Ops Cast

In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. Prior to Attributa, Drew worked in both consulting and in-house marketing roles, including time with LeadMD.Tune in to hear: -  What tools and platforms that excite Drew about the future of attribution reporting.-  Both Andrea and Drew's perspectives on how they think attribution fits into the overall measurement of marketing and marketing’s effectiveness.-  Whether they think attribution reporting will continue to be a hot topic for the foreseeable future.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsEpisode Brought to You By: MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, leadership and business.Tune in to hear: What the best marketing ops leaders and teams do to help their CMO.What skills and experience are needed to reach the CMO role. Listen to Scott talk about the common or potential career path for marketing operations professionals to CMO and how can our listeners set themselves up to move up. What Scott meant when he mentioned learning to step outside of marketing - understand customer journey, etc.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk about  Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certified. Ragen Dodson is currently Director of Marketing Operations and Analytics at Axonius. Prior to joining Axonius, Ragen has held several Marketing Ops roles, Marketing and Finance roles, and she had her own agency. Jim Williams is currently the CMO of Uptempo.io. Jim has held previous CMO and marketing leadership role - including Eloqua - as well as roles in public relations. Tune in to hear: - What the definition of what a marketing Chief of Staff is. - How is a marketing Chief of Staff role different from “traditional” Marketing Ops, and what our guests see as the major differences in scope and skills. -  How this kind of role fits into a career path for marketing ops.- What skills and experience are most important for a CoS and why? Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza! Join us LIVE in October 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.

In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketing and internet marketing roles.Tune in to hear: - How Scott keeps up with and figured out technology early in his career. - How he "learned how to learn" and how valuable it is in today's world. - What he sees as the biggest or most common skill gaps in marketing, marcom, and Ops. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza! Join us LIVE in November 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.

In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations.Tune in to hear: - What has kept Raja in Consulting vs. In house. - What he sees as the commonalities and differences between B2B, B2C, B2S marketing. - How Raja keeps up with the things happening in the industry while also delivering his projects with clients?Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza! Join us LIVE in October 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.

In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and what happens with "Summer Camp" are addressed. Bonus: Tune in to this episode to hear our special guest "Mickey" (Mike did an impression and now it's out there in the world forever, sorry Mike no takebacks!)Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions.  Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is also currently on the advisory board with Syncari and is an active member of several communities, including Women in Revenue.  Tune in to hear: - What she thinks are some things Marketing Ops professionals can do to better work with the other Ops functions - in particular Sales Ops, if they are having challenges?- Given the recent cuts at several tech companies, Lorena gives her opinion on  where the trend to revenue operations seems to be strongest and whether the trend toward that will accelerate or decelerate.- If she thinks there is a way to measure how well different Ops functions at a company are working together. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generation. Shikha has been recognized as the Most Innovative Martech leader by the World Marketing Congress. She is an active member of CMO Alliance Community and CMO Council.Tune in to hear:- Shikha's exposure to Martech tools and platforms and her take and experience with the overall growth of martech tools. - What she sees as the biggest challenges as a marketer with the Martech space. - Lessons or guiding principles she has learned and applied when thinking about how data flows between applications/platforms, and the downstream impact on analytics.- How the challenges with data and analytics affect Shikha's ability to articulate the ROI (or benefits) from investing in Martech or programs.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza! Join us LIVE in November 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.

We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza! Join us LIVE in October 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.

In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.Tune in to hear: His opinion on the overall state of email marketing is compared to other channels. Some of the most common challenges he hears from marketers when it comes to email marketing and if the issues are different for B2B vs B2C marketers. Jay’s suggestions for some simple and quick tweaks to improve open rates for email campaigns. What he thinks are the best days, times or frequencies for sending emails?Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency, Frank worked in Sales and Marketing with Tandy, AT&T, and other technology companies. He is a Veteran of the United States Marine Corps and regularly volunteers his talents to the San Diego AMA, while mentoring young people in the areas of strategy, sales, and marketing.Tune in to hear: - What he means by the Growth Engine Concept and how it applies to our audience of operations professionals. - His distinction between “Operations” vs “Ops” and the confusion of the terms.- How he differentiates between an Operating manager (COO) vs an Operations Manager.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda.  Tune in to hear: - Their Super Hero origin story and subsequent super powers. - The differences between the way women approach problem solving in the workplace?- Why female leadership matters to them. - Female leaders / role models they look up to  and why. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samaras is currently Director of Marketing Operations and Technology at Coveo and is an Eloqua Pro. Mike Rizzo is currently CEO & Founder of Marketingops.com and is a HubSpot Pro.  Tune in to hear:  - Each expert tell us what they are most excited about in terms of recent changes or announcements from each platform.- What is each  of their companies is doing to engage with the marketing operations community.- If there are any features that the user community is looking for that the vendor has not prioritized the way they have hoped.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk with George Xing (Shing), Co-founder and CEO of Supergrain, a customer engagement platform. Prior to founding Supergrain, George held multiple roles at Lyft, including Director, Head of Decision Science Products and was a data scientist at Indiegogo. Before that he was a Fixed Income Analyst with Morgan Stanley.Tune in to hear: - George's career journey and how it led to starting Supergrain. - Why he describes Supergrain as a warehouse-native solution for marketing / marketing ops. - Trends that George is seeing in the Martech / Revtech space and how the Supergrain solution aligns with these technology trends.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk about  we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports enthusiast and is an NCAA basketball official. Tune in to hear: - AJ's experience with In-house vs consulting and he how would describe the similarities and differences between the two. - How his experience prior to Saviynt set him up for success in his current role. - How AJ went from zero to one in a company with no Marketing or Revenue Operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Oracle / Eloqua.Tune in to hear: - His experience working in MOPs in Europe vs other regions such as the United States) and what do he sees as the major differences between Europe and the US (or other regions).- What he has found to be effective in managing global teams dispersed in several regions. - How Omair's roles evolved and expanded over time and how did he's gotten support to increase his scope of responsibilities.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a speaker and author of three books [this is something I just learned]. And, I think it is safe to say that Kyle believes in the power of community to accelerate careers. Tune in to hear: - Kyle's experiences working with different Marketing Ops teams, whether there were there lots of similarities in structure/size, and how he viewed those teams from a marketing leadership perspective. - How he thinks most Marketing Ops teams are perceived by their marketing leader (or executive team) and why?- What advice would he give to Marketing Ops professionals to be more involved with marketing strategy and planning. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

On today's episode we talk  about the broken nature of (Marketing) project management with Amara  Omoregie, President of amaraREPS.Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including Fortune 500 businesses, to build startups and small businesses, she’s been able to help companies generate and raise millions of dollars in capital through investment and product/service sales.Her vision is to create an environment where entrepreneurs and businesses can obtain top quality sales, marketing/revenue operations, and implementation support, but can also have access to resources and education for the latest marketing and business development best practices that they need to employ for their innovative brands and products. Tune in to hear: - An overview of Amara's career, what led her to start your business and why she has a passion for project management. - Major lessons she's learned about streamlining product management and project management. - What Amara means when she says, “marketing project management is not just about systems, it is more about data and data management.”- Suggestions she has for listeners who are facing challenges with impact of discipline (or lack thereof) on data, SLAs,  on a marketing or marketing operations team’s ability to execute efficiently. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications. Tune in to hear: - Why Tim think Marketing Ops should be a senior/VP level role.- Why Marketing Ops is more about People and not technology or some other element typically associated with Ops. - What Tim means when he says Marketing Ops is not a "role."Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based marketing supporting Marketo and Magento. Dave made his way to Adobe via two acquisitions. First, he was the VP of Marketing at Bizible. Bizible was acquired by Marketo, which was subsequently purchased by Adobe in 2018. Prior to Bizible, Dave spent nearly 5 years at Microsoft introducing Bing and Bing Ads to the world.Tune in to hear: - Major trends that are happening in PLG.- Dave walks listeners through how MOPs and marketing are different in PLG compared to traditional GTM.- What skills are needed in marketing and MOPs to be successful in a PLG company.- Lessons that non-PLG marketers or MOPs professionals can apply to their “traditional” business.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals