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The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.
26 Episodes
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In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning, and team involvement. The team reviews their current processes, highlighting key strategies like the use of Google reviews for credibility, the s...
In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-gritty of how they replicated this success with their team.The discussion covers the importance of having clear processes, preparing instructors, de...
In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of their Google review automation process designed to increase 5-star reviews, explaining how it aids in client engagement and business visibility in a ...
In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager, alongside David, explore the benefits of this process for instructors and clients alike. They delve into the importance of positive instructor-cl...
In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can’s other owner and Lead Instructor Claire Gunther, and Sales and Marketing Manager Tara Smith, they discuss real and hypothetical cases, emphasizing how feedback from clients can help improve ser...
In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team. Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explore the marketing and sales strategies behind collecting these reviews, the unexpected benefits for clients and the studio’s culture, and overcoming...
In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance.Through personal anecdotes from his time at ActiveCampaign and interactions with team members, critical insights are discussed on ...
In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the importance of communication cadence, and using SMS to bridge the gap in customer communication. Special guest Adam Tuttle from ActiveCampaign provides ...
This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days.The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign, to solicit reviews effectively. They discuss the importance of email conciseness, the potential of incorporating S...
This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews.The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonkey, and integrating automation and personal instructor follow-ups. It provides insights on craftin...
David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case study from Pilates Can, featuring insights from their marketing manager, Tara Smith, and returning special guest, expert Adam Tuttle from ActiveCa...
This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google.The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podcast introduces Adam Tuttle from ActiveCampaign, who, alongside Pilates Can Sales & Marketing Ma...
Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses.The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boards for tracking customer relationships, and actions at different stages. Casey shares insights on ...
Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign.As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing and marketing strategies. With a mission to propel ActiveCampaign towards 1 billion in annual recurring r...
In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can.They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average time on-page.David and Tara also discuss current SEO landscape changes, and how it affects their ongoi...
In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can.They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO. David and Tara also touch on the challenges of keeping up with the changes in SEO and hint at us...
In this episode of the Pilates Business Podcast, your host David Gunther discusses the specifics of the clinical Pilates studio Pilates Can, and how they can help people with mobility, strength, flexibility issues or multiple conditions, thanks to their highly trained clinical Pilates instructors, and approach of personalised sessions. David underscores the rewarding aspect of solving these health problems for clients on a daily basis.We also cover the role of clinical Pilates in the fitness ...
The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023.Our host, David Gunther, shares the experiences of himself and his wife (last week’s guest, Claire Gunther) managing finances during tough economic times, particularly how they navigated through the last year of increasing interest rates. This influenced their bottom line and also affected th...
In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services.They share strategies for survival, including price adjustments and studio restructuring, while maintaining client and staff engagement. The duo addr...
Bruce Hildebrand has a wealth of Pilates Instruction & Business experience as well as a passion for increasing the wealth of our Pilates Industry worldwide.In this episode of the Pilates Business Podcast, learn the why and the how that brought Bruce to Pilates. You need to be aware of the Big Pilates Business Problem that Bruce has identified. And you will be very interested in the solution that Bruce is creating.Tweetables “We could have taken away up around the 2.3 or $2.4 m...
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