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Female Founders Breaking Boundaries
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Female Founders Breaking Boundaries

Author: Casey Gromer

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Female Founders Breaking Boundaries, hosted by Casey Gromer, challenges female founders and business owners to break down stale, inflexible formulas for business success in favor of a new way of approaching female entrepreneurship that leaves room for life in the process. Casey provides tools, advice, resources, support, and encouragement that resonates with the modern woman; because as women, we are extra passionate about leaving our legacy in the world. Learn more about Casey and Female Founders Breaking Boundaries at https://she-suiteboutique.com/podcast
10 Episodes
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Your brand story neatly wraps up your company purpose, focus, and values into something that your customers can relate to and resonate with. That’s why episode 9 of Female Founders Breaking Boundaries is about the story behind your brand story! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing your brand story and actionable steps you can take right now to make sure your brand story is meaningful, purposeful, and effective. Some of the things I cover in this episode are:Celebrating Jessica Alba and The Honest Company on their IPO. How your brand story becomes a visualization of all other important elements of your business. The basic elements that make up your brand story and the factors that should be addressed throughout.Where your brand story shows up in your business other than keeping to the about page on your website.The pandemic’s major impact on women especially who left the workforce to become full time caregivers, teachers, etc. What this means for the future. Your brand story ties together all of the important aspects of your business, so it is worth the extra effort to make sure it is a good representation of the things that matter most to you. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! 
Whether it's because you retire or because you pack up to travel the world, you’re not going to run your business forever. That’s why episode 8 of Female Founders Breaking Boundaries is about determining if your business is salable!Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of thinking ahead to the future sale of your business and actionable steps you can take right now to adjust the structure of your business into something that can be sold. Some of the things I cover in this episode are:Celebrating Margaret Mead for her scientific work and reminding us that our care for others is what sets us apart as humans. Considering the reasons you may want to sell your business in the future. Understanding who may be interested in buying your business and who you might be willing to sell to. Just as you would tailor your products/ services to what your customers are looking for, you can also tailor the structure of your business to draw interest from potential buyers. When it comes to marketing, determining your return on investment based on your marketing portfolio as a whole, rather than each individual piece of marketing. Every business that you have created deserves the opportunity to keep going and you deserve to keep getting a return on all the time and effort you put into building your business.  Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! 
Much like your business blueprint, your company values will shape everything from the foundation you build all the way to the way you interact with your employees and customers. That’s why episode 7 of Female Founders Breaking Boundaries is about rethinking how you communicate company values! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of rethinking your company values and actionable steps you can take right now to put some thought behind creating values that actually mean something to you. Some of the things I cover in this episode are:Celebrating Melissa Urban, CEO of Whole30.Your values cover everything from your messaging, branding, to interactions with your employees and customers.  Using your values as a decision-making tool to align everything your business does with the things your company values. Prioritizing your values to the ones that are most relevant to your brand and implementing them into the day-to-day operations of your business. Paying yourself first is a form of self-care and keeps you showing up for your customers.  In order for us to have meaningful and impactful company values, they need to have context behind them and a concrete place to show up in your day-to-day business. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN EPISODEMelissa Urban’s InstagramXO, MU Newsletter
Creating an impactful, meaningful and relevant purpose and focus for your business will influence all future decisions and bring them into alignment with your bigger picture. That’s why episode 6 of Female Founders Breaking Boundaries is about tossing your traditional mission/ vision statement out the window! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of kicking your traditional mission and vision statements to the curb and actionable steps you can take right now to establish a meaningful purpose and focus for your business instead. Some of the things I cover in this episode are:Celebrating Melina Palmer, founder of Brainy Business. Traditional mission/ vision statements focus on the words and not the big picture. Ditching the terms mission and vision as a whole and moving to establish your purpose and focus instead. Figuring out what your big picture looks like and connecting the dots to get you there. When it is logical to give something away for free and when you’ll be attracting the wrong people to your email list. Don’t get so caught up in the words because the idea behind your purpose and focus is defining your direction. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE:What Your Customer Wants and Can’t Tell You by Melina Palmer
Your business blueprint helps venture capitalists and financiers understand the direction your business is headed in, but it also tells even more of a broader story than that. That’s why episode 5 of Female Founders Breaking Boundaries is about why you need a business blueprint! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having a business blueprint and actionable steps you can take right now to build out your blueprint to drive all of your future business decisions. Some of the things I cover in this episode are:Celebrating my own 10 year anniversary of leaving Corporate America to pursue my dreams and 5 things I would have done differently during that time.The foundational components of a company persona.  Using your business blueprint to vet out business decisions and know which ones are in alignment with your future goals.How a disconnect in your business blueprint can derail your business plans and hinder your sales. Your business blueprint should be a living, breathing resource. How often you should revisit your blueprint and make changes as necessary. When you use your business blueprint correctly, it can help guide every single important decision you make for your business and keep you headed in the right direction. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! Instagram LINKS MENTIONED IN THIS EPISODEMoving Past Business Norms To Create Success As A Female Entrepreneur- This is Legacy Podcast with Casey Gromer and Lindsey Johnson - About    Link to Full Episode
When you give your business a living, breathing persona, your employees will start to put themselves in the shoes of the business when making decisions rather than waiting around for you to fill those shoes for them. That’s why episode 4 of Female Founders Breaking Boundaries is about giving the business a life of its own! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of giving your business a persona to step out of your role as the “go-to” person and actionable steps you can take right now to create your business blueprint. Some of the things I cover in this episode are:Celebrating Karen Cahn, founder and CEO of iFund Women grant program. The importance of time blocking and how to do it in a way that is realistic and makes sense for your life. The 5 components of the Company Persona will have your employees feeling comfortable and confident to make decisions in alignment with the blueprint. How this Company Persona allows your employees to see the big picture, understand their role in that picture, and maintain consistency in everything they do. Creating an SOP for your business to ensure you are checking all of the boxes when making changes and updating the details of your business. The Company Persona is a tool you can use so that you can finally step away from being the “go-to” person for your business and focus on the things that matter to you most. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN EPISODEThe Real Life ProcessIFundWomen- First Women Grant Program 
Not every business owner can do all the tasks their business requires without burnout. This brings up the opportunity to find out what type of person you might need to fill these gaps and bring your strengths together to thrive. That’s why episode 3 of Female Founders Breaking Boundaries is about Integrator / COO / DOO / OBM - What’s the difference and which do you need right now?Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding these different roles and actionable steps you can take right now to start to fill the position you need that will drive your business forward. Some of the things I cover in this episode are:Celebrating Katalin Karikó, the biochemist from Hungary who’s perseverance lead to a major contribution to today’s COVID vaccines.   The differences between an integrator, a COO, a DOO, or an OBM- how they overlap one another and how they can help your business in different ways.Questions to ask yourself to better determine which one of these positions are right for your business in the current moment.Talking cancel culture and how it ties into the consumer’s choice to support the businesses they believe in.Keep challenging those stale, outdated, and inflexible business practices and embrace these new ways of achieving success that leaves room for your life in the process. Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODERocketfuel by Gino Wickman and Mark C. Winters
We typically view a CEO day as a day to catch up on work and admin projects, but we like to reimage a CEO day to give yourself a brain break to refresh, recharge, and bring on new ideas. That’s why episode 02 of Female Founders Breaking Boundaries is about backing away to let new ideas in! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of taking a CEO day and actionable steps you can take right now to give yourself a much needed brain break. Some of the things I cover in this episode are:Celebrating this week’s female founder breaking boundaries: Allison Robinson, founder of the Mom ProjectTaking a new spin on what it  means to take a CEO day. Importance of giving yourself a brain break to find clarity and bring new ideas to the surface. The negative effects of glamorizing an over-productive lifestyle- how this leads to burnout and potential health problems. Sharing examples of things you can do yourself to take a brain break and reset your mind to be open for a creative spaceChanges to Apple’s privacy policy and some of the adverse effects it might have on small businessesThere are drawbacks to having a life focused solely on productivity, so be sure to give yourself the brain break you deserve. You’ll be surprised by the benefits that come from it.Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN EPISODEThe Mom Project
Naturally, there are people better suited to come up with the big ideas that drive a business forward and another set of people that are suited for executing these ideas. That’s why episode 1 of Female Founders Breaking Boundaries is about the difference between a visionary and a CEO! Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the difference between CEOs and visionaries and actionable steps you can take right now to shift your mindset into a more creative role. Some of the things I cover in this episode are:Celebrating the Female Founders Fund, founded by Anu Duggal, Adrianna Samaniego, Emily Powers, Emily St. Denis, and Caroline McKechnie. The core functions of both a CEO and a visionary and how each role is equally as important to the success of your business. How to know whether you identify as a visionary or a CEO and how to find your counterpart to balance you out. Getting past the mindset block of having to do it all to be able to successfully step into your role as the creator for your business. How the pandemic shifted how business owners serve their customers and what this might look like in the near future. There are amazing qualities about you whether you identify as a CEO or a visionary, but what is important is that you align yourself in the role that suits you best. Your business would not function without you and there is incredible value in that.  Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! LINKS MENTIONED IN THIS EPISODE The Female Founders Fund 
Female Founders Breaking Boundaries, hosted by Casey Gromer, challenges female founders and business owners to break down stale, inflexible formulas for business success in favor of a new way of approaching female entrepreneurship that leaves room for life in the process. Casey provides tools, advice, resources, support, and encouragement that resonates with the modern woman; because as women, we are extra passionate about leaving our legacy in the world. Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.Thanks for listening! If you enjoyed this episode, take a screenshot of the episode to share and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH CASEY GROMER:LinkedInCompany PersonaWork with Casey Gromer! 
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