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We at Sales Reinvented are on a mission to change the negative perception of selling. Each week we will be interviewing experts in the field of sales and sharing their knowledge, ideas and expertise with our listeners. They share with us in our vision of a world where selling is profession to be proud of.
The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career.
Welcome to the Sales Reinvented Podcast.
The aim of our formatted show is to provide ‘snackable’ episodes that are short enough to listen to in one sitting but long enough to provide real value that will help you in your sales career.
Welcome to the Sales Reinvented Podcast.
303 Episodes
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In its simplest sense, cold-calling is reaching out to someone by phone who may not know who you are. Is it still relevant in today’s sales world? According to Kristie Jones, yes, cold-calling still has a place. It still gives you the ability to create a human connection. But how do you master cold-calling? Kristie shares the art and science of cold-calling to kick off our newest series. Outline of This Episode [0:58] Kristie’s definition of cold-calling [1:25] The art and science of cold-calling [2:34] How Kristie prepares for cold-calling [5:10] The most effective way to capture interest [6:26] How to keep a cold call engaging [8:31] Tools and technology to leverage [10:20] Kristie’s top cold-calling dos and don’ts [12:00] How Kristie overcomes cold-calling objections Resources & People Mentioned Local Presence Connect with Kristie Jones Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White. Outline of This Episode [1:26] Why a compelling LinkedIn profile is key [2:55] The elements that have the greatest impact [6:02] How to tell your professional story on LinkedIn [7:45] Build “know” and “like” before “trust” [10:31] How often to update your LinkedIn profile [12:18] Use your customers to build a better LinkedIn profile [14:01] Mark’s top LinkedIn profile dos and don’ts [16:56] Leverage your LinkedIn profile as a pre-sales tool Resources & People Mentioned Free Word Cloud Generator Connect with Mark White Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
LinkedIn is a professional site built for business and networking—why not make it the best you can? Optimizing your profile photo, banner, and headline is a great place to start. But what can you do to make yourself sellable? How can you adjust things so that LinkedIn (and search engines ) prioritize you in search results? Kevin Turner shares some incredible tips in this episode of Sales Reinvented. Outline of This Episode [1:35] Why a compelling LinkedIn profile is important [2:27] The elements with the greatest impact on sales [4:14] How to tell your professional story on LinkedIn [6:20] Balancing professionalism and personality [7:21] How often to update your LinkedIn profile [10:31] Kevin’s cautionary tale about LinkedIn tools [17:14] Kevin’s top LinkedIn profile dos and don’ts [23:23] Don’t be afraid to pivot and adjust How to tell your professional story on LinkedIn Resources & People Mentioned The Go-Giver Connect with Kevin Turner Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Everyone needs a LinkedIn profile. Why? People want to assess whether or not they can like you. They want to determine if you’re credible and trustworthy. Most people want to do this before meeting you or having a conversation so they don’t feel like they’re wasting their time. You have to show up in service to your prospects. How? Karen Tisdell shares her process in this episode of Sales Reinvented. Outline of This Episode [1:31] Why a compelling LinkedIn profile is important [3:02] Your headline follows you everywhere—prioritize it [4:15] How to tell your professional story on LinkedIn [5:06] Divide your “about” section into four parts [6:38] How often to update your LinkedIn profile [8:31] Tools to build a better LinkedIn profile [10:46] Karen’s top LinkedIn profile dos and don’ts [14:34] How you show up on LinkedIn matters Connect with Karen Tisdell Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
When someone searches for your name in Google, LinkedIn is usually the first result. Take advantage of that opportunity. If you don’t provide someone with a great LinkedIn profile, why would they waste their time on you? Angela Dunz primarily works with attorneys. And according to the research, 94% of people look at an attorney’s LinkedIn profile before their website. Learn how to make good use of that real estate in this episode of Sales Reinvented. Outline of This Episode [1:11] Why a compelling LinkedIn profile is important [3:12] Above-the-fold curb appeal is important [6:29] How to tell your professional story on LinkedIn [7:30] Balancing professionalism and personality [8:56] How often to update your LinkedIn profile [10:30] Tools to build a better LinkedIn profile [13:20] Angela’s top LinkedIn profile dos and don’ts [16:07] Focus on what you’re passionate about Resources & People Mentioned ChatGPT Claude Gemini DALL-E Check Your SSI Score Connect with Angela Dunz LinkedIn Badass Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
How do you want the reader to feel once they’ve looked over your profile? What action are you hoping they’ll take? Writing for the reader is essential because it dictates what happens next. When someone feels like you’ve built trust, they’re more likely to take the next step. Leslie shares how to write your LinkedIn profile for your prospects in this episode of Sales Reinvented. Outline of This Episode [0:45] Why a compelling LinkedIn profile is important [1:21] Why your photo, banner, and headline are key [2:36] How to tell your professional story on LinkedIn [5:45] Balancing professionalism and personality [7:39] How often to update your LinkedIn profile [9:23] Tools to build a better LinkedIn profile [12:04] Leslie’s top LinkedIn profile dos and don’ts [18:15] Use LinkedIn as a tool for gathering information Connect with Leslie Hughes Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
70–80% of the time you Google someone, their LinkedIn profile will show up on the first page of results. And people are 2x more likely to believe what’s on LinkedIn than anyplace else. A stellar profile is absolutely essential, regardless of industry. So how do you tell your professional story on LinkedIn in a way that speaks to your ideal client? Rhonda Sher shares some great ideas in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling LinkedIn profile is important [1:42] Why your photo, headline, and banner are key [2:36] How to tell your professional story on LinkedIn [4:37] Balancing professionalism and personality [5:51] How often to update your LinkedIn profile [7:09] Tools to build a better LinkedIn profile [9:17] Rhonda’s top LinkedIn profile dos and don’ts [13:22] Leverage LinkedIn as a website Resources & People Mentioned Photofeeler EBI.AI Connect with Rhonda Sher Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
If you want to gain visibility, authority, and generate leads that create revenue, a compelling LinkedIn profile is highly encouraged. Sheral DeVaughn is also a fan of leveraging video whenever possible. She shares why it’s important to get your face on camera—and how it helps you connect with potential clients—in this episode of Sales Reinvented. Outline of This Episode [1:17] Why a compelling LinkedIn profile is important [1:55] Why Sheral focuses on the featured section [3:09] How to tell your professional story on LinkedIn [4:30] Balancing professionalism and personality [6:09] How often to update your LinkedIn profile [7:24] What to monitor on your LinkedIn profile [8:39] Sheral’s top LinkedIn profile dos and don’ts [10:50] Demonstrate how you solve your prospect’s problem(s) Connect with Sheral Devaughn Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Commitment to creating content consistently is key when it comes to a LinkedIn profile that sells. Those who successfully build followings share original and compelling content with a unique point of view. Andy shares how he built a following of over 150,000 people in this episode of Sales Reinvented. Outline of This Episode [1:00] Why a compelling LinkedIn profile is important [1:52] It’s your content that attracts potential buyers [5:38] How to tell your professional story on LinkedIn [7:53] Balancing professionalism and personality [9:23] How often to update your LinkedIn profile [11:30] Tools to improve your LinkedIn profile [13:39] Andy’s top LinkedIn profile dos and don’ts [18:45] How consistent content creation built Andy’s brand Resources & People Mentioned How to Sell through LinkedIn by Mike Schultz Shield Analytics Justin Welsh’s LinkedIn Course ChatGPT Connect with Andy Paul Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
If you don’t have a compelling LinkedIn profile, It’s almost like you don’t exist. But how much work do you have to put into creating a compelling profile? Does it require significant time and money? According to Beth Granger, some simple tweaks to your LinkedIn profile might make all the difference. Learn more in episode #389 of Sales Reinvented. Outline of This Episode [1:11] Why a compelling LinkedIn profile is important [1:41] The elements that have an impact on sales [2:48] How to tell your professional story on LinkedIn [3:57] Balancing professionalism and personality [6:40] How often to update your LinkedIn profile [7:56] Tools to improve your LinkedIn profile [10:30] Beth’s top LinkedIn profile dos and don’ts [12:51] Simple tweaks can make a profound impact Resources & People Mentioned Canva Kapwing Loom AuthoredUp Connect with Beth Granger Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
The first place people meet you for the first time is on LinkedIn. Why wouldn’t you take the time to make sure your profile reflects what you want your prospects and customers to see? Your online profile is your online appearance. Ultimately, it’s about you but not for you. Learn what Ryan Rhoten means in this episode of Sales Reinvented. Outline of This Episode [1:17] Why a compelling LinkedIn profile is important [2:13] The three elements that have an impact on sales [3:12] How to tell your professional story on LinkedIn [4:02] Balancing professionalism and personality [5:11] How often to update your LinkedIn profile [6:41] Tools to improve your LinkedIn profile [8:30] Ryan’s top LinkedIn profile dos and don’ts [11:30] Your profile is about you, not for you Resources & People Mentioned LinkedIn Made Simple: Fat Strategies in a Thin Book Traction: Get a Grip on Your Business Connect with Ryan Rhoten Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
15 years ago people made connections via industry events, cold calling, and emails. They had limited access to information. That’s just how it was. But the world has changed. We are firmly in the digital age. More buyers are researching online before speaking to someone in sales. LinkedIn, as of 2024, has over 1 billion users worldwide (38 million in the UK). That’s half of the population of the UK. 92% of buyers want to buy from a salesperson known as a thought leader. Use LinkedIn to showcase your skills and build your personal brand. It is the first way to build a connection and demonstrate authority and credibility in the field. Outline of This Episode [1:28] Why a compelling LinkedIn profile is important [4:51] The elements that have an impact on sales [6:34] How to tell your professional story on LinkedIn [8:34] Balancing professionalism and personality [11:07] How often to update your LinkedIn profile [12:31] Tools to improve your LinkedIn profile [15:09] Laura’s top LinkedIn profile dos and don’ts [17:54] Harness the power of LinkedIn Resources & People Mentioned LinkedIn SSI Score Connect with Laura Hayton Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
If someone wants to buy something sizable, they want to find the best person to help them. Most people turn to Google for answers. The top search result for someone’s name is usually their LinkedIn profile. That’s where people start. And if they know the product or service they need, people will go to LinkedIn to see who’s available, usually starting with their network. So your LinkedIn profile needs to be set apart from the rest. But the people in your network are looking for far more than a well-constructed profile. They want you to add value to their lives. When you approach someone with genuine interest and care about their outcomes, you’ll see success on LinkedIn. But don’t take my word for it—listen to this episode with Perry van Beek to learn more. Outline of This Episode [1:32] Why a compelling LinkedIn profile is important [3:52] The #1 element that has an impact on sales [5:41] How to tell your professional story on LinkedIn [8:21] Balancing professionalism and personality [10:06] How often to update your LinkedIn profile [11:34] Tools to improve your LinkedIn profile [14:22] Perry’s top LinkedIn profile dos and don’ts [17:23] Show a genuine interest in others Connect with Perry van Beek LinkedIn Profile Cheatsheet LinkedIn Sales Navigator for Dummies Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
A compelling LinkedIn profile is essential. But why? Everyone in sales has a business card. It can only do so much as an introduction. LinkedIn allows you to sell yourself in addition to selling your product or services. To do that impactfully, your LinkedIn profile needs to answer 3 questions. Deanna Russo shares what they are in this episode of Sales Reinvented! Outline of This Episode [1:33] Is a compelling LinkedIn profile important? [2:24] The two elements that have an impact on sales [3:38] Balancing professionalism and personality [4:38] How to tell your professional story on LinkedIn [6:06] When to update your LinkedIn profile [7:30] Tools to improve your LinkedIn profile [8:48] Deanna’s top LinkedIn profile dos and don’ts [11:55] The 3 questions a LinkedIn profile must answer Resources & People Mentioned Canva Connect with Deanna Russo Connect on LinkedIn Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
When someone meets you for the first time, one of the first things they do is Google you. One of the first search results is usually your LinkedIn profile. Your LinkedIn profile is your personal marketing landing page. It tells your brand story. So how do you make it tell the story you want to tell? Shane Gibson shares how to do that the right way in this episode of Sales Reinvented. Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:56] The #1 element that has an impact on sales [4:19] How to tell your brand story on LinkedIn [5:57] Your content must build trust [7:26] When to update your LinkedIn profile [8:39] Tools to measure the impact of your LinkedIn profile [11:03] Shane’s top LinkedIn profile dos and don’ts [13:46] Take time to amp up your LinkedIn profile Resources & People Mentioned LinkedIn Creator Tools Connect with Shane Gibson Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
The Voice of the B2B Buyer Study surveyed over 1,000 decision-makers and found that 63% of them will search for a salesperson online before they ever take a call or meet with them. You never get a second chance to make a first impression. Only 1 in 4 people view salespeople as credible. You start every relationship from a place of weakness—unless your LinkedIn profile can get you on an equal playing field. Your LinkedIn profile can be the key to building credibility. C. Lee Smith shares how to do that in this episode of Sales Reinvented. Outline of This Episode [0:44] Is a compelling LinkedIn profile important? [2:05] The elements to leverage on your LinkedIn profile [3:52] How to tell your professional story on LinkedIn [4:48] Balancing professionalism and personality [5:36] When to update your LinkedIn profile [6:43] A tool to measure the impact of your LinkedIn profile [8:14] Lee’s top LinkedIn profile dos and don’ts [10:54] Building credibility on LinkedIn is key Resources & People Mentioned The Voice of the B2B Buyer Study The State of Credibility in America SalesCred: How Buyers Qualify Sellers SalesCred PRO Connect with C Lee Smith Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Everyone needs a compelling LinkedIn profile. Why? So people can see who you are, what you represent, and what you’re all about. Your personal profile acts like a mini website for your company. What does your company’s website show on page one? Who they help, how they help, and the business problem they solve. Speak to your customer in the same way. Mario Martinez Jr. shares his successful LinkedIn formula in this episode of Sales Reinvented. Outline of This Episode [1:20] Is a compelling LinkedIn profile important? [3:41] Three elements to leverage on your LinkedIn profile [7:52] How to tell your professional story on LinkedIn [9:37] Balancing professionalism and personality [10:41] What to update on your LinkedIn profile (and when) [12:50] Tools to measure the impact of your LinkedIn profile [15:52] Mario’s top LinkedIn profile dos and don’ts [17:37] Mario’s formula for LinkedIn Success Resources & People Mentioned Flymsg.io Connect with Mario Martinez Jr. Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
Your LinkedIn profile needs to be compelling—it’s your face to the world, after all. Joanne believes that to be compelling, you have to share who you are, what got you where you are, and why you do what you do. LinkedIn can be a great way for someone to get to know the person behind the words. People do business with people. That’s why your personality needs to show. She shares why you can’t be afraid to tell your story on LinkedIn in this episode of Sales Reinvented. Outline of This Episode [1:21] Is a compelling LinkedIn profile important? [2:04] The elements that have the greatest impact on sales [2:55] How to tell your story on LinkedIn [5:00] Balancing professionalism and personality [9:38] How often to update your LinkedIn profile [10:22] Tools to measure the impact of your LinkedIn profile [11:47] Joanne’s top LinkedIn profile dos and don’ts [11:59] Build a personal brand in your desired market [15:25] Make your LinkedIn profile clear and precise Connect with Joanne Black Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
When someone Googles your name, LinkedIn is usually the first search result. That’s why you need a compelling LinkedIn profile that’s up-to-date and builds your personal brand. You get to determine how you want to be viewed. Nick Kane shares some key ways you can do that in this episode of Sales Reinvented. Outline of This Episode [1:01] Is a compelling LinkedIn profile important? [1:46] The elements to leverage on your LinkedIn profile [2:58] How to tell your professional story on LinkedIn [3:53] Balancing professionalism and personality [5:04] When to update your LinkedIn profile [6:43] Tools to measure the impact of your LinkedIn profile [7:37] Nick’s top LinkedIn profile dos and don’ts [11:59] Build a personal brand in your desired market Resources & People Mentioned Keyhole Social Insider Connect with Nick Kane Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
No one takes a meeting without checking someone out. When they Google your name, the first result is usually LinkedIn. According to Mark Hunter, your reputation arrives before you do. So how do you make the best first impression? A LinkedIn profile that sells. He shares how to carefully craft your profile in this episode of Sales Reinvented. Outline of This Episode [1:07] Is a compelling LinkedIn profile important? [2:12] The elements to leverage on your LinkedIn profile [3:54] How to tell your professional story on LinkedIn [5:07] Balancing professionalism and personality [8:26] When to update your LinkedIn profile [10:37] How to improve the impact of your LinkedIn profile [14:16] Mark’s top three LinkedIn profile dos and don’ts [19:22] Transforming your profile transforms your sales Connect with Mark Hunter Connect on LinkedIn Follow on Twitter Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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