nohacks.show

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.Episode links:Daphne's LinkedInDaphne's websiteExperimentation EliteGrowthMentorChapter Timestamps:00:00:33 Introduction00:01:23 Daphne's Journey into Growth00:03:06 The Concept of Growth Mindset00:07:02 Specializing in Eco-Friendly and Wellness Brands00:09:05 The Role of Niching in Growth Consulting00:10:11 Experiences as a GrowthMentor00:12:09 Building a Growth Mindset in Companies00:16:46 Utilizing Growth Experiments Effectively00:18:14 Preparing for and Learning from Experiments00:20:48 The Challenges and Rewards of Growth Consultancy00:22:49 Running and Growth: Drawing Parallels

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!This is another episode done as part of our partnership with Experimentation Elite.In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO). The discussion pivots around the upcoming Experimentation Elite event in London, where both guests are set to moderate. They share their unique perspectives on the evolution of CRO, the role of personalization in the digital landscape, and the future of online retail experiences. David discusses his journey as an author and the development of his analytical platform, Made With Intent, which aims to understand user intent for e-commerce sites. Joe provides insights into the challenges faced by companies at the early stages of their optimization journey and emphasizes the importance of CRO as a long-term commitment rather than a short-term fix. Links from the episode:Experimentation EliteJoe's LinkedInDavid's LinkedInBinary BearMade With IntentThe Person in Personalisation[00:00:00] - Introducing the guests - Joe Doveton and David Mannheim[00:01:33] - Joe Doveton on Experimentation Elite event[00:06:14] - David Mannheim discusses his experience as a book author and his platform, Made With Intent[00:10:17] - Joe Doveton's insights on early-stage CRO challenges[00:14:37] - Discussion on the current trends and excitement in the CRO industry[00:19:12] - Impact of third-party cookie removal on personalization[00:21:49] - David Mannheim on 'Stages not Pages' in optimization[00:25:42] - Preview of sessions at the Experimentation Elite event

Welcome to nohacks.show!In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.00:00 Introduction and Background02:08 The Evolution of CRO and Experimentation06:27 Scientific Method in Business and Experimentation Elite Event11:02 Challenges in Building Experimentation Programs16:25 Experimentation in Small Businesses and Beyond Tools21:11 Experimentation-Driven Web Development27:50 Future Trends and Industry Challenges31:14 Closing RemarksEpisode links:Jonny's LinkedInExperimentation-driven Web Development articleJourney FurtherExperimentation Elite

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!This is another episode done as part of our partnership with Experimentation Elite.For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today.My guest today is Michael Aagaard, a regular keynote speaker, CRO pro with 15 years of experience, author of the Landing Page Optimization CXL course, and one of the most passionate and enthusiastic people in the CRO industry!We discussed his upcoming Experimentation Elite session, the role psychology and emotions plan in conversion rate optimization, and Michael's vast experience with public speaking. Tune in, enjoy the episode, then please consider rating and reviewing the podcast, subscribing if you haven't already, as well as sharing the episode with others who might find it useful.Episode links:Michael's LinkedInExperimentation Elite

On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up. We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed. Our AI expert demystified common misconceptions about AI in the industry, from job takeovers to overly complex systems, and highlighted the importance of the human touch in an algorithm-driven landscape. We also tackled the big questions on ethics and privacy, emphasizing transparency, consent, and respect for customer boundaries as AI continues to evolve. Tune in to hear how the future of digital marketing can be both incredibly efficient and warmly personal, thanks to the smart use of AI tools.Yes, AI did write this description :)

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath.Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more!Tune in and don't forget to also check out Shiva's podcast!Episode links:Shiva's LinkedInFrom A to B podcast

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space. Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content.Episode links:David's LinkedInBarBend

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:A digital marketing professional wondering how this new form of computing will change your jobA marketing manager or director looking for ways to leverage these new tools in your organizationOr a marketing agency owner wondering what is going to happen to your business modelThis episode is for you!Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.https://experimentationelite.com/

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series.Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on.Check out the episode to learn about when you should start planning an onboarding series, the best tools for creating an onboard series, how to plan an onboarding series and how to measure the success of one.Links mentioned in the episode:Vassilena's LinkedInContent Plan and Brand Messaging course! Don't forget your discount code: NOHACKS

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business.Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic.Check out the episode to learn all you need about e-commerce loyalty programs, including, but not limited to:Different types of loyalty programsWho should (and shouldn't) have a loyalty programDifference between off-the-shelf solutions and custom-made onesEpisode links:Using VIP & Loyalty Programs to Skyrocket Your Customer Lifetime ValueSamuel's LinkedInCRO Gurus - Sell More Online

Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible. In this episode, we talked about the role of communities in marketing.  How he grew The Marketing Meetup and what can brands learn from this journey.Links in the episode:The Marketing MeetupE-commerce DayJoe Glover's LinkedInIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?Links in the episode:Neal Goyal's LinkedInTapcartIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world  and why DTC brands need them. Links in the episode:Jason Greenwood's LinkedInGreenwood ConsultingThe E-commerce Edge PodcastIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Welcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:Founder at Made with Intent - the customer intent platformAuthor (currently writing) of The Person in PersonalisationIn this episode, we discussed:Disney parks!What personalisation is, and what it isn’tHow smaller brands can start doing itThe future of personalisationAI! It's 2023, after allAnd much more! If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)Episode links:https://www.linkedin.com/in/davidleemannheim/https://www.madewithintent.ai/

Welcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:comparing your conversion rate to your benchmarks from the pastcomparing the change in a metric over time to your competitorsthe questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forwardAnd much more! If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)Episode links:https://thegood.com/insights/ecommerce-benchmarks/https://www.linkedin.com/in/natalieathomas/

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.Links in the episode:GA4 Migration ChecklistBig Query Session Dimensions & Metrics UA vs GA4 Comparing MetricsJuliana JacksonCharles FarinaKate Cook’s LinkedInKate’s NewsletterThe LumeryIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)Episode links:Eli's LinkedInEli's websiteProduct-Led SEO book on Amazon

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links mentioned in the episode:Luck & Co AgencyKasey Luck's LinkedInKasey's Youtube ChannelIf you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.Episode links:Paul's LinkedInDevon's LinkedInConversioAB TastyExperimentation Elite

Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.Links in the episode:Rishi's LinkedInLorenzo's LinkedInHow Shoppers Think YouTube channelHow Distractions On An eCommerce Website Can Seriously Hurt Sales video