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Design Disciplin

Author: Dr. Mehmet Aydın Baytaş

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Design Disciplin publishes a video podcast and articles that shine a light on the many facets of “design” – creativity, business, technology, art, research, philosophy, personal growth, and more – through conversations with creatives, leaders, and scholars, and concepts based on technical and theoretical research.
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April Dunford spent 25 years running marketing, product, and sales teams as a startup executive.Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin. Even though her experience comes from leading business-to-business marketing, she offers lessons that we can adapt to a whole range of situations – including but not limited to how our design projects speak to their audience, and how to position ourselves towards potential employers and clients.https://designdisciplin.com/april-dunford:: Books, Links, Resources+ Obviously Awesome by April Dunford: https://geni.us/obviously-awesome+ The Challenger Sale by Matthew Dixon and Brent Adamson: https://geni.us/challenger-sale+ The Four Steps to the Epiphany by Steve Blank: https://geni.us/four-steps-to+ The Lean Startup by Eric Ries: https://geni.us/lean-startup-dd:: Connect with Design Disciplin+ Website: http://designdisciplin.com​+ Podcast: http://podcast.designdisciplin.com​+ Instagram: http://instagram.com/designdisciplin/​+ Twitter: http://twitter.com/designdisciplin/​+ YouTube: http://youtube.com/designdisciplin+ Bookstore: http://designdisciplin.com​/bookstore:: Connect with April Dunford+ Website: https://aprildunford.com/+ Twitter: https://twitter.com/aprildunford:: Episode Bookmarks00:00​ What is "positioning"?02:02 April's story06:19 "Marketing" vs. "design" vs. "product"09:21 Design methods, lean vs. service-driven, "positioning baggage"15:54 What the product is vs. who the product is for22:55 Positioning for consumer products, professional services, and individual careers33:15 Skills and advice for younger professionals35:53 Execution: a question no-one asks39:00 Books40:46 What is next for April Dunford?41:44 Extracurriculars43:16 Closing
https://designdisciplin.com/hci-profession# Related Books, Links, and Resources- Conceptions of the Discipline of HCI: Craft, Applied Science, and Engineering by John Long and John Dowell: https://discovery.ucl.ac.uk/id/eprint/15292/1/15292.pdf- Essence and Existence in Thomistic Philosophy: https://aquinasonline.com/essence-and-existence/- HCI Research as Problem-Solving by Antti Oulasvirta and Kasper Hornbæk: https://dl.acm.org/doi/10.1145/2858036.2858283- HCI Theory: Classical, Modern, and Contemporary by Yvonne Rogers: https://www.morganclaypool.com/doi/abs/10.2200/S00418ED1V01Y201205HCI014- Human–computer interaction: A stable discipline, a nascent science, and the growth of the long tail by Alan Dix: https://www.sciencedirect.com/science/article/pii/S0953543809000952- Human Computer Interaction - Brief Intro by John M. Carroll: https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/human-computer-interaction-brief-intro- Interaction Criticism: A Proposal and Framework for a New Discipline of HCI by Jeffrey Bardzell and Shaowen Bardzell: https://dl.acm.org/doi/abs/10.1145/1358628.1358703- Making epistemological trouble: Third-paradigm HCI as successor science by Steve Harrison, Phoebe Sengers, and Deborah Tatar: https://ieeexplore.ieee.org/document/8149660- Post-cognitivist HCI: Second-Wave Theories by Victor Kaptelinin et al.: https://dl.acm.org/doi/10.1145/765891.765933- Revisiting the Three HCI Waves: A Preliminary Discussion on Philosophy of Science and Research Paradigms by Emanuel Felipe Duarte and M. Cecília C. Baranauskas: https://dl.acm.org/doi/10.1145/3033701.3033740- The Psychology of Human-Computer Interaction by Stuart Card, Thomas Moran, and Allen Newell: https://geni.us/psychology-of-hci- The Three Paradigms of HCI by Steve Harrison, Deborah Tatar, and Phoebe Sengers: https://people.cs.vt.edu/srh/Downloads/HCIJournalTheThreeParadigmsofHCI.pdf- The Three Waves of HCI: A Perspective from Social Sciences by Mayra Sousa Resende, Willian Perpétuo Busch, and Roberto Pereira: http://capaihc.dainf.ct.utfpr.edu.br/artigos/CAPA17_paper_5.pdf- Third-Wave HCI, 10 Years Later – Participation and Sharing by Susanne Bødker: https://interactions.acm.org/archive/view/september-october-2015/third-wave-hci-10-years-later-participation-and-sharing- When Second Wave HCI Meets Third Wave Challenges by Susanne Bødker: https://dl.acm.org/doi/10.1145/1182475.1182476# Connect with Design Disciplin- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro05:05 HCI is academic research09:48 HCI is computer science12:22 HCI builds on social sciences and humanities16:29 Closing
Martin Stellar is a coach and consultant for ethical sales and business growth, as well as a former monk, tailor, and copywriter.Martin has lived an incredibly rich life, with many creative and introspective adventures. He draws on his experiences and years of study in psychology and business, to provide guidance for professionals and entrepreneurs.I met Martin earlier this year as I took up his offer on a coaching call, curious to see how his experience and framework would apply to this project, Design Disciplin. He gave me food for thought on the ethics and psychology of entrepreneurship that was far more useful and wider-ranging than I expected. In this conversation, we revisit some of those ideas, find some new ones, and dig into Martin's extraordinary story. We discuss mental models that have value reaching far beyond sales and business – we arrive at frameworks we can use to align our professional and personal lives.https://designdisciplin.com/martin-stellar# Books, Links, and Resources- Clients from Hell: https://clientsfromhell.net/- Getting Everything You Can Out of All You've Got by Jay Abraham: https://geni.us/getting- How to Win Friends and Influence People by Dale Carnegie: https://geni.us/how-to-win-friends-dd- Mindfulness, Bliss, and Beyond by Ajahn Brahm: https://geni.us/mindfulness-bliss- Never Split the Difference by Chris Voss: https://geni.us/never-split- Pitch Anything by Oren Klaff: https://geni.us/pitch-anything- Spent by Geoffrey Miller: https://geni.us/spent-dd- The Futur: https://thefutur.com/- The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces- Zen Mind, Beginner's Mind by Shunryu Suzuki: https://geni.us/zen-mind-dd# Connect with Design Disciplin- Website: http://designdisciplin.com​​- Podcast: http://podcast.designdisciplin.com​​- Instagram: http://instagram.com/designdisciplin/​​- Twitter: http://twitter.com/designdisciplin/​​- YouTube: http://youtube.com/channel/UCtXM3JdnE...​- Bookstore: http://designdisciplin.com​/bookstore​# Connect with Martin Stellar- Website: https://martinstellar.com/- Twitter: https://twitter.com/martinstellar# Episode Bookmarks00:00​ Designing personal presence and conversational experience03:36 Ethical Sales08:05 Having conversations and being interested, at scale14:56 The rewards and troubles of curious living and reinventing oneself20:46 The path and philosophy of a monk25:51 Becoming a tailor and entrepreneur29:40 What design is the right design?34:48 Aligning business goals and self-goals41:35 Books43:28 Places and tools for work44:10 What's next for Martin Stellar45:11 Closing
Jofish Kaye is a computer scientist who aligns design, data, and qualitative exploration for human-centered product innovation.His superb track record as a scholar includes more than 100 publications and affiliations with MIT, Cornell, and Microsoft Research. Surprisingly, his career has been in corporations: following stints at Nokia, Yahoo, and Mozilla, he is now a director of AI and UX at Anthem.I have been a fan of his work for many years – he is a brilliant research writer whose takes are as entertaining as they are rigorous and instructive. In the longest episode of Design Disciplin to date, we had a massively wide-ranging conversation on pretty much all of our mutual interests: research, philosophy, social sciences, leadership, and more.https://designdisciplin.com/jofish-kaye# Books, Links, and Resources- Jofish Kaye on the Changing Academic Life Podcast by Geraldine Fitzpatrick: http://www.changingacademiclife.com/blog/2019/2/2/jofish-kaye- The Mundanity of Excellence: An Ethnographic Report on Stratification and Olympic Swimmers by Daniel F. Chambliss: https://academics.hamilton.edu/documents/themundanityofexcellence.pdf- The Structure of Scientific Revolutions by Thomas Kuhn: https://geni.us/structure-of-sci- Undisciplined disciples: everything you always wanted to know about ethnomethodology but were afraid to ask Yoda by Alan F. Blackwell, Mark Blythe, and Jofish Kaye: https://doi.org/10.1007/s00779-017-0999-z# Connect with Design Disciplin- Website: http://designdisciplin.com​​- Podcast: http://podcast.designdisciplin.com​​- Instagram: http://instagram.com/designdisciplin/​​- Twitter: http://twitter.com/designdisciplin/​​- YouTube: http://youtube.com/channel/UCtXM3JdnE...​- Bookstore: http://designdisciplin.com​/bookstore​# Connect with Jofish Kaye- Personal Website: http://jofish.com/- Twitter: https://twitter.com/jofish- LinkedIn: https://www.linkedin.com/in/jofish# Episode Bookmarks00:00:00​ What does Jofish mean?00:02:00 Being a Scientist in Design00:06:05 Methods for Understanding Users00:10:17 Ethnomethodology00:13:04 Epistemology00:16:00 On Books and Papers00:18:53 On Videos, Documents, and Slide Decks00:25:52 Tactical Design00:28:13 New Job as Director of UX and AI00:33:49 Studying at MIT and Cornell00:38:00 Academia vs. Corporations, and the HCI Research Community00:43:32 Being a Scientist at a Corporation00:46:49 Productivity, Priorities, and Balance00:58:30 Publishing Research, at Corporations01:06:27 The Meaning of Design01:07:27 Places and Tools for Work01:08:33 Life Outside Work01:09:44 Closing
Design Thinking has become a religion.This is the story of how a philosophical idea was turned into a product with a worldwide following in the hands of a business genius.https://designdisciplin.com/the-story-of-design-thinking# Related Books, Links, and Resources- Change by Design by Tim Brown: https://geni.us/change-by-design- Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence- Creative Engineering by John E. Arnold: https://geni.us/creative-engineering- David Kelley: From Design to Design Thinking by Maria Camacho: https://www.sciencedirect.com/science/article/pii/S2405872616300065- Good to Great by Jim Collins: https://geni.us/good-to-great-dd- Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari: https://geni.us/homo-deus-dd- Ideo’s David Kelley on “Design Thinking”: https://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking- Interview with David Kelley by Alex Pang: http://web.stanford.edu/dept/SUL/sites/mac/primary/interviews/kelley/trans.html- Religion for Atheists by Alain de Botton: https://geni.us/religion-for-atheists- Sapiens: A Brief History of Humankind by Yuval Noah Harari: https://geni.us/sapiens-dd- The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation- The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces- The Roots of IDEO's Design Thinking Process by Dexter Francis: https://www.linkedin.com/pulse/roots-ideos-design-thinking-process-dexter-francis/# Connect with Design Disciplin- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro01:06 The Philosophy of Design Thinking03:50 The Process of Design Thinking07:00 The Product: Design Thinking10:55 Productization14:27 The Religion of Design Thinking
Erik Stolterman is Professor of Informatics at Indiana University Bloomington, as well as a professor at the Institute of Design at Umeå University, Sweden, where he originates.A prolific scholar of design theory and philosophy, he has co-authored 5 books and more than 150 academic publications with a focus on the design of digital and interactive systems.His work has been immensely useful to mine. In his writings, I find the words I need to articulate my ideas. He writes, among other things, on the relationships between people and products, on the value and ideals of various design research approaches, and on the synergy of design research and design practice. I spoke with him about the basics: How does he know what he knows? And what can designers learn from philosophy?https://designdisciplin.com/erik-stolterman# Books, Links, and Resources- Back to the Rough Ground by Joseph Dunne: https://geni.us/back-to-the-rough- Things That Keep Us Busy: The Elements of Interaction by Lars-Erik Janlert and Erik Stolterman: https://geni.us/things-that-keep-us- The Design Way by Harold G. Nelson and Erik Stolterman: https://geni.us/design-way- The Examined Life by Robert Nozick: https://geni.us/the-examined-life- The Idea of History by R.G. Collingwood: https://geni.us/the-idea-of-history- The Nature and Aesthetics of Design by David Pye: https://geni.us/the-nature-and-aesth- The Systems Approach by C. West Churchman: https://geni.us/the-systems-approach- Thoughtful Interaction Design by Jonas Löwgren and Erik Stolterman: https://geni.us/thoughtful-interaction# Connect with Design Disciplin- Website: http://designdisciplin.com​​- Podcast: http://podcast.designdisciplin.com​​- Instagram: http://instagram.com/designdisciplin/​​- Twitter: http://twitter.com/designdisciplin/​​- YouTube: http://youtube.com/channel/UCtXM3JdnE...​- Bookstore: http://designdisciplin.com​/bookstore​# Connect with Erik Stolterman- Personal Website: http://transground.blogspot.com/# Episode Bookmarks00:00​ Who is Erik Stolterman?01:43 Design Philosophy as a Carreer06:46 Research Methods09:54 Design Competences14:49 Theory's Value Proposition for Professionals21:50 Transfering Knowledge from Scholarship to Practice24:51 Standing Out in Academia30:04 Books36:04 A Warning on Design Thinking39:33 Next Steps41:17 What else does Erik Stolterman do?43:00 Closing
"Design research" means different things to different people. This episode illuminates the three faces of design research: research for, into, and through design.https://designdisciplin.com/the-three-faces-of-design-research# Related Books, Links, and Resources- Christopher Frayling speaking at the Research Through Design 2015 Conference: https://vimeo.com/129775325- Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence- Design Research Through Practice by Ilpo Koskinen et al.: https://geni.us/design-research-thr- Designing Brand Identity by Alina Wheeler: https://geni.us/designing-brand- Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography- Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems- How To by Michael Bierut: https://geni.us/how-to-dd- How to Fly A Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse- Making and Breaking the Grid by Timothy Samara: https://geni.us/making-and-breaking- Research in Art and Design by Christopher Frayling: https://researchonline.rca.ac.uk/384/3/frayling_research_in_art_and_design_1993.pdf- The Art of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/art-of-innovation- The Ten Faces of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/ten-faces- Thinking with Type by Ellen Lupton: https://geni.us/thinking-with-type-dd# Connect with Design Disciplin- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro04:32 Research in Art and Design by Christopher Frayling06:30 Research for Design12:53 Research into Design15:31 Research through Design20:20 Closing Remarks
The Bookstore

The Bookstore

2021-04-0503:48

Announcing the Design Discipline Bookstore: a collection of hand-picked must-haves for the library of any designer or design enthusiast.Every single title we offer in the Bookstore is either chosen by myself after a cover-to-cover reading, or recommended by our guests.http://designdisciplin.com/bookstore# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: http://instagram.com/designdisciplin/​- Twitter: http://twitter.com/designdisciplin/​- YouTube: http://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore
Håkan Lidbo is a musician, artist, innovator, designer, and founder of the Rumtiden Idea Lab, an unconventional creative workspace in Stockholm.The work of Håkan and his collaborators stretches across music, art, installations, games, robots, software, public installations, and more. It's quite difficult to define exactly what they do, which is a testament to their vision: "bringing totally new ideas into the world that weren't here before."Håkan himself is wildly prolific (he has released more than 350 records and held a world record for the fastest-releasing musical artist in the early 2000s) and an embodiment of innovation. I sat down with him to talk about how he's able to place himself outside conventional structures and traditions while thriving as a productive and creative leader.http://designdisciplin.com/hakan-lidbo# Related Books, Links, and Resources- Antifragile by Nassim Nicholas Taleb: https://geni.us/antifragile-dd- Change by Design by Tim Brown: https://geni.us/change-by-design- Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence- Creative Selection by Ken Kocienda: https://geni.us/creative-selection-dd- Elektron Music Machines: http://elektron.se/- Homo Deus by Yuval Noah Harari: https://geni.us/homo-deus-dd- How To by Michael Bierut: https://geni.us/how-to-dd- How to Fly a Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse- Reason Studios (formerly Propellerhead Software): https://www.reasonstudios.com/- Sapiens by Yuval Noah Harari: https://geni.us/sapiens-dd- Simone Giertz: https://www.simonegiertz.com/- Teenage Engineering: https://teenage.engineering/- The Almanack of Naval Ravikant by Eric Jorgenson: https://geni.us/almanack- The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation- The Bed of Procrustes by Nassim Nicholas Taleb: https://geni.us/bed-of-procrustes- The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces- Zoom H1N (Håkan's voice recorder): https://geni.us/zoom-h1n# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Connect with Håkan Lidbo- Personal Website: https://www.hakanlidbo.com/- Website for Rumtiden: https://www.rumtiden.com/- Twitter: https://twitter.com/hakanlidbo- Instagram: https://www.instagram.com/hakan_lidbo/# Episode Bookmarks00:00:00 What does Håkan Lidbo do?00:04:29 The Structure of Rumtiden00:12:26 Håkan's Story00:28:08 From Art to Platform00:35:05 Learning Imagination00:41:40 "Design"00:55:14 Books00:56:24 Places and Tools00:57:47 Lego01:02:21 Swedish Synthesizers01:06:14 Collaboration and Singing Tunnels01:12:54 Failure and Art01:16:34 Inspirations01:22:02 Closing
Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.http://designdisciplin.com/strategy-and-tactics-in-design# Related Books, Links, and Resources- Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5- Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju- High Resolution: https://www.highresolution.design/- Joseph La Delfa: https://cafeciaojoe.com- The Art of War: https://amzn.to/3bKK3K7- The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH- Visualize Value: http://visualizevalue.com/- How To by Michael Bierut: https://amzn.to/30KVVp2# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro01:09 Inspirations02:05 What does "design" mean?04:53 What do "strategy" and "tactics" mean?06:15 Why is this useful?11:47 What does it look like?15:34 Closing
Carl-Johan Lindqvist is co-founder of the Gothenburg-based design studio Lundgren+Lindqvist.Lundgren+Lindqvist’s practice covers visual identity design, art direction, graphics, print, packaging, signage, and web development. In all of these domains, their work sets the bar in terms of taste and sophistication.L+L describe themselves as a studio with "purpose and precision," while Carl-Johan specializes as a developer who “utilizes code as a tool as natural to the design process as pen and paper.” Our conversation unpacks exactly what these ideas mean. We discuss their inspirations, process, philosophy, and tactics; their advice for younger generations; and the tensions between business, technology and craftsmanship that define creative professions today.http://designdisciplin.com/carl-johan-lindqvist/# Related Books, Links, and Resources- Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems- Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography- Getting Real by Basecamp: https://geni.us/getting-real-dd# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Connect with Lundgren + Lindqvist- Website: https://www.lundgrenlindqvist.se/- Facebook: https://facebook.com/lundgrenlindqvist- Twitter: https://twitter.com/lndgrnlndqvst- Behance: https://www.behance.net/lundgrenlindqvist- Github: https://github.com/lundgrenlindqvist- Instagram: https://instagram.com/lundgrenlindqvist- Pinterest: https://pinterest.com/lndgrnlndqvst# Episode Bookmarks00:00 Intro02:02 The Space03:14 Inspirations06:21 Books11:40 Value Creation18:13 Style, Constraints, Responsive Design22:32 Blessings and Curses of Mobile Technology30:43 Brand Identity Checklist35:24 Advice for Young Designers41:08 Favorite Failures47:40 Parting Advice
Episode Zero

Episode Zero

2021-02-1505:59

This is a "prototype" episode; an attempt to explain what you'll find at Design Discipline, and an iteration on technicalities.http://designdisciplin.com/episode-zero/# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore
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