Reframe to Create

I bet I know one of the biggest mistakes you’re making right now. And I’m not even trying to shame you. You mean well. But it’s a mistake nonetheless. You’re creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create. Most people don’t.   We’ve been trained to think that being a “team player” means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing. But that’s not teamwork. That’s self-erasure. In this episode, I’m reframing ownership — not as arrogance, not as ego, but as responsible stewardship of your gifts. You’ll hear: 🎧 Why not owning your work leads to resentment, burnout, and exploitation 🎧 The personal story that woke me up to how costly this mistake really is 🎧 What Prince, Paul McCartney, and Taylor Swift can teach us about ownership 🎧 Two simple steps to start owning what you create — wherever you work You don’t have to vanish in the name of collaboration.                      You can be generous and visible. You can be collaborative and responsible for your gift. It’s time to stop flinging your creativity around without stewardship. Own what you create. Because ownership isn’t about ego. It’s about care. It’s about stewardship.                                                                            It’s about responsibility. Your gifts deserve that kind of care. And so do you.   Reference Episodes Reframe to Create Episode 73 - This is Why Ownership is Non-Negotiable    Reframe to Create Episode 102 - This is Why Your Personal Brand is Non-Negotiable    About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/

What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it? That’s the question we dig into with today’s guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP).  This isn’t just another business model — it’s a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters. Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us understand how misalignment between any of these areas can derail your impact.  But with the right questions and reframes, you can find your way back to clarity, connection, and creativity. 🔑 In this episode, you’ll learn: How to use friction as your best diagnostic tool The real reason your systems or team might be struggling (hint: it’s probably not the tools) How non-founders and employees can use this to find their place and amplify their impact Why your most powerful leadership move is to speak your inarguable truths 🧠 One Big Reframe “When things break down, don’t panic — diagnose. Are you out of sync with yourself, your customer, the machine, or the team?” 💡 Whether you're a: Business leader growing your company Employee searching for purpose and alignment Consultant designing better systems Or creative finding your path back to meaningful work... This episode is your invitation to pause, realign, and reimagine how your work flows from gift to impact. 🔗 Resources & Links Connect with Travis Lee Howard on LinkedIn Explore more tools to create, own, and storytell your real work at reframetocreate.com   About my guest:    Travis Lee Howard’s career is a remarkable blend of entrepreneurship, leadership, and mindful management. From his early days in technology and law to his pioneering work in the cannabis industry and his current role as a coach and consultant, Travis’s journey is marked by continuous growth and impactful contributions. His dedication to fostering innovation, compassion, and strategic excellence makes him a standout figure in the modern business landscape. With over 20 years of entrepreneurial leadership experience, Travis coaches potential founders and entrepreneurs to reach their full potential through a simple paradigm. In teaching the mindful management pillars he works with his clients to tackle self, customer, machine, and team in a manner that aligns and inspires.     Contact Travis: https://www.linkedin.com/in/travisleehoward/   Reference Episodes   Reframe to Create Episode 97 - Are you the Gift or the Gift-Giver | Travis Lee Howard    About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/  

You already know story matters. However, a few subtle hang-ups may still be holding you back.  In this episode, I reframe four common storytelling mistakes so you can get comfortable, get practicing, and get your stories working for you. Practice over theory: Storytelling is a verb. Shift the ratio from “one more book/framework” to actual reps. You don’t have one story: You have many. Build a Story Bank and match moments to context and audience. Personal ≠ private: Tell human, lived stories (with appropriate vulnerability) without oversharing. Process > product: Storytelling changes the storyteller too. Transformation happens while you craft and share, not only when you deliver. If after listening to this episode you feel ready to get restoried or prep a stage-ready story, then I want to hear from you!  Explore packages: https://reframetocreate.com/restoried • Email: joy@reframetocreate.com   Mentioned in this Episode:  Reframe to Create Episode 64 - The Why and How of Building a Powerful Personal Brand | Diane Diaz   Reframe to Create Episode 88 - How to Build Your Story Bank   Reframe to Create Episode 108 - The Real Reason Your Story Falls Flat (And How to Fix It)   LinkedIn Video Series: Your Guide to Storytelling Frameworks      About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

“They get to change their mind, and you get to change yours too.” When Sawida’s mom dropped this nugget of wisdom into a moment of heartbreak in middle school, it was more than comfort. It was liberation. In this episode, I take you inside that story and unpack the stunning power of this reframe: the reminder that rejection doesn’t strip you of your agency. You still have a choice. You still get to pivot, reframe, and keep creating. We explore: How “they get to change their mind” frees you from taking rejection personally How “you get to change your mind too” reminds you of your own power and choice Why rejection isn’t just an ending, but often a signal of completion How to use rejection as a springboard into the final step of my C.R.E.A.T.E. framework: Evolve Because here’s the truth: rejection does not unmake you. It simply points to a new choice, a new path, a new creation waiting for you. 🔑 In this Episode, You’ll Learn: A liberating reframe for rejection that helps you stay in your agency How to spot when “no” really means “this is complete” Practical ways to pivot and evolve when something ends Why changing your mind is not flakiness — it’s wisdom in action 🎧 Tune in to hear how this one sentence — “You get to change your mind” — can become your permission slip to reframe, pivot, and keep creating.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Do you struggle to create consistently in the mornings—even though you know it sets up your day for success? You’re not alone. I’ve fought this battle for years, and I’ve learned something game-changing: 💡 Your morning doesn’t start in the morning—it starts the night before.   In this episode of Reframe to Create, I share my candid struggle with building a solid night routine and how that impacts my ability to create first thing in the morning. You’ll hear: Why your nighttime habits may be sabotaging your creativity. The three essential steps to conquer the night so you can master the morning. How to protect your sleep, reclaim your environment, and set yourself up for success. Why Creating Mavens never give their best energy to their job first. Your mornings can become a launchpad for creativity—but only if you win the battle the night before.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Have you ever felt stuck, replaying past decisions and beating yourself up about what you “should have known”? I’ve been there—so much so that when I was learning to drive, I spent more time staring into my rear-view mirror than focusing on the road ahead. In this episode of Reframe to Create, I’m sharing why regrets don’t have to break you or keep you stuck. Instead, they can become treasure troves of learning—if you know how to reframe them. You’ll learn: Why regrets are not a bug but a feature of life. How beating yourself up about the past prevents you from learning. Two powerful perspective shifts to help you move from regret to growth. How to see your past as sealed as your future—so you can finally let go. Regret doesn’t have to haunt you. It can teach you. It can guide you. It can even help you create something beautiful.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

The other day, I was devouring a bacon, egg, and cheese croissant sandwich with a friend (yes, it was as delicious as it sounds) when our convo shifted from breakfast to bilingual babies to life transitions. That’s how we do. She’s pregnant with her third and was wondering when to teach her kids Portuguese. I told her the answer in one word: Now. Because you don’t wait for the perfect time. You get ready now. That chat turned into a deeper reflection on those seasons when nothing seems to be happening—but you know something is around the corner. You may not know what or when, but there’s something in your spirit whispering, “Get ready.” And I’ve lived that. Years before I made a major move to a new city, I started preparing. Not because I had all the details, but because I had a desire. I decluttered my life—physically, mentally, emotionally—so that when the moment came, I could move light, free, and fully ready. That’s what this episode is about: Positioning yourself to meet opportunity—not with overwhelm—but with open arms. 🎧 In this episode, we’ll explore: Why you already know enough to start preparing now What to do in your “still” seasons when nothing seems to be moving How the “Stop, Start, Continue” framework can guide your next steps Why action—not clarity—brings more clarity And what Portuguese, closets, and junk mail have to do with your next big thing 🔑 You’ll walk away with: The mindset shift that helps you feel ready—even when life feels uncertain Simple prompts to declutter and position yourself for the life you want The confidence to trust your curiosity as your compass So... what are you getting ready for? The move? The business? The creation? The shift? You already know enough to get started. Let’s get ready—now.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

I spent decades believing Star Wars was set in the future. Yes, the Star Wars. Yes, the one that literally starts with “A long time ago…” No, I didn’t want to believe it. 😂 But here’s the thing: It made me ask, where else am I stuck in an old story? What invisible frames am I living in, the ones that keep me from seeing what’s possible for me? Because you can only create out of who you are. And who you are is shaped by the story you believe. ✨ You want to innovate? Get restoried. ✨ You want to get paid to be you? Get restoried. ✨ You want to create work that sets you apart? Get restoried. That’s what this new episode is about — how to break free from the old story holding you back so you can finally reframe to create.  🔑 Want help? If you’re ready to find the stories that are anchoring you, inspiring you, and holding you back — and finally step into the freedom of creating with your gifts — I’d love to help you reframe and get restoried. Learn more at reframetocreate.com/restoried.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer    

We’ve all been told that storytelling is a superpower. But what if the way you’ve been using it is aimed at the wrong target? In this episode, I sit down with Dan Manning, who will help us reframe storytelling from something you tell to something you design—with empathy, intention, and transformation at the core. Dan Manning is a veteran fighter pilot, entrepreneur, and master story designer who will help you take your storytelling to the next level.   If you want your stories to do more than just sound good but you want them to move people, then this one’s for you. 🔑 In This Episode, You’ll Learn: Why your audience is already telling themselves a story and how to make sure it’s the right one The difference between storytelling and story design (and why it matters so much) How to avoid triggering the wrong narrative in your audience’s mind The power of listening, empathy, and understanding pain before you ever open your mouth Dan’s “Nano Story” and “Micro Story” tools for building impactful stories fast How to frame your story so people choose transformation 🖇️ Connect with Dan on LinkedIn: linkedin.com/in/danmanning 🌍 Learn more at: buildthestory.com   About my guest: Dan is the Chief Story Architect and Founder of Build The Story, where he helps founders, coaches, and consultants create short, impactful stories to sell themselves and their businesses.  Before beginning this business, Dan was an Air Force officer, fighter pilot, and military diplomat. He led the day-to-day air operations against ISIS from the Combined Air Operations Headquarters in Qatar. During that deployment, he also served as the lead operational negotiator with Russian forces in Syria. In his storytelling work, he examines how stories shape our beliefs and behaviors.    About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

  "Thought leader."  What comes to mind when you hear that?  A know-it-all?  A viral TED Talk speaker?  Something you could never be? In this episode, we’re breaking down that phrase and rebuilding it with purpose. And who better to help us reframe thought leadership than Carol Cox, the founder and CEO of Speaking Your Brand® and one of the original voices who pushed me to launch this very podcast! Carol is back on the mic (you may remember her from Episode 54), and she’s bringing clarity, conviction, and a serious invitation to elevate how you show up and speak up. Together, we unpack what thought leadership really is (and what it isn’t), why it's critical for mission-driven professionals, and how you can get started today. 💡 In This Episode, You’ll Learn: What thought leadership really means and why you might already be doing it The different “packages” your thought leadership can take How stepping into thought leadership supports your personal brand and mission 🎁 Resources + Links Mentioned: Grab Carol’s free Thought Leadership Workbook: https://speakingyourbrand.com/guide  Listen to the Speaking Your Brand® Podcast Connect with Carol on LinkedIn Revisit Episode 54: Becoming Better at Navigating Transitions with Carol Cox About my guest: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change. About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Does weaving storytelling into your work feel like a lot?  Like a heavy lift, you don’t always have time or energy for? What if I told you there’s a shortcut?  A storytelling tool that’s faster, flexible, and just as powerful in most situations? Spoiler alert: it’s the analogy. In this episode of Reframe to Create, we’re building your Analogy Bank. I can become your go-to collection of comparisons, metaphors, and visual word-pictures that help you easily explain complex ideas and connect with your audience instantly. Analogies are the bridge. They’re the glasses and flashlight you whip out in that dim restaurant so you can finally read the menu. (Can anyone relate?) 😩 They take the foggy and make it crystal clear. And here’s the good news: you don’t need to be a poet to use them well.  You just need to start noticing them, collecting them, and pulling them out when it counts. In this episode, I’ll show you: Why analogies are your communication superpower How to build your own Analogy Bank step-by-step A few of my favorite analogy examples that you can use   If Episode 88 helped you build your Story Bank, this one is your next move.  Grab your notebook.  It’s Analogy Time! About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Sure, you can tell your story. But what happens when you're not in the room? Are people sharing a story about you that doesn’t quite fit?  I bet you can see it now.  There’s someone who believes in you. They love what you create. They want to advocate for you. But when the moment comes to share your story? They fumble. They either say nothing… or say the wrong thing. Now you’re getting opportunities that sound nothing like you—or worse, no opportunities at all. Yikes!  In this episode, I show you how to fix that. I walk you through how to equip your biggest fans to tell your story in the right way, to the right people, in the right rooms.  The key? A simple tool called the ABT Framework (And, But, Therefore)—which I first learned from Park Howell back in Episode 101. When you use it well, your personal brand doesn’t just sit quietly waiting for the next introduction—it starts working for you, everywhere. 🔑 In This Episode, You’ll Learn: Why it’s not enough to just tell your own story The real risk of letting others freestyle your narrative How to use the ABT Framework to shape your personal brand story A practical four-question exercise to map your story clearly The power of helping others find opportunities on your behalf In the end, you’ll learn how to make your story travel to places you haven’t been and get the right opportunities back to you.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Creating isn’t just about what you make…it’s about who you become. We’re back with the brilliant Nana Brew-Hammond for her second visit to Reframe to Create, and this time, it’s a full-circle moment.  In Episode 21, Nana shared “How to Stay Committed to an Imperfect Creating Journey.”  And in this episode, we see how that commitment has blossomed.  Nana walks us through the very different experiences she had while writing her two latest books: ✨ Blue– a children’s picture book that dives into the rich history of a single color ✨ My Parents’ Marriage – an adult novel that explores the complex dynamics of family, love, and identity.   The process of creating each of these works taught Nana different things.  And in this conversation, she shares two key lessons she learned along the way.  Lessons about transformation, flexibility, and what it really means to grow alongside your work. Honestly? This conversation lit something in me. It reminded me that no matter how smooth or bumpy the road, the journey itself is doing something deep and lasting in us.  If you want to experience the joy and power of Nana’s work, you can check out both books at nanabrewhammond.com.  You’ll be glad you did.   About my guest: Nana Ekua Brew-Hammond is an American-Ghanaian writer of novels, short stories and a poet.   In 2014 she was chosen as one of 39 of Sub-Saharan Africa's most promising writers under the age of 40, showcased in the Africa39 project.  Nana has been featured on MSNBC, NY1, SaharaTV, ARISE TV, and has been published in Ebony Magazine.   Her latest novel for adult readers, My Parents’ Marriage, was featured in The New York Times Book Review’s July 7, 2024 “...Also Out Now” column, Minneapolis Star Tribune, Booklist, and more.  The author Melissa Rivero called it “a propulsive read that will take hold of you with its honesty, determination, and heart,” while the author Vanessa Walters described it as “an arrestingly evovative story…which dismantles immigrant clichés. Her children’s picture book BLUE: A history of the Color as Deep as the Sea and as Wide as the Sky, illustrated by Caldecott Honor artist Daniel Minter, was named among the best of 2022 by NPR, New York Public Library, Chicago Public Library, Kirkus Reviews, The Center for the Study of Multicultural Literature, Bank Street College of Education, and more.  BLUE is on the 2023-2024 Texas Bluebonnet Master List; it has been honored with the NCTE Orbis Pictus Award® recognizing excellence in writing of non-fiction for children; and it is an NAACP Image Award Nominee for Outstanding Literature for Chidlren.  It was named to the American Libary Association’s 2023 Notable Children’s Books and nominated for a 2025 Georgia Chidlren’s Book Award.   Brew-Hammond also wrote the young adult novel Powder Necklace, which Publishers Weekly called “a winning debut”, and she edited RELATIONS: An Anthology of African and Diaspora Voices.  Kirkus Reviews called the anthology “smart, generous…a true gift” in its starred review.   Nana is also co-founder of Exit 14, a made in Ghana lifestyle line that has been featured in Vogue.     About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

You’ve probably heard a lot of people telling you that you need a personal brand but very few are showing you “how” you can build or strengthen one.  It’s all well and good to say you need a thing but how do you do it? 🫤 That’s the question I’m answering for you in this episode.  It’s simple.  You want to become two things.  Visible and referable.   As we dive into the how of this, I want you to think through these questions:  What do I uniquely create that adds extreme value to the people I serve?  Am I creating this thing or experience consistently?  Is what I create visible beyond my organization?  Do I have a raving fan who knows what I create and is kicking down doors in rooms I'm not in?  Does that raving fan know how to tell the story of what I create?  In the end, you’ll learn the steps you can take today to help you become visible and referable so your personal brand can go to work for you.   Are you ready to get restoried? -  https://reframetocreate.com/restoried/   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

The time has come, the Walrus said… I kid 🤣 No seriously.  The time has come to settle this matter of personal branding.  Oh, I see you over there trying to hem and haw on this matter. Even if you’ve taken a step in the direction of building your personal brand, you’re doing it gingerly and are not fully convinced. Well, in this episode, I hope to put a stop to all of that! It’s time you learn exactly why personal branding is non-negotiable.  Not for those folks out there. But for YOU.  By the end, you’ll learn the two important things that having a personal brand will give you.  It’s time to get it and soar!    About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Can you communicate with compelling clarity every time you speak or share a story?  Or do you feel your words sometimes fall flat, and crickets are all you’re getting back from your audience?  If you fall somewhere in between these two places, then you’re not alone.    We all want to communicate better- whether it’s at work or in our personal lives.   We want our messages to be powerful and impactful, and come through with clarity.   But sometimes, that’s a little tricky to achieve.  So what can we do?  That’s where my guest, Park Howell comes in.   In this episode, Park introduces us to the ABT (And, But, Therefore) framework which won’t just bring you clarity but compelling clarity.   It’ll bring compelling clarity to your story, to your message, to your personal brand, your presentation, to any way you need to connect in a more powerful way and truly communicate who you are and what you create.   By the end of this episode, you’ll feel equipped to communicate to any audience in a way that increases your ability to connect, build influence, and drive positive action.  If you’ve been a Reframe to Create listener for any amount of time, you know just how important this is, especially as you invest more effort in learning how to go beyond creating with your gifts but also being able to own and tell powerful stories about what you create.   This is the key to getting paid to be you and compelling communication is the way there! Tune in and get ready to put this framework into action for immediate results!  About my guest:  Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award Winning, 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell. He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator.   Course: The ABTs of Storytelling™ by Park Howell    Connect with Park:    Linkedin.com/in/ParkHowell Twitter.com/ParkHowell Facebook.com/Park.Howell Instagram.com/ParkHowell YouTube/BusinessOfStory About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Does it feel like everyone around you is moving fast and breaking things?  We live in a hustle culture where many have the “if it’s bigger, faster, and flashier, then it’s always better” mentality.  Only in recent years have I begun to see a broader cultural shift toward slower and more intentional living.   I can personally attest that it’s the “winning” way.   During these first 100 episodes of the podcast, I’ve learned to embrace the way of the turtle.  I’ve learned to resist the urge to compare and instead delight fully in my own journey.  A journey that was slow.  A journey that was about taking “turtle steps” and even a bit of a pause along the way.  And in this journey, I’ve learned 3 important things that I know you’ll appreciate, especially if the loud roar of others zooming by is deafening. If you want to try the slow and steady way and see how it can make your personal and professional life more of what you really want, then listen in for the ways I’ve learned that:  Creating because it matters is enough.  Even if what you create is small.  The power of the pause to rejuvenate your creative spark  Why consistency beats perfection every time  Getting to 100 episodes has been a goal of mine from the beginning.  And I’m grateful to you for coming along with me.  What’s been your slow and steady win?    About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

Are you clocking what time it is?  If you’ve been paying any kind of attention you know that jobs and organizations are no longer loyal to the employee--if they ever were.  With mass layoffs and sudden unexplained firings, the mood is definitely “you are on your own!”  So what can you do about this?  Definitely, not curl up in a ball and cry.   Now is the time to invest in yourself so you are ready for any and all market shifts and changes.  But how can you do this?  My guest Rochelle Moulton shares her journey of doing just this over decades of putting the work of Gay Hendricks into practice by shifting from operating in her Zone of Excellence into her Zone of Genius.  This has led to exponential growth and transformation in her life and business.  Now I bet you’re wondering what that is and probably wanna know what that might be for you.  We’ve got you!  We get into the nitty gritty so you can also get a roadmap to what steps you can take because Rochelle is committed to helping professionals like you turn your expertise into wealth.  And it starts with knowing what you do that nobody else can do the way you do.   In this episode you’ll learn:  The difference between your Zone of Excellence and your Zone of Genius and how the former may be holding you back  Why investing in your Genius Zone is the key to exponential growth and transformation  Practical steps you can take today to identify your Zone of Genius and discover what’s calling you  After this, I know you’ll be ready to step into your authority by bringing your best to your table by leaning into Zone of Genius.   To learn even more about what Rochelle shares about working in your “Zone of Genius” check out the work of Gay Hendricks, author of The Big Leap: A Guide to Transcending Personal Limits, Overcoming Fears, and Unleashing Your Authentic Greatness for a Better Life  Reference:  Rochelle Moulton’s book: The Authority Code: How to Position, Monetize, and Sell Your Expertise    Rochelle Moulton on LinkedIn: https://www.linkedin.com/in/rochellemoulton/   Rochelle Moulton Website: https://rochellemoulton.com/   Rochelle Moulton Podcast: The Soloist Life    Reframe to Create Episode 64 - The Why and How of Building a Powerful Personal Brand | Diane Diaz   About my guest: Rochelle Moulton is on a mission to teach Soloist Consultants how to turn their expertise into “wealth”, AKA revenue, free time, flexibility, and impact.   The author of The Authority Code: How to Position, Monetize and Sell Your Expertise, she also hosts The Soloist Life podcast. She became a confirmed Soloist after leading introverted brainiacs at two powerhouse consulting firms, turning around the failing consulting arm of a Fortune 500 company and building three consulting firms from scratch—including the one she sold to Arthur Andersen for seven figures. She, her hubby, and their adorable dog Jackson have transplanted themselves to Palm Springs where they intend to live happily ever after.   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer  

What if the Creativity Whisperer could cup her hand to your ear and whisper just what you need to supercharge your creativity?  Would you be all ears?  I hope so because that’s who I have joining Reframe to Create for this episode.  Natalie Nixon is a Creativity strategist who helps members of the C-suite and other professionals to expand their creative competence for the advancement of innovation and work in their industries.  I came across her great insights while reading her book “The Creativity Leap”.  What stood out to me was her WonderRigor™ paradigm that will give you a reframe on to supercharge your creativity.   In this episode you’ll learn about: The WonderRigor™ Paradigm and what it shows about the true nature of creativity Examples of the WonderRigor™Paradigm in real life among real people like you How a daily practice of the 3is (Inquiry, Improvisation and Intuition) can help you toggle between wonder and rigor to solve problems Natalie’s broader body of work highlights the increased role and importance creativity will play in the future of work in all industries.  I hope this conversation serves as your invitation to invest more deeply in your creativity competency as you innovate and grow.   About my guest: Natalie Nixon is a Creativity strategist known as “the creativity whisperer for the C-Suite”. She is a highly sought-after keynote speaker, valued for her accessible expertise on creativity, the future of work, and innovation.  Natalie advises leaders on transformation to amplify growth and business value. She’s also written articles on how creativity is a core competency for the future of work in many industries including finance, tech, media, and healthcare.     Follow Natalie: https://www.linkedin.com/in/natalienixonphd/   Website: https://www.figure8thinking.com/   About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer    

Are you the gift or the gift-giver?  This question made me stop and hit play on my guest’s LinkedIn video post.  What I heard next has shifted everything for me and I know it will for you too.   Before you hit play on this episode I want you to know why this episode is so important.  If you’ve been listening to Reframe to Create for any amount of time you know I always encourage you to create with your gifts as the key to reframing your entire relationship to work.  But if you’ve felt something is a little off for you it might be because of what Travis Lee Howard will dig up today.  Not knowing if you are the gift or the gift-giver might have led you into roles and positions that are misaligned with who you are at your core.  And you’ve probably been paying a hefty price for it.  But that can change today.   In this episode you’ll learn: How to tell if you are the gift or the gift-giver?  Why distinguishing which one you are is so important  Key steps to take to get realigned according to which one you are I really believe this episode may be just the thing you’ve needed to unlocked and make sense of your entire work experience and journey.   When you get your reframe be sure to reach out and let me know how this has impacted how you see who you are and what you’ll do next.     About my guest:  Travis Lee Howard’s career is a remarkable blend of entrepreneurship, leadership, and mindful management. From his early days in technology and law to his pioneering work in the cannabis industry and his current role as a coach and consultant, Travis’s journey is marked by continuous growth and impactful contributions. His dedication to fostering innovation, compassion, and strategic excellence makes him a standout figure in the modern business landscape. With over 20 years of entrepreneurial leadership experience, Travis coaches potential founders and entrepreneurs to reach their full potential through a simple paradigm. In teaching the mindful management pillars he works with his clients to tackle self, customer, machine, and team in a manner that aligns and inspires.   Contact Travis: https://www.linkedin.com/in/travisleehoward/   Reference Episodes Reframe to Create Episode 85 - Your Challenge is Your Gift | Sandy Dang    About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations.  Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy.  This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future.  It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.   Follow Joy on LinkedIn  - https://www.linkedin.com/in/joy-spencer/