Mrigashira Podcast
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Mrigashira is a weekly podcast that offers a platform to the leaders of media and communications industry to discuss latest trends and events shaping the industry.
110 Episodes
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Encouraging a child means that one or more of the following critical life messages are coming through, either by word or by action: I believe in you, I trust you, I know you can handle this, You are listened to, You are cared for, You are very important to me.
In today’s episode of Mrigashira, we have Pooja Singh (a child communication coach and mentor) speaking to Radha Radhakrishnan about her child communication mentorship journey that helped train youngsters from an early age in terms of establishing self-confidence in public speaking and communication development. Pooja has trained about two thousand children in her time in training, and she has also mentored children from all over the world.
Humans are social creatures. As an outcome, communicating and navigating through coming education skills has been a fundamental aspect of human existence. Whether it’s communicating, expressing feelings, or understanding one another, Effective communication is vital in many situa
In today’s episode of Mrigashira we have Soundari Mukherjea CEO, Soundbytes11 – Organizational Consultant, Business Storytelling Coach, Visiting Faculty, Mentor speaking to Namita Sharma about her story telling journey that helped executives and organizations alike in their growth journey.
What it takes to be a corporate story telling coach and how has the story telling narrative evolved overtime in the corporate culture. How story telling as a form of communication is critical to creating a positive work environment and how it impacts your audience and stake holders.
Tune in and listen to Soundari Mukherjea talk about all this and more in this episode of Mrigashira.
My big, hairy, audacious goal is to help leaders and teams be more human at work, build their brand using story telling.
The post Unveiling success through the art of Business Storytelling appeared first on Mrigashira Podcast.
In today’s episode of Mrigashira we have Mahasweta Ghosh, Director Marketing, Firstsource & Endurance Runner speaking to Radha Radhakrishnan about her journey in one of the world’s toughest race “Marathon Des Sables”. and how one can impart the learnings from it in one’s personal and professional life.
How this journey tests ones resilience, how it prepares oneself not just physically but also mentally. How it tends to make one focus on the positives and pushes forward and helps grow as a person overall.
Listen to Mahasweta Ghosh talk about all this and more in this episode of Mrigashira.
The post Conquering “Marathon Des Sables” through Grit and Resilience appeared first on Mrigashira Podcast.
“Culture and language are constantly evolving. And language used to challenge stereotypes and foster inclusive culture can also change.”
In today’s episode of Mrigashira we have Sudha Singh CEO, The Purpose Room and Parijat Gosh Team Coordinator Research & Knowledge Managment, PRADAN speaking to Radha Radhakrishnan about Gender Sensitive Communication in an inclusive organization. And to share light on the declining share of women workforce and the cause behind it. How language is used to communicate with internal and external stakeholders? How can organization’s ensure that women are not undermined in the workspace? Tune into this episode to learn more.
The post Communication in a gender inclusive organization : scopes and challenges appeared first on Mrigashira Podcast.
Public relations is really about managing the relationships of a brand with it’s target audience
Mr. Lars Voedisch
In today’s episode of Mrigashira we have Mr. Lars Voedisch, MD, PRecious Communication Agency talking about Communication as a tool for an organization to connect with its audience and investors. And what it takes to be a thought leader in an ever changing marker.Learn why companies should be clear about their stand while connecting with their wider audience and not just jump onto the bandwagon to seek attention.Tune into this episode to learn more.
The post PR & Communication as a tool for Brands to stand apart and connect with their audience. appeared first on Mrigashira Podcast.
In this episode, Chetan Krishnamurthy, VP – marketing and communication (APAC), IBM, speaks to Namita Sharma about how Data Analytics tool can help create customized client solutions and communicate with stake holders. And how Marketers and PR professionals can use them to upskill in order to empathize with their clients.
What is the right thing to do for an end client?Learn how companies can equip themselves with AI and Data Analytics tools to better understand their clientele.Tune into this episode to learn more.
“You got to empathize with the client, what he or she is actually feeling as they go through the journey with an organization”
The post Data Analytics: A tool for PR and Marketers to better understand their clients appeared first on Mrigashira Podcast.
Charu Raizada in this episode of Mrigashira talks with a panel of esteemed guests about future of regional PR. Taking these discussions one step ahead and understanding from our esteemed panelists how we could collectively elevate regional PR. They are also talking about future of Regional PR in the Country. Catch this interesting conversation with our panelist in the most interesting way.
In this episode our esteemed guests are –
Samir Kapur – Director, Adfactors PR
Roma Balwani – CEO, India Deaf Cricket Association (IDCA)
Archana Muthappa – Communication Specialist And Mental Health Advocate
Charanjit Singh – Communication strategist, Coach, Start up Mentor and Visiting Faculty at Shoolini University
Kavita Lakhani – National President WICCI and Independent Director Finlabs India Pvt Ltd
Arun Mittal – Brand Consultant and Communication strategist
PR professionals in these regional markets can utilize the medium to
Felicia Blow, PhD, APR Associate Vice President for Development, speaks to Radha Radhakrishnan in this episode of Mrigashira about how a PR professional should protect their ‘peace of mind’. She also talks about “Effective Stress And Personal Time Allocation Management At Workplace”. An insightful and informative conversation is worth listening to.
The other thing that I would say is have some boundaries that will not be crossed.
Felicia Blow
PR professionals undergo severe stress, in general. So what some of the useful tips are that Felicia could give us in terms of how we can, or as a matter of habit, etc in this episode of Mrigashira. Listen to this episode to explore more.
The post As PR Professionals We Must Protect Our Peace appeared first on Mrigashira Podcast.
Discussing the process of leveraging collaboration between social and corporate sector.
The post Leveraging Collaboration Between Social And Corporate Sector appeared first on Mrigashira Podcast.
We are focusing on three pillars – bring in growth & inclusivity, be a knowledge hub, emerge a think tank
The post Evolution Of PR In Millennial Era appeared first on Mrigashira Podcast.
I can’t stress enough the investments that companies have to make into communications.Yeshasvini Ramaswamy, CEO, India, Great Place to Work speaks to Radha Radhakrishnan in this episode of Mrigashira about how every company wants to be that dream company for employees to work in. They want to be that great workplace and feel proud about it. What does it take to build a company that eventually becomes the Great Place to Work? What dynamics does the communications industry need to consider to be GPTW? An insightful and informative conversation is worth listening to.
The post Pandemic aftereffects at work influence corporate culture appeared first on Mrigashira Podcast.
We work with tea & apparel industry in public affairs. The sentiment among foreign investors in Sri Lanka is they will bounce back. Rezani Aziz Chief Executive Officer , Adfactors PR Sri Lanka speaks to Radha Radhakrishnan in this episode of Mrigashira about how public relations evolution demands strong capital of a country. Her thesis how evolution of public relations as well as public affairs is moving from cringe to digital but it’s effect varies from county to county. An insightful and informative conversation is worth listening to.
The post Our public affairs capability has been our differentiated offering appeared first on Mrigashira Podcast.
We need to build more compelling data driven narratives
Rukmini S , Data Journalist and Author of the book , Whole Numbers and Half Truths speaks to Radha Radhakrishnan in this episode of Mrigashira about how journalism and communication depicts real picture of a country. Her thesis on importance of journalism . An insightful and informative conversation is worth listening to.
The post Communication and journalism data can really tell us about India. appeared first on Mrigashira Podcast.
Rahul Sharma, Managing Director at APCO Worldwide India, speaks to Charu Raizada in this episode of Mrigashira about importance of policy advocacy. With shrinking earned media opportunities and the transition towards digital, the role of public affairs could never be more important to tell your story. Rahul talks about the importance of joining hands with likeminded people in times to come and shares insights and trends.
Rahul is also the Past President & Founding Member of Public Affairs Forum of India (PAFI), a body playing an increasingly significant role in promoting public affairs as a profession as well as the development of India’s economy. An insightful and informative conversation on policy advocacy is worth listening to.
The need and the ability to connect the dots, we get very focused on tactical stuff in deliveryRahul Sharma
The post Rahul Sharma On Policy Advocacy And Ever Evolving Situations appeared first on Mrigashira Podcast.
Aseem Sood ,
Impact Research & Measurement Pvt. Ltd, and Chairman, AMEC – The International Association of Measurement and Evaluation of Communication speaks to Charu Raizada in this episode of Mrigashira about measurement – which is integral to every PR campaign. They discuss the importance of having a robust measurement framework from the start of a PR campaign. Measurement and the way it is framed can have a real impact on the way the communication function is set up, it’s activity, it’s strategy and ultimately, it’s success.
Lot of people believe that measurement is something that is only done to see whether we have done well in the past. That’s a myth
The post Aseem Sood On How To Build Brand Through PR appeared first on Mrigashira Podcast.
Sam Tatam, Global Principal of Behavioral Science, Ogilvy Consulting, speaks to Charu Raizada in this episode of Mrigashira about importance of behavioral science. He explains how exploring the field of biomimicry has helped in systematically solve human problems. Sam talks about how difficult it is for us to curve our behavior. An insightful and informative conversation on behavioral science is worth listening to.
I explore the field of biomimicry that borrows from evolved or adapted solutions in biology and applies them systematically to solve human problemsSam Tatam
The post Sam Tatam on Biomimicry And Human Problems appeared first on Mrigashira Podcast.
Lakshmipaty Bhat, Marketing Communication Professional, Ex Advertising, SVP-Global Marketing & Communication- Robosoft, speaks to Radha Radhakrishnan in this episode of Mrigashira about B2B communication. He explains how B2B communication is having lot of white noise. Lakshmipaty Bhat talks about how business reputation builds up with corporate advertising. He adds how the communication industry communicate well enough to bring great change. An insightful and informative conversation on the marketing is worth listening to.
The post B2B Communication Has Lot Of White Noise appeared first on Mrigashira Podcast.
Jessie Paul, author and CEO – Marketing Guru speaks to Charu Raizada in this episode of Mrigashira about marketing without money and essential guide to marketing . Jessie Paul talks about how marketing intelligence can be achieved with smart and thoughtful decision making. Marketing, according to her, is there where human eyeballs are. An insightful and informative conversation on the marketing is worth listening to.
The post Jessie Paul On Marketing Without Money appeared first on Mrigashira Podcast.
Mayank Jain, Co-Founder & CEO, Scalenut speaks to Charu Raizada in this episode of Mrigashira about Artificial Intelligence and its importance. Mayank Jain talks about how artificial intelligence can not be a replacement for human mind. AI, according to him, is an assistive technology to ease human efforts. An insightful and informative conversation on the artificial intelligence is worth listening to.
The post Mayank Jain On AI Being An Assistive Technology appeared first on Mrigashira Podcast.
Atul Raja, Executive Vice President, Global Marketing, Wadhwani Foundation speaks to Charu Raizada in this episode of Mrigashira about Artificial Intelligence and its importance for marketers. Atul Raja talks about how artificial intelligence and real time data can actually help us in taking corrective measures these days. An insightful and informative conversation on the artificial intelligence is worth listening to.
The post Atul Raja On AI And Importance For Marketers appeared first on Mrigashira Podcast.
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