DiscoverOn Point Conversations
On Point Conversations
Claim Ownership

On Point Conversations

Author: On Point Conversations

Subscribed: 0Played: 5
Share

Description

Leadership and business podcasts topics that span marketing, branding, content and other areas touched and done by marketers, entrepeneurs, business leaders and team members.
80 Episodes
Reverse
Change can be hard and particularly with a business needs to make major changes to address challenges. But there is hope. Effective change management helps businesses anticipate and address their challenges with planning, forethought, communication and effective change tools. Listen to these 15 change management questions that you can answer to help guide your organization through changes.
Meetings may seem endless and without productivity until you develop an action plan. Action plans allow you and your team to set goals and achieve them, develop and stay with budgets and timelines and make the progress to your end results manageable and achievable. Here is a 5-step action plan.
Organic social media is still valuable in 2024, and it can help you connect with prospects, build relationships with customers, and boost sales. For your organic social media strategy to stay relevant, it is important to know the benefits and develop plans on how to incorporate organic social mediaInto your overall marketing program. While it appears free, it does take time and resources to effectively develop and execute this type of program. It doesn’t cost you dollars to create a profile and post content. When you can make a free profile, it makes organic social media a cost-effective marketing option, which appeals to many businesses.
Campaigns that build excitement, buzz and generate sales are a needed part of the overall markeitng campaign. Here I cover 7 different types of campaigns, benefits and ways to create interest ini your product and/or service.
If you need something the best thing to do is ask. Before asking, prepare your ask. Know why you are needing what you are asking for by knowing your rationale. Be specific. Be sure your audience understands the current situation, the need and why these needs are not being met. And, what solution you think is the best. Above all be prepared.
Unstick When Stuck

Unstick When Stuck

2023-07-2514:08

Whether it’s a big problem or a small issue if you keep tripping on in and can’t seem to solve or resolve the issue, you could be creatively stuck. I think we all know what it’s like to feel creatively stuck. But what is the answer or what can you do … well let’s try talking to yourself! This approach is designed to capture the mind to focus on the issue and look at it from all sides as well as use the clumsiness of conversation to get unstuck. The reason I tried and use this method is because I want to solve problems and not keep ruminating on them. I do this by speaking the problems through with different imaginary personas: course lecturer; teacher, friend, relative and so on. For each one I adopt a different conversational style, each one helping to shape and refine the problem, the idea and ultimately the solution.
Brands are not just for companies. A personal brand is as an important key to your own individual success. When identified, your personal brand clearly and consistently defines, expresses, and communicates who you are, how you are unique, your goals and accomplishments. A personal brand is more than just what you do or how your website, logo or business cards are designed. It is you—very uniquely you. It allows you to distinguish yourself from everyone else: what is unique about who you are and what you do and the experience and expertise you bring.Your brand is about making yourself known for your skills and talents andwhat you stand for.
Your About Me Page or your artist bio is your chance to get the attention and interest of potential customers and help them understand what it is about your art that’s unique and different from others. It can be a powerful and effective marketing tool. So, make your About Me page or bio strong by taking the time to craft your profile that captures you, your art and your unique offerings.
Engaging your employees starting with the onboarding process is important to having an effective employee experience strategy. Listen to this podcast to hear some ideas and strategies for improving employee engagement ideas to build a company experience that leads to happy employees, their accelerate performance, and encourages them to stay at your organization.
Lighting a fire under an employee is not near as effective as lighting a fire within an employee. Incorporating employee recognition/appreciation programs and tools will help to enhance employee satisfaction and aid retention. Start the process first with your company culture, then through leaders and managers and peers. Listen to this podcast for ideas on enhancing and developing employee recognition programs.
Layoffs are seen as a quick and easy way to cut costs in an uncertain economy—but at what cost to surviving employees and culture? Mass layoffs affect not only those who lose their jobs, but also those who stay behind.
The best employee retention strategies address the reasons employees are leaving the organization. Are your employees unhappy with their chances for advancement? Are they less engaged or are they unhappy with the work? Did they have a bad experience with a manager or co-worker? Or is a toxic workplace culture the issue? Once you know this use one or all the & employee retention strategies in this podcast to keep employees staying with your organization longer.
Keeping top employees is crucial because hiring and onboarding a new employee is time consuming and expensive and after that the new employee needs time to get up to speed. How do employers retain employee? By putting in place effective employee retention strategies specific to their company and work environment. Instead of doing the bare minimum to retain employees, employers should focus on multiple areas of the work experience that are proven to combat high turnover rates and keep employees longer.
Communication has a direct influence on your organization’s overall experience. It also impacts company and member performance. Want a more successful, profitable company and a place that people want to return day after day? Then start with working on communication.
What Did You Mean?

What Did You Mean?

2023-04-2716:36

Poor or lack of clear, authentic and concise communication is at the root of many issues. And, working on this area is a great asset to business and non profit success. In this podcast, I cover ways to enhance communication both written and non verbal and move your organization on to further success.
Making organizational changes can affect everyone in your company making putting a systematic change process in place a necessity. Avoid pitfalls and encourage faster implementation and easier transitions by incorporating the 4 principles and 8 steps I talk about in this podcast. Join me in making changes easier on everyone.
Thinking Strategically

Thinking Strategically

2023-03-2816:38

Take the time to design your future by thinking about the future. No one can predict what will happen but by developing a strong strategic plan with a solid mission and vision, a company can better control their destiny and achieve the mission that they set out to do. Then be prepared to pivot when necessary but keep mission and viision forefront.
Making changes within your company might be hard depending on the extent that it disrupts the way things have always been done. Therefore, before heading off to make any change just to make a change may not be the best solution or idea. Ask yourself and those on your team these few questions. Plus a bit about recent bank collapses.
To implement an effective change management project ask yourself and your team these 15 questions. Change can be difficult, and the process often runs into barriers and issues that must be overcome to successfully make the change. People including upper management and staff make all the difference in how the changes are implemented and accepted. Get answers to key questions before starting this process to insure a better, smoother process.
People, in general, don't like to change especially when they have no say, no understanding and no way to provide input or feedback on how it affects them. In business change is frequent and without widespread employee acceptance and help from your employees to implement change, you will either have an uphill battle or the changes you need or want won't be implemented. This podcast reveals the principles of change management and steps to implement changes for better success.
loading
Comments 
loading
Download from Google Play
Download from App Store