DiscoverCut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast
Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast
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Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

Author: Roz Chandler

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This podcast has now merged with The Cut Flower Podcast. So whether you are growing for pleasure or profit we are all in one place now.A new season is out on the 14th October. https://www.buzzsprout.com/1491655/episodesWe also have an engaged Facebook group - https://www.facebook.com/groups/449543639411874Please do join our community.
19 Episodes
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Video In Your Business

Video In Your Business

2021-07-2431:17

I am delighted to be joined by the lovely Tom Stanhope from Grow your business with video.This episode covers the things you can do easily to get visible with video in your business.With Instagram's announcement around video - it's now even more important than ever to use video in your business. There has never been a better channel to start to create relationships with your audience. Toms free Facebook group can be found here https://www.facebook.com/groups/growabusinesswithvideo
Please join us for some hints and tips on running your own business.I had the pleasure of being joined by Andrew Spink. Andrew has over 35 years experience in the hotel industry and is renowned for leading a team, his mentoring skills, and his passion for customer service. Do join us for this amazing chat with someone I respec enormously for his desire to help others suceed.
SEO.....What is it? How do I do it? I am joined today by Martin Mcandrew of Blue Thirst to talk about all things SEO. This is an easy to follow, no lingo approach to SEOWe hope you will join us,
Today I have joined Martin Mcandrew of Blue Thirst to talk about all things Facebook Ads.We will cover. What they are?. Why do them?. Why you need a strategy?We hope you will join us
Instagram - top tips

Instagram - top tips

2021-05-2508:40

Here are my top tips for increasing your following on Instagram and growing your cut flower farm.
Why as flower farmers do we struggle with pricing?When we sell we don't take into account how we behave when we buy products and services. We buy on so much more than price.Roz Chandler recommends the book - Pricing For Profit by Peter Hill. Peter covers everything you need to know about developing a powerful pricing strategy for your flower farm
Why do I need a podcast about cut flower farming?Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this episode, Roz takes you step by step on setting up your own podcast series in your cut flower business. If this is your first foray into podcasti...
The social media landscape is so crowded. So how do you start?Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. Roz takes you on a step-by-step journey to unravel this space for your cut flower business. She explains all the tools you may need and how...
Are you wondering what a content strategy is and why you need one?Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this episode, Roz Chandler shares her top tips on having a content strategy for your flower farm. It is an easy-to-follow step-by-st...
Tools? Do you mean my spade and fork?No. Roz doesn't mean the tools you use in farming but the tools she would recommend to run your cut flower farm business. And there are a lot of them. Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. Roz isn...
Why the need for a Facebook Group as well as a Facebook Business Page for your cut flower business?Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this episode, she takes you through all the reasons why a group is a good idea. It is vital for any...
How do you rank higher in Google? This is Part One of a series on this subject. Over the years this has become more and more important for cut flower businesses and something that a lot of people do not understand. Roz Chandler, an expert digital marketeer and flower farmer gives her advice on the foundations of SEO for your cut flower business. She endeavours to talk plainly and clearly about this technical topic. Join her on your journey of how to make your flower farm more visibl...
So what’s this Google my Business all about? Roz Chandler, a digital marketing expert and flower farmer talks you through the easy-to-follow steps of setting your cut flower business up on Google Maps and highlights how important this is for your cut flower farm. This is important for your search engine optimisation and therefore Google rankings and it’s a vital part of the visibility of the brand for your flower farm.You will learn: How to create a Google My Business account H...
So you want to go into business as a cut flower farmer? You have worked out the why and the brand messaging you would like. Now to the nitty-gritty. What legal structure is your cut flower farm business - is it a limited company, a sole trader, a social enterprise? Is it VAT registered and why? Have you thought of your marketing strategy? Who are the customers for your cut flowers?Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tac...
So why are you in a cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. This episode explores the why and discusses language in messaging. The why being so much more valuable than the what and the how.Roz Chandler talks about h...
Are you an ambitious flower farmer looking for hints and tips to grow your business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this easy-to-follow episode, Roz Chandler discusses the importance of brand messaging and helps cut flower ...
  Facebook Groups are spaces on the social media network for friends, acquaintances, or people with similar interests to discuss or share about broad or narrow topics. Groups provide an arena for organic discussion about your products or services and present the opportunity to cultivate brand awareness. Want to know how to use Facebook Groups in your cut flower business? You are in the right place.If you are a flower farmer then building a Facebook community is a must. Field Gate Flowers has built 3 very successful Facebook groups with over 5000 engaged members and Roz Chandler id happy to share her hints and tips.
Roz Chandler is joined in this episode by Kerry Hales.Kerry is a life coach (transformational) with almost 20 years of experience in helping people to uplevel their lives and achieve their dreams. Today she is talking about her new book about Your Knicker Draw.Life Lessons from Your Knicker Drawer, takes a deep and personal dive into a very private space - the drawer where you keep your knickers and your secrets. Yes, we all have them and what’s stored away might just be more revealing than y...
Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to buy your product.Brand messaging is a vital part of marketing your cut flower business. Follow our easy steps in this podcast and commence the process of creating your own brand message. Roz Chandler provides her practical advice on getting it right  - a simple way of building your cut flower business - grab a pencil and paper and allow creativity to flow.
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