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The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
355 Episodes
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Send us a text Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range. We dive deep into why this particular revenue bracket represents the "sweet spot" for marketing partnerships - these companies have mastered their operations but need specialized marketing scaffoldi...
Send us a text Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transformed them into opportunities through strategic collaboration. Meet Caleb Grimes, owner of GCM Construction and the missing piece in their business p...
Send us a text In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and cooperation across political and geographical boundaries. Sam shares the extraordinary journey of coordinating hundreds of shed donations from compa...
Send us a text The digital landscape is transforming the shed industry, separating businesses that thrive from those that merely survive. This revealing conversation dives into the conservative nature of the shed business and how resistance to technological change is causing some companies to miss opportunities they never even know existed. When a shed business lacks proper digital infrastructure, it's like "building a beautiful lot with 140 pristine buildings sitting in a cornfield where no...
Send us a text Ever wonder what drives someone to build not just structures, but a life of purpose? This episode pulls back the curtain on Eric Olson's remarkable journey from tornado cleanup to founding Dayton Barns, now a thriving multi-location metal building business. Eric takes us through the pivotal moment when devastation in his backyard sparked an unexpected business opportunity. What began with fallen trees and woodworking evolved into a shed business, then expanded to metal buildin...
Send us a text Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change. The conversation weaves between deeply personal reflections and practical business wisdom. Shannon and Dylan discuss how their shared traits (from Uncrustable habits to perfection...
Send us a text What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business. The conversation kicks off with Jared explaining how he found unexpected motivation from "Power Moves with Shaquille O'Neal" on Netflix. Watching Shaquille O'Neal and Allen Iverson rebuild the Reebok brand sparked a reflection on his own entrepreneurial journey from shed lot ...
Send us a text Ever wonder what happens when a rent-to-own customer stops paying? Or what legal pitfalls could be lurking in your contracts? The shed industry faces unique legal challenges that can make or break your business. Attorney Nick Garrard joins us to share his 12 years of legal expertise in the rent-to-own shed industry. What began as a single case in 2012 has grown into a specialized practice serving shed businesses across the country. Nick breaks down the most common legal issues...
Send us a text Steel tariffs have officially arrived, and their impact is already reverberating throughout the metal building industry. In this candid conversation, Jared and Eric dive deep into how these economic changes are reshaping business practices, pricing structures, and customer relationships. The duo shares real-world examples of how some dealers are responding to economic pressure with questionable tactics – from hidden contract clauses that allow price changes after deposit to re...
Send us a text The shed industry stands at a pivotal moment where traditional operations meet modern technology challenges. In this insightful conversation with Tristan from Customer Aligned Logistics, we dive deep into how their CAL system is revolutionizing order management for shed and steel building businesses. Having evolved from a farm delivery company to a specialized shed industry solution provider, Tristan brings a unique perspective on combining practical business know-how with tec...
Send us a text When you're in the business of metal buildings, the tools you use define not just your efficiency, but the quality of your finished product. That's why we were thrilled to welcome Wendell from Cold Spring Enterprises to share the fascinating journey of his family's three-generation manufacturing business and their game-changing VersaBend system. Starting from a converted chicken house in Abbeville, South Carolina in 1977, Cold Spring has grown into a respected manufacturer who...
Send us a text Behind every successful shed business lies more than just quality craftsmanship—there's a foundation of strategic leadership, financial clarity, and intentional growth planning. In this revealing conversation with Curt Paquette of Calculate Business Services, we unpack the essential business elements that many shed companies overlook until problems arise. Curt brings decades of experience helping small and mid-sized businesses navigate challenges like leadership structure, fin...
Send us a text Boots on the ground make all the difference when closing major metal building deals. This episode brings you straight to Mount Ida, Arkansas, where Eric broadcasts live from an active construction site of a commercial boat storage facility—one of the largest projects the Steel Kings have taken on. We pull back the curtain on a critical but often overlooked aspect of metal building sales: knowing when and why to conduct site visits. While not every 30x50 building quote merits t...
Send us a text The digital revolution is transforming the shed industry, creating a stark divide between thriving businesses and those struggling to stay afloat. James, CEO and co-founder of Shed Pro, joins the podcast to share his remarkable journey from government contractor to shed industry innovator—a path guided by faith and a mission to serve others through excellent business practices. What began as a digital marketing agency in Vietnam evolved when three shed companies approached Jam...
Send us a text The building industry's best-kept secret isn't about materials or designs—it's about the relationship between manufacturers and dealers. In this revealing conversation, Jared Ledford welcomes Shannon "The Shed Geek" to dive deep into what truly makes a successful dealer network tick. What happens when 10% of dealers sell 90% of the product while the other 90% struggle to make an impact? This fascinating imbalance creates ripple effects throughout the industry, affecting everyt...
Send us a text Matt Black returns to the Shed Geek podcast for a revealing conversation about navigating the changing shed industry landscape. Drawing from his dual perspective as both the owner of Black's Buildings and creator of MyShed software, Matt offers practical wisdom for shed businesses facing today's market challenges. The conversation opens with Matt sharing exciting news about Black's Buildings expansion into modular certified homes and their stunning new office designed to showc...
Send us a text What happens when the "podfather" of the Shed Geek Podcast Network meets the Steel Kings? Pure industry gold. Shannon "The Shed Geek" joins Jared to dive deep into the challenges and opportunities facing today's shed and steel building professionals. The conversation kicks off with Shannon's remarkable journey building the Shed Geek brand and podcast network—a testament to what happens when you pour yourself completely into something you're passionate about. "If you give a hun...
Send us a text What makes some shed businesses thrive while others struggle with the same product in the same market? The answer often lies in their approach to sales. Gary Boyle and Peter Miller of Making Sales Simple join the Shed Geek podcast to unpack how specialized sales training is transforming the shed industry. Born from their experience managing multiple shed lots and over 125 furniture salespeople, their program addresses the unique challenges faced by professionals selling what i...
Send us a text What separates truly successful shed dealers from those who merely survive? The Steel Kings podcast answers this question as host Jared Ledford welcomes Sheds Direct's JW Rucker and Marc Church for a motivational deep dive into winning strategies for 2025 in the portable building industry. The conversation kicks off with a powerful framework for success that goes beyond wishful thinking. Marc emphasizes that winning in today's market requires three essential elements: defining...
Send us a text Ever wondered what it takes to build a thriving, diversified business in the shed industry? Norman Eicher of Mountain View takes us behind the scenes of his remarkable journey from humble beginnings to running a multifaceted enterprise that's continuously expanding. Starting with a simple construction company that added shed sales in 2009, Norman has methodically grown his operation to include a truss plant, metal fabrication facility, and a full-scale lumberyard. The conversa...
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