Write Medicine

The CME/CE field has increased its focus on outcomes over the last decade. As a result, outcomes reports now involve a more bespoke process, showcasing more detailed targeted data presented in a visually appealing way. Angelique Vinther CHCP is an independent data and outcomes consultant who has specialized in IME reporting for 14 years.  She focuses primarily on data collection and analysis methodologies, test question-writing best practices, and reports that communicate clear messaging and data transparency.  In today’s episode of Write Medicine, we discuss best practices that education providers can use to evaluate the effectiveness of their CME/CE programs and how to use outcomes to inform decision-making. We explore solutions to education providers' main challenges in developing robust outcomes frameworks, like establishing an efficient process that allows time to evaluate the quality of feedback and think creatively about activity design. Connect with AngeliqueLinkedInFamiliarity with outcomes is core to writing needs assessments.  Next Level Needs Assessments is open for enrollment. You’ll learn how to write lean, agile needs assessments with the help of deliberate practice, peer-to-peer discussion, and expert feedback.Runs April 3-May 12, 2023Ready to level up your needs assessment writing strategy? Learn more. ➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

The content creation process in continuing education for health professionals (CEHP) combines both art and science. As a result, creating content for continuing education attracts people who are synthesizers, information seekers, and creators—like academics, researchers, or health professionals looking for a career change. In EP 46 we explore taking the leap from clinical work to medical writing with Esther Langmack, MD, a medical writer and CME consultant. Esther deliberately practiced her newly acquired skills while working as a clinician and medical director of the CME unit at an academic medical center. Tapping into her natural curiosity, she fostered connections and honed her skills by being open to feedback from experienced colleagues.  We talk about the creativity, flexibility, and autonomy that creating education content for health professionals offers and discuss clinicians' specific strengths in CME/CEHP medical writing. ➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Diana Durham PhD, FACEHP is an accreditation strategist who has worked in CME/CPD since the 1990s. Diana has served in many leadership roles, including for the Veterans Health Administration, U.S. Department of Veterans Affairs. We talk about the accreditation process in general and the evolution of joint accreditation in interprofessional continuing education (IPCE). And we consider how IPCE is evolving and the trends and impacts of accreditation bodies giving hospitals, healthcare systems, specialty societies, and medical schools a mechanism for joint accreditation. Diana shares her perspectives on creative methods of educating all members of the healthcare team such as Schwartz rounds, Project ECHO (Extension for Community Health Outcomes), and simulations. ResourcesVolponeACCMEACCME Standards for Integrity and Independence in Accredited Continuing EducationJoint AccreditationAmerican Council for Pharmacy EducationAmerican Nurses Credentialing CenterAmerican Academy of Physician Assistants Council on Optometric Practitioner Education American Dental AssociationBoard of Certification for the Athletic Trainer Connect with DianaDianaJDurhamCPD@gmail.comLinkedInConnect with AlexPodcastLinkedInYouTube➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Medical research has the potential for far-reaching implications for individuals and society. Peer review remains the gold standard to ensure high-quality information. However, traditional journal submission involves an extensive process that is often costly, and time-consuming process. Mark Riotto is the founder and president of The Research Post, a peer-reviewed, open-access publishing channel. Mark shares his insights on medical publishing and his campaign to promote a more visual experience for disseminating clinical data in a timely fashion. Mark considers the barriers to accessible, digestible information and we explore the advantages of the visual medium in an increasingly transparent publishing process.ResourcesThe Nelson Memo: Ensuring Free, Immediate, and Equitable Access to Federally Funded ResearchConnect with MarkTheResearchPost LinkedInFacebook: @theresearchpostConnect with Alex PodcastLinkedInYouTube➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

The Accreditation Council for Continuing Medical Education (ACCME) encourages the inclusion of the patient perspective within CME activities. And patient cases are a great way to meet this recommendation.Allison Armagan, Pharm.D. a content and education director specializing in creating interactive patient cases, joins me in this episode to talk about how to create multifaceted, dynamic patient cases for education activities. She talks about how targeted patient cases provide ways for clinicians to experience a "real-life" scenario, allow them to practice their skills in a consequence-free environment, address patient needs, and identify gaps in their knowledge and skills.Designing patient cases involves a LOT of research, starting with patient advocacy websites, clinical guidelines, and recent literature. Allison emphasizes the importance of understanding the patient's voice, in addition to the disease state information, and of the power of the narrative. to engage audiences by telling a memorable and enjoyable story. DisclaimerThe opinions expressed within the content are solely the author's and do not reflect the opinions and beliefs of Pfizer.ResourcesEpisode 4 of Write Medicine focuses on writing patient cases with Scott Kober. Allison mentioned I’m Aware That I’m Rare, a podcast on pulmonary hypertension.Connect with AllisonLinkedInConnect with AlexLinkedInWebsite➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Providers of accredited education for health professionals need to demonstrate that education activities have changed learner behavior and healthcare quality for the better. One of the best ways to show positive change is via outcomes reports. In episode 39 of Write Medicine, Medical Writer and Certified CME Professional Andrew Bowser ELS, CHCP talks about outcomes. Andy is the owner and lead developer with IconCME, a content development and consulting firm in Philadelphia. We discuss the format of reports, who the audiences are for outcomes reports, and how the results can help education evolve and improve. Andy describes the evolution of CME, outlines Moore’s Outcomes Framework for evaluating outcomes, and explores the increasing oversight of what constitutes accredited CME. We discuss the importance of narrative and telling a story within outcomes reporting and he recommends using visual cues to simplify the design and improve comprehension. He says, “there's a lot of interesting and creative ways you can portray the data and help people comprehend the outcomes of an activity.”The following acronyms are mentioned in our conversation. CME = Continuing Medical EducationCE = Continuing EducationCPD = Continuing Professional DevelopmentConnect with AndyIconCMELinkedInConnect with AlexLinkedInWebsite➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Are you fearless in your marketing? If not, I got good news for you. Lori De Milto, author of The fearless Freelancer is talking with me on this episode of Write Medicine. We explore effective marketing for freelance writers and others working in medical communications, the importance of cultivating a freelance mindset, and how to embody grit, resilience, and confidence in your marketing. Wherever you are on your marketing journey, Lori will reassure you that you have the power to make your freelance future brighter by building relationships through networking. If you're in a marketing slump, or you don't know where to start, listen to the podcast, buy the book, and you will feel like and be in actuality, a fearless freelancer. Lori highlights the importance of strategic networking to create work opportunities and stay front of mind for prospective clients. As we all know, LinkedIn is key to strategic networking. Lori explains the value of an optimized LinkedIn account as a networking tool and for researching potential clients.We touch on the importance of adopting a growth mindset approach that includes grit, resilience, and confidence. Lori reassures us we all have the power to make our freelance future brighter by building relationships through networking.Connect with Lorie: themightmarketer@comcast.netMighty MarketerLori De Milto Writer for Rent LLCLinkedIn Ready to level up your needs assessment writing strategy?In Next Level Needs Assessments you’ll learn how to write lean, agile needs assessments with the help of deliberate practice, peer-to-peer discussion, and expert feedback.Doors close January 31, 2023.✴️ Grab your spot.✴️➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Continuing medical education planning usually includes a needs assessment. But sometimes it’s pretty challenging to get to the root cause of clinical or professional practice gaps, because they are often multifactorial.That’s where root cause analysis comes in.In episode 37 of Write Medicine, Greg Salinas, PhD, President of CE Outcomes, discusses his unique approach to needs assessments using root cause analysis. He emphasizes that the literature tells us that practice gaps exist (the what), but that we learn more about why gaps exist through direct outreach to clinicians and other stakeholders.We explore what root cause analysis involves, its benefits for CME needs assessments, and how to approach it using conversational interviews and qualitative analysis.➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Crystal Herron, PhD, ELS founder of Redwood Ink, is an editor, educator and coach. In this episode, she shares her insights into building relationships through supportive, mindful collaboration. Crystal explains how cultivating a gentle and informative manner for feedback promotes longevity with clients. This mindful approach is evident in her informative website resources and newsletter, which are well worth checking out. Crystal advises cultivating a communication skills mindset, with self-awareness and self-regulation at the center through the following:Slowing down when gathering informationAllowing for curiosityMeditation Journaling, using the 5-minute morning and evening feedback practice (here's how Tim Ferriss uses this practice)Crystal also counsels us to consider the emotions behind our writing and content creation. Understanding how our audience feels, not just their interests or knowledge base, allows us to form stronger connections with readers (and learners). Achieving this connection requires going beyond the text and cultivating direct interactions with readers and learners.  Resources for Developing Communication SkillsEmotional Intelligence by Daniel GolemanNonviolent Communication: A language of life by Marshall RosenbergThe 15 Commitments of Conscious Leadership by Jim DethmerMindset by Carol DweckDifficult Conversations by Douglas Stone, Bruce Patton and Sheila Heen Atlas of the Heart by Brené BrownConnect with CrystalLinkedInWebsiteNewsletterFreebies Crystal is offering a 5% discount for her  Scientific Writing Masterclass . Next session starts January 30. Registration closes January 23. The code does not expire.Get the CodeEditing Software Text Expander Shortcuts: save time with snippetsAutotext is built into Microsoft WordSponsorsCMEpaloozaWriteCME ProProduction TeamHost: Alexandra Howson PhDShow notes: Rhona Fraser BSc BVMSManagement: Golden Goose Creative➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Community health improvement and improving healthcare quality are both Accreditation Council for Continuing Medical Education (ACCME)  Accreditation with Commendation  criteria.In this episode of Write Medicine, Heather Clemons, MS, MBA, ATC, CHCP shared how she and her colleagues at Sharp Grossmont Hospital, Mesa, California, mobilized quality improvement (QI), a community needs assessment, and continuing medical education (CME) to improve community health and clinical care.As Heather describes, there are many facets to QI, including clinical analytics at the system level, performance improvement CME, and patient safety, which involves specialists to determine root cause analysis—which we’ll be exploring in Season 5 of the podcast.We discuss how diversity, equality, and equity emerged as goals for Sharp Healthcare via a combination of an employee grassroots movement, California legislation, and a health system culture underpinned by an awareness of the social determinants of health and unconscious bias or stigma.The confluence of these factors allowed Heather and her colleagues to build a unique CME and QI process, that included:Regular discussions in different formats to create a safe learning spaceA tri-annual community needs assessmentAn established process to validate gap analysesProactively addressing community and clinician education needs through CMEAs Heather says, improving community health and clinical care involves,meeting people where they’re at, seeing them for who they are, meeting their needs the way they need them met. And that’s different for everybody.ResourcesU.S. Household Food Security Survey ModuleCalifornia Medical Association resources on Cultural & Linguistic Competency (AB1195) and Implicit Bias (AB241)California Dignity in Pregnancy and Childbirth Act (SB 464): resources on implicit bias and reproductive justice  Community Health Needs Assessments Sharp HealthCare/San DiegoChallenges and Opportunities in Healthcare Leadership (chapter: Sharp HealthCare Food Insecurity Education Initiative, Raine Arndt-Couch, Heather L. Clemons, Jeonathan Rodriguez Roman, and Jillian Warriner)AbbreviationsERAS: Enhanced recovery after surgery protocolsABIM: American Board of Internal MedicinePI-CME: Performance improvement continuing medical education➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

We're getting a little meta here on Write Medicine—this is a podcast episode on the value of podcasts 😉Did you know that podcasts are increasing in popularity in continuing healthcare education?As I was researching this episode, I was astounded to see the enormous growth in the number of continuing education podcasts, and the number of clinicians using podcasts as part of their formal and informal learning. As of 2019, the last year for which I could find figures, there were 200 medical podcasts available online covering 19 specialties and almost 14,000 episodes. And while many podcasts now offer CME and maintenance of certification credits through organizations like the American College of Physicians and the Society of Hospital Medicine, they are still relatively under-used as a CME format.On this episode of Write Medicine I talk with Mike Donoghue, an enthusiastic podcast consumer who co-founded  ConveyMED after recognizing that podcasts offer a great way to learn. As he put it (paraphrasing , when your eyes are busy, your mind is free. We talk about how the ConveyMED platform delivers a novel podcast experience combining visual images alongside an audio experience, and touch on the challenges in setting up a podcast. ConveyMED partners with medical associations to provide content expertise and guides the design process to ensure a self-directed experience that includes: Conversational style discussions between expertsProblem-centered content Material that is framed into short, accessible modules As Mike explains, This is how the mobile generation wants their content. So if you're an association, an academic medical centre, or another content creator and you're not doing podcasts, I would highly encourage you to think about it. Connect with Mike: mike@conveymed.io➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Infographics offer a powerful tool in our education armamentarium. We process images much faster than we do text, so visual communication saves time and allows more effective data retention. On this episode of Write Medicine, I'm joined by Bhaval Shah PhD and Karen Roy MSc—co-founders of Infograph-Ed, a company delivering engaging visual communications in healthcare. We talk about the power of visual communications in continuing healthcare education, how to develop a visual mindset and current trends in visual communications. We also discuss the design process and how to create effective visual communication through the following strategies: Communicate a value propositionIdentify what your audience is looking forDeliver accessible member-driven contentEvaluate your resourcesAnalyze feedback to focus content on the audience's requirements.Resources from Infograph-Ed and Others4-step plan: Designing Information with ImpactBetter Ways to Present Information and DataColor toolNightingale viz McCandless D. Information is Beautiful. 2000. Collins. Kirk A. Visualizing DatawebsiteConnect with Infograph-EdKaren Roy, CEO and Co-Founder: karen@infograph-ed.com➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce. On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and communications professional working in healthcare associations and non-profit organizations. We discuss the developing role of both accredited and non-accredited continuing education podcasts and how they fit within the education provider's content portfolio in member-driven organizations and associations. In particular, Lisa shares insights on how to:Communicate a value propositionIdentify what your audience is looking forDeliver accessible member-driven contentEvaluate your resourcesAnalyze feedback to focus content on the audience's requirements.Connect with Lisae:  lisatownsend01@gmail.comLinkedInTwitterConnect with AlexTwitterLinkedInProduction TeamAlexandra Howson PhD, CHCP: Host/ProducerRhona Fraser BSc BVMS: Show notes➡️ Join the Write Medicine community➡️ Fall Series: WriteCME Clinic☕ Buy me a Coffee⭐ Review the podcast🎙️ Share the podcast➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Multi-disciplinary education has expanded in the last decade or so as a way to ensure that healthcare teams cooperate, coordinate care and communicate to make care more patient-centered, continuous and reliable. On this episode of Write Medicine I talk with Lorna Lucas, MSM, a healthcare education professional and advocate for equitable healthcare. We discuss the role of multidisciplinary education in improving patient outcomes, the challenges in delivering and evaluating multidisciplinary education, and interventions that emerged during the early months of the COVID 19 pandemic to provide psychosocial support for both professionals and patients. Lorna shares the need to focus on designing and delivering educational content in a holistic, equitable, and patient-centric way that fosters interdisciplinary collaborative practice. She says, “We must look holistically at the team dynamic. It’s great to have everyone performing at the top of their medical discipline. However, coordinated care requires attention between the cracks.” In this episode we talk about the importance of the following: ✔️ Local/onsite champions to support multidisciplinary education✔️ Deep listening to perspectives in each discipline ✔️ Ensuring that everyone involved feels heard✔️ Emphasizing a comprehensive team approach to address challenges, many of which are operational✔️ Designing and delivering programs that work with everyone’s role in mind  We also touched on the ways in which the COVID-19 pandemic highlighted existing disparities and inequities in education. She described how educators can play a role in providing psychosocial support for health professionals and how this support can improve patient outcomes. Connect with Lornae:  Lornapomicter@gmail.comLinkedInConnect with AlexTwitterLinkedInHosted and produced by Alexandra Howson PhD, CHCP➡️ Join the Write Medicine community➡️ Fall Series: WriteCME Clinic☕ Buy me a Coffee⭐ Review the podcast🎙️ Share the podcast➡️ Needs Assessment Fall WorkshopThis episode sponsored by CMEpalooza Fall  ➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Ruwaida Vakil, MSc is a consultant, speaker and a medical writer with expertise in medical communications and continuing medical education (CME). Ruwaida earned her MSc in Immunology at the University of Toronto and the Ontario Cancer Institute. She moved into developing educational content over 21 years ago and is a highly experienced writer of needs assessments. She has developed an effective system for ensuring that these kinds of CME/CE deliverables are framed by fair balance,  detail gaps in clinical practice, describe the likely education required to address those gaps, and foreshadow anticipated outcomes from education. On this episode, Ruwaida shares valuable lessons for people considering a move into CME/CE writing, or for CME/CE writers who are considering working freelance.  ✔️Establishing a CME/CE writing niche can be highly rewarding and sustainable especially if you establish yourself as an expert in writing needs assessments.  ✔️Direct energy into marketing yourself as a CME/CE writer to ensure a steady stream of valuable and valued clients.   ✔️Develop relationship management skills to ensure fair balance and content integrity.  ✔️Use downtime to remain current in your specialist area. You can share new insights with clients and position yourself as a valuable partner in their work.   ✔️Sales training and non-accredited education clients value CME writers as skilled content partners.  ResourcesRuwaida has generously shared a range of resources for listeners. AMWA Best Practices for Writing CME Needs Assessments (members only)Pocket Training Best Practices for Writing CME Needs AssessmentsPresentation: Best Practices for Writing and Editing Needs AssessmentsDownloadable Poster: A Survey of Best Practices in Writing and Editing CME NeedsAMWA Blog: Best Practices for Writing CME Needs AssessmentsConnect with Ruwaida ProMed Write LLC e: ruwaida@promedwrite.comLinkedIn TwitterConnect with Alex Twitter LinkedIn Hosted and produced by Alexandra Howson PhD, CHCP➡️ Join the Write Medicine community ➡️ Fall Series: WriteCME Clinic ☕ ➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

In this episode of Write Medicine, I'm joined by Don Harting to talk about CME writing competencies. What are the knowledge, skills, and attitudes that those writing CME/CPD content need to develop in order to create content that connects with and educates health professionals?Medical writers often ask CME writers where to find training and how to get started in CME writing. Don says that clients share with him how challenging it is to find skilled writers for CME-related work. Don and his co-investigator Haifa Kassis think the medical writing field needs a competency model as a basis for training programs and skill-building that is directed toward the need for codified expertise in CME writing. They're using a Delphi process with a panel of experts to determine what those competencies might be.  We discussed:✔️ Changing practices for writing needs assessments✔️ What a competency model for CME/CPD writers might entail ✔️ Why a competency model for CME/CPD writers is important✔️ Key deliverables for CME writers✔️ The role of Delphi method in determining competencies—what it is and how it can be used ✔️ Ranking function in Delphi✔️ Anticipated outcomes from the Delphi approach✔️ Ethics and fair balance in content development ResourcesNorman Dalkey and Delphi methodClemow D et al. Medical writing competency model—Section 1: Functions, tasks, and activities. Ther Innov Regul Sci. 2018;52(1):70-77Clemow D et al. Medical writing competency model—Section 2: Knowledge, skills, abilities, and behaviors. Ther Innov Regul Sci. 2018;52(1):78-88LockyerJ, Bursey F, Richardson D, et al. Competency-based medical education and continuing professional development: A conceptualization for change. Med Teach. 2017;39 6): 617-622Khurana MP et al. Digital health competencies in medical school education: a scoping review and Delphi method study. BMC Med Ed. 2022;22(1):129ACCME Standards for Integrity and Independence in Accredited Continuing Medical  EducationConnect with DonTwitter #cmechat or #mededBlog: Occasional  posts  on CME-related topicsConnect with Alexwww.alexhowson.comJoin the Write Medicine communityFall Series: Write➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

According to a 2022 Gallup poll, the percentage of adults in the US who self-identify as lesbian, gay, bisexual, transgender or something other than heterosexual has doubled in the last decade, and stands at 7.1%. 1 in 5 Gen Z adults identify as LGBT.But health disparities persist among people who identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, or asexual and more (LGBTQA+). And discrimination against LGBTQA+ people is a key social determinant of health that is linked with high rates of psychiatric disorders, substance abuse,and suicide. Discrimination is evident even as people in LGBTQA+ communities navigate healthcare. My guest this episode is Dena Silva, an educator with a passion for creating education that enables clinicians to address the healthcare needs of LGBTQA+ communities. Dena is CME Director for an association management organization which includes oversight of 4 medical societies in California.We talked about:✔️ How to work with experts who really know about the challenges facing LGBTQA+ patients in health care✔️ The role of education in supporting providers who are working with LGBTQA+ patients ✔️ What providers need to know in order to meet the health care needs of LGBTQA+ patients✔️ Strategies to build more representative and inclusive education programs ✔️ How skilled facilitators are an asset Straight Talk as a Starting PointSometimes the conversation was tricky (failing forward!). It's straight talk, after all, rather than talk among people who are LGBTQA+.  We recognize that this conversation may be filled with things that we  stumbled over.  But as Dena reminded me, in order to show up as an ally for LGBTQA+-affirming CME/CE, we need to learn how be sensitive about the ways we represent ourselves, the language we use, and the assumptions we make about who people are and what they need from healthcare providers. We welcome feedback for our own learning journey so we can improve the way we communicate about this topic and better advocate for LGBTQA+ health needs. The CME community has an opportunity to create education programs that increase awareness around health disparities for LGBTQA+ patients and that equip clinicians with tools to have a conversation with their patients about how they would like to be addressed and what they need from their health care providers. CME/CE can offer a safe space for clinicians to mess up, to say the wrong thing, and to find a way to course correct in curious, compassionate, non-judgmental ways. Without education leading the way, many clinicians will opt to not have this conversation at all. ResourcesFenway InstituteNational LGBTQIA+ Health Education CenterPromoting Equitable and Inclusive Care: Healthcare Equality IndexHealth Professionals Advancing LBGTQ EqualityConnect with Dena➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Jayzona Alberto EdD, MS began her continuing healthcare education career by working on curricula for dentists and other clinicians before transitioning to the Stanford University School of Medicine, where she currently serves as Assistant Director of Continuing Medical Education. Jayzona and her team  work with e-learning tools such as animations, and in this episode she walks us through the process of creating an animation from start to finish. We discuss the importance of building relationships with the faculty who inform education content, the resources for CME that an institution such as Stanford can provide, and the potential for changing clinical practice that well designed CME/CPD fosters. Other topics we discussed include:Differences in assessing knowledge versus assessing clinical change The importance of cultivating soft skills as both a clinician and an education provider How online education is changing the parameters of what is possible in CME And how to raise the visibility of CME within clinical or academic organizations.ResourcesSeptrisConnect with JayzonaEmail: jayzona.alberto@stanford.eduLinkedIn Connect with Alexwww.alexhowson.comEmail: alex@alexhowson.comLinkedInPodcast TeamHost: Alexandra Howson PhD, CHCPShownotes: Emma KolakowskiSound: SuZen MarieYou can support the podcast via Buy Me a Coffee!➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

On this episode of Write Medicine, my guest is Dr. Eve Wilson CHCP, FACEHP (she/her), a medical writer with deep expertise who helped me get started in the field.While Eve is primarily a creator of continuing medical education resources, she also holds a PhD in microbiology, and uses her analytical background to inform her present-day work. As Medical Director at PlatformQ Health, Eve integrates new learning concepts with the more traditional didactic experiences to design a meaningful journey for the learner that leads to new insights as a result of their learning experience.   In this episode, we talk about career origins, and the significance of “story” in a seemingly facts-only field. We talk about the creation of curricula, how to find balance variation of content and format, and  how to create and implement multimodal ways of learning. Other topics covered in this conversation include how Eve:✔️ Started in medical writing and what she tells aspiring writers✔️ Preps for continuing education projects✔️ Gauges audience needs and adapts content accordinglyResourcesNBME Item Writing Guide Downloadable Planning Tool for Developing Multimodal CMEEve is running a professional workshop on Preparing CME Materials: Concepts, Strategies, and Ethical Issues,  AMWA 2022 Conference: November 4 2022Connect with Evee: ewilson@platformq.comLinkedInConnect with Alexe: alex@alexhowson.comLinkedInWebsitePodcast TeamHost: Alexandra Howson PhD, CHCPShownotes: Emma KolakowskiSound: SuZen MarieSupport the podcast➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee

Brian McGowan PhD, FACEP planned to be the team orthopedic surgeon for Notre Dame football. After a month of working in an orthopedic rehab hospital when he was in college, he realized that he didn't know what he wanted to be when he grew up, but it wasn't going to be a physician. Lucky then for us. Brian has worked in academic, industry, and is co-founder of ArcheMedX. But the places he's been do not mark who Brian is. It's his passion for behavioral science, learning science, and research into medical education methodology that make him inimitable in the field of continuing education for health professionals.Join us for a conversation about what continuing education practitioners can do to help learners think more efficiently and effectively. Points of interest include: ✔️ Which root skills are most important for CME storytellers ✔️ What the Ebbinghaus experiment is in learning science ✔️ How physical environments affect learning ✔️ Brian’s love for the three-slide-per-page print option for PowerPoints Resources Brian’s reading list Alter A. Drunk Tank Pink and Other Unexpected Forces that Shape How We Think, Feel, and Behave. NY: Penguin, 2013. McGowan B. #SocialQI: Simple Solutions for Improving Your Healthcare. 2012. Milkman KL, et al. Megastudies improve the impact of applied behavioral science. Nature. 2021;600:478-483. Murre JMJ, Dros J. Replication and analysis of Ebbinghaus’ forgetting curve. PLOS One. 2015; 10(7): e0120644. doi:10.1371/journal.pone.0120644Roediger HL, III. Remembering Ebbinghaus. Cont Psych. 1985;30(7):519-523.Connect with BrianArcheMedXTwitter LinkedInemail: brian@archemedx.comConnect with AlexTwitterLinkedIn email: alex@alexhowson.com  ➡️ Join WriteCME Pro for ongoing professional development ⭐ Review the podcast🎙️ Share the podcast📰 Biweekly Newsletter☕ Buy me a Coffee