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Discussing the process of leveraging collaboration between social and corporate sector. The post Leveraging Collaboration Between Social And Corporate Sector appeared first on Mrigashira Podcast.
We are focusing on three pillars – bring in growth & inclusivity, be a knowledge hub, emerge a think tank The post Evolution Of PR In Millennial Era appeared first on Mrigashira Podcast.
I can’t stress enough the investments that companies have to make into communications.Yeshasvini Ramaswamy, CEO, India, Great Place to Work speaks to Radha Radhakrishnan  in this episode of Mrigashira about how every company wants to be that dream company for employees to work in. They want to be that great workplace and feel proud about it. What does it take to build a company that eventually becomes the Great Place to Work? What dynamics does the communications industry need to consider to be GPTW? An insightful and informative conversation is worth listening to. The post Pandemic aftereffects at work influence corporate culture appeared first on Mrigashira Podcast.
We work with tea & apparel industry in public affairs. The sentiment among foreign investors in Sri Lanka is they will bounce back. Rezani Aziz Chief Executive Officer , Adfactors PR Sri Lanka speaks to Radha Radhakrishnan  in this episode of Mrigashira about how public relations evolution demands strong capital of a country. Her thesis how evolution of public relations as well as public affairs is moving from cringe to digital but it’s effect varies from county to county. An insightful and informative conversation is worth listening to. The post Our public affairs capability has been our differentiated offering appeared first on Mrigashira Podcast.
We need to build more compelling data driven narratives Rukmini S , Data Journalist and Author of the book , Whole Numbers and Half Truths speaks to Radha Radhakrishnan  in this episode of Mrigashira about how journalism and communication depicts real picture of a country. Her thesis on importance of journalism . An insightful and informative conversation is worth listening to. The post Communication and journalism data can really tell us about India. appeared first on Mrigashira Podcast.
Rahul Sharma, Managing Director at APCO Worldwide India, speaks to Charu Raizada in this episode of Mrigashira about importance of policy advocacy. With shrinking earned media opportunities and the transition towards digital, the role of public affairs could never be more important to tell your story. Rahul talks about the importance of joining hands with likeminded people in times to come and shares insights and trends. Rahul is also the Past President & Founding Member of Public Affairs Forum of India (PAFI), a body playing an increasingly significant role in promoting public affairs as a profession as well as the development of India’s economy. An insightful and informative conversation on policy advocacy is worth listening to. The need and the ability to connect the dots, we get very focused on tactical stuff in deliveryRahul Sharma The post Rahul Sharma On Policy Advocacy And Ever Evolving Situations appeared first on Mrigashira Podcast.
Aseem Sood , Impact Research & Measurement Pvt. Ltd, and Chairman, AMEC – The International Association of Measurement and Evaluation of Communication speaks to Charu Raizada in this episode of Mrigashira about measurement – which is integral to every PR campaign. They discuss the importance of having a robust measurement framework from the start of a PR campaign. Measurement and the way it is framed can have a real impact on the way the communication function is set up, it’s activity, it’s strategy and ultimately, it’s success. Lot of people believe that measurement is something that is only done to see whether we have done well in the past. That’s a myth The post Aseem Sood On How To Build Brand Through PR appeared first on Mrigashira Podcast.
Sam Tatam, Global Principal of Behavioral Science, Ogilvy Consulting, speaks to Charu Raizada in this episode of Mrigashira about importance of behavioral science. He explains how exploring the field of biomimicry has helped in systematically solve human problems. Sam talks about how difficult it is for us to curve our behavior. An insightful and informative conversation on behavioral science is worth listening to. I explore the field of biomimicry that borrows from evolved or adapted solutions in biology and applies them systematically to solve human problemsSam Tatam The post Sam Tatam on Biomimicry And Human Problems appeared first on Mrigashira Podcast.
Lakshmipaty Bhat, Marketing Communication Professional, Ex Advertising, SVP-Global Marketing & Communication- Robosoft, speaks to Radha Radhakrishnan in this episode of Mrigashira about B2B communication. He explains how B2B communication is having lot of white noise. Lakshmipaty Bhat talks about how business reputation builds up with corporate advertising. He adds how the communication industry communicate well enough to bring great change. An insightful and informative conversation on the marketing is worth listening to. The post B2B Communication Has Lot Of White Noise appeared first on Mrigashira Podcast.
Jessie Paul, author and CEO – Marketing Guru speaks to Charu Raizada in this episode of Mrigashira about marketing without money and essential guide to marketing . Jessie Paul talks about how marketing intelligence can be achieved with smart and thoughtful decision making. Marketing, according to her, is there where human eyeballs are. An insightful and informative conversation on the marketing is worth listening to. The post Jessie Paul On Marketing Without Money appeared first on Mrigashira Podcast.
Mayank Jain, Co-Founder & CEO, Scalenut speaks to Charu Raizada in this episode of Mrigashira about Artificial Intelligence and its importance. Mayank Jain talks about how artificial intelligence can not be a replacement for human mind. AI, according to him, is an assistive technology to ease human efforts. An insightful and informative conversation on the artificial intelligence is worth listening to. The post Mayank Jain On AI Being An Assistive Technology appeared first on Mrigashira Podcast.
Atul Raja, Executive Vice President, Global Marketing, Wadhwani Foundation speaks to Charu Raizada in this episode of Mrigashira about Artificial Intelligence and its importance for marketers. Atul Raja talks about how artificial intelligence and real time data can actually help us in taking corrective measures these days. An insightful and informative conversation on the artificial intelligence is worth listening to. The post Atul Raja On AI And Importance For Marketers appeared first on Mrigashira Podcast.
In this podcast, Brand & Marketing expert Harish Bijoor analyses the recent Layer’r Shot advertising controversy. He says there are two markets in India. One is reputation centric, and the other believes any publicity is good publicity. Any noise is good noise. For brands, it all starts with awareness. Awareness is the mother, and everything else is a subset of it. Listen to the podcast to know more. The post Harish Bijoor On Ads Controversies appeared first on Mrigashira Podcast.
Vanita Kohli Khandekar, specialist and columnist – Media & entertainment industry speaks to Radha Radhakrishnan in this episode of Mrigashira about evolution of media vehicles and journey of media. Vanita Kohli Khandekar talks about how the journey of television was exactly what newspapers saw before. On the journey of she spoke about how it was exactly what radio saw is a different format every time. An insightful and informative conversation on the meaning of media development today. Please watch Indian films. Anybody making these comments about Indian films has not watched itVanita Kohli She explains how the journey is exactly what television has seen, of course, is a difference in the format. The journey of television was exactly what newspapers saw on the journey of newspapers was exactly what radio saw is a different format every time. So you know, radio offered an audio medium. The post Vanita Kohli On Journey Of Media And Medium appeared first on Mrigashira
Dr. Narendra Kinger, RCI licensed Clinical Psychologist, Psychotherapist, Founder of ‘Talk To Me’ speaks to Charu Raizada in this episode of Mrigashira about Mental Health and work life balance. Dr. Narendra Kinger talks about how mental health has become more important post COVID period these days. An insightful and informative conversation on the meaning of mental health epidemic is worth listening to. There are all indications that say, one out of five, or one out of six, going through a mental health issue in our country. And yes, it’s taken very, really serious epidemic kind of proportions over here. There’s a real great urgency for government, for individuals, for policymakers, for corporates, for people in media for almost everybody to make mental health a priority. We really need to understand that we have to use the power of the internet, or whatever tools which are available to us today, to kind of add them as value add to mental health services.
Sharib Hashmi, actor, writer and producer speaks to Radha Radhakrishnan in this episode of Mrigashira about his journey as an actor. Sharib Hashmi talks about how his journey has changed in these years. An insightful and inspirational conversation on the meaning of rejection and self assessment. He is best known for portraying J.K. Talpade in the Amazon Prime Video series The Family Man (2019-2021). Sharib started his career by working in movies as an actor. In 2008, he appeared in Slumdog Millionaire, which became an Oscar-winning movie. In 2012, he obtained a major role in Filmistaan, alongside Inaamulhaq and Kumud Mishra. He played a supporting role in Jab Tak Hai Jaan, which starred Shahrukh Khan, Anushka Sharma and Katrina Kaif. Later, he worked on films like Badmashiyaan (2015), Phullu Phullu (2017), Vodka Diaries (2018), Batti GUI Meter Chalu (201
Shobha Vasudevan, Head-Enterprise Communications And PR at Dell speaks to Charu Raizada in this episode of Mrigashira about change in marketing. She talks about how b2b and b2c marketing has changed in these years. An insightful conversation on the meaning of segment of one. Decade ago, business communication, or b2b was mainly about boxes and speeds and feeds. But now it’s more beyond that. What it can do for you what it can do for your enterprise. How it can make you more efficient more productive and more competitive. These are the shift in communication which has happened in recent times. “Usually B2C marketing is on an individual level, B2B marketing is now moving to a segment of one”.Shobha Vasudevan Dell is an essential company for the data era. Dell stores, re-processes, moves, protects indeed more data than almost anyone. Actually, half of the world’s mission critical data is on a Dell technology platform. So with this vast amount of data, probably, fuel
How can an effective communication strategy boost the prospects of sustainable farming in India and why is it so important to communicate the idea of sustainable farming? In this episode of Mrigashira Anisha Nayar Dhawan talks to Vinayak Raman Sharma, President and Business Head, Seedworks International Private Limited, about the power and technique of sustainable farming and how it can impact agri scenario in India. The location of conversation when you are designing a program is very, very importantVinayak Raman Sharma It’s very important to understand about farming. One part is farming sustainability and then comes the effective communication strategy part. When we say farming, it does not only mean the crops or cultivation of crops. Even when you talk about crops, there are multiple crops. Cereal, oil seeds, pulses, vegetables – All of these are crops. Farming also includes the dairy which includes cattle and other animals. There is a horticulture also. There is
Shiv Sharma is in conversation with Charu Raizada in this episode of Mrigashira. Conversations around investing are often difficult for most of us. But when you speak to Shiv Sharma, he tends to take the fear out of investing. In this episode of Mrigashira, we speak to him to understand the challenges. The challenges like – what deters people, and how does one navigate the unknown. Investment process is an evolution and each of us is at a different point in our journey. So don’t lose hope. Listen to this episode for a directional conversation with Shiv Sharma, VP International & India Head of Stocktwits Powered by its mission to become the global hub of conversation for all investors. From novices to veterans – Stocktwits is dedicated to providing a steady pulse on the markets. It encourages access for all. Investment process is an evolution, right in every retail investor is at a different point in their journey. Our goal is to help them get even better.
As we struggle to find our sweet spot in the new normal, brands are increasingly conscious of creating more personal, tailored experiences for genuine conversations.  Ankit Prasad, Founder and CEO, Bobble AI helps us understand how interactive technologies are fast disrupting the way we consumers are intermingling with brands.  Booble AI leverages artificial intelligence to offer a conversation media platform through its keyboards. A perfect way to make everyday smartphone conversations more expressive, personalised, and intelligent. SKIP TO: 00:18 Skip the Mrigashira intro. SKIP TO: 01:08 Skip the guest intro. The post Ankit Prasad On Branding Language And AI appeared first on Mrigashira Podcast.
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