Systems & SupportAssess need for:AutomationDelegationTeam support (VA, strategic help, branding)Tech systemsNon-Negotiables for 2025Set firm commitmentsCreate implementation timelinesBook monthly CEO days for planningRevenue PlanningSet realistic quarterly targetsBreak down monthly revenue goalsAnalyze if current offers can meet targetsImplementation Tips:Allow flexibility in plansSpend 30 minutes weekly reviewing progressFocus on one major initiative per quarterDon't try to change everything at onceNotable Quote: "Without implementation you're really just journaling. So we need to make sure that there is implementation going on and that you're not just doing all these great grand plans, got these great ideas, you're writing it all down and it stays in a book."Contact Information: Instagram: Mills_Gray Services: Three-tiered structure focusing on:Stacked off strategyClient magnet methodCEO systems framework Hosted on Acast. See acast.com/privacy for more information.

"Today's episode is your kind of non-bullshit 2025 planning guide. And I feel like it's one that you might actually use." - Mills GrayEpisode OverviewIn this Boxing Day special, Mills breaks down a practical and honest approach to business planning for 2025. Moving beyond traditional goal-setting exercises, she offers a three-part framework for meaningful reflection and planning that serves real business owners.Key HighlightsA realistic approach to year-end review and planningThree-part framework for business evaluation:Celebrating Real WinsHonest Reality CheckEnergy AuditPart 1: Celebrating Real WinsRevenue milestones and growthClient success storiesPersonal growth moments including:Saying no to non-ideal clientsRaising prices confidentlyImplementing automationMaintaining content consistencySetting boundariesOvercoming imposter syndromePart 2: Honest Reality CheckIdentifying soul-draining activitiesEvaluating marketing tactics that didn't workTime allocation analysisContent engagement reviewClient feedback patternsAreas of over-complicationUnused tools and subscriptions auditPart 3: Energy AuditActual working patternsPeak performance timesSeasonal patternsClient work energy assessmentContent creation flowSales conversion analysisFinancial deep diveComing UpStay tuned for the strategic planning episode releasing on January 2nd, 2025!2024 MilestonesWeekly podcast episodes throughout the yearThree-step series completion12 Days of CEO Magic seriesConsistent content deliveryConnect With MillsShare your thoughts and planning insights with Mills on social media Tag Mills in your stories for a reshare or visit her website www.millsgray.com Hosted on Acast. See acast.com/privacy for more information.