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Write Medicine

Author: Alexandra Howson PhD | CME Writer, Educator, Researcher

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Struggling with how to create continuing medical education content for health professionals (CME/CE) that lifts learning and changes behaviors? Tired of mediocre CME resources? Write Medicine is your definitive guide to mastering the craft of high-quality CME/CE content creation. 


Write Medicine is hosted by Alexandra Howson PhD, CHCP, FACEhp, a seasoned writer and researcher with decades of experience in healthcare, education, and CME/CE. Tune in every Wednesday for our feature episodes and start your week right with Monday Mentor sessions, where we focus on practical techniques to enhance your content creation approach. 


Every Wednesday, Write Medicine explores the art, science, and nuances of crafting compelling CME/CE content through enriching conversations with experts in the CME/CE field and beyond. You'll gain valuable perspectives on adult learning, teaching platforms, effective learning formats, and emerging healthcare trends that shape our content. 


In Monday Mentor, Alex shares her treasure trove of insights gained from creating, evaluating, and publishing outcomes results from scores of CME activities and programs.


Whether you're planning, designing, writing, delivering, or evaluating CME/CE programs, Write Medicine is your home base for insights, guidance, and strategies to help you confidently navigate every stage of the CME/CE content creation journey. 


Write Medicine is more than a podcast; it's a commitment to elevating your professional development in CME/CE content creation.

111 Episodes
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If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content? As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episode 111 jumps into the world of "tweetorials" and explores how you can adapt your educational content for platforms like X/Twitter while maintaining the quality and accreditation standards of traditional CME. Julie Merten PharmD is my guest, a clinical pharmacist at the forefront of medical writing and CME content development at Chimeric Medical Communications. In today's episode, she shares her strategy for distilling complex medical topics into bite-sized educational content. We'll explore how to take a full clinical data paper, sharpen the key messages, and deliver them in a way that not only educates but engages and fosters interaction. What is the role of imagery, ethical considerations, and the importance of tapping into the right medical niches? Join us to learn more about crafting compelling short-form CME and take your content to the next level on social media! Takeaways 1. When creating short-form content for social-media-based CME, keep the scope narrow and focused. If a topic is too complex, consider breaking it up into multiple threads or supplementing with other formats like expert videos. 2. Invest time in creating high-quality, engaging visuals that are optimized for mobile viewing. Infographic-style images and square aspect ratios work well for tweetorials. 3. Emojis, design elements, and questioning techniques are practical tools to hook an audience and convey information quickly. If you adopt these stylistic elements, be aware of cultural interpretations and maintain factual accuracy and appropriateness for mobile consumption. Connect with Julie Email: merten.julianna@chimericmed.com Chimeric Medical Communications, LLC LinkedIn Timestamps 00:00 Introduction 02:29 Introducing Julie 04:02 What a Tweetorial is and how it works 05:27 How long threads have been around 06:53 Crafting a Tweetorial tutorial 08:11 Assessing learner engagement on Tweetorials - how people respond and sign up for them 10:56 Creating private communities on X 11:57 Looking at the interaction of learners in a Tweetorial 13:01 Some of the challenges when creating this short-form content 14:33 Teaching and learning considerations with short-form content 15:45 All about emojis 18:01 Moving from long-form to short-form content 19:55 Figuring out what the key messages are 21:10 The scope for patient cases and tutorials 21:40 Ethical concerns 23:16 Considerations on how Tweetorials are assessed 24:01 Evaluating outcome metrics for Tweetorials 25:42 Finding CME on X as a learner 27:08 Key skills to develop for creating effective accredited education content for social media 31:40 Final thoughts on trying short-form content 32:37 Where to connect with Julie 33:21 Tips for creating short-form content for social media-based CME Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you crafting compelling stories of transformation in your CME needs assessments? As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust needs assessments that justify the need for education. Tune in to: Understand what clinical practice and performance gaps are and how to substantiate them through thorough research Learn a framework for conducting a comprehensive gap analysis to pinpoint the root causes of practice shortfalls Discover the key components of well-crafted learning objectives and how to align them with desired outcomes Let's jump in. Takeaways 1. Use the question-based framework I shared in the episode to conduct a thorough gap analysis, considering the what, why, who, when, where, and how of the identified practice gap. You'll also find a template for gap analysis in the show notes. 2. Ensure your learning objectives are actionable, measurable, relevant, and aligned with the desired outcome level (e.g., knowledge, competence, performance, patient outcomes). 3. Push yourself to create learning objectives that go beyond knowledge gains and foster practical skill application to drive meaningful practice change. Resources Gap Analysis Framework ACS Tips for Writing Learning Objectives Time Stamps 00:00 Introduction 00:38 Identifying clinical practice and performance gaps 07:34 Crafting effective learning objectives 08:03 4 rules of thumb when creating learning objectives 09:37 TLDR on learning objectives Subscribe to the Write Medicine podcast! Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you unknowingly excluding audiences with your medical writing and CME content?  As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable.  Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclusive, accessible content that empowers readers and improves health outcomes.  In EP 109, you’ll: 1. Learn how to optimize your content for people with varying levels of health literacy and digital skills 2. Discover tools and resources to help you create content that meets accessibility standards 3. Understand the impact of inclusive writing on audience engagement and health equity Don't miss this opportunity to elevate your inclusive content creation skills. Takeaways 3 Steps you can take toward accessibility and inclusivity.  1. Familiarize yourself with health literacy principles and accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG) and the Patient Information Forum's PIF TICK standard. 2. Audit your existing content for accessibility and inclusivity, identifying areas for improvement and implementing best practices. 3. Continuously educate yourself on inclusive writing strategies by following thought leaders, attending workshops, and engaging with resources shared in the episode's show notes. Resources Web Content Accessibility Guidelines (WCAG) Patient Information Forum TICK standard How to Write Clearly by Tom Albrighton  Writing Tools: 55 essential strategies for every writer by Roy Clark  Health literacy as a social determinant of health National Institutes of Health: What is health literacy? CME/CE Content Creator's Toolkit The Utility of Social Media in CME The Checklist Revolution: Streamlining Healthcare Content for Better Understanding Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education Connect with Virginia LinkedIn Website Timestamps 00:00 Introduction 02:22 Virginia’s approach to making medical writing accessible and inclusive 08:59 Resources to support accessibility work 13:06 Takeaways from today’s conversation on accessibility and inclusive content creation Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you ready to master the art of medical writing and stand out as a CME content creator? As a medical writer, you know that crafting compelling continuing medical education (CME) content requires a unique set of competencies. But what exactly are these essential skills, and how can you develop them to stand out in this competitive field? In this episode, we'll explore the core abilities that will help you excel as a CME writer and deliver exceptional educational content that meets the needs of both your clients and healthcare professionals. In this episode, you'll unlock: 1. A breakdown of the essential writing skills needed to articulate complex medical information simply and effectively. 2. A peak into the most valuable sources for compelling and robust needs assessments. 3. How fostering your communication and collaboration abilities prepares you to work seamlessly with clients and subject matter experts to achieve excellence in medical education content. Discover how to enhance your CME writing expertise—tune in for valuable insights to transform your approach and elevate your industry standing. Resources ACCME. Standards for Integrity and Independence in Continuing Education. 2020 Time Stamps 00:00 Introduction 00:34 CME writing demands strong foundational writing skills 01:22 You need technical proficiency with reference management software 02:15 Importance of research skills 04:11 Communication and collaboration skills 05:32 Understanding assessment and outcomes frameworks 06:47 Summary of today’s mini-episode Subscribe to the Write Medicine podcast! Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
What challenges and opportunities await US-based CME providers looking to expand into Europe? As a CME provider, understanding Europe's accreditation landscape and cultural nuances is crucial for successfully delivering education to international audiences. In today’s episode of Write Medicine, Susan Yarbrough joins me in dissecting the complexities of CME in Europe and guiding us through the accreditation mosaic. We’ll explore key considerations and strategies for navigating European CME, including the need for a strong dose of cultural humility.  In episode 107, you’ll: 1. Gain insights into the differences between US and European CME accreditation systems 2. Learn practical advice for partnering with local organizations to deliver relevant education 3. Discover the importance of cultural humility and adaptability when expanding CME offerings internationally Tune in now to equip yourself with the knowledge and strategies needed to expand your CME programs confidently into Europe and beyond! Takeaways While European CME accreditation differs significantly from the US, focusing on approving activities rather than providers, the accreditation landscape in Europe is evolving, with a slow but steady movement towards alignment and reciprocity.  Reciprocal agreements allow for the exchange of CME credits, but disparities in accepting and using CPD credits across jurisdictions remain a concern. As a US-based CME provider, if you want to expand your offerings to Europe and beyond, as a first step, research the accreditation requirements and cultural nuances of your target European countries or regions. Education providers who want to successfully deliver CME in Europe must cultivate cultural humility as a key ingredient. As a US-based provider, you’ll need to understand local guidelines, perform a gap analysis and needs assessment, and have a local footprint to effectively deliver education that is appropriately accredited and tailored to the European audience. Connect with Susan Email: CENerd4Hire@gmail.com Instagram Abbreviations EACCME: European Accreditation Council for Continuing Medical Education ( ECMEC®: The American Medical Association (AMA) has an agreement to mutually recognize continuing medical education (CME) credit with the European Union of Medical Specialties (UEMS). Physicians (MDs, DOs, or equivalent international degree holders) may apply to the AMA to have their EACCME European CME Credits (ECMEC®s) converted to AMA PRA Category 1 Credit™. Resources Ghidinellli M, Pozniak E, Kolanko C, Wilson S. The ongoing challenges faced by providers of CME-CPD in Europe. J CME. 2023;12(1) Timestamps 00:00 Introduction 02:44 Introducing Susan 03:50 Some of the key challenges she sees in accreditation domestically 05:26 Updated guidelines for virtual credit in EACME 3.0 10:03 Differences and similarities between European and US accreditation 12:30 Impact of territoriality on CME content 15:51 Uniformity or standardization for reciprocal agreements in CME accreditation 17:13 Independence in Europe versus the US 21:48 Why the ABPI is attached to having control over content 24:26 How US education providers go about addressing specific needs and gaps in Europe 28:35 What tactical changes may look like to be an effective educator 31:03 Winners and losers in European accreditation 33:34 The extent of international and global CME and how is that going to change 36:03 Susan’s practical advice for CME providers 37:50 Key takeaways from today’s episode Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you trapped in the generalist rut as a medical writer? Discover the power of nourishing your niche in CME writing. Specializing in CME writing can help you crack the client mindset code, build authority, generate higher revenue, and optimize your marketing efforts. This Monday Mentor episode explores how focusing on CME can lead to a thriving medical writing career and help you: 1. Understand the rewards and risks of specializing in CME writing 2. Learn how to identify and develop your CME niche based on your skills and interests 3. Discover strategies to market your CME writing services effectively and command higher rates Ready to take your medical writing career to the next level? Grab this niche discovery checklist to start exploring your CME writing niche today! Time Stamps 00:00 Introduction to niche specialization 01:33 Breaking down the benefits of nourishing a niche 04:45 Overcoming concerns and challenges of specializing 06:57 When and how to find a niche Subscribe to the Write Medicine podcast! Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape? Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of AI writing tools. Whether you're looking to break into medical writing, specialize in a niche, or future-proof your skills, Michelle's advice will help you chart a path to success and fulfillment in your writing career. Listen to this episode to discover: Strategies for differentiating yourself and targeting your ideal clients in a competitive market Tips for staying up-to-date with industry trends, health communication best practices, and emerging technologies Insights on building confidence, resilience, and a well-rounded lifestyle as a freelance medical writer Tune in now to learn how you can thrive as a medical writer in 2023 and beyond and gain the knowledge and inspiration you need to take your career to the next level. Takeaways 1. Identify your niche: Reflect on your unique skills, interests, and background to determine your specialization in medical writing. Develop a targeted marketing message and online presence that communicates your expertise to potential clients. 2. Curate your learning: Set aside dedicated time to stay informed about the latest trends, best practices, and technologies in medical writing. Focus on resources that align with your niche and goals, such as industry blogs, newsletters, webinars, and journals. 3. Embrace AI as a tool: Familiarize yourself with AI writing tools and explore ways to incorporate them into your writing process. Experiment with using AI to generate outlines, edit sentences, or streamline your brainstorming while maintaining your commitment to quality, evidence-based content. Connect with Michelle Health Writer Hub LinkedIn Timestamps 00:00 Intro 02:47 Introducing Michelle 05:11 Her medical writing journey 09:45 Exploring the changes: Insights on who’s moving into the field, their motivations, and what that means for training and professional development 15:47 Specialization as a benefit in developing business 19:15 Crucial strategies for writers to help them stay resilient during times of economic fluctuation 23:29 Resources to help keep pace with industry trends 27:24 Designing effective medical writing courses 33:25 Is AI a threat or an opportunity in medical writing? 40:02 Key takeaways from Michelle’s episode Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you measuring educational outcomes but failing to capture the true impact on your learners? As a CME/CPD professional, you know that proving the effectiveness of your educational programs is crucial. But in the rush to gather data and report metrics, it's easy to overlook the individual learner's experience and perspective. Relying solely on quantitative measurements can cause you to miss valuable insights that could help enhance your activities and programs. In this episode, physician and longtime medical educator Dr. Dean Jenkins shares: 1. Why it's essential to focus on the learner's needs and desired outcomes when designing education 2. The importance of qualitative data in capturing the complexity of healthcare and the learner's voice  3. How defining your target outcomes upfront can improve your learning design and measurement approach Tune in to discover how putting the learner at the center of your outcomes strategy can help you deliver more impactful and meaningful education! Takeaways CME must evolve to meet learners' complex and personalized needs, incorporating a more dynamic, qualitative approach to assess learning outcomes. The CME field has been steadily shifting toward valuing outcomes beyond attendance and satisfaction for over a decade. However, analyzing the collected data and using it to improve the learning experience further remains challenging. Standardization of outcomes measurement is vital for the professionalization of CME/CPD. Sharing insights and validated findings within the CME/CPD community is beneficial and necessary to foster improvement in education and patient care. Engaging with the broader community of educators, learners, and health professionals through discussion forums, journals, or social media networks is valuable. Share your findings, experiences, and strategies for measuring and improving educational outcomes, as Dean Jenkins does through his work with Outcomes Engine. Connect with Dean dean@agnate.co.uk Outcomes Engine Time Stamps (02:41) - Introducing Dean (07:28) - How to package education for learners in ways to address learners' needs and learning styles (09:22) - Some of the strategies that he uses to determine what those needs are (13:59) - What Dean is talking about when talking about Pharma-led education (18:24) - Evolution of measuring and evaluation: assessing learning effectiveness across these different contexts (20:50) - His involvement in the Outcomes Standardization Project (21:56) - How Dean sees the field moving forward in terms of outcomes measurement, evaluation, and analysis (25:12) - His thoughts on whether we are headed toward internal capacity building within the field. (27:58) - The degree of collaboration between medical affairs teams and colleagues in independent medical education in Europe and the UK (29:40) - What is Outcomes Engine, and why it’s important (31:50) - Capturing the learner's voice (33:26) - How Outcomes Engine will capture the learner’s voice (35:10) - Dean’s final thoughts (36:37) - Key takeaways Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you unknowingly sabotaging your spine health every time you sit down to write? As a medical writer, you pour your mental energy into crafting high-quality documents. But while you're focused on engaging your mind, your body may suffer silently.  Poor posture, repetitive movements, and prolonged periods of sitting can lead to neck strain, back pain, and other musculoskeletal problems that impact your physical well-being and ability to think clearly and creatively. In this episode of Monday Mentor, chiropractor, researcher and medical writer Peter Stein PhD, DC shares some of his insights about spine health, including: 1. How your spine supports your cognitive performance and creativity as a writer 2. Practical strategies for integrating better ergonomics and physical variety into your writing routine  3. Quick and simple "micro-breaks" you can take to alleviate spine tension, even when racing to meet a deadline Don't let poor spine health derail your writing - tune in now to give your body the same attention and care you give your words! Time Stamps (01:24) - Introducing Peter (02:15) - Spine health importance for writers (07:51) - His insights on injuries that stem from keyboard work (11:31) - Some of the immediate and actionable things that writers can do to protect, support, and promote spine health. (15:46) - Connecting with work tools (17:23) - Other ways we can integrate movement into our everyday routine (20:42) - Things Peter sees as being important for spine health in general (23:59) - His final thoughts on spine health (26:24) - Key takeaways from Monday Mentor Subscribe to the Write Medicine podcast! Subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
If you are a medical writer my guess is that you occasionally struggle to engage your target audience. Health professionals have less time and shorter attention spans, making it critical for medical writers to master storytelling techniques that get their audiences interested and engaged with content, whether we’re talking about slide decks, manuscripts, or omni-channel content. My guest in episode 102 is Eleanor Steele, also known as MedComms Mentor, who shares how she transitioned from agency work to running a successful freelance business in medical communications. Join us to learn more about the gaps Eleanor identified in the market for specialized training and development and get practical advice from Eleanor about: Storytelling frameworks that support a logical flow of information and answer audience questions How to frame content around audience needs and interests The skills you need to write "bite-sized" short-form content optimized for different formats This conversation with Eleanor is part of our first Friday series, which profiles medical writers and how they have broken into the field. It's also the last episode of season 7. Resources Content Alchemy. Tip Sheet for Medical Writers Connect with Eleanor Email: eleanor.steele@medcommsmentor.com Website YouTube Time Stamps (03:47) - Eleanor’s journey and transition into Medical Communications (06:02) - Some of the gaps she’s seeing in the training and professional development market for medical writers (07:39) - What Eleanor does and who she does it for (11:57) - What she encourages writers to do to learn a little bit more about the audience they’re writing for (16:31) - Navigating the challenges for writers with limited clinical exposure (20:03) - Storytelling frameworks (22:44) - The main challenges Eleanor sees in ongoing training and professional development (25:53) - Her YouTube Channel: MedComms Mentor (31:07) - Key challenges she sees for freelance medical writers (33:37) - The future of MedComms (36:15) - A shift towards not only engagement but outcomes in the omni-channel assets (38:47) - Where to connect with Eleanor Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Have you ever wondered how biases in medical research and education can significantly impact women's health and health in the LGBTQ+ community? Do you want to learn how you as a CME/CPD professional can promote inclusive and equitable language in your work, and why this is important in CME content creation? My guest today is Caitlyn Tivy DPT, a physical therapist, medical writer, and femtech pioneer. In today's episode, episode 101, we explore concrete ways CME/CPD professionals can help propel a shift toward more inclusive and equitable education and, ultimately, patient care. Caitlyn shares where harm has been done to women and LGBTQ+ patients through exclusion and bias in everything from clinical trials to medical curricula and terminology. We explore the real-world consequences of these biases, such as the underdiagnosis of heart attacks in women and the mismanagement of endometriosis. This episode is a call to action for us as CME/CPD professionals to embrace inclusivity and equity in our work. Takeaways 1. Inclusive language matters in CME/CPD, and why it's crucial for education activities and content to challenge biases and gaps in healthcare and medicine. 2. Femtech extends beyond reproduction and includes technology and services for various health conditions. 3. CME/CPD professionals can influence an education shift toward women's health and address care for LGBTQ+ individuals. Action Steps 1. Educate yourself on how to use inclusive language in CME/CPD. Consider enrolling in an AMWA course or reading resources like "Sex Matters" and "Invisible Women." 2. Engage in conversations with supervisors or peers to advocate for inclusive language and gender-inclusive care in CME and to identify the under-representation of women's health, LGBTQ+ health, and marginalized groups in CME. 3. Explore opportunities to include information about gender and sex-inclusive care in CME/CPD and contribute to creating a more comprehensive and inclusive healthcare education landscape. Resources Grab your copy of the CME/CE Content Creator's Inclusion Toolkit Clayton JA, Tannenbaum C. Reporting sex, gender, or both in clinical research? JAMA. 316(18):1863-1864. McGregor AJ. Sex Matters: How male-centric medicine endangers women's health and what we can do about it. Hachette Go, 2020. Perez CC. Invisible Women: Data bias in a world designed for men. Abrams Press, 2019. Redwood Ink. Inclusive Language Course Every R, Napolitan C, Wilson T. Improving Patient Care for the LGBTQ+ Community Through Continuing Education. Alliance Almanac. Feb 20, 2024. Time Stamps (02:55) - Addressing biases in clinical practice and education (09:54) - The role that continuing education plays in starting to shift this narrative away from women's health (16:27) - Caitlyn’s perspective on funding driving content (20:44) - Resources she recommends to writers to help them get up to speed on inclusive and equitable language (24:27) - Approaching research with a specific patient population in mind (28:09) - What Femtech is and why it’s important (29:34) - Caitlyn’s hope for providers who work in healthcare (32:05) - Femtech: growing field beyond women's health issues (34:01) - Caitlyn’s final thoughts (37:23) - Putting today's insights into action Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
We’ve reached a major milestone here at the Write Medicine podcast – episode 100. When I started this podcast, my mission was to foster a spirit of community, connection, and support among peers and colleagues in the early days of the COVID-19 pandemic. This mission has evolved and is increasingly focused on providing you. Write Medicine friend, with practical strategies and tools to advance your career and support your work as a CME/CPD professional, whether you are a planner, strategist, analyst, reviewer, or writer. So to celebrate making it to episode 100, I've compiled 100 tips covered by our conversations on the podcast. Consider today's episode the cheatsheet you need to: - Optimize CME programming, evaluation, and modalities - Craft high-quality content - Master efficient research strategies - Grow as a CME/CPD professional Take what serves you in your journey from this curated list across 10 key categories that this podcast explores. Time Stamps (01:26) Writing and content creation tips (02:37) Research and evidence tips (04:04) Career development tips (05:32) Communication and collaboration tips (06:52) Industry insight tips (08:18) Personal growth and productivity tips (09:43) Ethics and professionalism tips (11:00) Professional development tips (12:30) Navigating challenges tips (13:41) Technology tips (15:20) Next up on Write Medicine Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Have you ever wondered what happens behind the scenes of scientific breakthroughs? Is the future of science at risk in the digital age? Like many fields, science is undergoing rapid changes in the digital era that could compromise integrity and innovation. As consumers of scientific knowledge, we all have a vested interest in an effective system. Join us in episode 99 as we explore the evolving world of science in the digital age, with insights from biochemist and former Cell editor, Ben Lewin. In this episode, you'll: Gain insight into flaws in the scientific publishing process involving peer review, preprints, and the "publish or perish" paradigm. Understand concerns over reproducibility, questionable research practices, and the influence of money in shaping projects. Learn how technology and A.I. are transforming science into a data-driven numbers game obsessed with quantity over quality. Don't miss this illuminating discussion on the complex forces that could undermine science in the 21st century. Transcript Takeaways 1. Science is not a linear, seamless process. Despite the perception of scientific progress as a smooth and consistent journey, it is often messy and characterized by zigzagging developments. The public needs to understand the principles and limitations of the scientific process to demystify the black box image of science. 2. There are emerging concerns about the influence of artificial intelligence, the shift towards "big science," and the potential lack of revolutionary ideas in scientific research due to the pressure to publish safer and more reliable work. Scientists are also at risk of becoming data-generating technicians rather than pursuing innovative questions and answers. 3. Criticisms have been raised regarding the hierarchy of scientific journals, the peer review system, and the prevalence of predatory journals. Despite its flaws, the current system of scientific publishing is considered the best available option for disseminating scientific knowledge. Resources Lewin B. Inside Science: Revolution in Biology and its Impact. Long Island, NY: Cold Spring Harbor Laboratory Press. 2023. Time Stamps (02:47) - Introducing Ben (06:33) - What we should be understanding about science (08:20) - Inside Ben’s book, Inside Science: Revolution in Biology and Its Impact (10:04) - The art of presenting scientific work (12:15) - The pressure to publish in science (14:23) - His thoughts on how science should proceed in the future with publishing (17:51) - Ben’s view on peer review (19:48) - His take on the peer review process (22:30) - His thoughts on the preprint problems during the pandemic (24:16) - The path for young scientists to get published in appropriate journals (26:26) - The key changes in scientific conduct that Ben’s been able to trace (29:37) - Concerns in modern science (35:13) - Ben’s key takeaways from Inside Science (37:09) - Highlights from today’s episode Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you aware that plagiarism is not just about copying text word for word? Listen in to uncover the different forms of plagiarism and how to spot them. Plagiarism can have significant consequences in CME content development, affecting the credibility of education materials and the reputation of education providers. By understanding the different types of plagiarism and how to detect them, you can ensure the integrity and originality of your CME content. Discover the various forms of plagiarism beyond direct word-for-word copying. Learn practical techniques for detecting and avoiding plagiarism in your CME content development. Understand the drivers of plagiarism and gain insights into CME content integrity. Tune in to episode 98 to equip yourself with the knowledge and tools to identify and prevent plagiarism in your CME content, and take steps to ensure the originality and quality of your work. Resources Das N, Panjabi M. Plagiarism: Why is it such a big issue for medical writers?Perspect Clin Res. 2011;2(2);67-71. Harting D, Bowser A. Worst Practices for Writing CME Needs Assessments: Results From a Survey of Practitioners. AMWA Journal. 2019;34(2):51-55. Radike M, Fielder Camm C. Plagiarism in medical publishing: each of us can do something about it. Eur Heart J case Rep. 2022;6(4):ytac137. See the AMA Style Guide graphic. Retraction Watch Sandford-Cooke J. Ten signs of possible plagiarism. The blog of the Chartered Institute of Editing and Proofreading Weber-Wulff D. Plagiarism detectors are a crutch, and a problem. Nature. 2019;567;435. World Association of Medical Editors (WAME). Recommendations on publication ethics policies for medical journals. WAME. Englewood. Howson A. Should you go down the rabbit hole? Write Medicine, episode 48. Time Stamps (00:00) - Plagiarism takes different forms, including paraphrasing. (03:06) - AMA 11th Manual of Style addresses plagiarism. (04:45) - Plagiarism drivers. (06:40) - How to detect plagiarism. (08:51) - Tricks to avoid plagiarism. (09:31) - Use original words - read, digest, rewrite. (Dast, N. et al. 2016) (10:53) - Storytelling, retelling content. Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Are you curious about how the art of data collection and analysis can transform the impact of continuing education in the health professions? What if you could easily prove that learning activities drive tangible outcomes? Today's guest is Dr. Alaina Szlachta, a Learning Architect who improves the results of personal and professional development programs through data enablement. She joins us to unravel the complexities of effective education activity and program evaluation. In a world increasingly driven by data and evidence, understanding the outcomes and impact of educational programs is crucial, but learning professionals in many sectors often struggle to effectively evaluate education activity and program impact. And without proof of outcomes, it's difficult to demonstrate value and make data-driven decisions. Alaina outlines the crucial checkboxes for successful evaluation and highlights the art and science of strategically aligning evaluation variables to forge a persuasive chain of evidence. We also tackle the sometimes daunting task of identifying behavioral change indicators and how to build "indicator muscle." In this episode, you'll hear how to: Develop a simple framework for aligning learning outcomes. Identify indicators that reliably track performance improvement. Leverage AI to efficiently create assessments tailored to your needs. Tune in to hear how to build a rock-solid evaluation process in under an hour. Takeaways Effective evaluation in any field requires a balance of trustworthy evidence, improvement data, and operational insights, acting as a compass for success and growth. Create your impact hypothesis by lining up "dominoes"; start with the change you intend to make, then trace back through outcomes, outputs, and inputs. Visualize this sequence to clarify your strategy and prepare to measure each stage. The distinction between outputs (the immediate, tangible products of a program) and outcomes (the longer-term changes resulting from those outputs) is essential in evaluating the true impact of any initiative. Develop your "indicator muscle" by applying evaluation strategies to personal goals. Choose a goal, define indicators of success, and track them over time. This practice will build your skills in a lower-stakes environment and prepare you for larger, more complex projects. Connect with Alaina Email: alaina@bydesigndevelopmentsolutions.com By Design Development Solutions LinkedIn Time Stamps (03:17) - Introducing Alaina (05:26) - Connecting her professional threads to inform learning strategy, measurements, and evaluation (11:50) - Evaluating outcomes and evaluation framework (14:30) - Different evaluation models and robust strategies (21:12) - Output vs. Outcomes (22:38) - Importance of process evaluation (28:59) - Recommendations for starting to build the indicator muscle (31:04) - The challenges in thinking about and brainstorming behavioral indicators for change (34:30) - Emerging trends in learning and development (39:51) - Where to connect with Alaina (40:51) - 3 takeaways from today’s episode Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Do you struggle to find skilled medical writers who can develop high-quality, evidence-based CME/CPD content? Creating impactful continuing education relies on building effective partnerships between providers and specialist writers. In today's Monday Mentor we’re talking about the important yet often overlooked role of medical writers in developing credible, evidence-based CME content. Based on insights from experts in the field, you'll: Learn the diverse skills and deliverables medical writers offer beyond writing abilities. Discover common "pain points" in the provider-writer relationship from both perspectives. Get practical resources to set clear project expectations and enable smooth collaboration. Tune in to gain actionable tips on optimizing your medical writer relationships to develop better CME/CPD. Resources Grab your Process Start-Up Checklist Harting D, Bowser A. Worst Practices for Writing CME Needs Assessments: Results From a Survey of Practitioners. AMWA Journal. 2019;34(2): 51-54. Time Stamps (01:07) - Importance of medical writers in evidence-based CME and CPD content (02:42) - Contributions and challenges of medical writers in content development (07:05) - How we can bridge these gaps (09:08) - What’s coming next on Write Medicine Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
If you’re on LinkedIn, and you’re a nurse, a nurse who’s a health or medical writer, or a nurse who’s exploring how to become a writer, I think you’re going to love today’s First Friday episode.  From the scrubs to the keyboard, Claire Bonneau’s story of how she shifted out of a full-time nursing role into a thriving freelance medical content writer is nothing short of motivational. She graduated from nursing school in 2019 and leaped into freelance health writing during the pandemic and her journey is proof that it's never too late to follow your passions. Join us to explore: The challenges and triumphs of transitioning careers during uncertain times. How the problem-solving and creative aspects of nursing can lead to success in writing. The importance of community and learning from one's mistakes in the freelance world. Listen to the full episode to hear how Claire is shaping her unique niche in the freelance health writing community. Oh, and she drops some serious gems about navigating platforms like Upwork and LinkedIn. Connect with Claire Website LinkedIn Email: claire@clairebonneau.com Newsletter What steps can you take today? Dedicate a moment each day to journal about your professional journey. Capture moments of learning, growth, and the emotions attached to your evolving career path. Reach out and connect with one new person a week on professional networking platforms like LinkedIn to start building your community, just as Claire did. Experiment with a freelancing platform by creating a profile or submitting a project proposal to experience the process and discover potential opportunities for skill-building and networking. Time Stamps (02:59) - Introducing Claire: From nurse to now (05:55) - Why she went into writing (07:37) - How creativity has helped her build her business (09:05) - The obstacles Claire faced and her approach to problem-solving (10:27) - Some examples of roadblocks and embarrassing moments she experienced (13:34) - Transformation from isolation to engagement on LinkedIn (15:44) - Her experience building an email newsletter (17:37) - The purpose of the newsletter and building community (21:05) - Claire’s thoughts on Upwork and how it’s been effective for her (25:00) - Will she always be on Upwork and what a transition strategy would look like (27:56) - Where the negativity comes from towards Upwork (29:51) - Her encounter with feeling tapped by the nursing label as she transitioned into a new field (33:30) - Her 3 pieces of advice for transitioning from clinical care to writing freelance (34:58) - Where to connect with Claire (36:17) - Episode Takeaways Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
A decade ago, Curtis Olson PhD, then editor of the Journal of Continuing Education in the Health Professions, made 20 predictions about the future of Continuing Medical Education (CME) and Continuing Professional Development. Those predictions included a shift from the individual to the team as the primary unit of learning, a greater focus on interprofessional learning, more frequent use of evaluation models that tell us not only what works, but also under what conditions and why, and less reliability on the psychology of learning and more emphasis on the sociology of behavior change.  Have you been wondering how those predictions are holding up today?  Joining us from the frontlines are two consummate CME/CPD professionals from Clinical Education Alliance—Sarah Nisly and Caroline Pardo. They’ll be sharing preliminary insights from research they’ve been doing on the relevance of these predictions today, emphasizing the need for diverse voices and perspectives in the field, and discussing how CME/CPD needs to be in sync with the "messiness" and complexity of contemporary healthcare. Tune in to learn more about: How past predictions about CME/CE are aligning with current trends and practices. How technology is reshaping shaping healthcare and the future of CPD. The importance for CME/CPD to adapt to different generations and changing priorities. And how continuous research and collaboration with multiple stakeholders is essential to shape the future of CPD and ensure its relevance and impact. Takeaways We need a forward-thinking approach in CME/CPD to prepare us to adapt to the evolving needs of healthcare professionals. There's an increasing emphasis on interprofessional education and the role of team-based healthcare. This approach recognizes the complexity of healthcare delivery and the need for collaborative learning strategies. Needs assessments and grant proposals are a focus of several sessions at the 20204 Alliance conference in New Orleans in early February. Today’s episode reminds us that needs assessments in CME/CE absolutely must go beyond clinical data and try to grapple with the real drivers of clinical gaps, including system and process issues, and patient preferences.  Caroline and Sarah’s work offers an invitation to us all to think about how we can be agents of change, and help to shape the future of CME/CPD. Time Stamps (03:46) Introducing Caroline + Sarah (05:23) Revisiting Curtis Olson's 20 predictions for the future (08:35) Interesting themes that stuck out when exploring (11:40) More about the juxtaposition and what it looks like in practice (18:49) A tiny flavor of their research process (22:29) The shifts and changes from the original predictions (29:34) The messiness of healthcare and the need for evolution (33:00) Frameworks for contemporary healthcare (37:23) Their predictions for where the profession is heading (42:38) The importance of comprehensive needs assessments Resources Olson C. Twenty predictions for the future of CPD: implications of the shift from the update model to improving clinical practice. J Cont Educ Health Prof. 2012;32(3):151-2 Pardo C, Nisly S. Unleashing Our Community's Power: Insights and Inspiration from the Field. Alliance Annual Conference. 2024. Feb 6, 10 a.m. Oak Alley. Connect with Caroline + Sarah Clinical Education Alliance Caroline LinkedIn | Email: cpardo@cealliance.com Sarah LinkedIn | Email: snisly@cealliance.com
Have you ever felt like a failure in your role as a CME/CE professional? I have. But what if failure could actually enhance your CME/CE content creation instead of hindering it? Creating fresh CME/CE requires taking risks, but with risk comes failure. As errors and mistakes are part of the learning process, CME/CE professionals can struggle with how to evaluate failures safely and constructively. In today's Monday Mentor, you'll discover practical strategies to openly assess activities or programs that missed the mark and extract valuable insights from less-than-ideal outcomes. Tune in to: Gain insight on how to create a safe environment for reflection and feedback in your professional endeavors. Discover the benefits of anonymity and trust-building in sharing failures and lessons learned. Explore actionable strategies for focusing on constructive lessons rather than blame or shame when evaluating failures. Don't let fear of failure hold your CME/CE content back. Instead, use failure as a catalyst for growth in your CME/CE content creation process. Time Stamps (00:07) - Failure as a motivator, growth mindset in education (04:48) - Practical safe strategies to implement to make failure work for CME and CE learners (09:18) - The main ingredients for using failure effectively Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
Have you ever felt trapped in your career, sensing a need for change but unsure where to begin? Have you felt a nudge to make a career change but fear holds you back? Yep, I’ve been there.  Making a major shift in your work can be daunting, but ignoring calls for change won’t make them go away. In a world where career transitions are increasingly common yet daunting if you are feeling the pull towards change but held back by uncertainty and fear, or if you are aware of an immanent push, this episode, EP92, is for you. My guest is Regina Sih-Meynier PharmD, an intuitive business strategist and life coach, who’s worked in healthcare, medical affairs, and in independent medical education in high-profile pharmaceutical companies. Way back in 2020, Regina was on the podcast and talked about how to create education content that supports authentic empowerment and transformational learning.  Today she’s offering guidance and inspiration for anyone in CME/CPD considering or facing a major career change. She shares her transformative journey from feeling stifled in the pharmaceutical industry to discovering her true calling.  So get ready to: Learn how to recognize the signs of transition that are pointing you to a needed change. Use practical tools for making decisions and navigating career transitions, including a five-step framework, that will help you map your fears and flip limiting narratives that are holding you back from unlocking your potential—the theme of 2024’s annual conference of the Alliance for Continuing Education in the Health Professions. Gain a framework for aligning decisions to your authentic self, not just ego fears. Connect with Regina Website LinkedIn What steps can you take today? Here are my takeaways and steps you can take to embrace authenticity in your career and life.  1. Embrace the Pause and Practice Reflection. Taking time to be still and reflect can provide clarity and insight, helping you recognize when and why you need a change in your professional life. 2. Your Body Intelligence is a Decision-Making Resource. Incorporating simple mindful, meditative, or breathing practices can lead to greater clarity and alignment with your authentic self. 3. Five-Step Approach to Decision Making. Regina detailed a five-step approach for making successful life and career decisions: getting clarity, identifying key players, addressing fears, amplifying your authentic voice, and taking aligned action. There are links in the show notes to tools for a structured approach to navigate career transitions mindfully.  Resources Take the free 3-minute decision-style quiz to better understand how you make decisions and what your potential blindspots could be. www.oh-universe.com/quiz Grab the free guide on How to Make the Best Career Decisions for You: www.oh-universe.com/resources Make successful decisions with this easy to use tool: 5-Steps to Confident Decisions Using Body Intelligence: www.oh-universe.com/resources Learn more about Regina's Go Slow to Go Faster Retreat in Vandelicourt, France in May 2023: www.oh-universe.com/retreat-details Time Stamps (03:05) - Signs that it's time for a career transition (08:12) - Tools and practices to tune into your inner voice (13:01) - Regina’s guidance if you are hearing that voice but are locked into fear (19:04) - Practical tools to move from fear to safety (21:52) - A universal struggle of overcoming fear and self-limiting thoughts (24:10) - How her tools apply if you have been pushed out (31:56) - Regina’s 5 steps to making successful career and life decisions (38:03) - First step in a career change (44:37) - Key takeaways you can take to embrace authenticity in your career and life Subscribe to the Write Medicine podcast! Don’t forget to subscribe to the Write Medicine podcast for more valuable insights on continuing medical education content for health professionals. Click the Follow button and subscribe on your favorite platform.
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