The WARC Podcast

WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is changing, and the rise in overtourism.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their organisations, some challenges they are facing, and looking at what programs they have internally to produce creative work that is also effective.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year."Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the process of marketing and brand building. Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join Lena Roland to discuss the Guide's continuing relevance, half a century later.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonalds, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & Twist, and Caroline Johnson, co-founder at The Business Model Company. Showing how change is possible by looking at two different types of company that have evolved their client relationships.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company. Discussing whether the financial relationship between clients and agencies is actively undermining the creation of effective work. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and James McDonald, director of data, intelligence and forecasting at WARC. What do we mean by media? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on associative attention. Discussing how marketers can activate attention in a meaningful way to lead to better outcomes such as increased sales. How Brands Grow and Compete workshop. 21st March in London. Common sense about How Brands Grow and Compete is often wrong. This highly rated (9.3/10) workshop busts the myths holding back brands from making the right decisions. It’s based on decades worth or data and science-based principles. The content covers the ‘law-like’ principles of how brands grow and compete including aspects of Associative Attention that Max and Sam talked about in the podcast. It particularly focuses on the important question of whose attention we need to seek. This has huge implications on the development and the media choices brand owners make. The hands-on workshop is for anyone working in marketing, brand or insights who wants to do better marketing and use their budgets more effectively. Find out more here. Associative Attention ‘Health Check’ Associative Attention is a concept that helps brand owners deliver better executions (think advertising, POS material, packaging). It connects the dots between the WHAT and the HOW of attention. Brands owners need to do well in both areas and those who do can see transformational executions. Start your Associative Attention journey and find out how your brand is doing with this quick ‘Health Check’ here.

WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing brand and performance marketing needs for start-up companies. These companies are under tremendous pressure to show growth as soon as possible, but does leaning on performance tactics mean that they're in danger of sacrificing the opportunity to establish their brand identity? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. Discussing attitudes towards AI, remuneration and value, and the important issues that marketers aren't thinking about.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas?Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in the era of fragmentation. Discussing the evolving relationship between TV media and sport, the consumption of sports content on social platforms and the upcoming Paris 2024 Summer Olympics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founder of ASG Solutions. Discussing how the media and marketing ecosystem can, and should, move to take more responsibility for how its money flows.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founder and CEO at Alltold, Walter Geer, chief creative officer, Innovation North America at VML, and Nate Swift, chief strategy officer at O'Keefe Reinhard & Paul.