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Leading Local Insights

Author: BIA Advisory Services

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Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
5 Episodes
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In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the March webinar covering Road Trips. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend around verticals (i.e., hotels and motels, museums, historical sites, gambling facilities, and motor vehicle dealers) that will be spending dollars to lure people back on the road this year. Want to know more about our upcoming Local Digital Event Series?  Find the full line up here: https://bit.ly/2021DigitalSeries.
In this episode, BIA's Managing Director, Rick Ducey, discusses the trends in the local Financial Services market. He covers BIA's forecast for financial services spending, the impact of the coronavirus, and provides take-aways for several of the nine sub-verticals BIA covers in its Financial Services forecast. These sub-verticals range from insurance and banks to investment and retirement businesses. 
In this episode, BIA’s industry analyst Suzanne Ackley examines the ad spend activities of businesses in the Legal Services vertical.  Suzanne defines the types of businesses that are included in this vertical and examines BIA’s overall spend ad forecast estimate for the vertical. She also dives into the split between traditional and digital advertising to provide insights into where businesses in this vertical are trending in terms of media choices. 
Listen to BIA’s CEO and Founder, Tom Buono, talk about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your share of the ad wallet. In this episode, Tom discusses how radio and television are now part of a larger video marketplace where they find their competition not just against their own, but media channels like audio streaming and online video services. Tom explains how understanding your position in the marketplace will guide you to better manage to competition and increase your share of the ad wallet. 
Home Services

Home Services

2021-03-2309:50

In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the February webinar covering the super vertical Home Services. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend for four important Home Services sub-verticals: Lawn & Garden, Plumbers & HVAC, Flooring, and Other Building Services.Want to know more about our upcoming Local Digital Event Series?  Find the full line up here: https://bit.ly/2021DigitalSeries.
In this podcast BIA's Managing Director Rick Ducey talks about ad-supported OTT or Over the Top TV that offers long-form premium video content streamed to TV sets and other devices over the Internet. He covers BIA’s ad forecast for OTT. And then gets into some consumer and industry trends. Finally, how OTT and ATSC 3.0 might work together in the future.
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