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Have you been trying to grow your online business and have struggled?You need to build up that trust factor, girl!Building trust online is very different from how you build trust with your local community. Think about it. You’re trying to not only get people to believe you can help solve their problems, you’re just trying to get them to believe that you’re actually real.There are some shortcuts to help you build up that Trust factor quickly, even if you're just starting out. In today’s episode, I break down three ways you can add trust to your online business - quickly.
Working with clients one on one can be tough.Does this situation sound familiar to you?You’re maxed out. You’re not making the money you thought you would and you’re not necessarily getting the freedom you pictured when you started your business either.Is there any hope for that to be better?One of the best things you can do for yourself and your business’s growth is to do something I honestly struggle with all of the time.Find some help.What does that look like?
Ready to upgrade your DIY website to one someone else builds for you?Hiring a web designer can be great because you no longer have to worry about making those updates yourself and you can finally get a website you’re proud of.But how do you pick the right web designer from the seemingly endless supply of them on the internet?I put together 6 vital questions you should ask any web design agency you are thinking about hiring to ensure that they’re looking out for the most important part of the process.Your business’s growth.
Why did you start your business?Have you ever stopped to write this out - or even fully flesh out your answer?And no, the answer probably isn’t for more money, flexibility, and freedom, because let’s be real - it can take years to get to that point in your business.Today, I’m going to take you through why discovering your why can be one of the most powerful investments you can make in your own business and I’ll even give you the questions to ask yourself to find your answer.
Running paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation.Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to.But here's the secret - you can do everything on your ads to optimize them, set up everything the way that Facebook or Google loves, but unless you've done the work on your website first, it won't matter much.Today, I'm going to show you exactly how to improve your website to get the most out of your paid ads.Mentioned Resources:Google Page SpeedGoogle Analytics WPEngine
I did it! I took my week remote and the time away from my standard day to day.I feel like my week disconnected from my norm was 100% effective.But did I actually hit the goals of everything I planned?Listen in to see how I improved my boundaries, created better habits, and got my business groove back.
Tell me - do you actually treat your business the way you should?Focusing on your business's growth and health should be your number one priority, but when you're a service provider, you're often getting caught up in your clients' businesses instead.These last few weeks especially have been a doozy for me. I have goals and visions that I want to enact in my business, but I don't take the time.So this week, I'm doing something slightly drastic and I'm sharing what it is with you.
Where are your warmest leads coming from?They’re coming from Google!When someone is searching for your services through Google, they’re actively looking for a solution to their problems. They want to find someone just like you.Is your website optimized to be included in those search results?In today’s episode, get my 5 best tips to improve your ranking on Google.Mentioned Resources:WPEngineYoast SEO
By not making your online content accessible, you're excluding 25% of the population in the U.S. alone.⁠⁠Today's episode of The Captain Coder podcast is incredibly special to me. I have one of my best friends from college on to talk about her journey with the disability community and how she's learned how important it is to make the Internet accessible. ⁠⁠Fair warning - this is a longer episode. But I promise you, if you tune in, you're going to be moved, you may tear up a little, and you're definitely going to learn exactly what you're doing that can be excluding an entire community and why it matters that we don't do that anymore.⁠
Can you be a business owner and be an introvert?When you think of famous entrepreneurs, you might think they’re all extroverts. They have no problems talking to people, going out and selling their products and services, and getting to know more people who can push their business forward.But I promise you, you don’t have to be an extrovert to succeed in business.In fact, some hugely successful entrepreneurs are self-declared introverts - Bill Gates, Elon Musk, even digital marketing experts like Amy Porterfield.It is totally possible to be a successful entrepreneur and rewrite the rules for what you think it’ll take to be successful.In today’s episode, we’ll cover a few ways you can compete with your extroverted counterparts without wearing yourself out.
When you first started your service business, you were mostly worried about getting clients and keeping your costs low. Right?One of the great things about starting a done-for-you service business is that you can start your own business with little to no overhead.Keeping costs low and business simple often means a lot of business owners start with creating social media accounts and don’t prioritize getting a website.Why is that a problem?In today’s episode, I’m going to show you why this is the number one mistake I see service providers make in the first couple of years of their business.
Has your business stagnated? Do you feel like you’ve gotten to a certain point where you just don’t know how to grow your business?You probably have great ideas for your business, but without the right systems in place, they remain just ideas.If you want to start scaling your business without the overwhelm, let me introduce you to my own secret weapon - Erin Taylor of Lunimae Strategies.In this episode of the podcast, Erin and I got deep into systems and how they help your business grow.Throughout the episode we discuss:03:37 - Why you need processes in your business06:05 - What happens when you don’t have the right processes06:50 - Systems help your employees/contractors13:09 - Creating processes to support your boundaries and decrease overwhelm20:50 - Getting immediate relief in your business
One in four adults in the US have some sort of disability and control $500 billion in disposable income.Does your online content reach them - at all?Chances are, there are some tweaks you need to make to the content you’re creating on social media and within your website to be inclusive to everyone.Ensuring your digital content is inclusive is also called digital accessibility.In today’s episode, I’m going to teach you exactly what digital accessibility is, why it matters to you and your business, and a few simple tweaks you can make to start being more inclusive.Mentioned Resources:Register for Accessibility Summer CampWAVE from WebAimWebAim Contrast CheckerRev TranscriptionsCaptain Coder Accessibility Audits
Your ideal customer lives on Google. In fact, that’s where they’re at when they’re the most ready to buy. The most ready to sign up for a discovery call or even a service directly.How do you capture the attention of your dream customers when they’re on Google searching for someone to help them? You know you’d be the perfect fit, but how do you even get your foot in that SEO door?In today’s episode, we’re going to learn 8 easy steps you can take to improve your SEO now. SEO is a long-term process, but you can optimize your website to not only perform better on Google, but to capture the attention of those who are searching for answers on Google.Mentioned ResourcesGoogle Search ConsoleYoast SEO PluginWP Engine HostingTalking to Ideal Customer Episode
Stop creating content no one reads or listens to.If you consistently put out content but feel like it falls on deaf ears - well, it probably is.You can’t get consistent leads and revenue when you talk to no one, so start attracting your ideal customer now!How do you do that?By speaking their lingo - not your own technical jargon.In today’s podcast, learn how you can go from 0 downloads to a list of raving fans that keep coming back for more content. Mentioned Resources: Jargon Thesaurus FreebieGoogle Ads Keyword PlannerMoz Keyword ExplorerSEMRushAhrefs
Do you provide high ticket offers? As a coach or consultant, you know that you need to get people on the phone (or a video call) in order to turn that lead into a sale.Filling up your calendar with discovery calls can be the key to exploding your online business. It’s the best way to introduce someone to your business, build a relationship with your leads, and make sure you’re the right fit to help them.And yet your calendar stays pretty empty.How do you turn that around?You can book more discovery sessions by implementing just one simple thing into your business. In today's episode, we're going to learn how YOU can change one thing and get more discovery calls on your calendar.Mentioned Resources:5 Ways to Book More Discovery CallsDM Me on Instagram
Has your business run comfortably on referrals but now those leads are starting to dry up?You can’t capture leads when they don’t have anywhere to go and learn more about you and your business - in a single easy place.They don’t want to hunt for that information through your Instagram feed.When you run your business online, your business needs a home online.This week, I’m going to teach you exactly how you can capture those leads and not miss out on a huge revenue stream with your own marketing foundation.
Does your ideal customer visit your website and yet do nothing once they’ve landed there?I’m talking - don't fill out a single form, schedule a call, or even make it off of your homepage.If you feel like your website does nothing for your business, it’s because you’re not actually telling the people who visit your website how to work with you.Today, we’re going to learn the strategies that keep customers on your website and actually get them to take action.Hint: it’s all about clear communication.Mentioned Resources:Episode OverviewBook a Discovery Call
When you build a website, especially when you spend money to have a website professionally built, you want it to last.You don't want to spend thousands of dollars just to turn around and spend the money again in just a couple of years and do it all over again. In today's episode, you'll learn how to future-proof your website by using the best platform you can possibly use for that purpose. Mentioned Resources:Yoast SEOWP Engine
Have you been banging your head against your desk wondering how to charge for a website? After all, customers don't see the value, right?In our world, we're often feeling like we're fighting for the lowest bid and yet we know that that is not the way to build a profitable business.You know the customer, you understand what they need, and you know you can help them, but we often get caught up in price."We should charge this, but will they pay it?"In this episode, we're going to talk about how exactly to charge for a website.Let's start earning our actual worth as web designers and developers.Grab the Website Project Pricing Calculator for FreeTrack your time
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