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Planet Driven Brands

Planet Driven Brands

Author: Nic Jones

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Description

The Planet Driven Brands Podcast™ launched in April 2021 and is a collection of short stories discussing how sustainability and brands can, and should be compatible.

We are collecting a library of insight and thought leadership on the, sometimes complex, relationships between brands (and businesses) and the sustainability of the Planet.
Each podcast has its own journey, and as a collective we have a powerful story to tell for anyone interested in how we can all collaborate in building a more sustainable World.

Together we will learn from experts what has been achieved and what we should be striving for.
We are all on a journey and we believe 1 million small steps taken together is worth more than a few large steps taken individually.
The Planet Driven brands Podcast will investigate how we can achieve this.
For anyone wishing to join the journey, to study it or to build upon it, this is our small contribution, please enjoy.

We all have a responsibility to create a better world for the generations to come.
Do brands share this responsibility? Discuss!

We are about changing the world, one brand at a time.

We know brands have positive impacts on consumers and we want to bottle that!

We also highlight brands as drivers for change and the role they play as influencers.
This is a library of thought leadership for all to share. It's our small contribution.

Planet Driven Brands™ has a better purpose, a better reason-to-be, that will impact positively on the world in which we live.
45 Episodes
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Euan has over 30 years leading client service agencies. No-one understands better how societal and cultural shifts are required and the role this industry can play. However he warns that this is not an easy shift for anyone. A must listen if you're a fan of "Contribution not commentary".
Jason is on a mission to help people. His story of how he got to start and run the Bread & Jam food & drink festival, is fascinating. From Tv producer to olive oil producer and onwards...it's a great story and one told through the lens of how he is helping the Planet!
Zoe talks about how weddings need to move from single-use to a more sustainable model and how she has set up a plan-based kitchen to help move the service industry in this direction.
Jim describes how he is building a sustainable rewards programme, saving the planet one tree at a time!
Brad discusses the art of developing Plant-Based cheese and how his methods are steeped in the traditions old methods learned growing up on a dairy farm. Furthermore he describes how his business has taken on a remarkable CEO - Mother Earth!
Jane is a pioneer of purpose led, sustainable agencies having started 23REd over 20 years ago. Here she takes us through her story and how times have changed. Some brands have led, but others have dragged their heals, either way we need to face the reality of where we are now.
Emeline is a global leader in sustainable diets. Here she describes how we need systemic change to help the planet and it's population and to change our eating habits.
Dr Danial Stwart has an amazing vision; one which takes Carbon Dioxide and converts it into everyday items. In this podcast he explains how this is even possible - It'll blow your mind!
Geraldine discusses her passion for the transformation of dairy farming and demonstrates how Refarm'd will assist everyone within that supply chain to create a better system for a better world.
Jason shares with us his passion for reducing waste and how his platform, YoungPlanet is achieving this. The story is insightful, charming and instructive as he awakens the collborative to the art of giving!
Planet Driven Brands Podcast Sarah is a 'super expert' on sourcing packaging and how it will become more sustainable. As she says: "People are realising how much waste is being generated when they see a stack of packaging material and a stack of boxes sitting on their dining room table!"
Amanda Rolat shares her story of how she went from lawyer to vegan pet food entrepreneur. And its all thanks to her beloved Harry!
Andy Cording talks about sustainability in the retail environment and how brands and retailers are stepping up their game. As he says: "We've got to create spaces within our retail environments to tell the sustainability story as accurately as possible in a way that is relevant and exciting to consumers!"
Belal Habib chats to the Planet's Agency about Circularity withinb the packaging industry. As he says: "Let's put our hands up and not blame just one particular industry for this issue that we're in. We're all in it together!"
Che is a consumer insights guru and here he gives us the benefit of his huge experience with people and brands. As he says: "Absolutely the responsibility is on brands to move in a more sustainable direction, but many of them are not going to do that without the consumer impetus there, and the consumer sentiment being behind these changes."
Sarah Luiz discusses the systemic changes needed to build better, more innovative businesses and rallies around our need to tackle waste.
Claire is a leader in the sustainable, plant-based, ethical investment community. Today we capture her journey, through investment banking to set up the fast growing Beyond group.
Planet Driven Brands Podcast Andrew Ely. Andrew has over 5 years experience with the sales and marketing of plant-based brands into UK and EU retail. He spent most of that time bringing Green & Gold to the UK, establishing and growing it – it also explains his passion for oats! Andrew shares his wisdom with...
Bobi is a highly experienced media and advertising professional who I have had the pleasure of knowing for over 25 years! Bobi is now heading up media at advertisers representative group ISBA and most interestingly for us, she is also the lead on diversity and inclusion, which within the advertising industry has been a particular 'conundrum' for many years. Here Bobi tackles the issues head on!
Planet Driven Brands Podcast Mike Ward. Mike heads up marketing for a fascinating ‘intelligent overlay’ platform, Singular.Live Here Mike leads us through this technology and explains how it is adding to the sustainability strides being made within live broadcast. He highlights areas that desperately needed to change and explains how broadcasters lead by Sky are...
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