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Welcome to the Real Talk for Women in Business podcast.On this weeks episode, Nichol is joined by Suzanne Herft from Herft Creations. Suzanne shares her journey as a FoodPreneur and her passion for introducing new food and culture to people.  Suzanne is a creator at heart and has always found a joy with connecting with people and starting conversations. Suzannes way of life is: Home made food is soulful foodToday we will cover: The importance of being a mentor to the next generationSuzannes background from Sri Lanka to Zambia to AustraliaUnderstanding your marketStaying balanced whilst running multiple businessesFrom being a Market owner to owning Herft CreationsIf we aren't setting boundaries and expectations - the impact on our health and relationshipsFinding ways to marketing during extreme weather events & lockdowns with little to no fundsKnowing your limitations as a business ownerThe importance of community during challenging timesTaking care of your mind, body and soulKnowing the tribe you need to surround yourself withUsing intuition not only in life but in businessUsing cooking to practice mindfulnessLearning more about Herft Creations and Sri Lankan foodSocial media links :Herft Creations websitewww.facebook.com/herftcreations2007www.instagram.com/herftcreationswww.linkedin.com/company/herft-creationsLINKS DISCUSSED IN THIS EPISODEHolding the infinite - The Reiki NookSarah Cassim ConsultingHawkesbury Women in BusinessJen Borg - Youth MentoringRichmond Good Food MarketsLime and Coconut Cafe The most important message Suzanne wishes to share:Don’t let money, or the lack thereof, hold you back. Anything is possible, adjust your wants, take stock of your needs and then spend a little bit of time researching alternate ways to get there. Where there is a will, there is always, always a way. Thanks for listeningCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive digital marketing support package can help you connect you with clients, arrange a free consultation call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  
Welcome to the Real Talk for Women in Business podcast. On this weeks episode, Nichol is joined by Sarah Cassim from Sarah Cassim consulting, Hawkesbury Women in Business, Little BlueBird and Sign It Graphix .During our conversation, Sarah shares her journey of leaving the corporate space, having kids and being a multi award winning business owner, here in the Hawkesbury, NSW. Sarah is passionate about helping women understand limitations are a state of mind and resilience has a distorted definition.Below is a breakdown of areas covered during our conversation. Living in the greyThere are 2 choices - Succumb or redirectFinding your inner strengthMotivating yourselfBreaking limitation & barriersYour support systemConnection and collaboration over competitionBuilding a successful communityBeing consistent and showing up - for you and your audienceTrusting your gut, trusting your intuition...and finally, to end the show - Sarah will share her:Top tip for being a woman in businessWhy she loves being a business ownerA freebie for anyone that connects Sarah. LINKS DISCUSSED IN THIS EPISODEConnect with Sarah via socials on @iamsarahcassim Hawkesbury Women in BusinessLittle Bluebird books and giftsSarah Cassim Consultingor LinkedIn https://www.linkedin.com/in/sarahcassim Thanks for listeningCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a discovery call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  Visit us at: Leeha Debnam: https://meridiandigital.com.auNichol Stark: https://nicholstark.com.au
Today Leeha will cover the difference between copywriting with an R copywriting, with a W and content writing.  Leeha will give you her tips on how you can write better copy for your business. That builds connections and helps convert, The good news is you can learn to write better copy for your business by understanding a few basic copywriting principles. If I can impart one final thought, that is words matter, regardless of the industry you're in the product you sell or the service you. The words you use for your brand, have the ability to build trust, credibility, and motivate a reader to take action.Thanks for listeningCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a discovery call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  Visit us at: https://meridiandigital.com.auhttps://nicholstark.com.au
S2. E1 - Welcome back

S2. E1 - Welcome back

2022-04-0612:13

Hello listenersThanks for joining us for another year and another season of Real Talk for Women in Business. Leeha and Nichol welcome everyone into the new year (even though we are a quarter through the year) and share their goals for 2022. CONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a discovery call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  Visit us at: https://meridiandigital.com.auhttps://nicholstark.com.au
Starting a new business can be super exciting and downright scary - all at the same time…There are so many things to consider, and so many emotions that you’ll experience. You might be starting a new business, as a hobby OR maybe you already have a day job and want to transition to your dream business full time OR maybe you’ve never worked and this will be your first time selling ANYTHING. In this weeks episode,  Leeha and Nichol have taken a trip down memory lane to talk about what it was like when launching their respective businesses. During this podcast, Nichol and Leeha share some of their insights and experiences, including what has worked well, what didn't go to plan and the various places they have found the necessary support. Key highlights include: Week in the life of a solo business ownerWhat we wish we had of known or at least been aware ofOur top 3 tips when launching a new businessCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a discovery call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  Visit us at: https://meridiandigital.com.auhttps://nicholstark.com.au
In this weeks episode,  Leeha and Nichol have gone off-script to bring you a frank and honest real talk about when sh*t hits the fan in your life and business. During this podcast, Nichol and Leeha share some of the challenges they have experienced over the past few weeks with COVID, illness and running their businesses.Key highlights include: Being honest and transparent with your clientsTaking care of yourself, so you can take care of othersSetting expectations with yourself and your clientsBeing a mum, and running a businessFinding your tribeBenefits of being part of a local networkSetting priorities that align with your overall goalBuilding your motivationNOTE: This episode of real talk - has REAL TALK, which means there is a bit more swearing than normal. REFERENCES AND LINKSWomen’s networkingIpswich Women in BusinessHawkesbury Women in BusinessMOVIES / BOOKSThe Secret by Rhonda Byrne (currently playing on Netflix AU)The Secret Life of Walter Mitty (currently playing on Foxtel AU)CONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a discovery call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Coaching today: BOOK YOUR FREE CLARITY CALL  Visit us at: https://meridiandigital.com.au https://nicholstark.com.au
The value of an effective frequently asked questions (FAQ) page is often underestimated.I see them all the time on e-commerce sites but not so much on the websites of business owners that sell services, not products. A well-written and strategic FAQ page will not only save you time but can help you convert prospects into clients.In this episode of Real Talk for Women in Business, you'll learn:What a FAQ page isWhy FAQ pages work for product AND service-based businessesHow to write a FAQ page that converts (including TWO examples), andTips on designing a FAQ page for your website.REFERENCESDuring today's episode references were made to the following:Leeha's Copywriting FAQ page Amy Porterfield's FAQ pageCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a discovery call with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL  Visit us at:https://meridiandigital.com.auhttps://nicholstark.com.au
What does success look like for you? In this weeks episode, Nic is flying solo as she explores what success looks like and how this has evolved for her over the years.  What success looked like at  40What success looked like after leaving a stable 23-year career and launching her coaching practiceWhat success now looks like now that she is nearing  50 During this episode, Nic will discuss her perception of what success did look like, and how this has evolved as she has got older (and a little wiser). Nic will talk to what success looks like for her now, plus give you her top 10 tips for defining success for you. CONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode and in the spirit of defining success, we would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL  A FINAL QUOTE FROM NICSuccess if personal, it is found and defined from within. If you worry about what others think - you will never find true success and all that it brings. Visit us at:https://meridiandigital.com.auhttps://nicholstark.com.au
As a new business owner, it can be overwhelming to find the right tools and technology to support your growing business. Mostly, it's a trial and error process to find the perfect fit for your business and style of working.  In this podcast Nic and Leeha chat about:why choosing the right stack of tools is important for your business,what to consider when choosing the right technology, andthe tools that we use and why we love them.REFERENCES:This episode refers to certain products and provides links in our show notes that are affiliate links. We will earn a small commission for any affiliate purchases you make at no additional cost to you. When following a link to a product or service, you should assume that we will receive compensation from your purchase. We only recommend products that we use and, or personally trust. So please browse in confidence. Here are some of the business tools mentioned in this episode:DubsadoClickUpGoogle WorkspaceAsanaTrelloMondayXeroMailerliteMailChimpCalendlyZoomAcuityCanvaWhimsicalCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode and in the spirit of testimonials and reviews, we would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast, or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK MY CLARITY CALL  A FINAL QUOTE FROM LEEHA AND NICI’ve been through a lot of trial and error to find the perfect fit for my business and what I love to use, isn’t necessarily going to be right for another website designer. We all have different styles of working and so the key is to find tools that compliment your style and increase your productivity. - LeehaIt is really important to understand the client journey first, which will then drive the business processes, systems and technology to support it.  - NicVisit us at:https://meridiandigital.com.auhttps://nicholstark.com.au
Did you know 93% of consumers read online reviews before buying a product?The reality is many business owners don’t feel comfortable asking someone to review their business. Whether it’s out of fear that they won’t like what they hear, or that it just feels plain rude.But testimonials and reviews are just another version of word of mouth. We can crow on about how great we are, how amazing our products or service offerings are, but you see, as human’s, we’re not silly, and most of us can be quite sceptical. In today's episode, Leeha chat's about:The power of the testimonialWhat makes a great testimonialHow to ask for testimonials without that icky feelingWhere to use testimonials.REFERENCESDuring today's episode references were made to the following:Online review stats 2021: https://www.qualtrics.com/blog/online-review-stats/BrightLocal, Local Consumer Review SurveyCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode and in the spirit of testimonials and reviews, we would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital (formally Mind Your Words) today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL  A FINAL QUOTE FROM LEEHAWhy are testimonials so powerful? Because people are putting their name to their experience. They’re shouting to the world that this business delivered for them. But, If they give a testimonial and the business doesn't live up to what they said, their reputation is on the line. And, it’s this perception that makes us as consumers more likely to purchase from a company when they’ve got great testimonials.Visit us at:https://meridiandigital.com.auhttps://nicholstark.com.au PLEASE NOTE: This podcast contains explicit language
Did you know that  66% of businesses make it to the second year mark and only 30% make it to the 10 year mark? In today’s episode, Leeha and Nichol will discuss what it means to work in the business vs on the business. They will explore steps you can take to make sure you aren’t hustling all the time - and you are in fact getting the flexibility to work in the business, on the business and time for you too. In today's episode, Leeha and Nichol chat about:What is working on your business vs working in your businessWhat it was like in our early days when we hadn't built working in and on your business into our businessWhat were some of the challenges experienced and how we overcome themWhat hats we wear as business ownersHow we are set up now and the benefits to each of our businessesDoes it always work?Our tips for striking the right balance  in our business and lifeCONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital (formally Mind Your Words) today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL  A FINAL QUOTE FROM LEEHA AND NICHOL “I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.”–Madam C.J. Walker, first American woman to become a self-made millionaireVisit us at:https://meridiandigital.com.auhttps://nicholstark.com.auPLEASE NOTE: This podcast contains explicit language
Words are so powerful, and the words you use to represent your business will evoke emotions, thoughts and feelings about your business to anyone that reads them. Potential clients will use your words to judge you. They’ll judge your professionalism, your expertise, your personality and how you might interact with them if they choose to work with you. So when we talk about ‘brand voice’ we’re really talking about using words that represent what your business stands for and how you want to be perceived. It’s also about how both these elements are used to inject a personality and tone of voice that comes together to appeal to potential clients. Does brand voice matter and how do you find the right voice for your business?In todays episode, Leeha and Nichol chat about:What ‘brand voice’ actually isWhy it’s important to define your brand’s voiceFive key steps you can take to find your brand's voice. REFERENCESDuring today's episode references were made to the following: Semrush: https://www.semrush.com/blog/how-to-define-your-tone-of-voice/CoSchedule: https://coschedule.com/marketing-strategy/brand-voice/#brandvoicechart   Edelman trust barometer: https://www.edelman.com/research/trust-barometer-special-report-in-brands-we-trust Nielsen Norman Group: https://www.nngroup.com/articles/tone-of-voice-dimensions/ CONTACT US TODAYWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital (formally Mind Your Words) today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL  A FINAL QUOTE FROM LEEHA AND NICHOLTone of voice reflects your brand personality, helps you connect with your audience, and makes you different from the rest. ~Semrush BlogPLEASE NOTE: This podcast contains explicit languageVisit us at:https://meridiandigital.com.auhttps://nicholstark.com.au
Welcome to our new podcast - Real talk for Women in Business. We wanted to create a safe space where we could help women entrepreneurs take off in their business. We share real truths, real insights and really practical tips when it comes to juggling all things life and business.Real talk doesn’t sugar coat what being in business is. We talk about ALL aspects of business and how it's influenced by everything going on in our lives. In todays episode, we will share a little bit about ourselves, including: Who are weOur background and job history and qualificationsWhat we love about running our own businessWhat can absolutely sh!t usWhy we even thought it would be a good idea to kick off a podcastWhat do we wish we had've known before we started a new businessCall to ActionWe hope you’ve enjoyed tuning in to this episode. We would love it if you could please take a few minutes to leave a rating and a few words about why you love Real Talk for Women in Business.If you have any feedback or questions regarding today's podcast or have a specific topic you would like us to cover, email:  realtalk.wib@gmail.comIf you would like to know about how an all-inclusive copywriting and website package can help you find your brand voice and connect you with clients, arrange a quick chat with Leeha from Meridian Digital (formally Mind Your Words) today: BOOK NOWIf you would like to learn how a Business coach can support your business needs, book a connection call with Nichol from Nichol Stark Business and Leadership coaching today: BOOK YOUR FREE CLARITY CALL  Contact us todayIf you have any feedback or questions regarding todays podcast, or have a specific topic you would like us to cover, email: realtalk.wib@gmail.comVisit us at: https://meridiandigital.com.au https://nicholstark.com.au
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