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Every month, Vevo reaches 25% of the audience in their U.S. and worldwide markets through OTT/CTV, making them a 24/7 linear programming platform.In this podcast, BIA’s Leyla Chatti speaks with Kevin McGurn, President of Sales and Distribution at Vevo, to discuss how music distribution has evolved in the digital landscape and how they’ve successfully used OTT/CTV distribution strategies to build a leading music video platform. McGurn also touches on the opportunities for local advertisers.To examine local OTT directly, BIA recently released a new research report with Vevo, OTT – The Rising Star in Local Ad Spending: Regional and Business Vertical Trends.  The report shows that BIA forecasts just over $2 billion in OTT advertising in 2022, and why and how it’s fair to make the claim that the sheer number of impressions makes local OTT/CTV competitive with, but also complementary to, both linear TV and digital advertising. 
CTV has exploded over the past few years nearly doubling the local revenue it pulled in nationwide since 2019. In this podcast, our guest Brian Hunt, head of OTT and CTV Advertising for Sinclair discusses the planning and execution of CTV campaigns. He shares the strategy and inception of Sinclair’s major CTV platforms and gives us his insight into the planning and execution of CTV campaigns. The discussion also covers the advantages and disadvantages of managed service vs self-service campaigns.  Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 
CTV leads the way in cross-screen video and TV innovation for marketers and agencies seeking to define and activate specific audience segments. In this podcast, BIA’s Managing Director, Rick Ducey, speaks with Samsung Ads’ Justin Evans, Global Head of Analytics and Insights help us understand the emerging TV ecosystem and achieve better performance across linear TV, OTT, digital and mobile. You will also hear Justin’s ideas about TV Everywhere apps and his thoughts on “currency”. 
Every day, AdImpact tracks more than 6,000 political advertising campaigns and, recently, announced ad detection on streaming devices. They are also a new partner with BIA providing TV political ad data in BIA ADVantage. In this podcast, BIA’s Nicole Ovadia speaks with Kyle Roberts, CEO of AdImpact and CEO of Smart Media Group. With these two roles, Kyle has an insider’s perspective on Political advertising.  He discusses how Political advertising has grown to the levels it has and how much longer this growth can go on. Also, with Political spending increasing on OTT and CTV, Kyle explains how political advertisers are addressing cross-platform measurement and analysis.You will also hear Kyle’s ideas about how broadcasters can provide the biggest positive impact for Political advertisers. 
After a rigorous survey of media companies and an economic analysis in the first part of 2022, BIA has adjusted its overall expectations for U.S. local advertising revenue for 2022. The company now estimates $167.4 billion for the year, which is down $5.9 billion from the original estimate.  However, BIA sees positives for ad revenue, with the overall spending increasing by over $14 billion from 2021. Positive ad drivers this year include political, several leisure categories, and online gambling.Listen to this podcast to hear BIA’s Nicole Ovadia and Mark Fratrik share their outlooks on the economic factors that drove the changes, an overview of the changes, and top media channels and verticals in 2022. 
The NAB Leadership Foundation’s goal is to attract, train and develop the future leaders in the Broadcast Industry.In this podcast, BIA’s Nicole Ovadia speaks with Michelle Duke, President of the NAB’s Leadership Foundation and the NAB’s Chief Diversity Officer. They discuss the programs offered by the NAB such as the Technology Apprenticeship Program, Broadcast Leadership Training Program, and the Media Sales Academy, which focuses on college Junior and Seniors. Listen now to hear about new offerings from the leadership foundation and how they are working to develop new important solutions for the broadcast industry. You will also hear Michelle speak about how the NAB’s Diversity Program is working to increase diversity in media. 
Attribution is one of the leading topics today yet there’s much to unpack about its implementation, execution, efficacy, and reporting. In this podcast, BIA’s Nicole Ovadia speaks with Brian Page, Managing Director of Scripps Octane, to level set expectations around attribution by reflecting on key campaign attribution discoveries. They also discuss common misconceptions and objections that advertisers and their agencies often have around attribution, explaining the challenges facing buyers and sellers of TV for both national and local advertising. As you’ll hear Brian explain, “when it comes to advertising, it's not about the impression, it's about the results, ‘Attribution’.”    
NABOB has teamed with BIA to provide a detailed analysis of Black Owned radio stations. The goal of the report is to shine a light on advertising dollars being expended with Black Owned stations.The first of its kind, the report delivers summary statistics and granular details useful for marketers, agencies, policy makers, broadcasters, and other industry leaders. It includes a detailed analysis of Black Owned radio stations, including specific station revenue and audience metrics.  In this podcast, BIA’s Managing Director, Rick Ducey, speaks with NABOB’s President and CEO Jim Winston about key findings from the report and the impact it can have as NABOB looks to engage with the advertising community to do significantly more business.To help ad buyers, policy makers, financial and other industry leaders better understand the Black Owned Radio industry, NABOB commissioned the BIA study, Black Owned Radio Radio Stations: Ownership and Revenue Report. Available for free download.
The Audio market is experiencing a resurgence with skyrocketing interest in podcasts and streaming, as well as listeners returning to local radio stations. The pandemic had its impact on local radio, but as this medium has done over the past 100 years, local radio is innovating, and holding its own. The market is shifting to digital platforms and once again, local radio is determined not to be left behind. Get a glimpse of what the future holds in this podcast discussion with Neuhoff Communications’ COO, Mike Hulvey. He joins BIA’s Managing Director, Rick Ducey to share his views on the future of local radio.
The media community has been hearing about the national addressable TV deployment for the last few years. In this podcast, we speak with Chris Pizzurro, the SVP, Global Sales & Marketing, Canoe, to discuss the current state of addressable advertising in terms of the TV networks, the MVPDs, smart TV deployers and the ad community. Listen now to get a sense of progress and impediments and how recent developments from Canoe is delivering a quality TV experience for viewers and revenue optimization for TV networks.Canoe Ventures is a technology and services company that enables Addressable TV advertising across Linear, VOD, and Streaming video platforms.  The company is owned by Charter, Comcast, and Cox.  The podcast is moderated by Rick Ducey, BIA’s Managing Director, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 
The ongoing debate between measurement and currency is one that continues to need to be discussed. In this podcast, our guest Lisa Ciancarelli, VP of Insights & Analytics at VideoAmp, brings clarity and foresight to the forefront. This podcast discussion addresses many current issues facing the media industry such as the definitions and differences between measurement and currency, and the three factors good currency needs to encompass: methodology, transparency, and alignment and representation.It also answers some key questions: Who is going to pay for these changes, how is all of this going to change this year’s upfronts, and how do these new approaches give more stability to the smaller players?A consummate data storyteller, Lisa is a seasoned media researcher with over 25 years’ experience.  She has worked with many high-profile media brands, including America Online, CBS, AMC Networks and A&E TV, as well as measurement provider, Comscore. Hosting the discussion is Nicole Ovadia, BIA’s Vice President of Forecasting & Analysis, and Mitch Oscar, Director of Advanced Advertising Strategies at USIM. 
In 2022, broadcasters are close to launching commercial applications of ATSC 3.0.  Watermarking provides a technology for ATSC 3.0 TV broadcasters to encode data that can pass through set-top box and HDMI connections. With watermark capabilities on LG NEXTGEN TVs, cable networks and regional sports networks can join local TV stations and national networks in planning to bring interactive capabilities to the living room. The watermarks enable the broadcasters to provide the same interactive experiences for over-the-air and non-over-the-air viewers. As these two-way interactive capabilities of NEXTGEN TV expand to additional households, consumers will enjoy more customized and localized experiences resulting in personalized broadcast television.Rick Ducey, BIA’s Managing Director, discusses this valuable tech for broadcasting with Richard Glosser, Head of Business Development at Verance Corporation. Mitch Oscar, Director of Advanced Advertising Strategies at USIM, also joins the discussion. 
BIA’s new Vice President of Forecasting & Analysis, Nicole Ovadia speaks with Jessica Daigle, Vice President of Sales Intelligence for TEGNA media about how SMBs to massive agencies are utilizing and focusing on CTV and linear TV attribution.   Jessica is responsible for TV and OTT attribution, spot TV pricing and sales analytics for TEGNA, and offers a unique and in-depth perspective into CTV and attribution.  Nicole and Jessica discuss how Local and National advertisers differ in their approach to attribution, the importance of high-quality content, and the challenges faced as attribution commands greater respect in the conversation between buyers and sellers.  Nicole and Jessica are also joined in this podcast by Mitch Oscar, advanced TV director for USIM. 
BIA speaks with Ken Little about how cable advertising grew from its early “highwater” mark of reaching $8 million in sales to what BIA estimates will be a $6.3 billion market in 2022. Ken started in cable with Group W Broadcasting and Cable in 1985 and then spent most of his career with Ampersand (aka NCC Media). In a fascinating discussion BIA’s Rick Ducey joined by co-host Mitch Oscar, Ken shares a behind the scenes look at the cable business, the growth of advertising and how data and technology evolved to sow the seeds of today’s advanced television ad platforms as they evolved from “sequential advertising” to addressable ads. 
The advanced television sector has evolved from addressable advertising to cross-platform identity graphing, audience deduplication, frequency capping, incremental reach, optimization, and attribution. Prasad Joglekar has spent 15 years in this space and offers his unique perspective.
In this episode our featured guest is Reed Barker, head of advertising at Philo, one of the leading brands in the CTV space. At Philo, Barker is leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Barker is known throughout the industry as an innovative advertising product professional, with a strong track record of success in developing and implementing revenue-generating technology solutions. In this podcast, BIA’s Rick Ducey is joined by Mitch Oscar, advanced TV director for USIM, to explore the world of virtual MVPDs and how Philo in particular is achieving success.
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical, before and after the COVID pandemic.  Suzanne discusses BIA’s overall spend ad forecast estimate for the vertical, comparing 2019 to 2022. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices.
Bruce Friend, Chief Revenue Officer for Screen Engine/ASI, has long specialized at the crossroads of the entertainment and research industries. In his current role, he oversees the development and go-to-market strategies for all new Screen Engine/ASI survey-based and big data research products and services, as well as the overall growth strategy for the business. BIA’s managing director Rick Ducey is joined by BIA advisor and advanced TV strategist Mitch Oscar to talk about the theatrical film industry, film goer audience and marketing research and what we can expect to see in 2022 from the film industry in terms of film output and marketing investments. 
The real quarterbacking for the Super Bowl started as the game finished. That’s when everyone examined measurement around ratings, national and local advertising outcomes, the effect of the Olympics on the Super Bowl (and vice versa) and more. So how did it all turn out? What are the takeaways? That’s a focus of this podcast, where our guest speaker, media research analyst, Brad Adgate, discusses live sports programming trends in advertising, media, and audience measurement. Adgate, who works for several top tier ad agencies and cable networks, shares his expert opinion with BIA’s Rick Ducey to discuss the real numbers around the Super Bowl (ratings were way up compared to 2021), the dominance of the Super Bowl on the local video landscape, and what it all means to the NFL for the 2022 season. 
As more states legalize Online Gambling, ad dollars flowing into this area offer new sources of local ad revenue.In this episode, Mark Fratrik, Chief Economist for BIA, breaks down the ad forecast for Online Gambling this year. Overall, we estimate over $1.6 billion will be spent across 16 advertising channels. Traditional channels will account for more than $2 out of every $3 dollars spent by advertisers. As usual, due to the nature of marketing and promoting a new service, advertising tends to rely heavily on traditional channels like over-the-air television and radio, cable, and print to get the message out to a large audience. Listen now to hear how this area is growing quickly and the opportunity it offers to local sellers. 
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