DiscoverNo Hacks
No Hacks
Claim Ownership

No Hacks

Author: Slobodan (Sani) Manić

Subscribed: 36Played: 174
Share

Description

The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success


Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond.

Each episode brings together top minds from across the tech and business worlds to share their stories, challenges, and breakthroughs. We offer listeners an inside look at what it takes to create strategies that not only perform seamlessly online but also enhance and transform personal and professional lives.

Join us as we decode the art of exceptional experiences, one episode at a time, providing expert strategies for both digital and real-life success.
We dive into the technical details, the psychological principles, and the real-world case studies that show how theory meets practice. But we don’t stop at just discussing best practices—we question, we critique, and we push the boundaries of what’s possible in the digital space. Our goal is to equip you with the knowledge and tools to think differently about your work, to solve problems more creatively, and to ultimately deliver better online experiences.

Whether you’re a developer, a designer, a marketer, or anyone involved in the digital ecosystem, No Hacks is here to inspire and inform. We cut through the noise of quick fixes and hacks to bring you strategies that are rooted in deep understanding and long-term success. Join us as we explore the art and science of making the web a better place, one episode at a time.

164 Episodes
Reverse
In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!). Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience. Veronika also discussed the p...
Ready to learn about using AI in copywriting the right way? In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview:🧠 How to create AI-driven copy that truly empathizes with your customer base?🧠 What are the common mistakes to avoid when leveraging AI for writing?🧠 Why is customer interaction essential for AI to generate relevant content?🧠 How can the 'PATH framework' enhance your AI copywriting approach?🧠 What does the ...
As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams—or even individuals—are outpacing traditional industry giants by leveraging agility, innovation, and the power of niche markets.In this video, you’ll hear Iqbal’s insightful take on how AI is breaking do...
In this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer for teams and businesses alike.Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their fa...
Unlock the secrets to effective email marketing and smarter audience engagement! In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer.Tara also debunks myths that hold br...
Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings years of experience leading analytics teams at companies like Hoppin, Moo, and Gusto, and today he dives deep into the art of measurement and its role ...
Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and life.Gerda starts by sharing her surprising journey into skiing, moving from a passionate dislike to a newfound love, which she compares to her car...
In this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs.We explore her unique “Collaboration Bonus” philosophy, where every idea—whether from an intern or the CEO—adds value, fostering a culture of diverse insights ...
In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can transform a business.You'll hear practical strategies for digital optimization, insights on navigating market shifts (like the rise of low-cost comp...
Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one!In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the lands...
In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital.Luiza discusses the importance of vulnerability in leadership, especially as a woman in a male-dominated industry like dat...
In the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights. He discusses common misconceptions in SEO, the significance of website performance, and logs' role in historical data analysis. Arnout also emphasizes the holistic approach to optimiza...
In this episode of No Hacks, we kick off Season 2 with Stewart Ehoff, the head of an award-winning experimentation program at RS, a dynamic public speaker, and a Dragon Ball Z fan. Join us as Stewart discusses his journey from web development to leading a successful experimentation team, offering deep insights into how he transitioned from building features to building tests. Discover actionable advice for web developers, the importance of curiosity, overcoming imposter syndrome, and the...
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich...
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback. Juliana also sha...
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.Key highlights of this e...
Welcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences. Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.Tune in to hear Carolyn discuss:The concept and inspiration behind the "Hybrid One Reader" strategy.Practical applications and success s...
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populati...
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization. We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO ...
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishi...
loading