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Marketing Designed To Grow Your Business
21 Episodes
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Christmas Holiday Marketing Strategy
Marketing Strategies Podcast Episode 21 Christmas Holiday Marketing Strategy For business owners and marketing professions Christmas Holiday Marketing Strategy Planning starts in July. If you want to have a holiday season to remember you need to start planning in July to reap the benefits of a fantastic holiday season and beyond. In This episode, I […]
The post Christmas Holiday Marketing Strategy first appeared on INKYMA and is written by Audrey Kerchner
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How To Do Digital Advertising The Right Way
Marketing Strategies Podcast Episode 20 How To Do Digital Advertising The Right Way In this episode, I share how to do digital advertising the right way so you can use it as an effective marketing tool to grow your business without wasting a lot of time with trial and error. I talk about what type […]
The post How To Do Digital Advertising The Right Way first appeared on INKYMA and is written by Audrey Kerchner
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Email Sales Funnels For Lead Generation
Marketing Strategies Podcast Episode 19 Email Sales Funnels For Lead Generation If you sell high ticket products or services or high trust services it takes on average 6 – 8 touches (emails, conversations, meetings, etc…) for a buyer to choose you. When I have discussions with certain types of business owners they want a way […]
The post Email Sales Funnels For Lead Generation first appeared on INKYMA and is written by Audrey Kerchner
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Convert Leads Into Customers With Landing Pages
Marketing Strategies Podcast Episode 18 Convert Leads Into Customers With Landing Pages Many business owners understand their websites but they don’t understand the power of landing pages which are just extensions of their websites. Used correctly they are a great way to generate more leads and get more customers. I find this tool is underutilized […]
The post Convert Leads Into Customers With Landing Pages first appeared on INKYMA and is written by Audrey Kerchner
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Marketing Strategies For Seasonal Businesses
Marketing Strategies Podcast Episode 17 Marketing Strategies For Seasonal Businesses Marketing Seasonal Businesses can be a little tricky but if you create a strategy for your peak market as well as your off peak market you can increase revenue and maximize your time all year long. In this episode we cover Examples of seasona businesses […]
The post Marketing Strategies For Seasonal Businesses first appeared on INKYMA and is written by Audrey Kerchner
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Interview Hope Acker Storm Guard Colorado Springs
Marketing Strategies Podcast Episode 16 Interview Hope Acker Storm Guard Colorado Springs I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans. Thanks so much for listening. If you have a question or a […]
The post Interview Hope Acker Storm Guard Colorado Springs first appeared on INKYMA and is written by Audrey Kerchner
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Networking How To Maximize This Effective Marketing Tactic
Marketing Strategies Podcast Episode 15 Networking How To Maximize This Effective Marketing Tactic Many business owners think if they are Networking its the only marketing they need to do for their business. Or the opposite if they are running automated campaigns and ads they don’t need to Network. Networking is a tactic just like digital […]
The post Networking How To Maximize This Effective Marketing Tactic first appeared on INKYMA and is written by Audrey Kerchner
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Email vs. Social Media Marketing. Which is Better?
Marketing Strategies Podcast Episode 14 Email vs. Social Media Marketing. Which is Better? When I chat with business owners and talk about marketing the conversation usually goes to social media. Its the relatively new kid on the block. But is it the right choice for every type of business. That is what this episode “Email […]
The post Email vs. Social Media Marketing. Which is Better? first appeared on INKYMA and is written by Audrey Kerchner
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Use Niche Marketing To Grow Your Business
Marketing Strategies Podcast Episode 13 Use Niche Marketing To Grow Your Business In this episode I talk about the different types of Niche Marketing Vertical Niche Marketing Horizontal Nice Marketing The benefits of niche marketing. I walk you through how to identify your niche and how to start working with them. Here are links to […]
The post Use Niche Marketing To Grow Your Business first appeared on INKYMA and is written by Audrey Kerchner
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Corporate Social Responsibility – Interview with Vectra Bank Colorado
Marketing Strategies Podcast Episode 12 Corporate Social Responsibility – Interview with Vectra Bank Colorado Brandon Eldridge with Vectra Bank Colorado joined me in this episode. He and many members of the bank spend a of their free time with not-for-profits and charity events and encourage their employees to do so as well. Its part of […]
The post Corporate Social Responsibility – Interview with Vectra Bank Colorado first appeared on INKYMA and is written by Audrey Kerchner
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Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing
Marketing Strategies Podcast Episode 11 Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing In this episode, I have conversation with Cassie Smith of True Nature Roofing. A womens owned roofing company. This by itself is pretty inspriational. Not only do we talk about the advantages of being […]
The post Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing first appeared on INKYMA and is written by Audrey Kerchner
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Use QR Codes To Increase Sales
Marketing Strategies Podcast Episode 10 Use QR Codes To Increase Sales QR Codes are finally ready for prime time. They are the bridge between print and digital marketing. This opens up more opportunities for people to work with your business. I talk about where to use them both in print and where they can point […]
The post Use QR Codes To Increase Sales first appeared on INKYMA and is written by Audrey Kerchner
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Giving Back Campaigns Interview | Adam and Son Auto Plaza
Marketing Strategies Podcast Episode 8 Giving Back Campaigns Interview | Adam and Son Auto Plaza Scott Gill with Adam and Son Auto Plaza and I had a great discussion about how companies can create and promote giving back campaigns. These types of campaigns are a really great marketing tool when inspired from the heart. They […]
The post Giving Back Campaigns Interview | Adam and Son Auto Plaza first appeared on INKYMA and is written by Audrey Kerchner
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Network Marketing Interview | Colorado Foothills Properties
Marketing Strategies Podcast Episode 8 Network Marketing Interview | Colorado Foothills Properties I had a wonderful discussion with John and Tyson Liese, father and son owners of Colorado Foothills Properties. During the interview, we had an in-depth discussion about how to use network marketing to increase awareness and build a strong referral base regardless of […]
The post Network Marketing Interview | Colorado Foothills Properties first appeared on INKYMA and is written by Audrey Kerchner
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Value Based Marketing To Increase Sales
Marketing Strategies Podcast Episode 7 Value Based Marketing To Increase Sales Value Based Marketing is targeting customers who are willing to pay more for a product because it aligns with their values. Learn how to be able to charge more and attract the right type of clients to your business. I share the top 3 […]
The post Value Based Marketing To Increase Sales first appeared on INKYMA and is written by Audrey Kerchner
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Marketing Interview Infinite Disposal
Marketing Strategies Podcast Episode 6 Marketing Interview Infinite Disposal In this episode, I have a conversation with Chad Mason from Infinite Disposal where we talk about the business, the waste management industry, and how they market to their customers. We chat about QR codes Video and what type of video works best for them Social […]
The post Marketing Interview Infinite Disposal first appeared on INKYMA and is written by Audrey Kerchner
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Pivoting Your Business
Marketing Strategies Podcast Episode 5 Pivoting Your Business I’ve spoken with many business owners during the pandemic of 2020\2021 some pivoted early, some late, many not at all. The pandemic is an in your face example of why as a business owner you need to remain flexible, agile and always be growing your business. Pivoting […]
The post Pivoting Your Business first appeared on INKYMA and is written by Audrey Kerchner
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Website Hosting Tips To Drive Business
Marketing Strategies Podcast Episode 4 Website Hosting Tips To Drive Business For many business owners hosting there website is usually an after thought and they go with the low cost plan. This can be a big mistake if you are doing outbound marketing and trying to drive business. If you don’t have the right hosting […]
The post Website Hosting Tips To Drive Business first appeared on INKYMA and is written by Audrey Kerchner
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Top 5 Website Design Mistakes
Marketing Strategies Podcast Episode 3 Top 5 Website Design Mistakes A website can look beautiful but still not be set up to attract potential customers to buy from you. Function and layout play a big part in the customer buying process. Are you losing sales because your website isn’t designed with your customer in mind? […]
The post Top 5 Website Design Mistakes first appeared on INKYMA and is written by Audrey Kerchner
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What Is Branding?
Marketing Strategies Podcast Episode 2 In this episode, I answer the question: What is Branding? Here’s a hint. It’s not your logo (okay, not JUST your logo). Here is what we cover: The different parts of a brand Benefits of a strong brand How to protect your brand What Is Branding Transcription Welcome to Marketing […]
The post What Is Branding? first appeared on INKYMA and is written by Audrey Kerchner
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