BOSS IT with Carl Reader

Here's why I took nearly two months out from the podcast... 

Well, I didn't expect this curveball. Listen in to this chat between me and Nick Elston, where we talk about all sorts of things. And you'll see that sometimes, you have no idea of the impact you have.

Possibly my most controversial episode yet... but how can we as a generation be so selfish?

Many of us have a book in us. Or a bucket list entry to write one. Sometime. Here, I share my learnings about the reality of writing 3x published books - the good, the bad, and the ugly. If you want to learn more about the free course I mentioned, visit http://carl.to/wtb 

A reflection on a social media post by my good friend David Holland. Check him out - he's been a previous guest and we did a mini series together on this show...

Sometimes I book a train when I don't need to. Am I mad? Probably. But putting that to one side, it is one of the greatest productivity hacks. Find out more in this episode.

Some more random musings from me, an update on my book, and my views on business failures coming out of the recession. Plus most importantly, discussing why we buy the stuff we do. (Hint, it's not because it's cheap, good or fast, whatever those signs used to tell us)

So, we've finally been able to recharge, in the sun, eating outside, and doing some non essential shopping... but video calls are something that have been the bane of our lives and might not go away. I talk about the way we can take advantage of our new found freedoms in England, and how we can make video calls work for us all whilst the world is still a little crazy. Unstructured, and unplanned, as usual :-) 

Here's my view. Things will change in a 'new normal' - but not how you expect. Building a funnel to track clicks to your lead magnet ebook to a webinar webinar to your escalating sales process? You've been sold a $97 pup mate. This is what is happening over the next couple of years.

In this episode, I share the main problems with the way that businesses take on staff. What I've seen in my own businesses, and in others. And what I now do differently. Inspired by a conversation today at a book club that I spoke at. Enjoy! -- Audio: Persuasion (Instrumental) by RYYZN https://soundcloud.com/ryyzn Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/-persuasion Voiceover: Jordan Reader http://www.jordanreader.co.uk

Exclusively for existing subscribers - this won't be publicised! Thank you so much for your support. Here is a glimpse of what's to come following the rebrand to BOSS IT with Carl Reader. I hope you're happy to join us on this journey!

In the final episode of this mini series with Dave Holland, we discuss goalsetting. We talk about the myths and challenges around goal setting, it works for some people and it doesn't for others. Dave believes it's good to have short term goals - his goal is to go on a journey. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Myself and Dave Holland discuss scaling up your business. We touch on what prevents scalability of businesses, why you should scale your business and the four key area's of your business you need to nail. Take it from me, don't run before you can walk. Dave also speaks about management vs. leadership and why hiring both in your business is so important. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

In any sector, public speaking is something that comes naturally to some people and not so natural to others. Myself and Dave talk about our very first speaking gigs and the difficulties of public speaking. The key? Preparation! Whether it be my 5 minute prep on the back of my hand, or Dave's night before prep... it is the key element. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Offline marketing - We discuss challenges people face with offline marketing. Business relations aren't made online and the reality is that businesses need to network. I always say business isn't B2B it's H2H, human to human. Businesses need to interact and build relations. We all have days where we don't feel like human interaction but some days we do. Tips for face to face networking - own the hotel, listen to music and prepare. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Here myself and Dave Holland talk about other social media and marketing activities. We discuss different platforms that are used by ourselves and what we find works and doesn't work, and the impact that analytics can have on future content that gets uploaded. It turns out that real life updates seems to work better than most "hacks", I guess that's why they call it 'social' media - nobody wants a sales pitch on social media. On the back of social media, we talk about how work flows from posting content frequently - and if it didn't pay for itself, who would bother with social media useage for business purposes? The downside of social media marketing is that it doesn't start at monday at 9am and finish at 5pm on friday! This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Adding on from the previous episode, myself and Dave Holland talk now about the negativity that may come off the back of controversial social media marketing and how to deal with it. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Carrying on from our first episode, this conversation continues on the subject of Social Media Marketing. We discuss controversy within social media marketing, the pro's and cons of using this and how to utilise it to your advantage. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Here in sunny Luxembourg I am joined by Dave Holland for a mini series of short and snappy podcast epsiodes related around a variety of business area's and bouncing around ideas/experiences. Our first topic is Social Media Marketing - it shouldn't be a real pressing issue for businesses to consider, myself and Dave discuss this and also chat about where businesses are going wrong with social media. This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.

Author, military man, and Hollywood screenwriter Dougie Brimson has had a very colourful journey! He served 18+ years in the RAF, has a successful career in publishing and film and is now writing his 16th book (as well as working on a movie!)...but Dougie says he's still doesn't know what he wants to do with his life! A longer, brilliant episode with a fascinating guest - you'll need a cuppa for this one! This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.