B2B Marketing Asia

Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia 00:00 Introduction and Guest Introductions 01:15 TikTok's Evolution and Opportunities 01:54 Understanding TikTok's Unique Position 03:04 Growth Opportunities in Asia 05:12 TikTok Shop and Commerce 05:49 Exploration and Shoppertainment 07:26 PACE Framework for Success 09:29 Case Study: Kiehl's Success on TikTok 11:46 Key Performance Indicators and Internal Strategies 16:55 Navigating Budget Constraints and Maximizing ROI 19:34 Cultivating a Diverse Content Ecosystem 26:36 Common Pitfalls and Best Practices 31:28 Conclusion and Final Thoughts

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design

Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks

Joe Escobedo's interview with Brandwatch

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast Co-hosted by Shiela Berman Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (produced by Escomedia) Co-hosted by: Sheila Berman Guest: Jerry Low, Head of Marketing, Southeast Asia at Schroders Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast   Hosted by: Joe Escobedo, CEO of Esco Media  Co-host: Daria Kalista, Director at FridayMakers   Guest: Alfred Lua, Co-founder at Pebblely   Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Co-host: Shubhabrata (Shub's) Banerjee  Guest: Chetan Krishnamurthy, CMO, IBM, APAC   Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Denise Lee-Verghese, Content & Campaigns Manager, Global Marketing at Baker McKenzie   Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Annie Sarnblad, Founder of Point House Advisors     Newsletter: https://joeescobedo.substack.com

B2B Marketing Asia Podcast (by Esco Media)    Hosted by: Joe Escobedo, CEO of Esco Media  Guest: Jörg Dietzel, Managing Director at Jorg Dietzel Brand Consultants   Book Newsletter

Guest: Misiek Piskorski, Dean of IMD South East Asia and Oceania at IMD Business School Host: Joe Escobedo, CEO of Esco Media Newsletter

Episode 21 of Joe Escobedo – Interview with David Fallarme, Head of Marketing (Asia) at HubSpot David Fallarme is the Head of Marketing, Asia at HubSpot. He has built and led marketing teams at various companies. He also has the versions of the "growth movie" a few times, acquisition for a handful of products with millions of users, up to leading marketing functions at several SaaS businesses. Further to this, David’s role at HubSpot is to lead go-to-market strategy, demand generation, and building awareness for HubSpot in Asia. In the interview, David shares about 5 Marketing Cliques in Southeast Asia. By listening to this podcast, you can learn something from them). ABOUT JOE ESCOBEDO Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations. SUBSCRIBE to get practical marketing, sales, and branding tips: Website Follow me on LinkedIn!

Episode 20 of Joe Escobedo – Interview with Kenneth Tan (Regional Managing Director) and Nicole Wang (Regional Marketing Manager) at LucaNet ASEAN In the interview, Kenneth Tan & Nicole Wang share about how LucaNet boosted conversions by 100%. Listen to this podcast to know how they boosted the conversions rate! LucaNet is a Financial Performance Management software solution which has been in the business since 1999. Financial Performance Management have been in a class of its own: automated processes that make user’ job a lot easier. LucaNet constantly challenging themselves, questioning the tried-and-true. Perhaps this is why LucaNet do more than just create powerful application. ABOUT JOE ESCOBEDO Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations. SUBSCRIBE to get practical marketing, sales, and branding tips: Website Follow me on LinkedIn!

Episode 19 of Joe Escobedo – Interview with Wendy (Hogan) McEwan, Head of Marketing & Digital, Asia Pacific at Knight Frank. Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy. The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. About Wendy (Hogan) McEwan: Having worked across a number of industry sectors (hospitality, media, technology and property) and job functions, I draw on my experiences managing and scaling businesses, building Asia-wide go-to-market strategies and engaging with peers to stay ahead of where next. I am a strategic leader, adept at pivoting and experimenting with new business models, currently immersed in understanding the impact and evolution of the built environment and how technology and space intersect to influence the way we work, live, shop and play. To keep abreast of change, I network with like-minded peers across the globe virtually and physically. In 2013, I founded an invitation only peer learning network and I was a board member of The Marketing Society for more than five years. In 2020, I joined the BritCham Singapore Built Environment committee. ABOUT JOE ESCOBEDO Joe conducts regular educational workshops and training and is available for speaking engagements on the topics of content strategy/marketing, social selling, personal branding, and media relations. SUBSCRIBE to get practical marketing, sales, and branding tips: Website Follow me on LinkedIn!